The Product Coalition

FEBRUARY 18, 2023

Photo by Luis Villasmil on Unsplash As a proud member of the startup nation, startups are all around me. Every now and then, early-stage founders approach me to hear about their product idea and give them feedback. It’s no wonder there are many tools that try to resolve this. Here’s why.

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The Product Coalition

JUNE 9, 2023

Photo by Oleg Magni from Pexels Educating the market has a bad reputation, and rightfully so. It’s nearly impossible to do, and even if you can do it, in most cases your startup won’t survive the time it would take in order to see its fruits. Many startups fall into this category. Many blue-ocean startups start here.

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The Product Coalition

MARCH 13, 2022

Many startups feel that the only thing preventing them from selling their product is a great demo. Here’s how to use your product demo smartly, and avoid demo abuse. And if your product is so innovative that you are aiming to create a new category as many startups do, it’s even worse. The truth is quite different.

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The Product Coalition

JULY 16, 2023

My personal passion is to bring back this very important dimension into product management and leadership. For example, your title can be Senior Product Manager but you are actually required to do product leadership much more than product management (for example if you are the only product person in a startup).

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The Product Coalition

DECEMBER 19, 2021

The first product manager in a startup is a critical role with immense impact on the startup’s success?—?both Photo by Tolga Ulkan on Unsplash When I joined Twiggle as their first VP Product I was the thirteenth employee. Shortly after I started, the CEO surprised me by saying I should hire a product manager.

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The Product Coalition

MARCH 19, 2023

Level 3: Deciding What to Draw When I joined Twiggle — a seed stage startup — as the VP of Product, I thought I was extremely ready. I already led a large product group at eBay and knew I would manage a much smaller one at Twiggle so this was also a no-brainer. And they go far beyond the product itself.

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The Product Coalition

JULY 18, 2021

is the CPO of a startup in transition. In fact, the lean startup approach says that there will always be a better one around the corner, but you must take the turn first to see it. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an Sounds confusing? Photo by Cup of Couple from Pexels W.

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The Product Coalition

DECEMBER 11, 2023

Especially with startups, by the way, which Marty mentioned to be “ so easily distracted ”. The problem is that for startups, even the vision needs to be very flexible, so staying focused is much harder — and much more important as well. You are an inspiration for a better product world. “ That’s what makes it so hard!

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The Product Coalition

FEBRUARY 18, 2024

Challenge Upwards The CEO, startup founders, or your management chain up to the CEO, have authority over you. Our free e-book “ Speed-Up the Journey to Product-Market Fit ” — an executive’s guide to strategic product management is waiting for you at www.infinify.com/ebook Originally published at [link] on February 15, 2024.

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Mixpanel

NOVEMBER 8, 2021

Here’s what we learned about predicting retention by just jumping in with the product usage data. Tying analytics to business goals in a product-led startup. First things, first: Make sure you’re tracking the right things and tying them to the most important product outcomes.

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The Product Coalition

MAY 1, 2022

especially startups on their way to product-market fit, the ARR itself might not be important. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an an executive’s guide to strategic product management is waiting for you at www.ganotnoa.com/ebook Originally published at [link] on April 26, 2022.

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The Product Coalition

JANUARY 4, 2021

Many startups fall into this category. Many blue-ocean startups start here. If people don’t want to get far, far away, even if your product can teleport them, it won’t succeed. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an If your pitch says you are “reinventing something”?—?that’s

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The Product Coalition

JANUARY 13, 2021

I created a model called “The Product Circuit”, which I have since used in product strategy processes with dozens of companies and in my lectures when I explain the journey to product-market fit. If you have worked in an early-stage startup, you have most likely witnessed, participated in, or led this process.

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The Product Coalition

NOVEMBER 23, 2021

Here is a new way to look at product management goals, and make them a useful tool for both you and your team. was the COO of a Series C startup. He was brought in as the startup entered hyper-growth and needed someone to help with all of that scaling. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

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The Product Coalition

OCTOBER 26, 2020

Photo by JOSHUA COLEMAN on Unsplash Most of the CEOs I work with, understand that the role of the product leader is very important. Whenever I talk to startup CEOs, especially first-timers, the discussion on product goes immediately to UX and wireframes. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

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The Product Coalition

MARCH 27, 2022

Seeing Revenue From a New Product This is one of the mistakes that I see very often in my work with startup founders: you launch a new product and you put revenue goals for a few months down the road, typically a quarter. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

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The Product Coalition

DECEMBER 11, 2023

We were trying to catch up and close the timeline gaps SARS has created for an important tech transfer project with a Chinese startup. One of my favorites is to ask someone to play your devil’s advocate (which is what I do with the startups I’m advising to) and take their feedback super seriously. It always helps.

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The Product Coalition

DECEMBER 31, 2023

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic.

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The Product Coalition

AUGUST 16, 2020

As a startup, you usually work so hard to bring each customer, that the thought of losing them is literally painful. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an So I decided to put in writing what I usually say to these companies and how to do it right. not looking backward is easier than ever before.

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The Product Coalition

DECEMBER 11, 2023

I mentioned here a sales deck that the company gives its salespeople, but in many startups, salespeople are expected to create their own decks, at least initially. Because this deck that sells your product should be a manifestation of your product strategy , and if you don’t have a good one, your salespeople cannot do their job.

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The Product Coalition

DECEMBER 10, 2022

As product leaders, we constantly struggle to balance between getting guidance from above and setting the direction ourselves. The CEO, or any of the founders if you are in a startup, seems to rightfully want to set the tone. Or do they? Here are 3 things you want to pay attention to. Everyone will benefit from it.

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The Product Coalition

SEPTEMBER 19, 2021

They take an opportunity to grow in their career, say as the CPO of a startup or as a Director in a larger company. What this means is that when you define your ideal customer profile, you should think about the steps that they would need to go through before they are ready for your product. 50 people or so?—?the

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The Product Coalition

JANUARY 24, 2021

Photo by Ono Kosuki from Pexels OKRs (Objectives and Key Results) are a useful tool for goal setting and team alignment, and in recent years they have gone from being used primarily in quantitative parts of the organization (namely sales and marketing) to being very popular in product and technology as well.

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The Product Coalition

JULY 30, 2023

A generic segmentation like “startups of 50–100 people” is not good enough for two reasons. Our free e-book “ Speed-Up the Journey to Product-Market Fit ” — an executive’s guide to strategic product management is waiting for you at www.infinify.com/ebook Originally published at [link] on July 27, 2023.

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The Product Coalition

MARCH 12, 2023

It’s Not About the Plumbing When we work with startups it’s usually a long-term relationship. We help them with their product strategy as well as building a strong product organization. That, of course, includes helping them hire the right people, and specifically the right product leader.

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The Product Coalition

JUNE 13, 2021

That’s why although CEOs sometimes tell me that they want the vision to come from the product leader, I believe that what they usually mean is that they want the product leader to take their own larger vision and shape it into something that the entire company can work with to bring this vision to life. Make sure your paper works.

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The Product Coalition

JANUARY 17, 2021

If you ever worked in a B2B startup, you know that you are chasing opportunities. On a B2B startup, it can look something like this: people are willing to talk to you, and you get a few POCs. They don’t actually use the product, or not as frequently as you would like them to. That’s the first 2 A’s.

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The Product Coalition

JANUARY 13, 2021

This point is so important that I want to emphasize it once more: you can educate the market to use your product if the potential customers have a strong unmet need that your product can answer. The #1 reason that startups fail is that they make something nobody wants.

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The Product Coalition

JANUARY 16, 2022

Understand Your Core Values The product roadmap in a product company (as opposed to a services company, for example) sets the strategic direction of everything going on. In startups, it is actually the company roadmap. As such, it cannot be limited to include only the product-related parts like features and product KPIs.

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The Product Coalition

SEPTEMBER 11, 2022

Working in the startup nation, many of the product leaders I coach?—?either used to be engineers or even mathematicians before they shifted to product. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an The whole point in math is that there is a clear set of rules that defines the universe.

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The Product Coalition

FEBRUARY 1, 2021

Photo by Pedro Figueras from Pexels As the importance of product management for business success becomes clearer, many startups give one of the founders the product leadership role. It can be a full-blown CPO responsibility or a CTO who runs both product and technology. Don’t worry, you are still needed.

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Userpilot

JUNE 13, 2022

We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. The Userpilot blog provides well-researched, in-depth articles on user onboarding, product growth, product growth, user experience, and so much more. How to Build a B2B SaaS Product Development Strategy Using Data.

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The Product Coalition

DECEMBER 21, 2020

As a mature startup CEO once told me, “this is a decision I simply cannot make”. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an an executive’s guide to strategic product management is waiting for you at www.ganotnoa.com/ebook Originally published at [link] on December 16, 2020.

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Andrew Chen

DECEMBER 26, 2018

In the spirit of trying something new, I decided to take all of my 2018 essays and turn it into an ebook PDF that you can read at your own leisure. Consumer startups are awesome, and here’s what I’m looking for at a16z (70 slide deck). How startups die from their addiction to paid marketing.

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Andrew Chen

DECEMBER 26, 2018

In the spirit of trying something new, I decided to take all of my 2018 essays and turn it into an ebook PDF that you can read at your own leisure. Consumer startups are awesome, and here’s what I’m looking for at a16z (70 slide deck). How startups die from their addiction to paid marketing.

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The Product Coalition

JANUARY 12, 2020

My free e-book “Speed-Up the Journey to Product-Market Fit”? —?an an executive’s guide to strategic product management is waiting for you at www.ganotnoa.com/ebook Originally published at [link] on January 4, 2020. Oh, and you’ll also enjoy the ride.

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Intercom, Inc.

NOVEMBER 7, 2019

If people aren’t looking for your solution, you have to educate them about the problem your product solves. Spendesk thinks about building its company in three stages: startup, growth, and scale. We tend to try to also deliver hard-copy versions of ebooks we’ve done, etc. That’s quite a large market.

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