Intercom, Inc.

SEPTEMBER 10, 2020

Intercom’s Kate O’Hanlon recently caught up with Mark to talk about his approach to scaling, and why it’s a mistake to think that the formula for success is just about getting product-market fit and then adding sales reps. . Mark’s latest ebook, The Science of Scaling , outlines a precise framework for success.

Onboarding KPIs 226

Onboarding KPIs Customer Experience User Testing Weak Development Team 226

The Product Coalition

SEPTEMBER 19, 2021

The fact that your potential customers have a problem, doesn’t mean that they are willing to do what it takes to solve it. Each one ran a series of tests over a few hours, and told me I’m a good fit for the surgery. As a product leader, you must define not only the problem you are solving but also for whom.

User Testing 155

User Testing Customer Experience Product Research Startups 155

The Product Coalition

SEPTEMBER 6, 2021

Customer experience isn’t just for products. As an employee, you provide customer experience to your manager, your colleagues, and your own employees. There are many things to take from it, but I mainly took the fact that you need to think about the customers from their point of view. Is it a great one?

Customer Experience 171

Customer Experience User Testing Customer Feedback Data Visualization 171

The Product Coalition

DECEMBER 11, 2023

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. This is an important principle in the product-market fit journey.

User Testing 78

User Testing Product Marketing Marketing Customer Experience 78

The Product Coalition

AUGUST 14, 2022

Bad Feedback Doesn’t Always Mean Your Product Is Bad Bad product feedback is a bummer. But contrary to what you might think, it doesn’t always mean your product is bad. Here is a quick guide to strategic thinking about product feedback. The feedback on all three talks was great.

User Testing 146

User Testing Feedback Software Product Research Customer Feedback 146

The Product Coalition

NOVEMBER 17, 2024

It could be the difference between answering customer success’s questions about a newly released feature whenever they ask them and approaching them periodically to ask how the feature is being adopted and whether they need help. It could mean being involved and contributing to product marketing discussions even if you are not called upon.

User Testing 105

User Testing Customer Experience Engineering Product Research 105

Userpilot

MARCH 28, 2022

Content marketing vs product marketing? The goal of any marketing strategy is to attract and convert members of your target market into paying customers. But what is the difference between content and product marketing ? The advantages of both marketing strategies. Definitely not!

Product Marketing 98

Product Marketing Marketing Research Software Feedback Software 98

The Product Coalition

JUNE 18, 2023

As long as I talked about product consulting, even when people understood that I only coach them and did not do the work myself, they mostly wanted feedback on their deliverables — the actual screens, app, or capabilities the product had. Not all companies, even ones that are truly user-focused, sell this way.

Naming 144

Naming User Testing Weak Development Team Feedback Software 144

The Product Coalition

MARCH 13, 2022

This might sound counterintuitive, especially with product-led growth (which I’m a big fan of) practically saying the opposite, but bear with me and I’ll explain everything. Your Customers Don’t Want Your Product Of course, eventually, they do. And the customers are left confused. And the customers are left confused.

Feedback Software 170

Feedback Software Demo Data Visualization User Testing 170

The Product Coalition

MAY 6, 2023

Your customers seem to want new features all the time. If they use your product, that’s a great signal — it means they care and they want to do more with it. Today I want to talk about a specific type of saying ‘no’, one that not many product managers even realize is an option: saying ‘no’ to customer requests.

User Testing 143

User Testing Customer Feedback Customer Experience Research Software 143

The Product Coalition

FEBRUARY 14, 2022

How many times have you heard the phrase “It’s research, it will be ready when it’s ready”? If you manage AI products, the answer is probably “many”. AI product management is a unique beast that can be quite challenging, but there are ways to make it easier. In algorithmic research, this is very prominent. Here’s how.

User Testing 154

User Testing Data Visualization Product Management Product Manager 154

The Product Coalition

DECEMBER 19, 2021

Once you decide you need to recruit a product manager, who should it be? This is one of the most popular questions I receive from my consulting customers as well as CPO Bootcamp participants. The first thing you need to figure out is why you are hiring a product manager. But starting early is not enough. Here are my best tips.

Product Management 184

Product Management Product Manager User Testing Weak Development Team 184

The Product Coalition

MAY 1, 2022

I realized that this is something that I do whenever I’m helping my consulting customers or the CPO Bootcamp participants to make strategic decisions. about the market, the customers, the product, the business, the plans ahead? But that’s where your leadership comes to a test. the structure of the word.

User Testing 177

User Testing Customer Experience Product Research Definition 177

The Product Coalition

OCTOBER 25, 2021

the research articles, the important topics and revelations, and as you move towards the end, the articles become lighter: interviews with celebrities, lifestyle pieces, and so on. Last week, one of my customers consulted with me on what is the best metric to trace for the migration from an old system to a new one.

User Testing 184

User Testing Magazine Product Research Research Software 184

The Product Coalition

JULY 17, 2022

Product managers need to talk to customers. Here is what my boss once taught me about how to really listen to our customers. Photo by David Clode on Unsplash In SVPG’s Coach the Coaches workshop held last month in London, Marty Cagan talked about the fact that product managers must have direct access to customers.

Customer Experience 143

Customer Experience User Testing Workshop Data Visualization 143

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. If people aren’t looking for your solution, you have to educate them about the problem your product solves.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

The Product Coalition

JULY 2, 2023

A successful product can only work if people actually buy it. But too many product leaders focus on the product itself and not on what makes it sell. As product leaders you cannot ignore the full customer journey to make sure it makes sense. It appears in your product itself. Hint: it’s not features.

User Testing 129

User Testing Customer Experience Product Strategy UX 129

The Product Coalition

NOVEMBER 7, 2021

I have seen so many frustrated product leaders facing a similar situation. It can be with your CEO or anyone in the management team, with internal and even external customers, and honestly, with anyone important enough for their opinion to matter and make you change your plans. I’m talking about your customers.

User Testing 155

User Testing Customer Feedback Feedback Software Customer Experience 155

The Product Coalition

AUGUST 13, 2023

But to truly solve customers’ problems, founders and product leaders must think beyond what they already know about the product. But that leads to another problem — how do you know which product to create? How to solve a certain customer problem? Real invention is hard, that’s why real innovation is hard.

Customer Experience 135

Customer Experience User Testing Generative AI Books 135

The Product Coalition

JUNE 27, 2021

Creating a solid product strategy is an ongoing process, not a one-time effort. Once you created a first draft that you are happy with, it’s time to bring it to the market and iterate according to the feedback you get. But how can you test a strategy? It’s actually simpler than you think.

User Testing 91

User Testing Product Research Strategy Product Strategy 91

ProductPlan

JUNE 5, 2020

The Product Leader Certificate requires a little more PM experience and demands competence in DevOps, data analytics, and hard technical skills. Key takeaways include product strategy , user research, and the UX/UI design process. It explores product leadership fundamentals and managing growth, among other takeaways.

Certifications 114

Certifications Customer Experience Artificial Inteligence Product Management 114

The Product Coalition

SEPTEMBER 14, 2020

Spend an adequate amount of time researching the answers to the questions above. You need to research deep because what you see on the surface isn’t going to give you the answers. Pitfall #1: No Long Term Thinking The lean philosophy says you don’t really know what’s happening in the market until you meet the market.

Startups 112

Startups User Testing Agile Product Research 112

The Product Coalition

NOVEMBER 13, 2023

When people (and VCs) aren’t spending money easily, you must be super sharp with your value proposition, positioning, product, marketing, and sales. While I understand this distinction, I believe that a company cannot reach real product-market fit without nailing down its GTM, and vice versa.

Product Strategy 138

Product Strategy Strategy User Testing Weak Development Team 138

The Product Coalition

FEBRUARY 18, 2023

Every now and then, early-stage founders approach me to hear about their product idea and give them feedback. This mostly happens with products related to the product space itself — products for product managers and product teams. I see them everywhere, and apparently, they see me too.

Data Visualization 152

Data Visualization Customer Communications Feedback Software User Testing 152

The Product Coalition

NOVEMBER 27, 2022

You have users and even happy customers, but the next level of success is yet to come. It is also tempting to think that the problem is not with the product, but rather with marketing or sales that are unable to bring customers fast enough. It is usually when things work, but not getting on a roll business-wise.

Customer Experience 154

Customer Experience User Testing Feedback Software Product Research 154

Userpilot

NOVEMBER 6, 2020

In this post, we’re going to provide you with the best Product Marketing tools for each Product Marketing Job-To-Be-Done – which are critical for allowing your product marketers to do their work independently from your dev team or graphic designers! Post-signup: User Analytics : Hotjar , Heap.

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Analytic Tools Feedback Software Data Visualization Reporting Tools 76

The Product Coalition

MARCH 21, 2021

For example, when you simply want to have something out there as quickly as possible, not because you want it to work well, but because you want to use it to learn something much more important about your customers. There is risk in delivering something that will not bring results, and there is risk in delivering the perfect product too late.

User Testing 156

User Testing Construction Feedback Software Customer Feedback 156

The Product Coalition

OCTOBER 18, 2020

A good product strategy helps you to acquire happy customers and retain them over time. Here is how product strategy helps you overcome them. Photo by Braden Collum on Unsplash Working on product strategy is an iterative process. If the baton falls somewhere in the process, they will not become a customer.

User Testing 127

User Testing B2C Customer Experience Weak Development Team 127

The Product Coalition

JANUARY 24, 2021

For example, I have seen product teams that create OKRs around meeting with customers, and engineering teams that created OKRs around closing the tech debt. The problem with this approach is that it leaves a huge gap in the company’s ability to deliver on its top OKRs: the product itself. Is that realistic?

Analytic Tools 197

Analytic Tools Customer Experience B2C Enterprise 197

The Product Coalition

JANUARY 16, 2022

For example, you gain nothing from having a new product if the company can’t sell it to the market, so your roadmap must address also the sellability of the product. not necessarily in planning it but in making sure that it is fit for whatever value the company is looking to bring to their customers.

Roadmap 169

Roadmap Data Visualization Customer Experience User Testing 169

The Product Coalition

JULY 30, 2023

Your product might be awesome, but if there is no significant need on the other side, it wouldn’t succeed. A need is more than a general desire, and you should trust your customers’ actions more than their words. His stats showed that over 60% of his customers only bought from him after having known him for two years or more.

User Testing 127

User Testing Customer Experience Webinar Consulting 127

The Product Coalition

DECEMBER 25, 2022

There are many ingredients needed in order for your product to succeed. Not all of them are related to your product, or even to your product’s domain. Your customers’ ecosystem has more impact on your ability to succeed than you might think. Since I’m a business customer of Google, I decided to open a support ticket.

User Testing 132

User Testing Customer Experience Presentation Engineering 132

The Product Coalition

OCTOBER 12, 2020

Ford’s famous quote tells you exactly how he wanted it done: “Any customer can have a car painted any color that he wants, so long as it is black”. The target audience in this case was very specific (although very wide, and that’s also an important part of product-market fit). What was so special about it?

Product Strategy 116

Product Strategy Strategy User Testing Product Research 116

The Product Coalition

DECEMBER 6, 2023

When VCs and customers aren’t throwing money at whatever you tell them, it becomes a critical tool. Here is how a product strategy can help you create business results, even when the market is not in your favor. Product strategy is a special kind of strategy. If you feel it touches marketing and sales, you are right.

Product Strategy 128

Product Strategy Research Software Strategy User Testing 128

The Product Coalition

DECEMBER 4, 2023

If you’re just dealing with tough market conditions, the situation is different but the conclusion is quite similar: When people (and VCs) aren’t spending money easily, you must be super sharp with your value proposition, positioning, product, marketing, and sales. They see it as sales and marketing’s responsibility.

Product Strategy 127

Product Strategy Strategy User Testing Weak Development Team 127

The Product Coalition

FEBRUARY 1, 2022

Here are three reasons that companies often use to explain why PLG is not a good fit for them. While you can’t do PLG without being and product-led company, the other way around is not necessarily true. In a product-led company, the product team has a strong presence in the business organization. Then, they see a demo.

B2B 176

B2B User Testing Enterprise Demo 176

The Product Coalition

FEBRUARY 11, 2024

Photo by Iain Kennedy on Unsplash When I was a product lead at Imperva, there was a feature that engineering kept telling me required a rewrite. We were monitoring our customers’ databases, and the architecture caused a severe performance impact on the databases themselves. Its entire architecture was bad.

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Framework User Testing Customer Experience Definition 125