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It took me time to understand that I need to present myself as a product leadership coach and productstrategy expert rather than a consultant. One other misunderstanding that was much harder for me to explain was related to how people understood the word ‘product’ in what I do. PLG under the hood.
In our world, this would have been considered a great productstrategy. As you are reading this, replace Ford’s car with your own product. Sales need to be able to connect the specific need of that target audience to the actual product, which in turn needs to deliver on the value originally promised by marketing.
The Critical Role of ProductStrategy When Money Is Scarce (Part 1 — Seed) A good productstrategy is something every company needs. Here is how a productstrategy can help you create business results, even when the market is not in your favor. Productstrategy is such a vague term for most people.
The Critical Role of ProductStrategy When Resources Are Limited (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. A productstrategy is often the missing link that would convert your efforts into actual revenue. Here is how it works.
Product Leadership Is a Business Role I make a distinction between product management and product leadership. Product management is the name of the profession and also a description of what some levels do.
Creating a Solid ProductStrategy One of the CEOs that I work with as part of my consulting services recently reflected with me on the process we went through for creating their new productstrategy. It was a lengthy process, with quite a few trials and errors, until we found the right strategy.
When it comes to the product leader (in early-stage startups it is often even the same person as the hands-on product manager), they still see the importance of the role in the orchestration of the product execution. Product Definition Itself Is Not Strategy So why do the CEOs say it is an important, strategic role?
A good productstrategy helps you to acquire happy customers and retain them over time. Here is how productstrategy helps you overcome them. Photo by Braden Collum on Unsplash Working on productstrategy is an iterative process. At this point, the importance of the process is very clear.
I could start comparing features and value statements, but there was a problem: I never met any of these names as part of our sales cycle. It impacted everything from the depth of the underlying technology to the product itself, the go-to-market strategy, and the entire business model. The CEO wanted a competitive analysis.
If you are simply advertising your product, you are educating the market on the product and on why it is better than the competition, namely your unique value proposition. at the product level, the solution level, or the problem level (that is, you are tackling a problem almost no-one else does).
Photo by Ono Kosuki from Pexels OKRs (Objectives and Key Results) are a useful tool for goal setting and team alignment, and in recent years they have gone from being used primarily in quantitative parts of the organization (namely sales and marketing) to being very popular in product and technology as well.
It can be heavy to handle, so I see many product leaders investing a lot of time in creating a unified repository of information: everything is in Trello/Monday/Jira/Name-your-favorite-tool. Make It Easy for Them to Help You In the CPO Bootcamp , the participants submit every week a piece of their productstrategy for feedback.
To see these trade-offs clearly, you can name each phase and chart in each series. The name should reflect the outcome or result that you are expecting to have at this point (e.g. enterprise-ready product, happy and retained design partners, new platform launch, etc.). the strategic level that matters.
The competitive analysis itself is a major part of your productstrategy efforts, and here is how to do it at the right level. But the solution in this case is probably a different product or offering that suits customers who want something simpler or smaller. But it’s a teaser, not an in-depth analysis of each just yet.
Product-led growth is one of the hottest topics in our industry. Some people swear by the name of it, while others disregard it completely. Photo by R Khalil from Pexels Product-led growth (PLG) seems to be everywhere these days. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an
The signals are always mixed, and with no clear incentive to come to a conclusion, it’s no wonder that the most common answer to product leadership questions is the professional equivalent of the romantic “It’s complicated”, namely “It depends”. Not because the reality is black and white, but because otherwise you can’t see clearly.
Unfortunately, many entrepreneurs are ignoring this difference, and in the name of being lean, are adopting a spray and pray approach: try as many directions as possible, and see what holds. If you feel this is your current situation, it is your responsibility as a product leader to change it. in the CPO Bootcamp or any other way.
If you are simply advertising your product, you are educating the market on the product and on why it is better than the competition, namely your unique value proposition. Each level requires a different marketing strategy. So some education of your audience is always happening.
A typical (potential) user of any digital product should be able to interact with it without frustration, and easily accomplish set goals. Imagine the findings and insights making usability testing as a polestar guiding product-related decisions. Not only design but strategy and feature prioritization as well, just to mention a few.
Was it entirely in the name of research? Below is a summary of our discussion on the testing strategies that bring delightful VR products to market. This is crucial for a VR product like the Oculus Quest, which may appeal to a broader audience than previous systems because of its portability. I’ll let you decide that one.
Introducing ProductExcellence.co, the product management community’s resource hub for all things Product Excellence, and Productboard’s most in-depth ebook yet. We call these the pillars of.
When I studied coaching, one of the coaches who taught us was a guy named Ronnie. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an an executive’s guide to strategic product management is waiting for you at www.ganotnoa.com/ebook Originally published at [link] on July 27, 2022.
I’d get off the plane and there’d be 5,000 high school kids cheering my name with cars welcoming me to the country. Our free e-book “ Speed-Up the Journey to Product-Market Fit ” — an executive’s guide to strategic product management is waiting for you at www.infinify.com/ebook Originally published at [link] on August 9, 2023.
At the next session, one of the product managers said that he watched the lecture and started implementing the advice I gave there, but when he started managing his calendar he saw that about 70% of his time is already booked with regular, recurring meetings every week. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an
This is essential, because you need to know how you’ll communicate with your potential customers and how your marketing and content strategy will look like. There are many different ways people can get in touch with your product. But they are all potential customers and you need a strategy of how you’ll get in touch with them. ??
The customer journey is such an important tool when building your productstrategy. In product-led growth, its importance is even more significant. The Slack Example When I was first introduced to Slack I was Head of Product at eBay, so I chose eBay as the company people work for in this example. Not a pleasant finding.
As you can understand from the name, most workshops are about novels and focus on how to build the plot and the characters that drive it. They named it after the feedback I constantly gave them on their presentations. The roadmap brings the strategy to life, and therefore the roadmap story should start by clarifying the strategy.
The product vision defines what the product hopes to achieve and where it is going. Ultimately, it sets your product apart from other similar products in the market and helps your customers stay loyal to your product. Narrate the productstrategy. Mailchimp product story.
While I personally find it too smug (because truth to be told there are alternatives, and I’m sure Spotify is well aware of them), there are a number of lessons we can learn from this ad as product leaders when it comes to competition. You will understand your product much better after that.
It was an Android tablet at its core and failed to highlight its capabilities beyond reading ebooks. The product was only advertised in storefronts and did little to compete in the online space. How would you measure the success of a go-to-market strategy? Tell me about a time when you influenced a product roadmap.
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