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The Solutions Value Chain: A Framework for Strategic Customer Value

Product Management University

The Solutions Value Chain is a framework that helps you uncover real, strategic value for your customers—from the top of their organization all the way down to the people in the trenches doing the day-to-day work. Of course, every product company wants users to love their products—no surprise there.

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How to Use Customer Feedback as a Sales Tool

The Product Coalition

We’ve all heard the term “ customer-centric ” in the context of running a successful business, but what does it really mean? From one perspective, it’s about creating value for customers, delivering an effective product at a good price. This is where customer feedback for sales comes into play. No ifs, no buts.

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3 Common Mistakes When Starting Product Prioritization

The Product Coalition

The same can be said for handling product backlog , feature requests and anything else you need to put together a great product. 3 mistakes that can get in the way of efficient product prioritization While there’s almost an endless list of things that can derail a project, there are some mistakes that pop up more than others.

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Customer-Led Growth: What Is It and How To Implement a Customer-Led Strategy in SaaS?

Userpilot

Why should you adopt a customer-led growth strategy in your SaaS? Is it possible to increase user engagement by focusing on a customer-led growth strategy and hit the metrics you are hoping for? Specifically, we’ll consider: Three reasons why the customer-led growth approach is the best go-to-market strategy.

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How to Overcome the Pain Points of Your CRM

The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey. When used effectively, a CRM can be the lifeblood of your sales team – keeping everyone organized, efficient, and at peak productivity.

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SaaS Product Marketing Strategy: Definition, Process, Tactics, and Examples

Userpilot

Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. Both are vital for SaaS success.

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Step-by-Step Guide to Click Funneling For SaaS

Userpilot

This powerful marketing strategy can significantly boost your conversions and fuel product-led growth when applied correctly. In this article, we’ll cover the fundamentals and best practices of click funnels, from the initial steps of conducting user research to more advanced aspects like lead classification and conversion rate optimization.