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SaaS Product Marketing Strategy: Definition, Process, Tactics, and Examples

Userpilot

If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. We explore how to create an effective SaaS marketing strategy plan and share 14 product marketing strategies you should implement in your SaaS business. Both are vital for SaaS success.

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Step-by-Step Guide to Click Funneling For SaaS

Userpilot

In this article, we’ll cover the fundamentals and best practices of click funnels, from the initial steps of conducting user research to more advanced aspects like lead classification and conversion rate optimization. To create a click funnel, follow the below steps: Conduct user research to understand your target. Let’s dive right in!

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10 Innovative Health Apps to Inspire Healthcare Product Managers

The Product Coalition

Have you ever considered what our healthcare systems and treatments might look like in 2065? 10 Innovative Health Apps?—?Our Our Top Picks For product managers in the area of MedTech, Connected Health, Telehealth, here is a run-down of 10 innovative health apps which highlight that the future of personalized health is already here.

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10 Product Differentiation Examples From Famous Brands For Inspiration

Userpilot

Are you a SaaS product manager in search of product differentiation examples to inspire your differentiation strategy? 10 Product differentiation examples to inspire your strategy Product differentiation strategies have been used successfully by different SaaS brands. Let’s consider a few examples: 1.

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How to Overcome the Pain Points of Your CRM

CRM software is a powerful tool when used correctly, yet another obstacle to a sales team’s efficiency when it’s not.

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Best Customer Acquisition Channels and Strategies For SaaS

Userpilot

Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. The customer acquisition funnel stages in SaaS are awareness, consideration, evaluation, and decision. They’re weighing various options available in the market, including your SaaS product.

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Mobile App Ratings Reflect Your Customer Relationships – Here’s How to Improve Them

Alchemer Mobile

Our research shows that 96 percent of dissatisfied customers won’t complain directly to the company. It’s much easier for them to simply uninstall your app and move on to the next alternative. Apptentive’s research shows that ALL legacy channels for capturing customer emotion are failing— except mobile. We know it’s urgent.

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3 Sizzling Ways to Warm up Cold Calls

Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate. Not so fast, though.

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3 Mistakes Organizations Make While Developing ABM Programs

While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. Download ZoomInfo’s latest eBook to learn about the three most common mistakes organizations make while executing an ABM program, including: Poor account selection process.

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5 Essential Pieces of a Prospecting Solution

Forward thinking sales leaders are starting to prioritize technology initiatives. As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster.