Intercom, Inc.

SEPTEMBER 10, 2020

Intercom’s Kate O’Hanlon recently caught up with Mark to talk about his approach to scaling, and why it’s a mistake to think that the formula for success is just about getting product-market fit and then adding sales reps. . Mark’s latest ebook, The Science of Scaling , outlines a precise framework for success.

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Onboarding KPIs Customer Experience User Testing Weak Development Team 226

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. If people aren’t looking for your solution, you have to educate them about the problem your product solves. Short on time?

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

The Product Coalition

MAY 9, 2020

But one of the major concepts you absolutely need to get your head around is Product-Market Fit. If you don’t do your research, and understand how your product fits into the market (see what we did there?) What Exactly is Product-Market Fit? How Do I Know if I Have No Product-Market Fit?

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User Testing Technical Review Product Marketing Product Research 78

Userpilot

NOVEMBER 6, 2020

In this post, we’re going to provide you with the best Product Marketing tools for each Product Marketing Job-To-Be-Done – which are critical for allowing your product marketers to do their work independently from your dev team or graphic designers! Conversational Marketing : Intercom.

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Analytic Tools Feedback Software Data Visualization Reporting Tools 74

The Product Coalition

DECEMBER 11, 2023

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. This is an important principle in the product-market fit journey. How many is a few?

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User Testing Product Marketing Marketing Customer Experience 78

The Product Coalition

JANUARY 13, 2021

Educating the market is hard enough as is, but there is one thing without which you cannot succeed. You Cannot Educate the Market if the Need Isn’t There Last week I talked about ways to educate the market , ones that can actually work despite the fact that educating the market is hard and usually not recommended.

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The Product Coalition

JUNE 9, 2023

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation, and rightfully so.

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Education Marketing Weak Development Team User Testing 116

The Product Coalition

AUGUST 16, 2020

At some point, especially when you want to start marketing more systematically and go beyond the initial introduction stages within your own cycles, this definition is too wide. As the old saying goes, focus means knowing what not to do, and so our company finds itself having to narrow down its target market.

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Product Management University

SEPTEMBER 18, 2024

First off, pretend for a minute that your company and your products don’t exist. This helps you see the market through the eyes of your target customers. Viewing the market through the lens of your products can actually distort your understanding of the real needs. How Does The Solutions Value Chain Work?

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Framework User Friction Customer Experience Product Research 130

The Product Coalition

JANUARY 24, 2021

Photo by Ono Kosuki from Pexels OKRs (Objectives and Key Results) are a useful tool for goal setting and team alignment, and in recent years they have gone from being used primarily in quantitative parts of the organization (namely sales and marketing) to being very popular in product and technology as well. That’s easy.

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Analytic Tools Customer Experience B2C Enterprise 187

The Product Coalition

MARCH 13, 2022

But when you are still before product-market fit, it means that the product still needs to change and evolve until it is the right thing for your customers. If the only thing preventing you from reaching product-market fit is additional features, you are lucky (or simply wrong ??

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Feedback Software Demo Data Visualization User Testing 159

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

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Product Marketing Marketing Research Software User Testing 52

Userpilot

APRIL 30, 2021

If you’re looking to scale up your SaaS business , you may have considered hiring a marketing agency. Rather than hiring a bunch of marketing people in-house and figuring out a process from scratch, it can sometimes be more cost-efficient to hire an agency, plug your business model into their existing systems, and press play.

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Research Software Marketing Technical Advisors Customer Experience 98

The Product Coalition

JULY 18, 2021

For example, such characteristics can be that your strategy needs to be able to make you a unicorn within 5 years, be related to your current domain, address your current target market, or maybe the opposite?—?expand My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

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Product Strategy Strategy Research Software Technical Review 184

ProductPlan

JUNE 5, 2020

According to PayScale , its product management certification is completed mostly by experienced and midcareer product professionals. The certification follows this six-step learning journey: Foundation : Explores the scope of activities necessary in product management and helps to define various PM roles (e.g.,

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Certifications Customer Experience Artificial Inteligence Product Management 114

The Product Coalition

MAY 1, 2022

about the market, the customers, the product, the business, the plans ahead? especially startups on their way to product-market fit, the ARR itself might not be important. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an Anything you raise is considered relevant until proven otherwise.

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User Testing Customer Experience Product Research Definition 162

The Product Coalition

JUNE 18, 2023

Photo by cottonbro studio on Pexels When I started Infinify, I told the world I am shifting to product consulting. I knew what I really wanted to do, and the way I understood the term ‘product consulting’ described it quite well. The market, however, understood it differently. Not all markets want to buy this way.

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Naming User Testing Weak Development Team Feedback Software 134

The Product Coalition

DECEMBER 11, 2023

The technical writer I hired was quite experienced and had a background in marketing. When we reviewed the product, she started asking me questions that I didn’t have a ready answer for. Great marketing people can’t always market well either. The API was well-defined. Turned out I was wrong. Talk to us.

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Technical Review Marketing User Testing Customer Experience 78

The Product Coalition

FEBRUARY 28, 2021

an from Pexels My marketing manager recently asked me to define our marketing budget for 2021 so that she can plan accordingly. Tie It to Results, Not Resources With my marketing budget, it was hard for me to make a decision since I couldn’t tie the investment I would be making to clear and coherent results. Photo by Vlad Che?an

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The Product Coalition

DECEMBER 19, 2021

They cannot (and should not) let go of defining and designing their product themselves so early. Developing the product has a significant impact on the company’s strategy, and founders must live the market and their customer’s needs in order to define the company’s strategy. With that in mind, go get the best people you can.

Product Management 170

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The Product Coalition

JANUARY 13, 2021

Strategic product thinking is hard. Especially when done as an afterthought - when the product is already in the market?—?it I created a model called “The Product Circuit”, which I have since used in product strategy processes with dozens of companies and in my lectures when I explain the journey to product-market fit.

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The Product Guy

FEBRUARY 3, 2019

Enter Jobs To Be Done, a methodology that forgoes customer persona creation to instead segment markets and product opportunities around the different types of goals (jobs) customers use a product to achieve. For a great introduction, download Intercom’s Jobs To Be Done eBook. About John Kresse.

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The Product Coalition

MARCH 19, 2023

The product was still young but already well-defined and deployed on customers’ networks. I did a lot of work there on improving the product and making it more suitable for the market, easier to sell and deploy, and contributed directly to the product’s success and business growth throughout my time there.

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The Product Coalition

FEBRUARY 14, 2021

For example, if you have a revenue goal, a silly way to achieve it would be to sell iPhones at half the market value. There is, for example, an inherent tradeoff between scope and time to market. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an You will make tons of money, but the company won’t survive.

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The Product Coalition

FEBRUARY 1, 2022

Being a product-led company is a business decision that is manifested first and foremost through the organizational culture. Product-led growth, on the other hand, is a specific growth model in which the product actually serves as the sales and marketing tool for its own growth. But can you afford not to?

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B2B User Testing Enterprise Demo 163

Product Management University

SEPTEMBER 10, 2023

They’re also critical to the success of product management, product marketing and sales. You might also like: Customer Success, Jobs To Be Done (JTBD) And Quantifying Customer Value Free eBook: Top-Down Customer Discovery – Uncovering The Big Why Customer Success: Making The Shift From Tactical To Strategic In 3 Steps!

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The Product Coalition

NOVEMBER 23, 2021

Backed by a rich business background, he took over the sales and marketing departments and started to put them on an operational pace that created stability and transparency. took over the product department as well, but here he tackled a challenge he wasn’t prepared for. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

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The Product Coalition

AUGUST 14, 2022

For some reason, most of them want my product strategy and product-market fit lectures during May and June, every year. I gave my talk on “The Journey to Product-Market Fit” three times within a two week timeframe. Speed-Up the Journey to Product-Market Fit. than on paper when they started.

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User Testing Feedback Software Product Research Customer Feedback 131

Intercom, Inc.

MARCH 29, 2018

Eric is the CEO of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School with Neil Patel and Growth Everywhere , an entrepreneurial podcast where he dissects growth levers that help businesses scale. Do you find yourself having to turn away people that don’t have product/market fit yet?

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The Product Coalition

NOVEMBER 13, 2023

You blame the market, but often that’s just overlooking the real problem. A product strategy is often the missing link that would convert your efforts into actual revenue. Photo by Tomas Sobek on Unsplash Nobody likes tough market conditions, but it can also be an opportunity. It’s an opportunity for clarity.

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The Product Coalition

OCTOBER 26, 2021

My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an an executive’s guide to strategic product management is waiting for you at www.ganotnoa.com/ebook Originally published at [link] on October 4, 2021.

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Leadership Messaging Customer Experience Travel 159

The Product Coalition

DECEMBER 5, 2021

what’s right for both me personally and my business, but from what I already know about the next 2 years it is clear to me that I will learn so much about myself, my market, and my business during that time, that it’s hard to even imagine the full realm of possibilities so far into the future. Is the Market Ready for You?

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Vision User Testing Startups Consulting 147

The Product Coalition

OCTOBER 26, 2020

Truly defining the product includes many other things, like which problem it solves, for whom, the value proposition and why it makes sense business-wise ?—?considering considering all relevant points of view including the customers, the market, and the company itself. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

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User Testing Definition CTO Product Research 128

The Product Coalition

MARCH 21, 2021

There is risk in focusing on a single use case and there is risk in building a one-size-fits-all product or feature. There is risk in prioritizing by fire drills and there is risk in not reacting fast enough to the feedback you get from the market. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

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User Testing Construction Feedback Software Customer Feedback 141

The Product Coalition

DECEMBER 4, 2023

The Critical Role of Product Strategy When Resources Are Limited (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. You blame the market, but often that’s just overlooking the real problem. You add features, you replace salespeople, but it doesn’t help.

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The Product Coalition

FEBRUARY 4, 2024

If you are in B2B, the profile is most likely a market segment (company sizes, industries, etc.). Try including marketing, sales, customer success, and the CEO in the discussion. If you are in B2C it’s usually different personas. Ideally, this should be a group exercise. Next week I’ll talk about how to address them.

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Framework Reporting Tools Definition B2C 129

I Wonder The Value

JANUARY 26, 2016

Why “note” could create such revenue As Mr. Umeki pointed out, when we try to sell text contents, we needed the form of ebook or newsstand magazine. Yuhei Umeki, the founder of online media, THE STARTUP , earned 10,000 USD from own 30 USD magazine. This context forces digital contents to have an accepted form and price as a paper media.

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