The Product Coalition

DECEMBER 11, 2023

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. This is an important principle in the product-market fit journey. Where are you? Do you have a clear ICP?

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The Product Coalition

JUNE 13, 2021

Product strategy is one of the most important tasks of the product leader, and definitely one of the hardest things to do. This should be your first step into product strategy. Since product strategy is so hard, many companies simply skip it. in detail?—?which

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Product Management University

SEPTEMBER 18, 2024

The Solutions Value Chain: It’s Not Just For Product Management The Solutions Value Chain is a powerful framework, and it’s not limited to just product management. It can make a big difference for product marketing, sales & pre-sales, and customer success. Here’s how each team can leverage it to deliver more value.

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The Product Coalition

JUNE 27, 2021

Creating a solid product strategy is an ongoing process, not a one-time effort. Once you created a first draft that you are happy with, it’s time to bring it to the market and iterate according to the feedback you get. But how can you test a strategy? My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

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PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

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The Product Coalition

JUNE 18, 2023

It took me time to understand that I need to present myself as a product leadership coach and product strategy expert rather than a consultant. One other misunderstanding that was much harder for me to explain was related to how people understood the word ‘product’ in what I do. If you are only beginning, it’s clear why.

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The Product Coalition

NOVEMBER 17, 2024

helping the company transition from a founder-led product approach to building a strong, sustainable product culture. I have been helping her reshape how product management is perceived in the company by building a solid product strategy, team structure, roadmap, processes, and more.

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The Product Coalition

AUGUST 14, 2022

For some reason, most of them want my product strategy and product-market fit lectures during May and June, every year. I gave my talk on “The Journey to Product-Market Fit” three times within a two week timeframe. That’s why the product strategy is so important?—?it

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The Product Coalition

FEBRUARY 4, 2023

The product strategy plays a critical role here. The definition of a product strategy is not the strategy of the product department. It’s a strategy that explains how the company is going to succeed based on the product. But the team you play with is the other leaders in the company.

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The Product Coalition

JULY 2, 2023

Defining a good customer journey requires that you fully understand what value people are expecting to get from your product and why it’s important for them. It’s much more than a UX exercise, it ties directly into your product strategy. Your product — and you — simply cannot succeed without it.

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The Product Coalition

DECEMBER 17, 2023

I’m sure that your product, too, has a generic list of competitors. But when you define your product strategy, and your differentiation from the competition, it is important to understand what your real competition is.

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The Product Coalition

AUGUST 16, 2020

SplitShire-London-Collection-210062 When I work with companies on sharpening the value proposition and refining the product strategy, one of our information sources for the process is their existing customers. Who they are, why they chose to work with the company, what value they are getting out of the product, etc.

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The Product Coalition

DECEMBER 11, 2023

Great marketing people can’t always market well either. They need your help in the form of a clear value proposition and product strategy. Because this deck that sells your product should be a manifestation of your product strategy , and if you don’t have a good one, your salespeople cannot do their job.

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The Product Coalition

MARCH 10, 2024

Note: The examples that I will give here are related to product strategy but the same principles can be applied to many other areas — either strategic or simply tough or complex decisions that you need to make where there is no perfect answer (for example, decisions on team structure, hiring, priorities, go/no-go, or anything else).

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The Product Coalition

DECEMBER 31, 2023

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic.

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The Product Coalition

SEPTEMBER 10, 2023

But as a product executive, you must take it to the next level — and this time use it with the entire management team. Image by Denis Doukhan from Pixabay In the CPO Bootcamp we talk a lot about product strategy. One of the things I say about it is that strategy starts with the goals.

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ProductPlan

JUNE 5, 2020

The course covers basics like assessing target opportunities, building software products, and how to launch a great product. The Product Leader Certificate requires a little more PM experience and demands competence in DevOps, data analytics, and hard technical skills. product manager, product owner, product marketing, etc.)

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The Product Coalition

DECEMBER 11, 2023

The customer journey is such an important tool when building your product strategy. In product-led growth, its importance is even more significant. It must make sense for people to make even a single purchase. But many people don’t deal with it at the proper depth. Here is an example of how it really works.

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The Product Coalition

MARCH 27, 2022

Creating a Solid Product Strategy One of the CEOs that I work with as part of my consulting services recently reflected with me on the process we went through for creating their new product strategy. It was a lengthy process, with quite a few trials and errors, until we found the right strategy.

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The Product Coalition

OCTOBER 18, 2020

A good product strategy helps you to acquire happy customers and retain them over time. Here is how product strategy helps you overcome them. Photo by Braden Collum on Unsplash Working on product strategy is an iterative process. would ask why it is important to continue refining even the finest details.

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The Product Coalition

NOVEMBER 27, 2022

Your product will always have bugs, and you will always need to chase and fix the important ones. But sometimes, the really important bugs are not showing in the product itself. These are bugs in your product strategy, and if not fixed, it will be very difficult for your product to succeed.

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The Product Coalition

JANUARY 13, 2021

When I first started teaching product management (at IDC’s Adelson School of Entrepreneurship ), I needed a way to break down strategic product thinking into distinct components that would help people understand and focus on one aspect each time. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

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The Product Coalition

OCTOBER 26, 2020

If you don’t deal with the strategic aspects of the product definition, my advice would be to start ASAP. One way to do so is as part of the CPO Bootcamp , where the participants learn the deep aspects of product strategy and get explicit guidance on building it for their own products. and crosses all domains.

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The Product Coalition

MARCH 19, 2023

But the first thing Twiggle’s founders asked me to do was to decide which product we are going to create with the amazing technology that they have built so far. This required a whole new level of thinking and a deep understanding of product-market fit. And they go far beyond the product itself.

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The Product Coalition

JANUARY 6, 2024

The competitive analysis itself is a major part of your product strategy efforts, and here is how to do it at the right level. When you are asked to provide competitive analysis, don’t treat it as a chore. If you imagine diving into endless lists of feature comparisons, think again.

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The Product Coalition

FEBRUARY 11, 2024

Alternatively, if for a specific profile none of the categories works well, it could mean that this profile isn’t fitting you or that you might be earlier in your product-market fit journey than you might have thought. If you have a product marketing manager, this is a good opportunity to involve them.

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The Product Coalition

JULY 30, 2023

For example, my strategic consulting clients usually need me when they realize they have a product strategy problem (even if they don’t call it that way). When things don’t work, and they need to connect the dots between the product, the go-to-market and the business. It’s pivot time.

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The Product Coalition

MARCH 12, 2023

We help them with their product strategy as well as building a strong product organization. That, of course, includes helping them hire the right people, and specifically the right product leader. Send this to your CEO friends so that they know how to hire the right person the right way.

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The Product Coalition

DECEMBER 11, 2023

Strategy and Focus It almost doesn’t matter what drove a company to work with me originally, at some point we get to strategy. Strategy is so hard to craft and too often overlooked. This is especially true with product strategy, which is still an artifact that most CEOs haven’t seen a great one in action before.

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The Product Coalition

JUNE 9, 2023

Let’s get right to it: what are those things you can educate the market on, and where are you setting yourself to failure? The answer to this question is based on the “Product Circuit” model that I use to help companies get to product-market fit and presented here a while ago.

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The Product Coalition

JANUARY 21, 2024

There are many such loops in our professional lives: It could be a complex idea that you are thinking about: Your product strategy, the org structure, how to approach a new functionality, or any other complex decision you need to make. Get Out of the Loop You should use this tool when you find yourself in a loop.

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The Product Coalition

FEBRUARY 18, 2023

My free e-book “ Speed-Up the Journey to Product-Market Fit ” — an executive’s guide to strategic product management is waiting for you at www.infinify.com/ebook Originally published at [link] on February 16, 2023.

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The Product Coalition

DECEMBER 11, 2023

You need to have a product strategy. As I said in the past, a product strategy has to make sense to you before you invest anyone else’s work in it. But how would marketing and sales know what to work on? And whatever you do, don’t stop moving forward, because action is the only way to succeed.

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The Product Coalition

JUNE 19, 2022

Let’s say, for example, that you have now 2 full hours to work on your product strategy. Working on the product strategy” is way too vague. So go treat yourself with some productivity time! My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an That’s awesome and very important.

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The Product Coalition

JULY 16, 2023

Our free e-book “ Speed-Up the Journey to Product-Market Fit ” — an executive’s guide to strategic product management is waiting for you at www.infinify.com/ebook Originally published at [link] on July 12, 2023.

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Under 10 Consulting

JANUARY 2, 2020

I’m a fan of the “product management triad”—a product or portfolio team responsible for strategic planning, release planning, and launch planning. product strategy. products, . product planning. manager (perhaps known as a product owner) focused on. in terms of features and product options, and .

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The Product Coalition

DECEMBER 19, 2021

Eventually, he managed the entire product from the execution standpoint, while I focused on the strategy and long-term planning. Little did I know that creating a solid product strategy takes such a major chunk of the product leader’s time. Most companies hire a product manager (and other positions) too late.

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