I Wonder The Value

JANUARY 26, 2016

While Mr. Yuhei Umeki, the founder of online media, THE STARTUP , earned 10,000 USD from own 30 USD magazine. Why “note” could create such revenue As Mr. Umeki pointed out, when we try to sell text contents, we needed the form of ebook or newsstand magazine.

Blog 40

Blog Magazine UX Startups 40

The Product Coalition

DECEMBER 6, 2023

Here is how a product strategy can help you create business results, even when the market is not in your favor. I sat with an entrepreneur who was helping me with market research for the work I do with startup founders and explained to him what I do. Product strategy is a special kind of strategy.

Product Strategy 111

Product Strategy Research Software Strategy User Testing 111

The Product Coalition

JUNE 18, 2023

You are going to invest a ton of money in developing the right product for the market (hence the importance of product-market fit ), but once you have it, and you know how to sell it, you can scale exponentially. That’s the whole reason VCs invest in startups. If you are only beginning, it’s clear why.

Naming 132

Naming User Testing Weak Development Team Feedback Software 132

The Product Coalition

FEBRUARY 18, 2023

Photo by Luis Villasmil on Unsplash As a proud member of the startup nation, startups are all around me. Every now and then, early-stage founders approach me to hear about their product idea and give them feedback. It’s no wonder there are many tools that try to resolve this. Here’s why.

Data Visualization 136

Data Visualization Customer Communications Feedback Software User Testing 136

The Product Coalition

JUNE 9, 2023

Photo by Oleg Magni from Pexels Educating the market has a bad reputation, and rightfully so. It’s nearly impossible to do, and even if you can do it, in most cases your startup won’t survive the time it would take in order to see its fruits. Many startups fall into this category. Many blue-ocean startups start here.

Education 113

Education Marketing Weak Development Team User Testing 113

The Product Coalition

MARCH 13, 2022

Many startups feel that the only thing preventing them from selling their product is a great demo. Here’s how to use your product demo smartly, and avoid demo abuse. And if your product is so innovative that you are aiming to create a new category as many startups do, it’s even worse. The truth is quite different.

Feedback Software 157

Feedback Software Demo Data Visualization User Testing 157

The Product Coalition

DECEMBER 19, 2021

The first product manager in a startup is a critical role with immense impact on the startup’s success?—?both Photo by Tolga Ulkan on Unsplash When I joined Twiggle as their first VP Product I was the thirteenth employee. Shortly after I started, the CEO surprised me by saying I should hire a product manager.

Product Management 168

Product Management Product Manager User Testing Weak Development Team 168

The Product Coalition

JULY 16, 2023

My personal passion is to bring back this very important dimension into product management and leadership. For example, your title can be Senior Product Manager but you are actually required to do product leadership much more than product management (for example if you are the only product person in a startup).

Strategy 140

Strategy Product Management Product Manager Management 140

The Product Coalition

JULY 18, 2021

is the CPO of a startup in transition. In fact, the lean startup approach says that there will always be a better one around the corner, but you must take the turn first to see it. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an Sounds confusing? Photo by Cup of Couple from Pexels W.

Product Strategy 183

Product Strategy Strategy Research Software Technical Review 183

The Product Coalition

MARCH 19, 2023

Level 3: Deciding What to Draw When I joined Twiggle — a seed stage startup — as the VP of Product, I thought I was extremely ready. I already led a large product group at eBay and knew I would manage a much smaller one at Twiggle so this was also a no-brainer. And they go far beyond the product itself.

User Testing 145

User Testing Framework B2B Document 145

The Product Coalition

DECEMBER 11, 2023

Especially with startups, by the way, which Marty mentioned to be “ so easily distracted ”. The problem is that for startups, even the vision needs to be very flexible, so staying focused is much harder — and much more important as well. You are an inspiration for a better product world. “ That’s what makes it so hard!

Workshop 78

Workshop Customer Feedback Leadership User Testing 78

Mixpanel

NOVEMBER 8, 2021

Here’s what we learned about predicting retention by just jumping in with the product usage data. Tying analytics to business goals in a product-led startup. First things, first: Make sure you’re tracking the right things and tying them to the most important product outcomes.

Data Visualization 116

Data Visualization Onboarding KPIs Analytic Tools Customer Feedback 116

The Product Coalition

MARCH 10, 2024

An Israeli startup, Sightful, uses a similar concept of screens displayed in space for another use case — productivity. Our free e-book “ Speed-Up the Journey to Product-Market Fit ” — an executive’s guide to strategic product management is waiting for you at www.infinify.com/ebook Originally published at [link] on March 7, 2024.

Entertainment 124

Entertainment Technical Review Strategy Vision 124

The Product Coalition

DECEMBER 5, 2021

Last month, for example, I met a startup, which had a good indication from the market that their initial product direction was viable. The people they talked to wanted to test their product, they loved what they saw, and were intrigued to hear and get more. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

Vision 145

Vision User Testing Startups Consulting 145

The Product Coalition

JULY 2, 2022

The Israeli Perspective In London, I felt that Israel truly is the startup nation. They are not even Amazon and Google which were born as tech product companies and are now large corporates (that have major product centers in Israel as well). This is where again I saw the startup nation in action?—?in for good and bad.

Workshop 119

Workshop Customer Feedback Technical Review Product Research 119

The Product Coalition

FEBRUARY 18, 2024

Challenge Upwards The CEO, startup founders, or your management chain up to the CEO, have authority over you. Our free e-book “ Speed-Up the Journey to Product-Market Fit ” — an executive’s guide to strategic product management is waiting for you at www.infinify.com/ebook Originally published at [link] on February 15, 2024.

Leadership 111

Leadership Presentation Engineering Positioning 111

The Product Coalition

MAY 1, 2022

especially startups on their way to product-market fit, the ARR itself might not be important. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an an executive’s guide to strategic product management is waiting for you at www.ganotnoa.com/ebook Originally published at [link] on April 26, 2022.

User Testing 160

User Testing Customer Experience Product Research Definition 160

The Product Coalition

JANUARY 4, 2021

Many startups fall into this category. Many blue-ocean startups start here. If people don’t want to get far, far away, even if your product can teleport them, it won’t succeed. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an If your pitch says you are “reinventing something”?—?that’s

Education 145

Education Marketing Weak Development Team Advertising 145

The Product Coalition

JANUARY 13, 2021

I created a model called “The Product Circuit”, which I have since used in product strategy processes with dozens of companies and in my lectures when I explain the journey to product-market fit. If you have worked in an early-stage startup, you have most likely witnessed, participated in, or led this process.

User Testing 118

User Testing Definition Product Marketing Marketing 118

The Product Coalition

JANUARY 8, 2023

When I talk to the startups I consult to , or with the CPO Bootcamp participants, I always say that building a solid product strategy isn’t like solving a math equation. In one such startup, that asked to start in the middle, we ended up spending a full hour discussing the first sentence. It read “we focus on the SaaS market”.

Product Strategy 117

Product Strategy Strategy Research Software Product Research 117

The Product Coalition

NOVEMBER 23, 2021

Here is a new way to look at product management goals, and make them a useful tool for both you and your team. was the COO of a Series C startup. He was brought in as the startup entered hyper-growth and needed someone to help with all of that scaling. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

Product Management 148

Product Management Product Manager Management Management 148

The Product Coalition

OCTOBER 26, 2020

Photo by JOSHUA COLEMAN on Unsplash Most of the CEOs I work with, understand that the role of the product leader is very important. Whenever I talk to startup CEOs, especially first-timers, the discussion on product goes immediately to UX and wireframes. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

User Testing 127

User Testing Definition CTO Product Research 127

The Product Coalition

MARCH 27, 2022

Seeing Revenue From a New Product This is one of the mistakes that I see very often in my work with startup founders: you launch a new product and you put revenue goals for a few months down the road, typically a quarter. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

Customer Experience 137

Customer Experience Product Research User Testing Data Visualization 137

The Product Coalition

AUGUST 16, 2020

As a startup, you usually work so hard to bring each customer, that the thought of losing them is literally painful. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an So I decided to put in writing what I usually say to these companies and how to do it right. not looking backward is easier than ever before.

User Testing 168

User Testing Customer Experience Customer Feedback Product Strategy 168

The Product Coalition

DECEMBER 11, 2023

We were trying to catch up and close the timeline gaps SARS has created for an important tech transfer project with a Chinese startup. One of my favorites is to ask someone to play your devil’s advocate (which is what I do with the startups I’m advising to) and take their feedback super seriously. It always helps.

Leadership 78

Leadership User Testing Customer Experience Product Research 78

The Product Coalition

JULY 5, 2020

A few months ago, just before the COVID-19 outbreak in Israel, I reviewed dozens of startups and had to rate them based on predefined criteria, recommending some of them for the program and ruling out others. One of the questions the applicants needed to answer was about the impact their startup has already made. It sounds irrational?

Customer Experience 78

Customer Experience User Testing Technical Review Startups 78

The Product Coalition

NOVEMBER 25, 2020

Photo by Steve Johnson from Pexels “Do I really need to start measuring everything that happens on the product?” the CPO of a startup that has a great product in the market asked me with a sigh. At the product level, I highly recommend starting with the startup metrics for pirates framework (AARRR).

Data Visualization 89

Data Visualization User Testing Dashboard Customer Experience 89

The Product Coalition

DECEMBER 31, 2023

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic.

User Testing 105

User Testing Workshop B2B Leadership 105

The Product Coalition

SEPTEMBER 19, 2021

They take an opportunity to grow in their career, say as the CPO of a startup or as a Director in a larger company. What this means is that when you define your ideal customer profile, you should think about the steps that they would need to go through before they are ready for your product. 50 people or so?—?the

User Testing 142

User Testing Customer Experience Product Research Startups 142

The Product Coalition

DECEMBER 11, 2023

I mentioned here a sales deck that the company gives its salespeople, but in many startups, salespeople are expected to create their own decks, at least initially. Because this deck that sells your product should be a manifestation of your product strategy , and if you don’t have a good one, your salespeople cannot do their job.

Technical Review 78

Technical Review Marketing User Testing Customer Experience 78

The Product Coalition

DECEMBER 10, 2022

As product leaders, we constantly struggle to balance between getting guidance from above and setting the direction ourselves. The CEO, or any of the founders if you are in a startup, seems to rightfully want to set the tone. Or do they? Here are 3 things you want to pay attention to. Everyone will benefit from it.

Vision 127

Vision Consulting Product Research Definition 127

The Product Coalition

DECEMBER 11, 2023

It is especially hard to succeed there, since as a product leader, your responsibility is no longer to build a great product, but rather to build a product that would become a business success — and that’s a very different ballgame, which entails much more than the actual code released to production. Good luck selling!

User Testing 78

User Testing Customer Experience Product Research Consulting 78

The Product Coalition

JANUARY 24, 2021

Photo by Ono Kosuki from Pexels OKRs (Objectives and Key Results) are a useful tool for goal setting and team alignment, and in recent years they have gone from being used primarily in quantitative parts of the organization (namely sales and marketing) to being very popular in product and technology as well.

Analytic Tools 185

Analytic Tools Customer Experience B2C Enterprise 185

The Product Coalition

JUNE 13, 2021

That’s why although CEOs sometimes tell me that they want the vision to come from the product leader, I believe that what they usually mean is that they want the product leader to take their own larger vision and shape it into something that the entire company can work with to bring this vision to life. Make sure your paper works.

Vision 104

Vision Product Strategy Strategy User Friction 104

The Product Coalition

MARCH 12, 2023

It’s Not About the Plumbing When we work with startups it’s usually a long-term relationship. We help them with their product strategy as well as building a strong product organization. That, of course, includes helping them hire the right people, and specifically the right product leader.

User Testing 111

User Testing Product Research Consulting Leadership 111

The Product Coalition

JULY 30, 2023

A generic segmentation like “startups of 50–100 people” is not good enough for two reasons. Our free e-book “ Speed-Up the Journey to Product-Market Fit ” — an executive’s guide to strategic product management is waiting for you at www.infinify.com/ebook Originally published at [link] on July 27, 2023.

User Testing 110

User Testing Customer Experience Webinar Consulting 110

The Product Coalition

JANUARY 17, 2021

If you ever worked in a B2B startup, you know that you are chasing opportunities. On a B2B startup, it can look something like this: people are willing to talk to you, and you get a few POCs. They don’t actually use the product, or not as frequently as you would like them to. That’s the first 2 A’s.

User Testing 109

User Testing Customer Experience B2B Reference 109