The Product Coalition

FEBRUARY 4, 2024

So we are going to create a simple table (preferably in your favorite spreadsheet tool) with the following columns: Customer profile name Customer profile description Value definition Value delivery Value perception Now you can start filling the table, where each row represents a different customer profile.

Framework 127

Framework Reporting Tools Definition B2C 127

The Product Coalition

DECEMBER 17, 2023

I could start comparing features and value statements, but there was a problem: I never met any of these names as part of our sales cycle. The reason we didn’t see them in any of our POCs was because they were targeting a different market segment. The CEO wanted a competitive analysis. Not a single one. With any of our customers.

Technical Review 123

Technical Review Weak Development Team User Testing Systems Review 123

Userpilot

FEBRUARY 4, 2023

This trust and rapport can yield many benefits for your business whether it’s amazing stories shared on social media accounts, a positive review on your website, or word-of-mouth marketing that brings more people into your rewards program. Whenever you surprise customers, be on the lookout for upsell opportunities.

User Testing 79

User Testing Customer Experience Customer Feedback Feedback Software 79

Product Innovation Educators

FEBRUARY 1, 2021

As we move into 2021, the name of this podcast is changing to better reflect our objective here—product managers become product masters. That new name is Product Masters Now. Later I pivoted my career and started my own business, Killer Infographics, creating infographics for online marketing.

Data Visualization 94

Data Visualization Positioning Strategy User Testing 94

The Product Coalition

JANUARY 16, 2022

For example, you gain nothing from having a new product if the company can’t sell it to the market, so your roadmap must address also the sellability of the product. This quality translates to many different features and serves as a guideline for many nuances in the product as well as marketing materials. an actual coach quality.

Roadmap 155

Roadmap Data Visualization Customer Experience User Testing 155

ProductBoard

DECEMBER 21, 2020

Introducing ProductExcellence.co, the product management community’s resource hub for all things Product Excellence, and Productboard’s most in-depth ebook yet. We call these the pillars of.

Customer Feedback 52

Customer Feedback Naming Roadmap Product Strategy 52

The Product Coalition

DECEMBER 4, 2023

You blame the market, but often that’s just overlooking the real problem. An economic downturn, a war — you name it. Tough market conditions would cause your sales to dramatically drop or even cease. On one hand, that’s expected in a rough market, but is that really the root cause? It’s an opportunity for clarity.

Product Strategy 110

Product Strategy Strategy User Testing Weak Development Team 110

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market. If so, fantastic!

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Product Innovation Educators

FEBRUARY 22, 2021

In a few weeks, the name of this podcast will be changing to Product Masters Now. You don’t need to do anything to keep listening, but I want you to know the name change is coming. ” The logo will look the same—just the name is changing. . ” The logo will look the same—just the name is changing. .

Customer Feedback 82

Customer Feedback User Testing Customer Experience Product Management 82

Product Innovation Educators

JULY 29, 2024

By understanding and addressing unmet customer needs, product managers can greatly improve their chances of market success. For product managers aiming to boost their innovation game, mastering these concepts can provide a significant edge in the market. Tony also has 12 patents to his name.

Data Visualization 104

Data Visualization Research Software Product Research Weak Development Team 104

The Product Coalition

DECEMBER 6, 2023

Here is how a product strategy can help you create business results, even when the market is not in your favor. I sat with an entrepreneur who was helping me with market research for the work I do with startup founders and explained to him what I do. If you feel it touches marketing and sales, you are right.

Product Strategy 111

Product Strategy Research Software Strategy User Testing 111

The Product Coalition

MAY 1, 2022

I bet with this last name he must have thought about creating such a game long before he actually did it. about the market, the customers, the product, the business, the plans ahead? especially startups on their way to product-market fit, the ARR itself might not be important. What are our goals? Strategy is hard.

User Testing 160

User Testing Customer Experience Product Research Definition 160

The Product Coalition

JANUARY 24, 2021

Photo by Ono Kosuki from Pexels OKRs (Objectives and Key Results) are a useful tool for goal setting and team alignment, and in recent years they have gone from being used primarily in quantitative parts of the organization (namely sales and marketing) to being very popular in product and technology as well. That’s easy.

Analytic Tools 185

Analytic Tools Customer Experience B2C Enterprise 185

The Product Coalition

DECEMBER 11, 2023

As you can understand from the name, most workshops are about novels and focus on how to build the plot and the characters that drive it. They named it after the feedback I constantly gave them on their presentations. Do we want it to come from a specific product or market segment? There are more details to it.

Roadmap 78

Roadmap User Testing Workshop Presentation 78

The Product Coalition

JULY 16, 2023

Product management is the name of the profession and also a description of what some levels do. Our free e-book “ Speed-Up the Journey to Product-Market Fit ” — an executive’s guide to strategic product management is waiting for you at www.infinify.com/ebook Originally published at [link] on July 12, 2023.

Strategy 140

Strategy Product Management Product Manager Management 140

Nulab

AUGUST 25, 2021

from marketing and sales to product development and community building. Analyzing their marketing efforts. You or your client should be able to name a handful off the top of your head. But these tend to be typically big-name businesses? — Analyze their marketing efforts. What is a competitive landscape analysis?

Weak Development Team 86

Weak Development Team Research Software User Testing Customer Experience 86

The Product Coalition

OCTOBER 26, 2020

considering all relevant points of view including the customers, the market, and the company itself. When I send my mentees to work with sales on understanding the customers and the market better , the discussion often gets very quickly into features that are missing in the product. They Don’t Understand Your Role as a Product Leader.

User Testing 127

User Testing Definition CTO Product Research 127

The Product Coalition

FEBRUARY 1, 2022

Some people swear by the name of it, while others disregard it completely. Product-led growth, on the other hand, is a specific growth model in which the product actually serves as the sales and marketing tool for its own growth. When you are immersed in your existing product, you might miss important signals from the market.

B2B 161

B2B User Testing Enterprise Demo 161

The Product Coalition

DECEMBER 31, 2023

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic.

User Testing 105

User Testing Workshop B2B Leadership 105

The Product Coalition

JANUARY 6, 2024

This map should be part of your presentation, first in order to help people understand how you define each category, and second, because you want to list the names early on so that your audience doesn’t think that you are not going to address specific competitors. But it’s a teaser, not an in-depth analysis of each just yet.

User Testing 115

User Testing Customer Experience Customer Feedback Presentation 115

Userpilot

JULY 8, 2024

Examples of touchpoints at this stage include paid ads, blog articles, social media posts, marketing emails, webinars , customer reviews, and referrals. Content marketing Content marketing involves creating and distributing valuable content. Like blog posts, whitepapers, eBooks, or video tutorials.

Analytic Tools 88

Analytic Tools Feedback Software Research Software User Testing 88

Gainsight

MARCH 7, 2023

To build a durable business in this market, organizations simply can’t increase CSM headcount to keep pace with business growth. There is no named CSM on these accounts; instead, CSMs pool their efforts. For nearly a decade, CS has been built through one-to-one relationships between CSMs and their customers.

Customer Experience 102

Customer Experience Management Management Healthcare 102

The Product Coalition

DECEMBER 11, 2023

I imagine it was something like that: Let’s say that we have an engineer named Sarah. This is a serious outcome that requires rethinking their marketing, their goals, pricing, and even strategy. How did people really start using Slack and got to become paying customers? It was sort of a support group. Not a pleasant finding.

User Testing 78

User Testing Customer Experience Systems Review Enterprise 78

Centercode

NOVEMBER 23, 2020

Target market testers are a wellspring of nuanced, in-the-wild use cases. In addition to the detailed, qualitative feedback testers give during beta and delta, the constant flow of sensor and usage data provides a big, market-aligned data set for training machine learning before release. Who’s Doing It Right.

Research Software 98

Research Software User Testing Reporting Tools Feedback Software 98

The Product Coalition

MARCH 24, 2018

This is essential, because you need to know how you’ll communicate with your potential customers and how your marketing and content strategy will look like. They all have a different level of knowledge about the market, they all have different ways of describing their problems and different ways on looking for a solution for their problem.

Customer Communications 60

Customer Communications User Testing Education Engineering 60

The Product Coalition

AUGUST 13, 2023

I’d get off the plane and there’d be 5,000 high school kids cheering my name with cars welcoming me to the country. Our free e-book “ Speed-Up the Journey to Product-Market Fit ” — an executive’s guide to strategic product management is waiting for you at www.infinify.com/ebook Originally published at [link] on August 9, 2023.

Customer Experience 118

Customer Experience User Testing Generative AI Books 118

Intercom, Inc.

SEPTEMBER 18, 2019

Your potential customers see dozens, sometimes hundreds, of marketing messages every day and everywhere: on social media, on their phones, on billboards as they drive down the street. But this kind of marketing has a low success rate. Any marketing messages they see then are effectively out of context. It’s all about context.

Research Software 36

Research Software Marketing Customer Communications Data Visualization 36

The Product Coalition

MARCH 27, 2022

The reason it took so long is that finding the right product strategy is a bidirectional dance with the market , and we need to take the new strategy attempts to the market and see our potential customers’ feedback before we can get any insight on how it works and go back to the drawing board to make it better and more precise.

Customer Experience 137

Customer Experience Product Research User Testing Data Visualization 137

ProductPlan

SEPTEMBER 30, 2021

Not only do these frameworks have lots of different names and acronyms, but they also require varied inputs. As I’ve covered in many other blog posts , webinars , and our free ebook , IMPACT is a mindset for ensuring you’re doing things that matter. It’s a testament to just how tricky, and complex a prioritization strategy can be.

Strategy 52

Strategy User Testing Product Research Customer Experience 52

Intercom, Inc.

NOVEMBER 3, 2022

While creating a new category can be difficult, it’s important to not get swayed by the rules of the market, the competitors, and the customers of an existing one. I realized this market is broken. I think the name has worked out quite well for us in being able to build a brand. It was those two separate points.

Feedback Software 206

Feedback Software Research Software Customer Experience User Testing 206

Userpilot

JANUARY 8, 2024

As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. Leverage search engine optimization (SEO) in your marketing strategy Identify relevant keywords related to your product or service and optimize your website content accordingly.

Analytic Tools 99

Analytic Tools Research Software Feedback Software Customer Experience 99

The Product Coalition

JULY 25, 2021

Name the specific skills that they are lacking or are not good enough at, and think about specific examples that demonstrate each gap. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an This part actually requires some preparation. Before you talk to them, make sure you understand exactly what is missing.

Weak Development Team 157

Weak Development Team Product Management Product Manager Outbound 157

Centercode

JUNE 4, 2019

Was it entirely in the name of research? Below is a summary of our discussion on the testing strategies that bring delightful VR products to market. To learn more about the four pillars of CV and how they apply to other emerging tech products, check out our ebook, Customer Validation in 20 Minutes. I’ll let you decide that one.

User Testing 66

User Testing Product Research Research Software Feedback Software 66

The Product Coalition

OCTOBER 12, 2020

Marketing needs to know exactly who the target audience is and what value proposition to talk about. Sales need to be able to connect the specific need of that target audience to the actual product, which in turn needs to deliver on the value originally promised by marketing. To be able to get a large number of people interested?—?even

Product Strategy 115

Product Strategy Strategy User Testing Product Research 115

The Product Coalition

SEPTEMBER 14, 2020

Pitfall #1: No Long Term Thinking The lean philosophy says you don’t really know what’s happening in the market until you meet the market. Unfortunately, many entrepreneurs are ignoring this difference, and in the name of being lean, are adopting a spray and pray approach: try as many directions as possible, and see what holds.

Startups 102

Startups User Testing Agile Product Research 102

The Product Coalition

OCTOBER 18, 2020

In the beginning, you reveal the bigger things that need to change in your current strategy (for example, some companies I work with understand that they need to solve a different problem than the one they are currently solving, or address a different market segment). At this point, the importance of the process is very clear.

User Testing 112

User Testing B2C Customer Experience Weak Development Team 112

Userpilot

APRIL 21, 2024

Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). Others include PPC adverts, social media, or email marketing. For example, that’s when they download the ebook or start the free trial. Content marketing path Ahrefs is an SEO suite known for its value-packed blog posts.

Research Software 82

Research Software Feedback Software User Testing Reporting Tools 82