The Product Coalition

JUNE 18, 2023

Photo by cottonbro studio on Pexels When I started Infinify, I told the world I am shifting to product consulting. I knew what I really wanted to do, and the way I understood the term ‘product consulting’ described it quite well. The market, however, understood it differently. That’s the whole reason VCs invest in startups.

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Centercode

JUNE 4, 2019

Was it entirely in the name of research? But using the Oculus Quest did get us thinking about what goes into Customer Validation for VR and emerging tech. Below is a summary of our discussion on the testing strategies that bring delightful VR products to market. Collecting Feedback from Actual Customers.

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The Product Coalition

AUGUST 14, 2022

Bad Feedback Doesn’t Always Mean Your Product Is Bad Bad product feedback is a bummer. But contrary to what you might think, it doesn’t always mean your product is bad. Here is a quick guide to strategic thinking about product feedback. The feedback on all three talks was great.

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The Product Coalition

JULY 2, 2023

A successful product can only work if people actually buy it. But too many product leaders focus on the product itself and not on what makes it sell. As product leaders you cannot ignore the full customer journey to make sure it makes sense. It appears in your product itself. Hint: it’s not features.

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The Product Coalition

JUNE 9, 2023

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation, and rightfully so.

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The Product Coalition

JUNE 13, 2021

Product strategy is one of the most important tasks of the product leader, and definitely one of the hardest things to do. This should be your first step into product strategy. Since product strategy is so hard, many companies simply skip it. Even higher-level goals can be refined and detailed.

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The Product Coalition

SEPTEMBER 19, 2021

The fact that your potential customers have a problem, doesn’t mean that they are willing to do what it takes to solve it. Each one ran a series of tests over a few hours, and told me I’m a good fit for the surgery. As a product leader, you must define not only the problem you are solving but also for whom.

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The Product Coalition

JANUARY 13, 2021

Educating the market is hard enough as is, but there is one thing without which you cannot succeed. The reason I am telling you that is that whenever I talk about the fact that your product needs to solve a problem (or serve a need) for your target customers, people bring up Facebook as a theoretical counterexample.

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The Product Coalition

JULY 30, 2023

A need is more than a general desire, and you should trust your customers’ actions more than their words. Much of the learning is about the market and the needs you all have. It happens through applying strategic product discovery processes (the same ones I advise my clients to use) and constantly listening to the market.

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The Product Coalition

DECEMBER 11, 2023

But is it really what your customers want? Here’s how to look at it in order to make the right decision for your customers. Layer 1: Your Customers We always try to make things simple for our customers, while preserving the value. That’s the magic of a great user experience. But which one is more important?

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The Product Coalition

SEPTEMBER 6, 2021

Customer experience isn’t just for products. As an employee, you provide customer experience to your manager, your colleagues, and your own employees. There are many things to take from it, but I mainly took the fact that you need to think about the customers from their point of view. Is it a great one?

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The Product Coalition

JANUARY 4, 2021

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation.

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PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

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The Product Coalition

FEBRUARY 11, 2024

Photo by Iain Kennedy on Unsplash When I was a product lead at Imperva, there was a feature that engineering kept telling me required a rewrite. We were monitoring our customers’ databases, and the architecture caused a severe performance impact on the databases themselves. Its entire architecture was bad.

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The Product Coalition

AUGUST 13, 2023

But to truly solve customers’ problems, founders and product leaders must think beyond what they already know about the product. But that leads to another problem — how do you know which product to create? How to solve a certain customer problem? Real invention is hard, that’s why real innovation is hard.

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Userpilot

JULY 26, 2022

SaaS businesses tend to have heterogeneous customer bases, which means you will probably have customers with different needs. Therefore, you should set different, specific goals for them inside your product and segment them to better understand their needs. A goal is like a milestone that you want your customers to reach.

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The Product Coalition

DECEMBER 31, 2023

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic. But is it enough?

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The Product Coalition

DECEMBER 11, 2023

They named it after the feedback I constantly gave them on their presentations. Do we want it to come from a specific product or market segment? Company-level goals are typically set by management, and as a product leader, it’s your job to help management clarify these goals further. There are more details to it.

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The Product Coalition

JANUARY 28, 2024

Your product sells not for its features, but for the value it brings to your customers. True product value lies in understanding and meeting the deeper, often unspoken needs of customers, beyond just functionality. Here’s a three-step approach to ensure products connect with users on a more meaningful level.

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The Product Coalition

DECEMBER 11, 2023

Make sure you can connect the dots very very clearly between what you are doing and your desired outcome (which especially in times like this should lead all the way to a business result , not “a good feature” or “happy customer”). You need to have a product strategy. That’s why we must take action and test it.

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The Product Coalition

DECEMBER 19, 2021

Eventually, he managed the entire product from the execution standpoint, while I focused on the strategy and long-term planning. Little did I know that creating a solid product strategy takes such a major chunk of the product leader’s time. Most companies hire a product manager (and other positions) too late.

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The Product Coalition

DECEMBER 11, 2023

With everything you have to do every day, it is so easy to neglect strategy. But much like code, your product strategy also requires maintenance. So they do all sorts of validations and deep analysis processes: market research, business plan, competitive analysis, and so on. Losing a customer is painful now.

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The Product Coalition

DECEMBER 25, 2022

There are many ingredients needed in order for your product to succeed. Not all of them are related to your product, or even to your product’s domain. Your customers’ ecosystem has more impact on your ability to succeed than you might think. Since I’m a business customer of Google, I decided to open a support ticket.

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Product Management University

JUNE 5, 2023

It’s also the biggest problem with most product vision statements and the reason no one is getting lathered up over them! Furthermore, the inward-facing product vision statements make for a terrible north star because the customer value component is nowhere to be found. Answer Two Questions to Create Your Product Vision 1.

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ProductPlan

DECEMBER 9, 2022

With so many social media posts, blogs, videos, ebooks, and podcasts, it’s hard to keep up. 10 Great Questions Product Managers Should Ask Customers. It’s a tenet of Product Management 101 that PMs need to get out of the building and talk to real-live customers… even if it’s just over Zoom.

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The Product Coalition

FEBRUARY 18, 2023

Every now and then, early-stage founders approach me to hear about their product idea and give them feedback. This mostly happens with products related to the product space itself — products for product managers and product teams. I see them everywhere, and apparently, they see me too.

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The Product Coalition

OCTOBER 26, 2020

Thinking and talking about the product definitely falls under this category. When it comes to the actual work products that product managers deliver: wireframes and user stories. considering all relevant points of view including the customers, the market, and the company itself. and crosses all domains.

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ProductPlan

JUNE 5, 2020

The Product Leader Certificate requires a little more PM experience and demands competence in DevOps, data analytics, and hard technical skills. Key takeaways include product strategy , user research, and the UX/UI design process. product manager, product owner, product marketing, etc.)

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The Product Coalition

MARCH 27, 2022

Creating a Solid Product Strategy One of the CEOs that I work with as part of my consulting services recently reflected with me on the process we went through for creating their new product strategy. It was a lengthy process, with quite a few trials and errors, until we found the right strategy.

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The Product Coalition

JANUARY 13, 2021

Strategic product thinking is hard. Especially when done as an afterthought - when the product is already in the market?—?it I created a model called “The Product Circuit”, which I have since used in product strategy processes with dozens of companies and in my lectures when I explain the journey to product-market fit.

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Revulytics

OCTOBER 12, 2018

An interesting question was recently posed to respondents of the Pragmatic Marketing 2018 Product Management and Marketing survey: “If you could say one thing to your CEO without fear of retribution, what would it be?”. By comparison, respondents said they spent nearly half the month managing email and attending meetings.

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Userpilot

JUNE 29, 2022

Did you know that product storytelling increases the chances of your product being remembered by 2200% ? Customers are more likely to remember your product if you tell them a compelling story. But as a product manager , creating a story that will capture a customer’s attention might not be in your wheelhouse.

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The Product Coalition

SEPTEMBER 10, 2023

But as a product executive, you must take it to the next level — and this time use it with the entire management team. Image by Denis Doukhan from Pixabay In the CPO Bootcamp we talk a lot about product strategy. One of the things I say about it is that strategy starts with the goals. But that’s not the real reason.

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The Product Coalition

DECEMBER 11, 2023

But every now and then, for example, when I share the insights with my customers (many of them wanted to use our time together to simply hear how it was), I remember what a great privilege it was to attend this workshop, and I feel truly grateful. Strategy is so hard to craft and too often overlooked.

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The Product Coalition

MARCH 12, 2023

We help them with their product strategy as well as building a strong product organization. That, of course, includes helping them hire the right people, and specifically the right product leader. The Broader the Better The product leader’s role includes much more than managing the product team and the product work.

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The Product Coalition

JANUARY 16, 2022

Naturally, this means that it needs to address aspects that are not necessarily within your direct control as the manager of the product department. For example, you gain nothing from having a new product if the company can’t sell it to the market, so your roadmap must address also the sellability of the product.

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The Product Coalition

MARCH 19, 2023

Level 1: Painting Within the Lines In my first official product role I joined Imperva, then still a relatively young company with ~100 employees, as the product manager of their database security product. The product was still young but already well-defined and deployed on customers’ networks.

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