The Product Coalition

JUNE 13, 2021

Product strategy is one of the most important tasks of the product leader, and definitely one of the hardest things to do. This should be your first step into product strategy. Since product strategy is so hard, many companies simply skip it. Even higher-level goals can be refined and detailed.

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The Product Coalition

JUNE 9, 2023

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation, and rightfully so.

Education 113

Education Marketing Weak Development Team User Testing 113

Product Management University

SEPTEMBER 18, 2024

First off, pretend for a minute that your company and your products don’t exist. This helps you see the market through the eyes of your target customers. Viewing the market through the lens of your products can actually distort your understanding of the real needs. How Does The Solutions Value Chain Work?

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Framework User Friction Customer Experience Product Research 130

The Product Coalition

JUNE 27, 2021

Creating a solid product strategy is an ongoing process, not a one-time effort. Once you created a first draft that you are happy with, it’s time to bring it to the market and iterate according to the feedback you get. But how can you test a strategy? for example, if you are moving to a new market?—?you

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The Product Coalition

JULY 31, 2022

If you are on the journey toward product-market fit, you know it’s not easy. Every new product has its own fit to find. One of the hardest challenges of any product and any startup is of course reaching product-market fit. product-market fit under the hood. So here it is?—?product-market

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User Testing Product Marketing Marketing Customer Experience 125

ProductBoard

SEPTEMBER 17, 2019

Written by Dan Olsen, Product Management Consultant and Author, for our ebook, The Path to Product Excellence: Stories and Advice From the Field. When Instagram first launched, there were already many photo sharing mobile apps on the market. Why was Instagram’s product so successful? Source.

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The Product Coalition

JANUARY 4, 2021

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation.

Education 145

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The Product Coalition

DECEMBER 11, 2023

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. This is an important principle in the product-market fit journey. How many is a few?

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User Testing Product Marketing Marketing Customer Experience 78

The Product Coalition

JANUARY 13, 2021

Educating the market is hard enough as is, but there is one thing without which you cannot succeed. You Cannot Educate the Market if the Need Isn’t There Last week I talked about ways to educate the market , ones that can actually work despite the fact that educating the market is hard and usually not recommended.

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ProductBoard

JUNE 22, 2020

This post is an excerpt from our ebook, “Building excellent products in the age of remote work,” written to help you overcome today’s unique challenges and focus on what really matters—building excellent products that customers truly need. Even before COVID-19, the writing was on the wall for product managers.

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The Product Coalition

JUNE 18, 2023

Photo by cottonbro studio on Pexels When I started Infinify, I told the world I am shifting to product consulting. I knew what I really wanted to do, and the way I understood the term ‘product consulting’ described it quite well. The market, however, understood it differently. That’s the whole reason VCs invest in startups.

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The Product Coalition

DECEMBER 17, 2023

The reason we didn’t see them in any of our POCs was because they were targeting a different market segment. It impacted everything from the depth of the underlying technology to the product itself, the go-to-market strategy, and the entire business model. It wasn’t just a random selection. In most cases, it’s the latter.

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The Product Coalition

AUGUST 16, 2020

SplitShire-London-Collection-210062 When I work with companies on sharpening the value proposition and refining the product strategy, one of our information sources for the process is their existing customers. Who they are, why they chose to work with the company, what value they are getting out of the product, etc.

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User Testing Customer Experience Customer Feedback Product Strategy 168

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

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The Product Coalition

JULY 2, 2023

If you have mediocre marketing and sales people, it wouldn’t work. If you have good marketing and sales people, they will be able to sell the product to some extent based on their network and talent. It’s much more than a UX exercise, it ties directly into your product strategy.

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User Testing Customer Experience Product Strategy UX 111

The Product Coalition

FEBRUARY 4, 2023

The product strategy plays a critical role here. The definition of a product strategy is not the strategy of the product department. It’s a strategy that explains how the company is going to succeed based on the product. But the team you play with is the other leaders in the company.

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The Product Coalition

MARCH 10, 2024

In economics, they explained to me the foundations of a perfect market. When you think about your product strategy or a specific decision at hand, create a list of constraints that you live by. Sightful is such a constraint about the mission statement and the product purpose (entertainment vs. productivity).

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Entertainment Technical Review Strategy Vision 124

The Product Coalition

AUGUST 14, 2022

For some reason, most of them want my product strategy and product-market fit lectures during May and June, every year. I gave my talk on “The Journey to Product-Market Fit” three times within a two week timeframe. That’s why the product strategy is so important?—?it

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User Testing Feedback Software Product Research Customer Feedback 128

The Product Coalition

NOVEMBER 17, 2024

helping the company transition from a founder-led product approach to building a strong, sustainable product culture. I have been helping her reshape how product management is perceived in the company by building a solid product strategy, team structure, roadmap, processes, and more.

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The Product Coalition

NOVEMBER 27, 2022

Your product will always have bugs, and you will always need to chase and fix the important ones. But sometimes, the really important bugs are not showing in the product itself. These are bugs in your product strategy, and if not fixed, it will be very difficult for your product to succeed.

Customer Experience 141

Customer Experience User Testing Feedback Software Product Research 141

Product Management University

JUNE 5, 2023

It’s also the biggest problem with most product vision statements and the reason no one is getting lathered up over them! Free eBook: Top-Down Customer Discovery – Uncovering THE BIG WHY Sample Portfolio Vision “ To help our customers grow revenue, market share, wallet share and customer retention.

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Vision Product Research User Testing Customer Experience 130

The Product Coalition

MARCH 27, 2022

Creating a Solid Product Strategy One of the CEOs that I work with as part of my consulting services recently reflected with me on the process we went through for creating their new product strategy. It was a lengthy process, with quite a few trials and errors, until we found the right strategy.

Customer Experience 137

Customer Experience Product Research User Testing Data Visualization 137

The Product Coalition

DECEMBER 31, 2023

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic.

User Testing 105

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The Product Coalition

OCTOBER 18, 2020

A good product strategy helps you to acquire happy customers and retain them over time. Here is how product strategy helps you overcome them. Photo by Braden Collum on Unsplash Working on product strategy is an iterative process. At this point, the importance of the process is very clear.

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The Product Coalition

SEPTEMBER 10, 2023

But as a product executive, you must take it to the next level — and this time use it with the entire management team. Image by Denis Doukhan from Pixabay In the CPO Bootcamp we talk a lot about product strategy. One of the things I say about it is that strategy starts with the goals.

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The Product Coalition

JULY 30, 2023

Much of the learning is about the market and the needs you all have. It happens through applying strategic product discovery processes (the same ones I advise my clients to use) and constantly listening to the market. They could be market changes — now is a great time to offer AI-related training services, for example.

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The Product Coalition

DECEMBER 11, 2023

The customer journey is such an important tool when building your product strategy. In product-led growth, its importance is even more significant. These are people who only needed their product for personal use and would never ever become paying users. It must make sense for people to make even a single purchase.

User Testing 78

User Testing Customer Experience Systems Review Enterprise 78

ProductPlan

JUNE 5, 2020

The course covers basics like assessing target opportunities, building software products, and how to launch a great product. The Product Leader Certificate requires a little more PM experience and demands competence in DevOps, data analytics, and hard technical skills. product manager, product owner, product marketing, etc.)

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ProductBoard

DECEMBER 21, 2020

Introducing ProductExcellence.co, the product management community’s resource hub for all things Product Excellence, and Productboard’s most in-depth ebook yet. We call these the pillars of.

Customer Feedback 52

Customer Feedback Naming Roadmap Product Strategy 52

The Product Coalition

JANUARY 6, 2024

The competitive analysis itself is a major part of your product strategy efforts, and here is how to do it at the right level. When you are asked to provide competitive analysis, don’t treat it as a chore. If you imagine diving into endless lists of feature comparisons, think again.

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User Testing Customer Experience Customer Feedback Presentation 115

The Product Coalition

OCTOBER 26, 2020

Truly defining the product includes many other things, like which problem it solves, for whom, the value proposition and why it makes sense business-wise ?—?considering considering all relevant points of view including the customers, the market, and the company itself. It is much closer to the company strategy in how broad it is.

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The Product Coalition

JANUARY 21, 2024

thepaintedsquare from Unsplash As a board member at ProductX  — the largest product conference in Israel — I met last week with a guest speaker to prepare his talk at the upcoming conference. He is a marketing professor that taught one of the courses I took as part of my MBA, almost 20 years ago.

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Analytic Tools Data Visualization Research Software User Testing 122

ProductPlan

JANUARY 7, 2022

But if you’re responsible for the success of your company’s products, you can’t just relax. Markets and technologies change. By changing your app to a SaaS solution, you’re going to help give your industry the most convenient, user-friendly tool on the market. Doing this also serves another purpose.

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Analytic Tools Research Software Data Visualization Product Research 98

The Product Coalition

DECEMBER 11, 2023

You need to have a product strategy. As I said in the past, a product strategy has to make sense to you before you invest anyone else’s work in it. A great product — unlike many promises you might have heard — wouldn’t sell itself. But how would marketing and sales know what to work on?

Leadership 78

Leadership User Testing Customer Experience Product Research 78

The Product Coalition

JANUARY 13, 2021

Strategic product thinking is hard. Especially when done as an afterthought - when the product is already in the market?—?it I created a model called “The Product Circuit”, which I have since used in product strategy processes with dozens of companies and in my lectures when I explain the journey to product-market fit.

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The Product Coalition

MARCH 19, 2023

The product was still young but already well-defined and deployed on customers’ networks. I did a lot of work there on improving the product and making it more suitable for the market, easier to sell and deploy, and contributed directly to the product’s success and business growth throughout my time there.

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The Product Coalition

DECEMBER 11, 2023

With everything you have to do every day, it is so easy to neglect strategy. But much like code, your product strategy also requires maintenance. So they do all sorts of validations and deep analysis processes: market research, business plan, competitive analysis, and so on. Note: not all the gaps are product gaps.

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