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5 User Pitfalls to Avoid

The Product Guy

A software product could overemphasize a feature that its own team just wanted to build. However, the pressure to jump from customer research straight into a solution can lead you down the wrong path. Qualitative user research techniques, such as user interviews and user surveys, capture users’ behavior and vocabulary.

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A Designer’s Perspective on Working with Product Managers

The Product Guy

You can ask me to change the color somewhere or put a button on a screen, and I will probably do that, but I really like to get challenging problems where I can do my research build prototypes, do user tests, and come up with a solution that will raise our product to the next level. Designers has to work well with developers.

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Make New Product Features Stick

The Product Guy

A marketer or market researcher may view patterns in terms of demographics and buying activity. A user researcher or other UX practitioner may group users by patterns in their behavior, both inside and outside your product. Our app is now integrated with [Maps App X]”? Which message is more effective? Explainer videos.

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10 Innovative Health Apps to Inspire Healthcare Product Managers

The Product Coalition

Have you ever considered what our healthcare systems and treatments might look like in 2065? 10 Innovative Health Apps?—?Our Our Top Picks For product managers in the area of MedTech, Connected Health, Telehealth, here is a run-down of 10 innovative health apps which highlight that the future of personalized health is already here.

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How to Overcome the Pain Points of Your CRM

CRM software is a powerful tool when used correctly, yet another obstacle to a sales team’s efficiency when it’s not.

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500: Evolving trends in product management: What every PM and VP Needs to Know – with Tony Ulwick

Product Innovation Educators

His early research involved a simple but powerful method: asking customers to compare products. A key principle of ODI is keeping customers focused on their problems, not potential solutions. This ensures that the research captures genuine needs rather than preconceived ideas about products. It’s been about 93.5%

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Jobs to be Done Interview Tips for Product Managers

The Product Guy

How do you conduct customer research and make feedback actionable when your customers vary greatly in their backgrounds? For a great introduction, download Intercom’s Jobs To Be Done eBook. Passively looking for a new solution. Actively looking for a new solution. Deciding on a new solution. Buying a new solution.

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3 Sizzling Ways to Warm Up Cold Calls

Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate. Not so fast, though.

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3 Mistakes Organizations Make While Developing ABM Programs

While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. Download ZoomInfo’s latest eBook to learn about the three most common mistakes organizations make while executing an ABM program, including: Poor account selection process.

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5 Essential Pieces of a Prospecting Solution

Forward thinking sales leaders are starting to prioritize technology initiatives. As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster.