The Product Coalition

AUGUST 16, 2020

I am a big fan of testing your new strategy quickly and putting your refined value proposition in front of potential customers es early as possible to get feedback and initial validation for it. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an not looking backward is easier than ever before.

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User Testing Customer Experience Customer Feedback Product Strategy 180

The Product Coalition

DECEMBER 11, 2023

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. This is an important principle in the product-market fit journey.

User Testing 78

User Testing Product Marketing Marketing Customer Experience 78

The Product Coalition

AUGUST 14, 2022

For some reason, most of them want my product strategy and product-market fit lectures during May and June, every year. I gave my talk on “The Journey to Product-Market Fit” three times within a two week timeframe. Speed-Up the Journey to Product-Market Fit. it was in the audience itself.

User Testing 146

User Testing Feedback Software Product Research Customer Feedback 146

ProductPlan

JUNE 5, 2020

According to PayScale , its product management certification is completed mostly by experienced and midcareer product professionals. The certification follows this six-step learning journey: Foundation : Explores the scope of activities necessary in product management and helps to define various PM roles (e.g.,

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Certifications Customer Experience Artificial Inteligence Product Manager 114

The Product Coalition

OCTOBER 25, 2021

Step 4: Unit-Test Your Metric It is usually relatively easy for us to come up with metrics that are correlated to the questions we want to answer. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an Are Your Product Metrics Well Defined? Don’t let reality limit you, create the reality you want.

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User Testing Magazine Product Research Research Software 184

The Product Coalition

APRIL 10, 2022

Add to that the fact that product leadership is often a matter of thinking about things in a logical way, and it’s easy to understand why your manager and other people feel very comfortable talking about what you should be doing, although it’s not their field of expertise at all. Being nice is one of the traits you have, and it won’t go away.

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Data Visualization User Testing Leadership Customer Experience 171

The Product Coalition

DECEMBER 5, 2021

Last month, for example, I met a startup, which had a good indication from the market that their initial product direction was viable. The people they talked to wanted to test their product, they loved what they saw, and were intrigued to hear and get more. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

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Vision User Testing Startups Consulting 162

The Product Coalition

OCTOBER 26, 2020

Truly defining the product includes many other things, like which problem it solves, for whom, the value proposition and why it makes sense business-wise ?—?considering considering all relevant points of view including the customers, the market, and the company itself. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

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User Testing Definition CTO Product Research 134

The Product Coalition

DECEMBER 10, 2022

Test yourself: do you ever operate under the assumption that they just want you to do what they say? My free e-book “ Speed-Up the Journey to Product-Market Fit ” — an executive’s guide to strategic product management is waiting for you at www.ganotnoa.com/ebook Originally published at [link] on December 8, 2022.

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Vision Product Research Consulting Definition 142

The Product Coalition

FEBRUARY 11, 2024

And so, when we were answering RFIs and RFPs (long requirement documents that large enterprises request vendors to fully answer before they start testing their products) there was almost always a question asking whether or not we supported this capability. I wanted to be able to say yes.

Framework 125

Framework User Testing Customer Experience Definition 125

The Product Coalition

SEPTEMBER 14, 2020

Create a product strategy, and use it to help everyone align and create their own strategies based on it (marketing, sales etc.). One of the foundations of the lean startup methodology is that you need to test your hypotheses. Learning to live and thrive with uncertainty is a key part of truly becoming a product executive.

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Startups User Testing Agile Product Research 112

The Product Coalition

SEPTEMBER 19, 2021

Each one ran a series of tests over a few hours, and told me I’m a good fit for the surgery. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an an executive’s guide to strategic product management is waiting for you at www.ganotnoa.com/ebook Originally published at [link] on September 12, 2021.

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User Testing Customer Experience Product Research Startups 155

The Product Coalition

NOVEMBER 27, 2022

internal processes, workarounds with existing tools, testing multiple options, and others. There are many ways to meet the market and get feedback, not just delivering new versions of the product. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an Remember that effort can come in many forms?—?internal

Customer Experience 154

Customer Experience User Testing Feedback Software Product Research 154

The Product Coalition

JANUARY 13, 2021

When they tested it and proved it to be true, they could then focus on optimizing that metric to drive retention and eventually growth. It’s not about your product, it’s about their unmet need. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

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Under 10 Consulting

JANUARY 2, 2020

product strategy. products, . product planning. manager (perhaps known as a product owner) focused on. in terms of features and product options, and . product growth. manager (or product marketing manager) taking on expansion of products that are currently available, the products we have.

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Data Visualization Reporting Tools Analytic Tools Research Software 87

The Product Coalition

MARCH 12, 2023

Finding someone who can do it well is not easy, and even if you have them in your pipeline it’s much harder to interview for strategy than to interview for hands-on product skills. Many companies simply don’t test for the right things and focus mostly on hands-on product skills — because that’s what they know.

Product Research 128

Product Research User Testing Consulting Leadership 128

The Product Coalition

OCTOBER 18, 2020

Sales need to work with them to establish the product’s unique value proposition (which should address that same problem they were pitched about earlier), the product?—?when when eventually tested or used?—?needs My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an Interested to learn more?

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User Testing B2C Customer Experience Weak Development Team 127

The Product Coalition

MAY 30, 2021

You can start by making small changes to your product and marketing (e.g. Some people think that optimization is a matter of A/B testing as much as possible and finding the right answers this way. A/B testing can’t give you the answers, it can only validate or dismiss what you already thought was the right answer.

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Product Research User Testing Customer Experience Feedback Software 110

The Product Coalition

JANUARY 12, 2020

How to Make Fewer Errors During Your Trial-And-Error Journey Reaching product-market fit requires a lot of trial-and-error, but it takes so much more to succeed. I decided to move into product management, and the rest is history. Everyone knows that reaching product-market fit requires a lot of trial-and-error.

User Testing 79

User Testing Product Research Customer Experience Travel 79

The Product Coalition

OCTOBER 19, 2020

You can find detailed guidance for this in the first part of my e-book “ Speed-Up the Journey to Product-Market Fit “. But if I had to pick one quick method, that is relevant for any product at any stage, it would be to ask yourself why people are using your product, over and over again. Make yourself an octopus.

User Testing 88

User Testing Magazine Technical Review Customer Feedback 88

Userpilot

MAY 16, 2023

However, the time-tested strategy of SaaS email marketing has proven to be a reliable method of driving product growth. In this guide, we’ll go over the reasons why email marketing is important and showcase 12 SaaS email marketing strategies that you can use for your own email marketing campaigns.

Feedback Software 96

Feedback Software Analytic Tools Research Software User Testing 96

Mixpanel

JANUARY 11, 2021

We have three distinct products: the ad-supported video streaming platform, which is what we started with four years ago; a subscription version of the business with ad-free content; and exclusive original content. We also have a kid’s product, with ebooks, video games, audio stories, videos, movies, etc.

Data Visualization 98

Data Visualization User Testing Customer Experience Analytic Tools 98

Andrew Chen

DECEMBER 26, 2018

In the spirit of trying something new, I decided to take all of my 2018 essays and turn it into an ebook PDF that you can read at your own leisure. Conservation of Intent: The hidden reason why A/B tests aren’t as effective as they look. This essay breaks down when its history, when it’s useful, and where it breaks down.

User Testing 80

User Testing Enterprise Feedback Software Customer Experience 80

Intercom, Inc.

NOVEMBER 7, 2019

It was really like the early days, and from there I built with the team all of the go-to-market engine, from building the first sales team, then thinking about how to make the organization evolve as we were growing and finding product-market fit to where we are today. That’s what we call the start phase.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

The Product Coalition

FEBRUARY 2, 2020

A (mini) hackathon around the specific constraint you want to break is also a great way to both come up with new ideas and test their feasibility quickly. My free e-book “Speed-Up the Journey to Product-Market Fit”? —?an And as you do so, make me happy by sharing what opened up for you.

User Testing 79

User Testing Product Management Product Manager Research Software 79

The Product Coalition

DECEMBER 11, 2023

Gradually, Slack became the default tool for everyday communication between the two teams  — Leah’s product team and Sarah’s development team. With a strong commitment to Slack, the team expanded its usage by opening additional channels for specific discussions, such as product updates and A/B test results.

User Testing 78

User Testing Customer Experience Systems Review Enterprise 78

Userpilot

FEBRUARY 4, 2021

Track behaviour: interacted with x campaign, visited pricing page x times in a week, downloaded ebook, opened chat support x times in the last 30 days etc. Set it all up and test it. Set it all up and test it. There you have it, but before launching it, take some time to test it first. About the author.

Analytic Tools 98

Analytic Tools User Testing Customer Experience Events 98

Userpilot

FEBRUARY 4, 2022

A few user persona examples in the SaaS space include product managers, product marketers, customer success managers, UX designers, and independent contractors who help companies with any of the aforementioned areas. Video marketing (YouTube and TikTok). User persona example. Newsletters. Case studies. Paid search.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

The Product Coalition

DECEMBER 11, 2023

To test yourself, see where are you making compromises that are based on the assumption of one or more such constraints. Our free e-book “ Speed-Up the Journey to Product-Market Fit ” — an executive’s guide to strategic product management is waiting for you at www.infinify.com/ebook Originally published at [link] on July 31, 2023.

Customer Experience 78

Customer Experience User Testing Weak Development Team Research Software 78

The Product Coalition

DECEMBER 11, 2023

That’s why we must take action and test it. Our free e-book “ Speed-Up the Journey to Product-Market Fit ” — an executive’s guide to strategic product management is waiting for you at www.infinify.com/ebook Originally published at [link] on July 5, 2023.

Leadership 78

Leadership User Testing Customer Experience Product Research 78

Userpilot

APRIL 22, 2024

Tailor the customer experience across their journey i.e. sending a contextual upgrade prompt during the conversion stage based on how they’ve interacted with your product. Offer incentives like discounts, account credits, or cash rewards to encourage word-of-mouth marketing and build loyalty. Product webinars.

Analytic Tools 52

Analytic Tools Feedback Software User Testing Product Research 52

Gainsight

NOVEMBER 15, 2021

The new strategies created from your CS Ops leadership will need to be tested. Your Product Marketing team can leverage usage data in their materials. Product can use direct feedback from customers to inform new features. Create a Single Source of Truth. Learn More about Net Revenue Retention.

Customer Experience 52

Customer Experience Feedback Software Reporting Tools User Friction 52

Usersnap

NOVEMBER 17, 2022

You can test APIs before implementing them or access the client library and HubSpot marketplace to find existing tools that can help you. You can search within the Hubspot marketplace categories for integrations focused on productivity, marketing, finance, and customer service. Integrating with the HubSpot API.

Feedback Software 52

Feedback Software Analytic Tools Data Visualization Embedded Analytics 52

Under 10 Consulting

JUNE 6, 2019

In this scenario, product management tends to get pulled into a technical support role for the marketing and sales teams, providing content for demos, presentations, ebooks, and sales enablement. Product management in Development.

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Weak Development Team Product Research Reporting Tools Customer Feedback 40

Revulytics

AUGUST 8, 2019

Then you can say, maybe there are other solutions, let’s do some A/B testing. If you have an active website, you can A/B test there on messaging and price points. A/B testing isn’t very good at uncovering problems, but it’s very good at validating solutions. How soon should you think about pricing? They know the mechanics.

Product Research 54

Product Research Research Software User Testing Reporting Tools 54

Andrew Chen

DECEMBER 26, 2018

In the spirit of trying something new, I decided to take all of my 2018 essays and turn it into an ebook PDF that you can read at your own leisure. Conservation of Intent: The hidden reason why A/B tests aren’t as effective as they look. This essay breaks down when its history, when it’s useful, and where it breaks down.

User Testing 40

User Testing Enterprise Feedback Software Customer Experience 40

Roadmunk

OCTOBER 26, 2017

Welcome to the second episode of Product to Product —a podcast for / by product people. Listen below: This episode features Matt Bilotti , product manager at Drift. Matt recently co-authored an ebook with Drift’s CEO, David Cancel, called “ Burndown: A better way to build products.” But what is Burndown?

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Framework Data Visualization User Testing Reporting Tools 40