The Product Coalition

MAY 1, 2022

I realized that this is something that I do whenever I’m helping my consulting customers or the CPO Bootcamp participants to make strategic decisions. about the market, the customers, the product, the business, the plans ahead? But that’s where your leadership comes to a test. the structure of the word.

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User Testing Customer Experience Product Research Definition 160

The Product Coalition

OCTOBER 25, 2021

the research articles, the important topics and revelations, and as you move towards the end, the articles become lighter: interviews with celebrities, lifestyle pieces, and so on. Last week, one of my customers consulted with me on what is the best metric to trace for the migration from an old system to a new one.

User Testing 168

User Testing Magazine Product Research Research Software 168

Userpilot

FEBRUARY 4, 2021

Email automation can be a powerful tool for your SaaS to boost new user activation and drive growth at every stage of the user journey, if used correctly. Your users’ mailboxes are already flooded with so much mail, it’s *really* hard to get through the noise. How do you use email automation to create value for your user?

Analytic Tools 98

Analytic Tools User Testing Customer Experience Events 98

ProductPlan

JUNE 5, 2020

The Product Leader Certificate requires a little more PM experience and demands competence in DevOps, data analytics, and hard technical skills. Key takeaways include product strategy , user research, and the UX/UI design process. It explores product leadership fundamentals and managing growth, among other takeaways.

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Certifications Customer Experience Artificial Inteligence Product Management 95

The Product Coalition

JANUARY 13, 2021

The reason I am telling you that is that whenever I talk about the fact that your product needs to solve a problem (or serve a need) for your target customers, people bring up Facebook as a theoretical counterexample. While this might sound like a product issue, the root cause is typically at the problem level.

Education 114

Education Marketing User Testing Weak Development Team 114

The Product Coalition

DECEMBER 11, 2023

Make sure you can connect the dots very very clearly between what you are doing and your desired outcome (which especially in times like this should lead all the way to a business result , not “a good feature” or “happy customer”). That’s why we must take action and test it. But how would marketing and sales know what to work on?

Leadership 78

Leadership User Testing Customer Experience Product Research 78

Usersnap

NOVEMBER 17, 2022

In order to accomplish this though, you have to level up your customer data platform like Hubspot. Using HubSpot integrations enriches the data and information you have about your customers, and can help you grow your SaaS business massively. There are several categories in which you can improve your CDP or CRM. What is HubSpot?

Feedback Software 52

Feedback Software Analytic Tools Data Visualization Embedded Analytics 52

The Product Coalition

OCTOBER 26, 2020

Thinking and talking about the product definitely falls under this category. When it comes to the actual work products that product managers deliver: wireframes and user stories. considering all relevant points of view including the customers, the market, and the company itself. But Do You?

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User Testing Definition CTO Product Research 127

Andrew Chen

DECEMBER 26, 2018

In the spirit of trying something new, I decided to take all of my 2018 essays and turn it into an ebook PDF that you can read at your own leisure. If you have feedback on this format, shoot me a tweet! Consumer startups are awesome, and here’s what I’m looking for at a16z (70 slide deck). But they don’t.

User Testing 80

User Testing Enterprise Feedback Software Customer Experience 80

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. If people aren’t looking for your solution, you have to educate them about the problem your product solves.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

The Product Coalition

OCTOBER 19, 2020

In 2000, Sergey Brin interviewed for Internet Magazine and said: “ when users come to Google.com all they want to do is search. And that’s our product “. You can find detailed guidance for this in the first part of my e-book “ Speed-Up the Journey to Product-Market Fit “. That wasn’t what we had in mind.

User Testing 88

User Testing Magazine Technical Review Customer Feedback 88

The Product Coalition

MARCH 12, 2023

Finding someone who can do it well is not easy, and even if you have them in your pipeline it’s much harder to interview for strategy than to interview for hands-on product skills. Many companies simply don’t test for the right things and focus mostly on hands-on product skills — because that’s what they know.

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User Testing Product Research Consulting Leadership 111

Userpilot

FEBRUARY 4, 2022

We’ll also go over how to improve essential SaaS sales metrics like customer acquisition cost, annual recurring revenue, average purchase value, and expansion MRR so you can make the most out of your SaaS product. Nurturing new customers is the best way to reduce churn and increase expansion revenue.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

Userpilot

JULY 10, 2024

Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. Both are vital for SaaS success.

Analytic Tools 98

Analytic Tools Feedback Software Research Software User Testing 98

The Product Coalition

APRIL 10, 2022

Every now and then I have a consulting customer where the CEO and the product leader (be it CPO, VP, or Head of Product) work with me together on a regular basis. If you, too, respect authority, it’s time to test yourself to see if you have gone too far with it. They both participate in all of our sessions.

Data Visualization 160

Data Visualization User Testing Leadership Customer Experience 160

Andrew Chen

DECEMBER 26, 2018

In the spirit of trying something new, I decided to take all of my 2018 essays and turn it into an ebook PDF that you can read at your own leisure. If you have feedback on this format, shoot me a tweet! Consumer startups are awesome, and here’s what I’m looking for at a16z (70 slide deck). But they don’t.

User Testing 40

User Testing Enterprise Feedback Software Customer Experience 40

Userpilot

APRIL 21, 2024

Investing in the right NPS feedback software is crucial especially when net Promoter Score (NPS) is a top method for gathering user feedback and measuring customer loyalty. Let’s look at what some of these NPS survey tools are and their pros and cons so you can find the best fit for your company.

Feedback Software 52

Feedback Software Analytic Tools Research Software Data Visualization 52

The Product Coalition

MAY 9, 2020

But one of the major concepts you absolutely need to get your head around is Product-Market Fit. If you don’t do your research, and understand how your product fits into the market (see what we did there?) What Exactly is Product-Market Fit? it’s almost certainly doomed to fail.

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User Testing Technical Review Product Marketing Product Research 78

Andrew Chen

SEPTEMBER 4, 2018

Organic, paid marketing, and LTV/CAC. Why offline products are so compelling for acquiring customers. Cohort analysis and looking for “smile curves” The Power User Curve aka L28. Part 1: User Acquisition. You want to go a couple levels even deeper: How many new customers are you adding?

User Testing 75

User Testing Marketing Analytic Tools Customer Experience 75

The Product Coalition

JUNE 27, 2021

Creating a solid product strategy is an ongoing process, not a one-time effort. Once you created a first draft that you are happy with, it’s time to bring it to the market and iterate according to the feedback you get. But how can you test a strategy? It’s actually simpler than you think.

User Testing 90

User Testing Product Research Strategy Product Strategy 90

Under 10 Consulting

JUNE 6, 2019

In this scenario, product management tends to get pulled into a technical support role for the marketing and sales teams, providing content for demos, presentations, ebooks, and sales enablement. Product management in Development. Without it, the product manager role becomes more secretarial than strategic.

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Weak Development Team Product Research Reporting Tools Customer Feedback 40

The Product Coalition

DECEMBER 11, 2023

The customer journey is such an important tool when building your product strategy. In product-led growth, its importance is even more significant. The real customer journey — whether you understand it or not — is much richer. How did people really start using Slack and got to become paying customers?

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User Testing Customer Experience Systems Review Enterprise 78

Userpilot

MAY 16, 2023

Getting paying customers for your SaaS business can be a challenging and complicated endeavor. However, the time-tested strategy of SaaS email marketing has proven to be a reliable method of driving product growth. Software companies need to use targeted emails instead of sending the same message to every user.

Feedback Software 96

Feedback Software Analytic Tools Research Software User Testing 96

Mixpanel

JANUARY 11, 2021

We have three distinct products: the ad-supported video streaming platform, which is what we started with four years ago; a subscription version of the business with ad-free content; and exclusive original content. We also have a kid’s product, with ebooks, video games, audio stories, videos, movies, etc.

Data Visualization 98

Data Visualization User Testing Customer Experience Analytic Tools 98

The Product Coalition

MAY 30, 2021

But most of all, it is exciting because it gives you an opportunity to see your strategy coming to life in short cycles with immediate feedback loops. The general process of product-led growth starts with mapping the customer journey?—?the You can start by making small changes to your product and marketing (e.g.

Product Research 109

Product Research User Testing Feedback Software Customer Experience 109

Userpilot

NOVEMBER 6, 2020

In this post, we’re going to provide you with the best Product Marketing tools for each Product Marketing Job-To-Be-Done – which are critical for allowing your product marketers to do their work independently from your dev team or graphic designers! Post-signup: User Analytics : Hotjar , Heap.

Analytic Tools 76

Analytic Tools Feedback Software Data Visualization Reporting Tools 76

The Product Coalition

FEBRUARY 2, 2020

But he was also an engineer, scientist, researcher, and inventor. Research and science are the foundation on which DaVinci’s artistic creativity is built. 1: Define your problem clearly This is generally good advice for any product manager. Get their feedback and thoughts too. One of the greatest artists ever existed.

User Testing 78

User Testing Product Management Product Manager Research Software 78

The Product Coalition

OCTOBER 18, 2020

A good product strategy helps you to acquire happy customers and retain them over time. Here is how product strategy helps you overcome them. Photo by Braden Collum on Unsplash Working on product strategy is an iterative process. If the baton falls somewhere in the process, they will not become a customer.

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User Testing B2C Customer Experience Weak Development Team 112

Userpilot

APRIL 22, 2024

Interested in effortlessly turning prospects into loyal customers? That’s where funnel marketing comes in. But what exactly is funnel marketing, and how can it supercharge your SaaS product growth? Depending on your approach to customer engagement and conversion, you can tailor your marketing funnel.

Analytic Tools 52

Analytic Tools Feedback Software User Testing Product Research 52

The Product Coalition

DECEMBER 5, 2021

I see my consulting customers having to make the exact same decisions. Last month, for example, I met a startup, which had a good indication from the market that their initial product direction was viable. The people they talked to wanted to test their product, they loved what they saw, and were intrigued to hear and get more.

Vision 145

Vision User Testing Startups Consulting 145

The Product Coalition

SEPTEMBER 14, 2020

Spend an adequate amount of time researching the answers to the questions above. You need to research deep because what you see on the surface isn’t going to give you the answers. Pitfall #1: No Long Term Thinking The lean philosophy says you don’t really know what’s happening in the market until you meet the market.

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Startups User Testing Agile Product Research 102

Under 10 Consulting

JANUARY 2, 2020

product strategy. products, . product planning. manager (perhaps known as a product owner) focused on. in terms of features and product options, and . product growth. manager (or product marketing manager) taking on expansion of products that are currently available, the products we have.

Data Visualization 87

Data Visualization Reporting Tools Analytic Tools Research Software 87

Revulytics

AUGUST 8, 2019

So here you go: “The aim of marketing is to know and understand customers so well that the product or service fits them and sells itself.”. He’s not talking about marketing communications. He’s talking about what we call product management. Can you share insights on how to approach customer research?

Research Software 54

Research Software Product Research User Testing Reporting Tools 54

Gainsight

NOVEMBER 15, 2021

Gross Revenue Retention (GRR), for example, only measures the customers who renewed their existing purchase. If you renew all of your current customers, your GRR at the end of the year is 100%. Operationalize Your Customer Success Efforts. More mature CS organizations might consider the entire customer journey.

Feedback Software 52

Feedback Software Customer Experience Reporting Tools Data Visualization 52

Roadmunk

OCTOBER 26, 2017

Matt recently co-authored an ebook with Drift’s CEO, David Cancel, called “ Burndown: A better way to build products.” The ebook explores the Burndown framework that Drift’s product team has adopted for product development. What kind of gets lost in your traditional methods is: where’s the customer?".

Framework 40

Framework Data Visualization User Testing Reporting Tools 40

Userpilot

JUNE 25, 2021

Do you want to build an efficient SaaS Product Marketing strategy, but are not sure where to start? There is so much involved in creating a great strategy, from target audiences to KPIs to customer journeys, but Userpilot is here to help. What is a product marketing strategy? Your product should be positioned – i.e

Research Software 85

Research Software Analytic Tools Feedback Software Onboarding KPIs 85

Alchemer Mobile

MARCH 17, 2020

Between interfacing with multiple teams, coordinating release schedules, prioritizing customer happiness, driving the mobile product roadmap, messaging product announcements internally and externally, and myriad other activities, the list of “to-do’s” for mobile product managers may seem endless, and the job is ever-changing.

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User Testing Feedback Software Technical Review Customer Experience 147