The Product Coalition

NOVEMBER 13, 2023

The Critical Role of Product Strategy When Money Is Scarce (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. You blame the market, but often that’s just overlooking the real problem. You add features, you replace salespeople, but it doesn’t help.

Product Strategy 121

Product Strategy Strategy User Testing Weak Development Team 121

The Product Coalition

DECEMBER 4, 2023

The Critical Role of Product Strategy When Resources Are Limited (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. You blame the market, but often that’s just overlooking the real problem. Photo by Tomas Sobek on Unsplash Nobody likes crises.

Product Strategy 110

Product Strategy Strategy User Testing Weak Development Team 110

The Product Coalition

JULY 18, 2021

Creating a product strategy is almost never a matter of answering a few simple questions and figuring it out. They have a solid business but realized that the growth potential there is limited so they pulled me in to help them redefine their vision and strategy. Strategy is not like solving a mathematical equation.

Product Strategy 183

Product Strategy Strategy Research Software Technical Review 183

The Product Coalition

DECEMBER 11, 2023

If you are the new product leader of your company, your company might be in product leadership debt. In such situations, you would typically be asked to come up with a strategy and roadmap ASAP, but you are still just learning the domain. Typically, the CEO will ask for a strategy or a roadmap.

Strategy 78

Strategy Onboarding KPIs Leadership Roadmap 78

Userpilot

MARCH 28, 2022

Content marketing vs product marketing? The goal of any marketing strategy is to attract and convert members of your target market into paying customers. But what is the difference between content and product marketing ? The advantages of both marketing strategies. Definitely not!

Product Marketing 90

Product Marketing Marketing Research Software Feedback Software 90

The Product Coalition

OCTOBER 12, 2020

In our world, this would have been considered a great product strategy. As you are reading this, replace Ford’s car with your own product. Sales need to be able to connect the specific need of that target audience to the actual product, which in turn needs to deliver on the value originally promised by marketing.

Product Strategy 115

Product Strategy Strategy User Testing Product Research 115

The Product Coalition

JUNE 27, 2021

Creating a solid product strategy is an ongoing process, not a one-time effort. Once you created a first draft that you are happy with, it’s time to bring it to the market and iterate according to the feedback you get. But how can you test a strategy? My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

User Testing 90

User Testing Product Research Strategy Product Strategy 90

Product Management University

SEPTEMBER 18, 2024

The Solutions Value Chain: It’s Not Just For Product Management The Solutions Value Chain is a powerful framework, and it’s not limited to just product management. It can make a big difference for product marketing, sales & pre-sales, and customer success. Here’s how each team can leverage it to deliver more value.

Framework 130

Framework User Friction Customer Experience Product Research 130

The Product Coalition

JUNE 13, 2021

Product strategy is one of the most important tasks of the product leader, and definitely one of the hardest things to do. This should be your first step into product strategy. Since product strategy is so hard, many companies simply skip it. in detail?—?which

Vision 104

Vision Product Strategy Strategy User Friction 104

Product Management University

SEPTEMBER 10, 2023

They’re also critical to the success of product management, product marketing and sales. While those mid and senior-level managers are usually in the know about some aspects of the customer’s strategy, they may not have the full perspective beyond their area of responsibility. Kudos if you’re already there.

Customer Experience 130

Customer Experience Product Research Government Leadership 130

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

NOVEMBER 6, 2020

In this post, we’re going to provide you with the best Product Marketing tools for each Product Marketing Job-To-Be-Done – which are critical for allowing your product marketers to do their work independently from your dev team or graphic designers! Conversational Marketing : Intercom.

Analytic Tools 75

Analytic Tools Feedback Software Data Visualization Reporting Tools 75

Userpilot

APRIL 22, 2024

But what exactly is funnel marketing, and how can it supercharge your SaaS product growth? In this article, we break down the concept of the marketing funnel and share examples of practical strategies to give you a better idea of how it helps with user engagement. Product webinars. Visually appealing infographics.

Analytic Tools 52

Analytic Tools Feedback Software User Testing Product Research 52

Userpilot

MAY 16, 2023

However, the time-tested strategy of SaaS email marketing has proven to be a reliable method of driving product growth. In this guide, we’ll go over the reasons why email marketing is important and showcase 12 SaaS email marketing strategies that you can use for your own email marketing campaigns.

Feedback Software 73

Feedback Software Analytic Tools Research Software User Testing 73

The Product Coalition

MARCH 10, 2024

While it’s true generally as an approach to life (in psychology it’s called an internal locus of control), today I want to talk about its implication when you create your strategy. Strategy Is a Choice It is very tempting to approach strategy as if there is a right answer that we only need to find. But strategy isn’t as simple.

Entertainment 124

Entertainment Technical Review Strategy Vision 124

The Product Coalition

JUNE 8, 2020

It was clear to me that there is a challenge that every single product leader worldwide is dealing with these days, and it is the necessity to redefine and adjust their product or business strategy, and do it fast. Understand what is the goal of your (new) strategy so that you can build the right path to get there.

Strategy 78

Strategy Product Research Customer Experience User Testing 78

The Product Coalition

JUNE 18, 2023

It took me time to understand that I need to present myself as a product leadership coach and product strategy expert rather than a consultant. One other misunderstanding that was much harder for me to explain was related to how people understood the word ‘product’ in what I do. If you are only beginning, it’s clear why.

Naming 132

Naming User Testing Weak Development Team Feedback Software 132

The Product Coalition

NOVEMBER 17, 2024

helping the company transition from a founder-led product approach to building a strong, sustainable product culture. I have been helping her reshape how product management is perceived in the company by building a solid product strategy, team structure, roadmap, processes, and more.

User Testing 92

User Testing Customer Experience Engineering Product Research 92

The Product Coalition

JUNE 9, 2023

Let’s get right to it: what are those things you can educate the market on, and where are you setting yourself to failure? The answer to this question is based on the “Product Circuit” model that I use to help companies get to product-market fit and presented here a while ago.

Education 113

Education Marketing Weak Development Team User Testing 113

The Product Coalition

FEBRUARY 4, 2023

The product strategy plays a critical role here. The definition of a product strategy is not the strategy of the product department. It’s a strategy that explains how the company is going to succeed based on the product. Are you ready to make the shift?

Leadership 146

Leadership User Testing Product Strategy Strategy 146

The Product Coalition

AUGUST 14, 2022

For some reason, most of them want my product strategy and product-market fit lectures during May and June, every year. I gave my talk on “The Journey to Product-Market Fit” three times within a two week timeframe. That’s why the product strategy is so important?—?it They needed something else.

User Testing 128

User Testing Feedback Software Product Research Customer Feedback 128

The Product Coalition

SEPTEMBER 10, 2023

But as a product executive, you must take it to the next level — and this time use it with the entire management team. Image by Denis Doukhan from Pixabay In the CPO Bootcamp we talk a lot about product strategy. One of the things I say about it is that strategy starts with the goals. I’ll start with the former.

Leadership 107

Leadership User Testing Strategy Product Strategy 107

The Product Coalition

NOVEMBER 10, 2024

It’s true in a broader context, but when it comes to listening to customers, you must remember that customers give you valuable insight into their needs, but it’s your responsibility to filter that through the lens of your product vision and strategy. Start right away.

User Testing 70

User Testing Research Software Customer Feedback Feedback Software 70

The Product Coalition

JULY 2, 2023

If you have great marketing and sales people, they will come to you and ask deep questions about the customer profile and the value that you are expecting to deliver to these customers. They will then build their entire strategy according to your answers so that all the departments work together to generate success.

User Testing 111

User Testing Customer Experience Product Strategy UX 111

The Product Coalition

AUGUST 16, 2020

SplitShire-London-Collection-210062 When I work with companies on sharpening the value proposition and refining the product strategy, one of our information sources for the process is their existing customers. Who they are, why they chose to work with the company, what value they are getting out of the product, etc.

User Testing 168

User Testing Customer Experience Customer Feedback Product Strategy 168

The Product Coalition

DECEMBER 17, 2023

It impacted everything from the depth of the underlying technology to the product itself, the go-to-market strategy, and the entire business model. I’m sure that your product, too, has a generic list of competitors.

Technical Review 123

Technical Review Weak Development Team User Testing Systems Review 123

The Product Coalition

DECEMBER 11, 2023

The roadmap brings the strategy to life, and therefore the roadmap story should start by clarifying the strategy. Part 1: What Are We Trying to Achieve Every strategy starts with a goal. Note that this is a metaphor for your strategy, not your UX. You still need both, but separating them from each other gives you freedom.

Roadmap 78

Roadmap User Testing Workshop Presentation 78

Userpilot

JULY 16, 2024

Are you a SaaS product manager in search of product differentiation examples to inspire your differentiation strategy? In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth.

Differentiation 94

Differentiation Analytic Tools Research Software Feedback Software 94

ProductPlan

JUNE 5, 2020

The Product Leader Certificate requires a little more PM experience and demands competence in DevOps, data analytics, and hard technical skills. Key takeaways include product strategy , user research, and the UX/UI design process. It explores product leadership fundamentals and managing growth, among other takeaways.

Certifications 114

Certifications Customer Experience Artificial Inteligence Product Management 114

UX Planet

JANUARY 12, 2024

Create a solution, maybe an eBook or a Notion Template. Your problem-solving product could be a game-changer for many! Here is how you can build your indie product: - Find a problem that’s getting attention. - Creators earned $41.2M Launch it on Gumroad and promote it on social media.

Analytic Tools 96

Analytic Tools Research Software Data Visualization User Testing 96

The Product Coalition

DECEMBER 11, 2023

In part two of this summary, I am moving to talk about strategy and leadership insights. Today I will focus more on leadership and strategy. Strategy and Focus It almost doesn’t matter what drove a company to work with me originally, at some point we get to strategy. Strategy is so hard to craft and too often overlooked.

Workshop 78

Workshop Customer Feedback Leadership User Testing 78

The Product Coalition

DECEMBER 11, 2023

The customer journey is such an important tool when building your product strategy. In product-led growth, its importance is even more significant. These are people who only needed their product for personal use and would never ever become paying users. It must make sense for people to make even a single purchase.

User Testing 78

User Testing Customer Experience Systems Review Enterprise 78

Gainsight

APRIL 21, 2022

We compiled our best Product Experience resources from last year, from blogs, ebooks, and webinars. As the category creator of customer success and the definitive thought leader, this list is filled with the help you need to deliver the ultimate Product Experience for your customers. Top KPIs Every Product Manager Should Track.

Customer Experience 52

Customer Experience Analytic Tools Data Visualization User Testing 52

The Product Coalition

DECEMBER 31, 2023

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic.

User Testing 105

User Testing Workshop B2B Leadership 105

The Product Coalition

MAY 1, 2022

especially startups on their way to product-market fit, the ARR itself might not be important. This is part of the definition of strategy?—?it’s Strategy is hard. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an It sounds scary, but for some companies?—?especially

User Testing 160

User Testing Customer Experience Product Research Definition 160

Gainsight

JULY 12, 2023

In short, having a strong CS leader at the helm of your CS Ops strategy is make-or-break. Develop and execute strategies to optimize the customer success journey, ensuring a seamless and delightful experience for our customers. Familiarity with digital engagement strategies and methodologies is a plus. Here’s What to Look for.

Analytic Tools 52

Analytic Tools Reporting Tools Data Visualization User Friction 52

The Product Coalition

DECEMBER 11, 2023

Great marketing people can’t always market well either. They need your help in the form of a clear value proposition and product strategy. Because this deck that sells your product should be a manifestation of your product strategy , and if you don’t have a good one, your salespeople cannot do their job.

Technical Review 78

Technical Review Marketing User Testing Customer Experience 78