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Free eBook: Top-Down Customer Discovery – Uncovering THE BIG WHY

Product Management University

Why Discovery Practices in Product Management, Product Marketing, Sales & Customer Success Consistently Miss the Mark for Uncovering Strategic Customer Value, and the Easy Fix! Download the eBook.

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Develop a Content Strategy for Product Marketing in 5 Steps

Product Management University

Developing a content strategy for product marketing requires an approach similar to product positioning. Executing a solid content strategy can keep the sales mantra of “the leads we get from marketing are crap” at bay! You might also like: Free eBook: Top-Down Customer Discovery – Uncovering THE BIG WHY!

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SaaS Product Marketing Strategy: Definition, Process, Tactics, and Examples

Userpilot

Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. Product management focuses on building the right SaaS products.

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How Product-Market Fit Really Works (Part 1)

The Product Coalition

If you are on the journey toward product-market fit, you know it’s not easy. Every new product has its own fit to find. One of the hardest challenges of any product and any startup is of course reaching product-market fit. product-market fit under the hood. So here it is?—?product-market

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Understanding Product-Market Fit: A Guide for New Product Managers

The Product Coalition

A lot of information and knowledge comes your way when you’re a new Product Manager. But one of the major concepts you absolutely need to get your head around is Product-Market Fit. If you don’t do your research, and understand how your product fits into the market (see what we did there?) So let’s dive in.

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From Product Management Back to Strategy

The Product Coalition

In recent years it seems that product management is all about execution and delivery. Photo by Kea Mowat on Unsplash When I moved into product management, almost 20 years ago, it used to be a very senior role. The discussion was about whether or not someone is senior enough to move into product management.

Strategy 140
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How Product-Market Fit Really Works (Part 2)

The Product Coalition

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. This is an important principle in the product-market fit journey. Where are you? Do you have a clear ICP?