eBook Marketing Naming 
The Product Coalition
JUNE 18, 2023
The market, however, understood it differently. It’s a great model but the name is quite misleading. That’s why I named my strategic product-led growth course ‘Unboxing PLG’. With sales-led, which is also a bad name, the model means giving each customer exactly what they want and following the money. PLG under the hood.
Intercom, Inc.
SEPTEMBER 18, 2019
Your potential customers see dozens, sometimes hundreds, of marketing messages every day and everywhere: on social media, on their phones, on billboards as they drive down the street. But this kind of marketing has a low success rate. Any marketing messages they see then are effectively out of context. It’s all about context.
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The Product Coalition
JANUARY 4, 2021
Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation.
Intercom, Inc.
NOVEMBER 7, 2019
Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.
The Product Coalition
JULY 31, 2022
If you are on the journey toward product-market fit, you know it’s not easy. When I studied coaching, one of the coaches who taught us was a guy named Ronnie. When I studied coaching, one of the coaches who taught us was a guy named Ronnie. product-market fit under the hood. Part of it is because it’s really hard.
The Product Coalition
JUNE 9, 2023
Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation, and rightfully so.
The Product Coalition
JANUARY 24, 2021
Photo by Ono Kosuki from Pexels OKRs (Objectives and Key Results) are a useful tool for goal setting and team alignment, and in recent years they have gone from being used primarily in quantitative parts of the organization (namely sales and marketing) to being very popular in product and technology as well. That’s easy.
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