The Product Coalition

NOVEMBER 13, 2023

The Critical Role of Product Strategy When Money Is Scarce (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. A product strategy is often the missing link that would convert your efforts into actual revenue. Here is how it works.

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The Product Coalition

JUNE 27, 2021

Creating a solid product strategy is an ongoing process, not a one-time effort. But how can you test a strategy? Photo by Ron Lach from Pexels As I said in the first post of this series , product strategy starts with getting very detailed about what you are trying to do and why it would work.

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User Testing Product Research Strategy Product Strategy 89

ProductBoard

SEPTEMBER 17, 2019

Written by Dan Olsen, Product Management Consultant and Author, for our ebook, The Path to Product Excellence: Stories and Advice From the Field. Why was Instagram’s product so successful? I want to share some important product strategy tools that.

Product Strategy 75

Product Strategy Framework Strategy Consulting 75

The Product Coalition

DECEMBER 4, 2023

The Critical Role of Product Strategy When Resources Are Limited (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. A product strategy is often the missing link that would convert your efforts into actual revenue. Here is how it works.

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Product Strategy Strategy User Testing Weak Development Team 105

ProductPlan

JUNE 5, 2020

Product management is certainly no exception. Product managers and leaders need to find ways to keep learning and growing in an ever-evolving product environment. There’s an abundance of books, podcasts, as well as events at your disposal that cover various product management topics.

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Certifications Customer Experience Artificial Inteligence Product Management 114

The Product Coalition

AUGUST 16, 2020

SplitShire-London-Collection-210062 When I work with companies on sharpening the value proposition and refining the product strategy, one of our information sources for the process is their existing customers. Who they are, why they chose to work with the company, what value they are getting out of the product, etc.

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User Testing Customer Experience Customer Feedback Product Strategy 163

The Product Coalition

FEBRUARY 4, 2023

Influence without authority has always been the foundation of product management. As product leaders, this is even more important. Many product leaders who were formerly product managers, or even product group leaders in large organizations, suffer from the same issue. If only I knew it back then.

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Leadership User Testing Product Strategy Strategy 141

ProductBoard

JUNE 22, 2020

This post is an excerpt from our ebook, “Building excellent products in the age of remote work,” written to help you overcome today’s unique challenges and focus on what really matters—building excellent products that customers truly need. Even before COVID-19, the writing was on the wall for product managers.

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The Product Coalition

OCTOBER 26, 2020

I would argue that even if you are beyond that spot, and as a product leader you do much more than UX, you and the company might still not realize what is your primary responsibility as a product leader. Why This Happens Product management is a unique role in so many ways. and crosses all domains.

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The Product Coalition

MARCH 27, 2022

Creating a Solid Product Strategy One of the CEOs that I work with as part of my consulting services recently reflected with me on the process we went through for creating their new product strategy. It was a lengthy process, with quite a few trials and errors, until we found the right strategy.

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Customer Experience Product Research User Testing Data Visualization 132

The Product Coalition

AUGUST 14, 2022

For some reason, most of them want my product strategy and product-market fit lectures during May and June, every year. Unlike the last 3 sessions, the audience in the other training program mostly consisted of freelancers and people who aspire to become product managers. Speed-Up the Journey to Product-Market Fit.

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User Testing Feedback Software Product Research Customer Feedback 123

The Product Coalition

OCTOBER 18, 2020

A good product strategy helps you to acquire happy customers and retain them over time. Here is how product strategy helps you overcome them. Photo by Braden Collum on Unsplash Working on product strategy is an iterative process. At this point, the importance of the process is very clear.

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The Product Coalition

MARCH 10, 2024

While it’s true generally as an approach to life (in psychology it’s called an internal locus of control), today I want to talk about its implication when you create your strategy. Strategy Is a Choice It is very tempting to approach strategy as if there is a right answer that we only need to find. But strategy isn’t as simple.

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Product Management University

SEPTEMBER 18, 2024

As a product manager, understanding these jobs and workflows is crucial. The Solutions Value Chain: It’s Not Just For Product Management The Solutions Value Chain is a powerful framework, and it’s not limited to just product management. Getting Tactical: What Jobs and Workflows Need to Change?

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Framework User Friction Customer Experience Product Research 130

The Product Coalition

JUNE 18, 2023

It took me time to understand that I need to present myself as a product leadership coach and product strategy expert rather than a consultant. One other misunderstanding that was much harder for me to explain was related to how people understood the word ‘product’ in what I do. We are here to help you.

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Naming User Testing Weak Development Team Feedback Software 126

The Product Coalition

NOVEMBER 27, 2022

Your product will always have bugs, and you will always need to chase and fix the important ones. But sometimes, the really important bugs are not showing in the product itself. These are bugs in your product strategy, and if not fixed, it will be very difficult for your product to succeed.

Customer Experience 136

Customer Experience User Testing Feedback Software Product Research 136

Good Product Manager

AUGUST 2, 2018

It’s been a while since I’ve posted, but that doesn’t mean I haven’t been busy writing and doing other things related to product management, of course — here’s an update! August 8 in Denver: Product Strategy on a Page. October 2 in Cleveland: Product Management Leadership.

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Presentation Product Management Product Manager Research Software 60

Good Product Manager

AUGUST 2, 2018

It’s been a while since I’ve posted, but that doesn’t mean I haven’t been busy writing and doing other things related to product management, of course — here’s an update! August 8 in Denver: Product Strategy on a Page. October 2 in Cleveland: Product Management Leadership.

Presentation 60

Presentation Product Management Product Manager Research Software 60

The Product Coalition

DECEMBER 11, 2023

If you are the new product leader of your company, your company might be in product leadership debt. In such situations, you would typically be asked to come up with a strategy and roadmap ASAP, but you are still just learning the domain. Typically, the CEO will ask for a strategy or a roadmap. Can you believe it?

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ProductPlan

JANUARY 7, 2022

Here’s how we define it in ProductPlan’s eBook, 100+ Product Management Terms You Should Know: Digital transformation refers to a company’s move to digital solutions to improve its operations or products. What’s Product Management’s Role in Digital Transformation?

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Analytic Tools Research Software Data Visualization Product Research 98

The Product Coalition

DECEMBER 17, 2023

It impacted everything from the depth of the underlying technology to the product itself, the go-to-market strategy, and the entire business model. I’m sure that your product, too, has a generic list of competitors.

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Technical Review Weak Development Team User Testing Systems Review 118

The Product Coalition

JANUARY 24, 2021

Mistake #2: Creating Objectives That Are Efforts and Not Outcomes Now that we have established that product goals are about the product and not about product management, what should these goals be? My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

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Analytic Tools Customer Experience B2C Enterprise 180

The Product Coalition

JULY 2, 2023

I’m sure you know this quote and see it a lot in product management. But the difference between theory and practice isn’t limited to product management theory  — mostly processes and methodologies. It’s much more than a UX exercise, it ties directly into your product strategy.

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User Testing Customer Experience Product Strategy UX 107

Product Management University

JUNE 5, 2023

Most product managers know how to create a product vision, but that’s not the hard part. The extent to which stakeholders get behind your product vision has everything to do with how the product vision is articulated. What is a Product Vision? Why is a Product Vision Important?

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Vision Product Research User Testing Customer Experience 130

The Product Coalition

JUNE 19, 2022

As product managers who are constantly in meetings and get questions from all around, this is critical. One of my best tips for doing deep product work used to be to work from home. It was a countermeasure to the popular symptom of product managers doing their real work?—?market That’s awesome and very important.

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User Testing Customer Experience Product Research Strategy 123

The Product Coalition

JANUARY 4, 2021

at the product level, the solution level, or the problem level (that is, you are tackling a problem almost no-one else does). Each level requires a different marketing strategy. While the marketing strategy is typically not for you as a product leader to define, the unique value proposition definitely is.

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Education Marketing Weak Development Team Advertising 140

The Product Coalition

JANUARY 13, 2021

When I first started teaching product management (at IDC’s Adelson School of Entrepreneurship ), I needed a way to break down strategic product thinking into distinct components that would help people understand and focus on one aspect each time. It is the separation that helps you sharpen your strategy. How detailed?

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The Product Coalition

SEPTEMBER 6, 2021

Make It Easy for Them to Help You In the CPO Bootcamp , the participants submit every week a piece of their product strategy for feedback. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an I’m a big fan of MS-Word, but for this specific task, it is much easier for me to work with google docs. Happy new year!

Customer Experience 155

Customer Experience User Testing Customer Feedback Data Visualization 155

The Product Coalition

SEPTEMBER 10, 2023

Leadership without authority is product management 101. But as a product executive, you must take it to the next level — and this time use it with the entire management team. Image by Denis Doukhan from Pixabay In the CPO Bootcamp we talk a lot about product strategy. I’ll start with the former.

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The Product Coalition

MARCH 12, 2023

We help them with their product strategy as well as building a strong product organization. That, of course, includes helping them hire the right people, and specifically the right product leader. That’s why they are looking to hire a product leader and not just a senior product manager.

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Product Research User Testing Consulting Leadership 106

The Product Coalition

SEPTEMBER 19, 2021

When you consider the ideal customer profile, you need to get yourself into your customers’ world and deeply understand what they need to go through before they are ready to buy your product. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an Make yourself an expert in this area as well.

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User Testing Customer Experience Product Research Startups 137

The Product Coalition

FEBRUARY 14, 2021

The Trade-Offs You Already Made As a product manager, you make trade-offs all the time, not only in the goals you set (as mentioned in the example above). Who knows, if you do it well enough you might even be able to go on vacation and they will manage without you ??

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Onboarding KPIs Weak Development Team Customer Experience User Testing 169

The Product Coalition

FEBRUARY 18, 2023

Every now and then, early-stage founders approach me to hear about their product idea and give them feedback. This mostly happens with products related to the product space itself — products for product managers and product teams. But in product management that is never true.

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The Product Coalition

DECEMBER 5, 2021

But when it comes to work, and especially strategy related decisions, let me be very clear: FOMO is not a good reason to pivot. You need to create your vision and define your strategy accordingly?—?simply My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an It’s very natural to be confused. You should.

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Vision User Testing Startups Consulting 140

Under 10 Consulting

JANUARY 2, 2020

When a company is small, the product manager (by whatever title) is responsible for activities across the entire product life cycle—from ideation to market delivery and sales support. In these organizations, the product role is that of a generalist. . As the product team expands, we see specialized roles emerge.

Data Visualization 87

Data Visualization Reporting Tools Analytic Tools Research Software 87

The Product Coalition

NOVEMBER 15, 2020

When the CEO sets the strategy, what is your role as a product leader? How can you be strategic when the strategy is set by someone else? When we were working on building their strategic roadmap, he asked me a great question: “why do I need to start with the strategy, and specifically when presenting to management?

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Leadership Definition Roadmap Strategy 89

The Product Coalition

JANUARY 21, 2024

In my case, the MBA greatly contributed to the shift I made into product management. I specifically remember that I consulted with another marketing teacher there about what should my next career steps be, and he suggested “That I should try this thing called product management”.

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Analytic Tools Data Visualization Research Software User Testing 117