The Product Guy

FEBRUARY 3, 2019

I prided myself on knowing my customers. I served teachers, students, and administrators, each group with specific product needs and goals. When I built a new feature, I knew exactly who would benefit from it and knew who to call for feedback. For a great introduction, download Intercom’s Jobs To Be Done eBook.

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The Product Coalition

DECEMBER 11, 2023

But is it really what your customers want? Here’s how to look at it in order to make the right decision for your customers. Layer 1: Your Customers We always try to make things simple for our customers, while preserving the value. That’s the magic of a great user experience. But which one is more important?

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The Product Coalition

OCTOBER 25, 2021

the research articles, the important topics and revelations, and as you move towards the end, the articles become lighter: interviews with celebrities, lifestyle pieces, and so on. Last week, one of my customers consulted with me on what is the best metric to trace for the migration from an old system to a new one.

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Userpilot

JULY 10, 2024

Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. Both are vital for SaaS success.

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Userpilot

APRIL 21, 2024

Investing in the right NPS feedback software is crucial especially when net Promoter Score (NPS) is a top method for gathering user feedback and measuring customer loyalty. Let’s look at what some of these NPS survey tools are and their pros and cons so you can find the best fit for your company.

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The Product Coalition

APRIL 18, 2021

They are always part of a solution to a larger problem. For example, one of the most innovative ideas I had throughout my career was Twiggle’s product. Twiggle’s technology was able to improve the accuracy and relevance of e-commerce search results. But a search engine wasn’t a suitable product for Twiggle’s target market.

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Research Software User Testing Leadership Weak Development Team 136

ProductPlan

JUNE 5, 2020

The course covers basics like assessing target opportunities, building software products, and how to launch a great product. The Product Leader Certificate requires a little more PM experience and demands competence in DevOps, data analytics, and hard technical skills. in the product process.

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The Product Coalition

DECEMBER 11, 2023

So they do all sorts of validations and deep analysis processes: market research, business plan, competitive analysis, and so on. If they do it well they are able to raise money, build the product, and the first customers are coming in. This is usually when they hire a product leader and you join the game.

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Userpilot

JULY 16, 2024

Are you a SaaS product manager in search of product differentiation examples to inspire your differentiation strategy? In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth.

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Gainsight

NOVEMBER 20, 2019

An approachable best-seller that will expand the way you think about applications of research. The Lean Product Playbook —Dan Olsen. A step-by-step strategy for new and seasoned PMs alike to learn how to build products customers will love. Blogs for Product Managers. Product Manager HQ. Product School.

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Userpilot

MAY 16, 2023

Getting paying customers for your SaaS business can be a challenging and complicated endeavor. However, the time-tested strategy of SaaS email marketing has proven to be a reliable method of driving product growth. It pays to collect data after a user signs up for your mailing list.

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The Product Coalition

MAY 9, 2020

But one of the major concepts you absolutely need to get your head around is Product-Market Fit. If you don’t do your research, and understand how your product fits into the market (see what we did there?) What Exactly is Product-Market Fit? it’s almost certainly doomed to fail.

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The Product Coalition

MAY 6, 2023

Your customers seem to want new features all the time. If they use your product, that’s a great signal — it means they care and they want to do more with it. Today I want to talk about a specific type of saying ‘no’, one that not many product managers even realize is an option: saying ‘no’ to customer requests.

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UX Planet

JANUARY 12, 2024

Then, set up an account on platforms like topmate.io The best part they are FREE* to start with *These platforms charge a very small percentage of your earnings. Just to make it clear these are all on your earnings from these platforms. Digital Products This side hustle earned me $700+ last year, not a lot but a decent start.

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The Product Coalition

FEBRUARY 14, 2022

How many times have you heard the phrase “It’s research, it will be ready when it’s ready”? If you manage AI products, the answer is probably “many”. AI product management is a unique beast that can be quite challenging, but there are ways to make it easier. In algorithmic research, this is very prominent. Here’s how.

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Gainsight

JANUARY 30, 2023

By Tori Jeffcoat, Senior Product Marketing Manager, Gainsight. The world of SaaS has similarly been turned upside down. Simply enlarging your customer base year over year is no longer a viable business model. Another way to think about it is that your customers use your product every day.

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The Product Coalition

DECEMBER 11, 2023

I have been working with this system of three weekly goals for two decades now. And so, like in other areas of product management, I started defining meeting success with outcomes rather than outputs. Thinking about the outcome in advance is a magical tool to up your performance. Goals are a great way to manage it.

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The Product Coalition

FEBRUARY 2, 2020

But he was also an engineer, scientist, researcher, and inventor. Research and science are the foundation on which DaVinci’s artistic creativity is built. 1: Define your problem clearly This is generally good advice for any product manager. You are not looking for a “good and cheap solution”. Dwell in it for a while.

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The Product Coalition

OCTOBER 12, 2020

Hint: innovative technology can only take you so far. Ford’s famous quote tells you exactly how he wanted it done: “Any customer can have a car painted any color that he wants, so long as it is black”. The target audience in this case was very specific (although very wide, and that’s also an important part of product-market fit).

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The Product Coalition

DECEMBER 11, 2023

One of the reasons that it doesn’t work as well as you expected is that perhaps the first sales were based on relationships more than on the product or on a great sales process. But another reason is that in order for your customers to buy your product they need to be ready to buy it. Like you, your customers are people.

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Revulytics

AUGUST 8, 2019

Revulytics sponsors a series of Product Management Today webinars featuring innovative ideas from top software product management thought leaders. Steve Johnson is VP of Products at Pragmatic Institute , former CEO and founder of Under10 Playbook, and author of Turn Ideas into Products. They’re solutions people.

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Userpilot

MARCH 28, 2022

Content marketing vs product marketing? The goal of any marketing strategy is to attract and convert members of your target market into paying customers. But what is the difference between content and product marketing ? The advantages of both marketing strategies. Definitely not!

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Userpilot

APRIL 30, 2021

If you’re looking to scale up your SaaS business , you may have considered hiring a marketing agency. Rather than hiring a bunch of marketing people in-house and figuring out a process from scratch, it can sometimes be more cost-efficient to hire an agency, plug your business model into their existing systems, and press play.

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Under 10 Consulting

JANUARY 2, 2020

product strategy. products, . product planning. manager (perhaps known as a product owner) focused on. in terms of features and product options, and . product growth. manager (or product marketing manager) taking on expansion of products that are currently available, the products we have.

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The Product Coalition

JANUARY 21, 2024

Here is a simple tool that will help you shine and help others along the way. thepaintedsquare from Unsplash As a board member at ProductX  — the largest product conference in Israel — I met last week with a guest speaker to prepare his talk at the upcoming conference. That should be the trigger to stop and use the tool I suggest here.

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The Product Coalition

JUNE 28, 2020

You invested in research, clearly outlined your assumptions, and made sure all the dots are connected. You presented it to everyone relevant and got great feedback. And then an important customer makes a request that you just have to find space for. And a marketing event requires a revamp of the demo. Photo by Adam Nie?cioruk

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The Product Coalition

JUNE 8, 2020

You can claim that the first priority is retention of existing customers, then growth within these customers (because that’s what seems more feasible given the current market), and then adding more customers like them. You’re welcome to listen to our chat on his podcast: ‘The Product Coach’. click here.

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Strategy Product Research Customer Experience User Testing 78

The Product Coalition

SEPTEMBER 14, 2020

Spend an adequate amount of time researching the answers to the questions above. You need to research deep because what you see on the surface isn’t going to give you the answers. Pitfall #1: No Long Term Thinking The lean philosophy says you don’t really know what’s happening in the market until you meet the market.

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The Product Coalition

AUGUST 9, 2020

While I personally find it too smug (because truth to be told there are alternatives, and I’m sure Spotify is well aware of them), there are a number of lessons we can learn from this ad as product leaders when it comes to competition. Now if you think about eBay’s competition, Facebook wouldn’t fit in naturally. You’re right.

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Userpilot

JUNE 25, 2021

Do you want to build an efficient SaaS Product Marketing strategy, but are not sure where to start? There is so much involved in creating a great strategy, from target audiences to KPIs to customer journeys, but Userpilot is here to help. What is a product marketing strategy? Key Takeaways.

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Research Software Analytic Tools Feedback Software Onboarding KPIs 85

The Product Coalition

FEBRUARY 12, 2020

You can blame the global economy and the need to work with a variety of timezones simultaneously, or the technology which allows us to stay connected 24/7. I use Trello for my list, but you can pick any other tool (or pen and paper). These tasks have to be extremely small and can’t require deep thinking or research.

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The Product Coalition

NOVEMBER 1, 2020

either the CPO ends up getting convinced because of the research that they have conducted, or the CEO understands that there are real issues with it since they are part of this discovery as well. Empowered product teams get problems to solve and figure out the solution together, rather than get product requirements and implement them.

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Userpilot

JANUARY 26, 2024

If you’ve been in the SaaS space for a bit, you must have heard about product-led growth strategy or product-led sales. But what about product-led content marketing? More importantly, we show you how to implement it in your organization and share some examples of excellent product-led content strategies.

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Research Software Analytic Tools Reporting Tools Data Visualization 52

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? SEO Keyword Research.

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Research Software B2B User Testing Customer Experience 119

Usersnap

FEBRUARY 20, 2020

Do you keep hearing about Net Promoter Score (NPS) being a great tool for improving customer satisfaction, boosting customer lifetime value, and generating more revenue? We’ll also show you how you can calculate NPS for your business, teach you how to collect NPS feedback, and go over a few NPS best practices.

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