The Product Coalition

MAY 9, 2020

A lot of information and knowledge comes your way when you’re a new Product Manager. But one of the major concepts you absolutely need to get your head around is Product-Market Fit. If you don’t do your research, and understand how your product fits into the market (see what we did there?) So let’s dive in.

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The Product Coalition

JUNE 27, 2021

Creating a solid product strategy is an ongoing process, not a one-time effort. Once you created a first draft that you are happy with, it’s time to bring it to the market and iterate according to the feedback you get. But how can you test a strategy? for example, if you are moving to a new market?—?you

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Userpilot

MARCH 28, 2022

Content marketing vs product marketing? The goal of any marketing strategy is to attract and convert members of your target market into paying customers. But what is the difference between content and product marketing ? The advantages of both marketing strategies. What is content marketing?

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Userpilot

NOVEMBER 6, 2020

In this post, we’re going to provide you with the best Product Marketing tools for each Product Marketing Job-To-Be-Done – which are critical for allowing your product marketers to do their work independently from your dev team or graphic designers! Conversational Marketing : Intercom.

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Product Management University

SEPTEMBER 10, 2023

They’re also critical to the success of product management, product marketing and sales. Senior executives will give you the best perspective on top-level priorities, their importance to the company’s success and the impact on areas where your products are used. Kudos if you’re already there.

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PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

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Userpilot

JULY 16, 2024

Are you a SaaS product manager in search of product differentiation examples to inspire your differentiation strategy? In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth.

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Userpilot

APRIL 22, 2024

But what exactly is funnel marketing, and how can it supercharge your SaaS product growth? In this article, we break down the concept of the marketing funnel and share examples of practical strategies to give you a better idea of how it helps with user engagement. The beauty of marketing funnels is their flexibility.

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The Product Coalition

MARCH 13, 2022

Many startups feel that the only thing preventing them from selling their product is a great demo. Here’s how to use your product demo smartly, and avoid demo abuse. Your Customers Don’t Want Your Product Of course, eventually, they do. that you actually get to consider the product?—?the The truth is quite different.

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The Product Coalition

FEBRUARY 14, 2022

How many times have you heard the phrase “It’s research, it will be ready when it’s ready”? If you manage AI products, the answer is probably “many”. AI product management is a unique beast that can be quite challenging, but there are ways to make it easier. In algorithmic research, this is very prominent. Here’s how.

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The Product Coalition

JUNE 18, 2023

Everyone wants to be product-led these days. But does that mean that you are doing product-led growth? Here is a disambiguation guide to help you understand what product-led growth really means, and what it doesn’t. I knew what I really wanted to do, and the way I understood the term ‘product consulting’ described it quite well.

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The Product Coalition

DECEMBER 6, 2023

The Critical Role of Product Strategy When Money Is Scarce (Part 1 — Seed) A good product strategy is something every company needs. Here is how a product strategy can help you create business results, even when the market is not in your favor. Product strategy is such a vague term for most people.

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The Product Coalition

MAY 30, 2021

Your journey to product-led growth starts way before you actually launch the product, but it definitely doesn’t end there. Here are the things to keep in mind when your product meets the road. Photo by Pixabay from Pexels Product-led growth (PLG) is an exciting movement. Measure the entire journey, not just the product.

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Gainsight

APRIL 21, 2022

Since 2021, we have seen more product-led hypergrowth than in years past. Though the past two years were some of the most challenging times for businesses, it did not stop one of the most difficult seasons from producing hypergrowth for product-led companies. Product Experience . Creating a Product Roadmap?

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ProductPlan

JUNE 5, 2020

Product management is certainly no exception. Product managers and leaders need to find ways to keep learning and growing in an ever-evolving product environment. There’s an abundance of books, podcasts, as well as events at your disposal that cover various product management topics.

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Gainsight

JANUARY 30, 2023

By Tori Jeffcoat, Senior Product Marketing Manager, Gainsight. Drive Net Revenue Retention With Product Experience In this new economic environment, successful tech businesses are leveraging product experience (PX) to drive durable growth in their digital offerings. Life used to be predictable. Take TV, for example.

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Userpilot

MAY 16, 2023

However, the time-tested strategy of SaaS email marketing has proven to be a reliable method of driving product growth. In this guide, we’ll go over the reasons why email marketing is important and showcase 12 SaaS email marketing strategies that you can use for your own email marketing campaigns.

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The Product Coalition

AUGUST 14, 2022

Bad Feedback Doesn’t Always Mean Your Product Is Bad Bad product feedback is a bummer. But contrary to what you might think, it doesn’t always mean your product is bad. Here is a quick guide to strategic thinking about product feedback. The feedback on all three talks was great.

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The Product Guy

FEBRUARY 3, 2019

Guest Post by: John Kresse (Mentee, Session 7, The Product Mentor) [Paired with Mentor, Chris Butler]. I served teachers, students, and administrators, each group with specific product needs and goals. When I built a new feature, I knew exactly who would benefit from it and knew who to call for feedback.

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The Product Coalition

NOVEMBER 17, 2024

Photo by Maick Maciel on Unsplash Getting your product team to take full ownership often feels like an uphill battle. the VP of Product at a fast-growing scale-up, we tackled a challenge nearly every product leader faces: how to inspire their team to truly take ownership. In a recent session with H.,

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The Product Coalition

OCTOBER 25, 2021

Defining the right product metrics is a common challenge for product leaders. the research articles, the important topics and revelations, and as you move towards the end, the articles become lighter: interviews with celebrities, lifestyle pieces, and so on. As I’m going through exciting changes in my business?—?opening

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The Product Coalition

JANUARY 8, 2023

A solid product strategy takes time to build. Here is the method I use for creating a product strategy that makes sense. When I talk to the startups I consult to , or with the CPO Bootcamp participants, I always say that building a solid product strategy isn’t like solving a math equation.

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The Product Coalition

JULY 2, 2022

It brings the best practices of the greatest product companies out there to all of you, based on what I heard from Marty and the other SVPG partners during the workshop. They are not even Amazon and Google which were born as tech product companies and are now large corporates (that have major product centers in Israel as well).

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Userpilot

JANUARY 26, 2024

If you’ve been in the SaaS space for a bit, you must have heard about product-led growth strategy or product-led sales. But what about product-led content marketing? More importantly, we show you how to implement it in your organization and share some examples of excellent product-led content strategies.

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The Product Coalition

NOVEMBER 27, 2022

Your product will always have bugs, and you will always need to chase and fix the important ones. But sometimes, the really important bugs are not showing in the product itself. These are bugs in your product strategy, and if not fixed, it will be very difficult for your product to succeed.

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The Product Coalition

JULY 18, 2021

Creating a product strategy is almost never a matter of answering a few simple questions and figuring it out. Ideas need to sink in, some research is due, and there is a natural evolution process until everything falls into place. You see, when it comes to product strategy, there isn’t a right answer ?—?the Sounds confusing?

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The Product Coalition

NOVEMBER 10, 2024

Photo by Martin Damboldt Whenever I tell product people that they must talk to customers, someone brings up the famous Henry Ford quote about faster horses: “ If I had asked people what they wanted, they would have said faster horses.” I went to do some research to figure out whether it was true or not. That’s your job.

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The Product Coalition

MAY 1, 2022

about the market, the customers, the product, the business, the plans ahead? In other cases, especially with numeric constraints like desired business results or certain product metrics, it’s not as black and white. One of the ways to test your numbers is to ask yourself what would happen if you don’t meet them.

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The Product Coalition

MARCH 12, 2023

Hiring a product leader is never easy. Here are a few things to consider when you seek your next product leader. Photo by Mark Rabe on Unsplash When I started Infinify five years ago, I announced that I am offering product consulting services. That’s what the word ‘product’ meant to most of them.

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Mixpanel

NOVEMBER 8, 2021

Let me jump right in: With product analytics, customer retention isn’t just something you measure after the fact; it should be something you can learn to predict (and then improve). How could a product manager possibly dig into the data and pull up something that’s genuinely useful for activation and retention? With product metrics.

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UX Planet

JANUARY 12, 2024

Digital Products This side hustle earned me $700+ last year, not a lot but a decent start. Create a solution, maybe an eBook or a Notion Template. Your problem-solving product could be a game-changer for many! Here is how you can build your indie product: - Find a problem that’s getting attention. - My Topmate Id 2.

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ProductPlan

OCTOBER 26, 2021

Product professionals get paid to manage products and services. But this single-minded focus on helping others often leads to a lack of focus on ourselves and our career impact in the product field. And, unlike our products, no one’s getting paid to manage our careers on our behalf. Interesting.

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Userpilot

JUNE 13, 2022

We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. The Userpilot blog provides well-researched, in-depth articles on user onboarding, product growth, product growth, user experience, and so much more. Why are blogs one of the best ways to learn SaaS marketing?

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The Product Coalition

FEBRUARY 11, 2024

Photo by Iain Kennedy on Unsplash When I was a product lead at Imperva, there was a feature that engineering kept telling me required a rewrite. As a product manager or leader, you should always create your own customer advisory board , just less formally. Some even need to be left untouched. Its entire architecture was bad.

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The Product Coalition

SEPTEMBER 14, 2020

Spend an adequate amount of time researching the answers to the questions above. You need to research deep because what you see on the surface isn’t going to give you the answers. As a product leader, this creates chaos that is very hard to deal with ?—?for If you are unable to explain it on paper, it won’t work in reality.

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The Product Coalition

MARCH 27, 2022

This little gardening exercise and the patience it required led me to think about the things in our daily work as product leaders that simply take time, and there is nothing we can do to speed up the process. The thing to remember is that the right product strategy is not a binary outcome that you either have or not.

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The Product Coalition

OCTOBER 12, 2020

In our world, this would have been considered a great product strategy. As you are reading this, replace Ford’s car with your own product. Marketing needs to know exactly who the target audience is and what value proposition to talk about. No product serves everyone. what is important for you about the product’?—?features

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