The Product Coalition

AUGUST 9, 2021

As their managers, we always need to coach our product managers toward their next level. Photo by Jess Bailey on Unsplash I was a manager long before I was a product manager. In one of my roles as an R&D manager, I inherited an employee from one of the other teams on the day I joined.

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Weak Development Team Product Management Product Manager Management 158

The Product Guy

FEBRUARY 3, 2019

For a great introduction, download Intercom’s Jobs To Be Done eBook. In this post, I include three tips for product managers new to JTBD style interviews, written by someone (me) who just completed his first round of JTBD interviews. Great JTBD resources for beginners: Intercom on Jobs To Be Done (eBook). Better Products.

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ProductPlan

JUNE 5, 2020

Product management is certainly no exception. Product managers and leaders need to find ways to keep learning and growing in an ever-evolving product environment. There’s an abundance of books, podcasts, as well as events at your disposal that cover various product management topics.

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Certifications Customer Experience Artificial Inteligence Product Management 114

The Product Coalition

FEBRUARY 14, 2022

If you manage AI products, the answer is probably “many”. AI product management is a unique beast that can be quite challenging, but there are ways to make it easier. Photo by Skitterphoto from Pexels In 2014, at the ProductX conference, I won second place for my presentation on time management for busy product managers.

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User Testing Data Visualization Product Management Product Manager 143

The Product Coalition

MAY 9, 2020

A lot of information and knowledge comes your way when you’re a new Product Manager. But one of the major concepts you absolutely need to get your head around is Product-Market Fit. If you don’t do your research, and understand how your product fits into the market (see what we did there?) So let’s dive in.

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The Product Coalition

APRIL 1, 2023

As a product leader, is this a skill you already master? was the first product manager I ever hired. A brilliant guy, with many years of tech leadership experience, but none in product management. Still, he was one of the best hires I made in this area and he turned out to be a product star.

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Product Management Product Manager Management Management 135

Userpilot

JULY 10, 2024

Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. Product management focuses on building the right SaaS products.

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Analytic Tools Feedback Software Research Software User Testing 86

Product Management University

SEPTEMBER 18, 2024

As a product manager, understanding these jobs and workflows is crucial. The Solutions Value Chain: It’s Not Just For Product Management The Solutions Value Chain is a powerful framework, and it’s not limited to just product management. Getting Tactical: What Jobs and Workflows Need to Change?

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Framework User Friction Customer Experience Product Research 130

Userpilot

NOVEMBER 6, 2020

In this post, we’re going to provide you with the best Product Marketing tools for each Product Marketing Job-To-Be-Done – which are critical for allowing your product marketers to do their work independently from your dev team or graphic designers! Conversational Marketing : Intercom.

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Analytic Tools Feedback Software Data Visualization Reporting Tools 74

The Product Coalition

JANUARY 24, 2021

Mistake #2: Creating Objectives That Are Efforts and Not Outcomes Now that we have established that product goals are about the product and not about product management, what should these goals be? My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

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Analytic Tools Customer Experience B2C Enterprise 187

The Product Coalition

DECEMBER 11, 2023

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. This is an important principle in the product-market fit journey. Where are you? Do you have a clear ICP?

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User Testing Product Marketing Marketing Customer Experience 78

The Product Coalition

AUGUST 16, 2020

My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an an executive’s guide to strategic product management is waiting for you at www.ganotnoa.com/ebook Originally published at [link] on August 11, 2020. not looking backward is easier than ever before.

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User Testing Customer Experience Customer Feedback Product Strategy 171

The Product Coalition

MARCH 13, 2022

But when you are still before product-market fit, it means that the product still needs to change and evolve until it is the right thing for your customers. If the only thing preventing you from reaching product-market fit is additional features, you are lucky (or simply wrong ?? But the product will surely change!

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Feedback Software Demo Data Visualization User Testing 159

Product Management University

SEPTEMBER 10, 2023

Relationships with customer executives aren’t only critical to customer success managers. They’re also critical to the success of product management, product marketing and sales. How can Product Management University help your CSMs lead customers more strategically? Kudos if you’re already there.

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Customer Experience Product Research Government Leadership 130

The Product Coalition

JULY 18, 2021

My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an an executive’s guide to strategic product management is waiting for you at www.ganotnoa.com/ebook Originally published at [link] on July 5, 2021.

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Product Strategy Strategy Research Software Technical Review 184

The Product Coalition

MARCH 19, 2023

Product management is a creative job in the deepest sense: We create products. But the level at which we need to do so changes dramatically over the course of a product person’s career, and the transition is not always easy. Here are three levels — each relevant to a different stage in your career and your product.

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User Testing Framework B2B Document 147

The Product Coalition

FEBRUARY 18, 2023

Every now and then, early-stage founders approach me to hear about their product idea and give them feedback. This mostly happens with products related to the product space itself — products for product managers and product teams. But in product management that is never true.

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Data Visualization Customer Communications Feedback Software User Testing 139

The Product Coalition

MAY 1, 2022

especially startups on their way to product-market fit, the ARR itself might not be important. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an an executive’s guide to strategic product management is waiting for you at www.ganotnoa.com/ebook Originally published at [link] on April 26, 2022.

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User Testing Customer Experience Product Research Definition 162

The Product Coalition

FEBRUARY 14, 2021

The Trade-Offs You Already Made As a product manager, you make trade-offs all the time, not only in the goals you set (as mentioned in the example above). Who knows, if you do it well enough you might even be able to go on vacation and they will manage without you ??

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Onboarding KPIs Weak Development Team Customer Experience User Testing 175

The Product Coalition

FEBRUARY 4, 2023

Influence without authority has always been the foundation of product management. As product leaders, this is even more important. Many product leaders who were formerly product managers, or even product group leaders in large organizations, suffer from the same issue. If only I knew it back then.

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Leadership User Testing Product Strategy Strategy 148

The Product Coalition

OCTOBER 26, 2021

My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an an executive’s guide to strategic product management is waiting for you at www.ganotnoa.com/ebook Originally published at [link] on October 4, 2021.

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Leadership Messaging Customer Experience Travel 159

The Product Coalition

FEBRUARY 2, 2020

Despite what many product managers think, creativity is not only for the gifted. from Pixabay Many product managers tell me that “they simply don’t have it” when it comes to creativity, and especially regarding coming up with the next big thing. My free e-book “Speed-Up the Journey to Product-Market Fit”? —?an

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User Testing Product Management Product Manager Research Software 78

The Product Coalition

FEBRUARY 28, 2021

My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an an executive’s guide to strategic product management is waiting for you at www.ganotnoa.com/ebook Originally published at [link] on February 23, 2021.

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Definition Events Marketing Engineering 165

The Product Coalition

JANUARY 4, 2021

If people don’t want to get far, far away, even if your product can teleport them, it won’t succeed. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an an executive’s guide to strategic product management is waiting for you at www.ganotnoa.com/ebook Originally published at [link] on December 30, 2020.

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Education Marketing Weak Development Team Advertising 147

The Product Coalition

AUGUST 14, 2022

For some reason, most of them want my product strategy and product-market fit lectures during May and June, every year. I gave my talk on “The Journey to Product-Market Fit” three times within a two week timeframe. Speed-Up the Journey to Product-Market Fit. Always keep an eye on the bigger picture.

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User Testing Feedback Software Product Research Customer Feedback 131

The Product Coalition

OCTOBER 25, 2021

Someone (engineering, BI, product analysts, or product managers) would need to know how to calculate the number that tells you the current metric value. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an Are Your Product Metrics Well Defined? we are measuring retention).

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User Testing Magazine Product Research Research Software 171

The Product Coalition

DECEMBER 21, 2020

Problem-solving is one of the core characteristics of product managers. Photo by Xavi Cabrera on Unsplash When I was head of product at eBay I participated in an executive leadership training program. By doing so you will be helping your customers, the company, the management, and yourself. Are You a Real Problem Solver?

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Customer Experience Presentation User Testing Data Visualization 154

The Product Coalition

NOVEMBER 7, 2021

Thinking like a product leader takes years to do well, and your stakeholders simply don’t have that experience. Letting them debate product requirements with you as if they were product managers will never work (we’ll see in a minute what will). You are the product leader for a reason, don’t let others do your job.

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User Testing Customer Feedback Feedback Software Customer Experience 140

The Product Coalition

FEBRUARY 1, 2022

My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an an executive’s guide to strategic product management is waiting for you at www.ganotnoa.com/ebook Originally published at [link] on January 26, 2022.

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B2B User Testing Enterprise Demo 163

The Product Coalition

APRIL 18, 2021

Some takeaways for you from a product interview I had at Google many years ago. Photo by John Tekeridis from Pexels When I decided to move into product management I interviewed, among other companies, for a product management role at Google. What was missing in my answers was solid product thinking.

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Research Software User Testing Leadership Weak Development Team 138

Gainsight

NOVEMBER 20, 2019

To truly excel in product management, you need to have a respect for design, an understanding of countless processes, a passion for problem-solving, excellent communication skills—the list goes on and on. Books for Product Managers. Blogs for Product Managers. Slack Groups for Product Managers.

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Blog Books Feedback Software User Testing 80

The Product Coalition

JANUARY 13, 2021

Especially when done as an afterthought - when the product is already in the market?—?it When I first started teaching product management (at IDC’s Adelson School of Entrepreneurship ), I needed a way to break down strategic product thinking into distinct components that would help people understand and focus on one aspect each time.

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User Testing Definition Product Marketing Marketing 118

The Product Coalition

JUNE 18, 2023

When you are product-led, the company had decided that it is going to grow by selling the same product to each customer. You are going to invest a ton of money in developing the right product for the market (hence the importance of product-market fit ), but once you have it, and you know how to sell it, you can scale exponentially.

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Naming User Testing Weak Development Team Feedback Software 134

The Product Coalition

JULY 17, 2022

Product managers need to talk to customers. Photo by David Clode on Unsplash In SVPG’s Coach the Coaches workshop held last month in London, Marty Cagan talked about the fact that product managers must have direct access to customers. Raviv was a seasoned manager with many years of experience. I felt so grateful.

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The Product Coalition

APRIL 10, 2022

I don’t want to debate the general principle here, but rather speak about the specific implication for you as a product leader. As the top product person in the organization, your manager usually doesn’t have a product management background. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

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Data Visualization User Testing Leadership Customer Experience 162

The Product Coalition

OCTOBER 26, 2020

I would argue that even if you are beyond that spot, and as a product leader you do much more than UX, you and the company might still not realize what is your primary responsibility as a product leader. Why This Happens Product management is a unique role in so many ways. But Do You?

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User Testing Definition CTO Product Research 128

Mixpanel

NOVEMBER 8, 2021

How could a product manager possibly dig into the data and pull up something that’s genuinely useful for activation and retention? Simple: Product analytics tools have become super easy to set up and use. Now, I encourage product managers to just start getting their hands dirty with the data and see what they come up with.

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