Intercom, Inc.

MAY 14, 2018

For instance, the fundamentals of good marketing haven’t changed: crisp writing, a compelling story, strong brand, and of course, a great product to market. At the same time, consumers are complex creatures – we’re constantly evolving and tuning out marketing noise. DemandGen Report – 2017 Content Preferences Survey ).

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The Product Coalition

MARCH 1, 2022

We’ve all heard the term “ customer-centric ” in the context of running a successful business, but what does it really mean? From one perspective, it’s about creating value for customers, delivering an effective product at a good price. This is where customer feedback for sales comes into play. No ifs, no buts.

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Userzoom

DECEMBER 9, 2019

Although we strive to work in an environment where user research is a part of every stage of the product development lifecycle , and your executives have completely bought in to everything you do… we have to be realistic. UX Researcher / Designer. UX Researcher , Sr. UX Researcher, Delta Dental of Washington.

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Alchemer Mobile

OCTOBER 14, 2021

Whether you’re new to the product management field or a seasoned professional, it’s always valuable to learn from your peers’ lived experiences. We recently sat down with four product experts and asked them about their experiences in this field. What strategies do you use to prioritize your product roadmap?

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The Product Guy

AUGUST 10, 2017

As Marc Wendell described in a Product Mentor video, the foundation of success in both product management and user experience (UX) is solving a problem for a specific user. Products fall short when they include and/or over-prioritize extraneous features that don’t solve that user’s problem.

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UX Studio

JULY 4, 2018

As a consequence, they open up interesting new territories in UX research, too. VR in UX research can serve as an individual tool to explore user needs and test complex user experiences. We collected some best practices for those looking to learn more about or just getting started with VR user testing.

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Userzoom

JANUARY 28, 2020

This week, we’ll look at how user researchers can get started with accessibility testing, design and compliance. . As a UX researcher, you are intimately familiar with identifying and solving problems. In a nutshell, accessibility is how users with impairments – whether permanent or temporary – use the web.

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The Product Coalition

JULY 31, 2022

If you are on the journey toward product-market fit, you know it’s not easy. Every new product has its own fit to find. One of the hardest challenges of any product and any startup is of course reaching product-market fit. product-market fit under the hood. So here it is?—?product-market

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Centercode

JANUARY 15, 2021

The people who consume tech have also changed significantly. From the niche world of hi-tech enthusiasts from the 90s to today’s mainstream users, the people who consume technology have had as much of an effect on its evolution as it has had in our daily life. Yesterday’s Tech Buyers: Enthusiasts.

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Alchemer Mobile

FEBRUARY 20, 2020

When you monitor emotion and measure sentiment, you try to gauge the tone, context, and feeling from customer actions. Whether a customer completes a purchase, leaves a review, or mentions your company socially, there is always an emotional state connected to their action. There’s an easy explanation for this phenomenon.

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Usersnap

JULY 22, 2021

In this post I’m going to show you how we handle product feedback and implement new product features. Everything backed by customer feedback. Gathering product and user information using product feedback tools. This will probably make you stop collecting information & feedback.

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Centercode

FEBRUARY 11, 2021

More than 62% of consumers now say they’re shopping online more than they used to, with 36% reporting they shop online weekly. And in the realm of technology, Centercode research revealed that 55% of consumers planned to skip in-store shopping completely and purchase new tech devices online — an 8% increase from 2019.

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The Product Guy

FEBRUARY 3, 2019

Guest Post by: John Kresse (Mentee, Session 7, The Product Mentor) [Paired with Mentor, Chris Butler]. I prided myself on knowing my customers. I served teachers, students, and administrators, each group with specific product needs and goals. For a great introduction, download Intercom’s Jobs To Be Done eBook.

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Userpilot

MARCH 23, 2022

Is there such a thing as NPS survey best practices? If you want to measure customer loyalty and user sentiment in general, following NPS best practices is a must. There’s much more to NPS than sending users a customer feedback survey. Two questions are ideal in an NPS survey.

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Userzoom

JANUARY 23, 2020

If you’re running moderated user research (either remote or in-lab) you need to learn how to ask the right questions, in the right way. The ‘right’ questions are ones that do not influence or lead or coax a test participant. Vivianne Castillo , Senior Design Researcher | Salesforce. Check your own bias. ” effect).

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User Testing Product Research Customer Feedback Customer Experience 97

Centercode

MARCH 4, 2021

Every year, Consumer Reports tests thousands of products — from cars, to laptops, to WIFI-enabled speakers and appliances — and grades them on a scale of 0 to 100. A trusted source of unbiased product testing , their mission is to make it easier for consumers to make well-informed buying decisions.

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The Product Coalition

AUGUST 16, 2020

SplitShire-London-Collection-210062 When I work with companies on sharpening the value proposition and refining the product strategy, one of our information sources for the process is their existing customers. Who they are, why they chose to work with the company, what value they are getting out of the product, etc.

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Intercom, Inc.

JULY 4, 2019

If we implement a new feature, how will customer behavior change in a meaningful way?”. That’s why we asked Josh Seiden , a well-known product consultant and author, to join us on the podcast. Josh: I’ve spent about 30 years in the technology industry, most of that time working as a user experience designer.

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UX Studio: Product Management

JANUARY 29, 2020

We conducted user research for the site and we will share what we’ve learned from it in the following case study. A UX research-only project. Therefore, they wanted us to conduct extensive user research aimed at understanding the main problems their users were currently facing.

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Centercode

JUNE 4, 2019

Was it entirely in the name of research? But using the Oculus Quest did get us thinking about what goes into Customer Validation for VR and emerging tech. Below is a summary of our discussion on the testing strategies that bring delightful VR products to market. Collecting Feedback from Actual Customers.

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Userzoom

MAY 12, 2020

The magnitude of the challenge is intensified by the relative digital and user experience maturity of healthcare companies. A 2019 survey identified that 59% of healthcare organizations still lacked a well-defined digital strategy. You can download the complete ebook below…. Download ebook. Download ebook.

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Userzoom

NOVEMBER 13, 2019

Once you’ve successfully overcome the initial challenges of test participant recruitment , including what recruitment method to use , and how many people to recruit for your research , it’s time to think about compensation. Are your users hard to find (low incidence rates in the general population). Bada-bing bada-boom.

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Split

JULY 8, 2020

Because of this, when you make changes, you’ll know what it’s affecting, and you will avoid surprises in production. This provides better performance for your React app because your users load the least amount of code necessary. This means that the layout, styling, and app logic all lives in one place in your code.

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Centercode

APRIL 9, 2019

We may associate the idea of beta testing with Google, Microsoft, video games, and other tech with roots in the late 20th century, but IBM cemented “beta” as far back as the 1950s. To paraphrase him: IBM referred to testing feature complete products as “B” testing (in contrast to testing theories and ideas, or “A” testing).

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Feedback Software Research Software User Testing Product Research 68

ProductBoard

MARCH 24, 2021

This piece is an excerpt from “The Product Discovery Playbook.” ” For more insights and how-tos on product discovery, download the full ebook. While the product development process fits neatly into a box, product discovery often feels more fuzzy.

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Intercom, Inc.

SEPTEMBER 18, 2019

Your potential customers see dozens, sometimes hundreds, of marketing messages every day and everywhere: on social media, on their phones, on billboards as they drive down the street. Live chat messages can be customized and triggered based on a user’s search intent or completed events. It’s all about context.

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The Product Coalition

MAY 9, 2020

A lot of information and knowledge comes your way when you’re a new Product Manager. But one of the major concepts you absolutely need to get your head around is Product-Market Fit. If you don’t do your research, and understand how your product fits into the market (see what we did there?) So let’s dive in.

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Centercode

NOVEMBER 13, 2020

Coronavirus solidified an already shifting focus toward entertainment and events that consumers can enjoy from home. Here’s how streaming services are refining their products and taking a proactive approach to tackling industry challenges with help from their customers — and Centercode. Load Testing.

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Feedback Software User Testing Customer Experience Product Research 98

Userpilot

JULY 4, 2022

Why should you adopt a customer-led growth strategy in your SaaS? Is it possible to increase user engagement by focusing on a customer-led growth strategy and hit the metrics you are hoping for? Specifically, we’ll consider: Three reasons why the customer-led growth approach is the best go-to-market strategy.

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The Product Coalition

SEPTEMBER 19, 2021

The fact that your potential customers have a problem, doesn’t mean that they are willing to do what it takes to solve it. Each one ran a series of tests over a few hours, and told me I’m a good fit for the surgery. As a product leader, you must define not only the problem you are solving but also for whom.

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The Product Coalition

JUNE 27, 2021

Creating a solid product strategy is an ongoing process, not a one-time effort. Once you created a first draft that you are happy with, it’s time to bring it to the market and iterate according to the feedback you get. But how can you test a strategy? It is very common to stop and rethink the product strategy at this point.

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The Product Guy

MARCH 14, 2017

A product manager just stopped by the desk of the designer on a lazy Thursday afternoon. I’ve been in this situation while I worked with various product teams as a designer. We like to get painful user problems to solve. Designers and UX researchers will be motivated if you give them important product issues to solve.

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Userzoom

JANUARY 29, 2020

When you’re down to the wire, time-wise, how can you ensure that user research is still being planned and executed as thoroughly and as user-focused as possible? Darrell Penta , Senior UX Researcher | HubSpot. Projects like these can put UX researchers in a very difficult position. Lean on your co-workers.

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The Product Coalition

FEBRUARY 14, 2022

How many times have you heard the phrase “It’s research, it will be ready when it’s ready”? If you manage AI products, the answer is probably “many”. AI product management is a unique beast that can be quite challenging, but there are ways to make it easier. In algorithmic research, this is very prominent. Here’s how.

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The Product Guy

SEPTEMBER 12, 2017

As you study the people who use your product or might use it, patterns start to emerge. A marketer or market researcher may view patterns in terms of demographics and buying activity. A user researcher or other UX practitioner may group users by patterns in their behavior, both inside and outside your product.

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