The Product Coalition

JULY 31, 2022

If you are on the journey toward product-market fit, you know it’s not easy. Every new product has its own fit to find. One of the hardest challenges of any product and any startup is of course reaching product-market fit. product-market fit under the hood. So here it is?—?product-market

User Testing 120

User Testing Product Marketing Marketing Customer Experience 120

The Product Coalition

DECEMBER 4, 2023

The Critical Role of Product Strategy When Resources Are Limited (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. A product strategy is often the missing link that would convert your efforts into actual revenue.

Product Strategy 105

Product Strategy Strategy User Testing Weak Development Team 105

The Product Coalition

SEPTEMBER 19, 2021

The fact that your potential customers have a problem, doesn’t mean that they are willing to do what it takes to solve it. Each one ran a series of tests over a few hours, and told me I’m a good fit for the surgery. As a product leader, you must define not only the problem you are solving but also for whom.

User Testing 137

User Testing Customer Experience Product Research Startups 137

The Product Coalition

SEPTEMBER 6, 2021

Customer experience isn’t just for products. As an employee, you provide customer experience to your manager, your colleagues, and your own employees. There are many things to take from it, but I mainly took the fact that you need to think about the customers from their point of view. Is it a great one?

Customer Experience 155

Customer Experience User Testing Customer Feedback Data Visualization 155

The Product Coalition

AUGUST 14, 2022

Bad Feedback Doesn’t Always Mean Your Product Is Bad Bad product feedback is a bummer. But contrary to what you might think, it doesn’t always mean your product is bad. Here is a quick guide to strategic thinking about product feedback. The feedback on all three talks was great.

User Testing 123

User Testing Feedback Software Product Research Customer Feedback 123

Centercode

JUNE 4, 2019

Was it entirely in the name of research? But using the Oculus Quest did get us thinking about what goes into Customer Validation for VR and emerging tech. Below is a summary of our discussion on the testing strategies that bring delightful VR products to market. Collecting Feedback from Actual Customers.

User Testing 66

User Testing Product Research Research Software Feedback Software 66

The Product Coalition

JUNE 18, 2023

It took me time to understand that I need to present myself as a product leadership coach and product strategy expert rather than a consultant. The way they understood the term ‘product’ was very straightforward — the actual bites of code that are released to the world for people to use.

Naming 126

Naming User Testing Weak Development Team Feedback Software 126

The Product Coalition

JULY 16, 2023

As a product manager , you must understand strategy and business, but your responsibilities as well as your day-to-day activities are focused more on execution. To make a real impact as a product leader, you must engage yourself in everything it takes to make your product a business success.

Strategy 136

Strategy Product Management Product Manager Management 136

The Product Coalition

DECEMBER 19, 2021

Eventually, he managed the entire product from the execution standpoint, while I focused on the strategy and long-term planning. Little did I know that creating a solid product strategy takes such a major chunk of the product leader’s time. Once you decide you need to recruit a product manager, who should it be?

Product Management 162

Product Management Product Manager User Testing Weak Development Team 162

The Product Coalition

OCTOBER 18, 2020

A good product strategy helps you to acquire happy customers and retain them over time. Here is how product strategy helps you overcome them. Photo by Braden Collum on Unsplash Working on product strategy is an iterative process. At this point, the importance of the process is very clear.

User Testing 108

User Testing B2C Customer Experience Weak Development Team 108

The Product Coalition

NOVEMBER 27, 2022

Your product will always have bugs, and you will always need to chase and fix the important ones. But sometimes, the really important bugs are not showing in the product itself. These are bugs in your product strategy, and if not fixed, it will be very difficult for your product to succeed.

Customer Experience 136

Customer Experience User Testing Feedback Software Product Research 136

ProductPlan

JUNE 5, 2020

The Product Leader Certificate requires a little more PM experience and demands competence in DevOps, data analytics, and hard technical skills. Key takeaways include product strategy , user research, and the UX/UI design process. It has access to the most training options, making it more convenient.

Certifications 114

Certifications Customer Experience Artificial Inteligence Product Management 114

The Product Coalition

OCTOBER 26, 2020

Thinking and talking about the product definitely falls under this category. When it comes to the actual work products that product managers deliver: wireframes and user stories. Product Definition Itself Is Not Strategy So why do the CEOs say it is an important, strategic role? and crosses all domains.

User Testing 126

User Testing Definition CTO Product Research 126

The Product Coalition

JULY 2, 2023

A successful product can only work if people actually buy it. But too many product leaders focus on the product itself and not on what makes it sell. As product leaders you cannot ignore the full customer journey to make sure it makes sense. It appears in your product itself. Hint: it’s not features.

User Testing 107

User Testing Customer Experience Product Strategy UX 107

The Product Coalition

FEBRUARY 4, 2023

Redefine Success As a product leader, your end game is different than the one you had as a product manager or even as a group leader in larger organizations. You can no longer define success as having a good product, or as satisfying sales’ or users’ needs. The product strategy plays a critical role here.

Leadership 141

Leadership User Testing Product Strategy Strategy 141

The Product Coalition

MARCH 27, 2022

Creating a Solid Product Strategy One of the CEOs that I work with as part of my consulting services recently reflected with me on the process we went through for creating their new product strategy. It was a lengthy process, with quite a few trials and errors, until we found the right strategy.

Customer Experience 132

Customer Experience Product Research User Testing Data Visualization 132

The Product Coalition

SEPTEMBER 14, 2020

Spend an adequate amount of time researching the answers to the questions above. You need to research deep because what you see on the surface isn’t going to give you the answers. For example, even if potential customers tell you they are willing to pay for something, you can’t know for sure until they are actually paying for it.

Startups 99

Startups User Testing Agile Product Research 99

Mixpanel

JANUARY 11, 2021

We have three distinct products: the ad-supported video streaming platform, which is what we started with four years ago; a subscription version of the business with ad-free content; and exclusive original content. We also have a kid’s product, with ebooks, video games, audio stories, videos, movies, etc.

Data Visualization 98

Data Visualization User Testing Customer Experience Analytic Tools 98

The Product Coalition

DECEMBER 11, 2023

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. This is an important principle in the product-market fit journey.

User Testing 78

User Testing Product Marketing Marketing Customer Experience 78

The Product Coalition

JANUARY 13, 2021

When I first started teaching product management (at IDC’s Adelson School of Entrepreneurship ), I needed a way to break down strategic product thinking into distinct components that would help people understand and focus on one aspect each time. It is the separation that helps you sharpen your strategy. How detailed?

User Testing 118

User Testing Definition Product Marketing Marketing 118

The Product Coalition

MAY 30, 2021

But most of all, it is exciting because it gives you an opportunity to see your strategy coming to life in short cycles with immediate feedback loops. The general process of product-led growth starts with mapping the customer journey?—?the You can start by making small changes to your product and marketing (e.g.

Product Research 109

Product Research User Testing Customer Experience Feedback Software 109

The Product Coalition

JULY 30, 2023

Your product might be awesome, but if there is no significant need on the other side, it wouldn’t succeed. A need is more than a general desire, and you should trust your customers’ actions more than their words. His stats showed that over 60% of his customers only bought from him after having known him for two years or more.

User Testing 105

User Testing Customer Experience Webinar Consulting 105

The Product Coalition

DECEMBER 11, 2023

The customer journey is such an important tool when building your product strategy. In product-led growth, its importance is even more significant. The real customer journey — whether you understand it or not — is much richer. How did people really start using Slack and got to become paying customers?

User Testing 78

User Testing Customer Experience Systems Review Enterprise 78

The Product Coalition

DECEMBER 17, 2023

Since we played in the e-commerce search space, the list included almost exclusively e-commerce search engines, and one was a generic search engine that seemed to be a good fit for e-commerce apps. With any of our customers. I’m sure that your product, too, has a generic list of competitors. Not a single one.

Technical Review 118

Technical Review Weak Development Team User Testing Systems Review 118

UX Studio: Product Management

OCTOBER 26, 2017

Value returning visitors or customers a bit more than brand new users. And “a bit” actually means “much”, not to mention that keeping existing users takes seven times less effort than acquiring new ones , as does selling to them and converting them into repeat customers. Looking for daily users (e.g.

Customer Experience 107

Customer Experience Data Visualization Analytic Tools User Testing 107

ProductPlan

JANUARY 7, 2022

Customers’ needs and expectations change as well. Better to learn now how influential product leaders do it so that you can make these moves proactively. Leveraging digital analytics tools—Google Analytics, for example—to gain better insights into customer behavior and product usage. Markets and technologies change.

Analytic Tools 98

Analytic Tools Research Software Data Visualization Product Research 98

The Product Coalition

JANUARY 4, 2021

at the product level, the solution level, or the problem level (that is, you are tackling a problem almost no-one else does). Each level requires a different marketing strategy. While the marketing strategy is typically not for you as a product leader to define, the unique value proposition definitely is.

Education 140

Education Marketing Weak Development Team Advertising 140

Revulytics

OCTOBER 12, 2018

“Market problems should be defined based on multiple sources of data, not just anecdotes from visiting customer offices,” one respondent said. This year’s survey reveals that product managers spend an average of just seven hours a month talking to customers in non-sales situations.

Data Visualization 66

Data Visualization User Testing Customer Feedback Customer Experience 66

The Product Coalition

AUGUST 13, 2023

But to truly solve customers’ problems, founders and product leaders must think beyond what they already know about the product. But that leads to another problem — how do you know which product to create? How to solve a certain customer problem? Real invention is hard, that’s why real innovation is hard.

Customer Experience 112

Customer Experience User Testing Generative AI Books 112

The Product Coalition

FEBRUARY 18, 2023

Every now and then, early-stage founders approach me to hear about their product idea and give them feedback. This mostly happens with products related to the product space itself — products for product managers and product teams. I see them everywhere, and apparently, they see me too.

Data Visualization 131

Data Visualization Customer Communications Feedback Software User Testing 131

The Product Coalition

JANUARY 24, 2021

For example, I have seen product teams that create OKRs around meeting with customers, and engineering teams that created OKRs around closing the tech debt. The problem with this approach is that it leaves a huge gap in the company’s ability to deliver on its top OKRs: the product itself. Is that realistic?

Analytic Tools 180

Analytic Tools Customer Experience B2C Enterprise 180

The Product Coalition

JANUARY 16, 2022

For example, you gain nothing from having a new product if the company can’t sell it to the market, so your roadmap must address also the sellability of the product. not necessarily in planning it but in making sure that it is fit for whatever value the company is looking to bring to their customers.

Roadmap 150

Roadmap Data Visualization Customer Experience User Testing 150

The Product Coalition

DECEMBER 5, 2021

I see my consulting customers having to make the exact same decisions. Last month, for example, I met a startup, which had a good indication from the market that their initial product direction was viable. The people they talked to wanted to test their product, they loved what they saw, and were intrigued to hear and get more.

Vision 140

Vision User Testing Startups Consulting 140

The Product Coalition

JANUARY 6, 2024

The competitive analysis itself is a major part of your product strategy efforts, and here is how to do it at the right level. When I work with the product leaders of the companies I mentor on their competitive analysis, they usually come up with a comparison table for each competitor, that includes mostly features.

User Testing 110

User Testing Customer Experience Customer Feedback Presentation 110

The Product Coalition

FEBRUARY 1, 2022

Here are three reasons that companies often use to explain why PLG is not a good fit for them. While you can’t do PLG without being and product-led company, the other way around is not necessarily true. In a product-led company, the product team has a strong presence in the business organization. Then, they see a demo.

B2B 156

B2B User Testing Enterprise Demo 156

Userpilot

JULY 26, 2022

SaaS businesses tend to have heterogeneous customer bases, which means you will probably have customers with different needs. Therefore, you should set different, specific goals for them inside your product and segment them to better understand their needs. A goal is like a milestone that you want your customers to reach.

Customer Experience 78

Customer Experience Customer Feedback User Testing Feedback Software 78

The Product Coalition

JUNE 19, 2022

One of my best tips for doing deep product work used to be to work from home. It was a countermeasure to the popular symptom of product managers doing their real work?—?market market research, customer insights, backlog grooming, etc.?—?when Working on the product strategy” is way too vague.

User Testing 123

User Testing Customer Experience Strategy Market Research 123