Intercom, Inc.

MAY 14, 2018

There are few functions where the phrase “the more things change, the more they stay the same” rings truer than in marketing. For instance, the fundamentals of good marketing haven’t changed: crisp writing, a compelling story, strong brand, and of course, a great product to market. Content marketing. Table of Contents.

User Testing 223

User Testing Research Software Marketing Artificial Inteligence 223

The Product Coalition

DECEMBER 11, 2023

The technical writer I hired was quite experienced and had a background in marketing. Great marketing people can’t always market well either. The API was well-defined. I expected it to be a tedious process, but not one with many unknowns. Turned out I was wrong. Talk to us.

Technical Review 78

Technical Review Marketing User Testing Customer Experience 78

The Product Coalition

JULY 31, 2022

If you are on the journey toward product-market fit, you know it’s not easy. One of the hardest challenges of any product and any startup is of course reaching product-market fit. The good news is that product-market fit, like people, and cars, have their own “operating system”. product-market fit under the hood.

User Testing 125

User Testing Product Marketing Marketing Customer Experience 125

The Product Coalition

JANUARY 4, 2021

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation.

Education 145

Education Marketing Weak Development Team Advertising 145

Intercom, Inc.

FEBRUARY 17, 2022

Doug Kessler is the co-founder and creative director at Velocity Partners , a B2B Marketing Agency with a laser-sharp focus on content strategy, and the writer of articles such as The Search for Meaning in B2B , Crap , and Insane Honesty. Stakeholders aren’t always on board with marketers’ ideas of what good content looks like.

Marketing 209

Marketing B2B Branding Data Visualization 209

The Product Coalition

DECEMBER 11, 2023

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. This is an important principle in the product-market fit journey. Last week we talked about the first steps in this direction.

User Testing 78

User Testing Product Marketing Marketing Customer Experience 78

Userpilot

MARCH 28, 2022

Content marketing vs product marketing? The goal of any marketing strategy is to attract and convert members of your target market into paying customers. But what is the difference between content and product marketing ? The advantages of both marketing strategies. What is content marketing?

Product Marketing 90

Product Marketing Marketing Research Software Feedback Software 90

The Product Coalition

MAY 29, 2020

You might expect to see here the classical top list of B2B marketing trends and practices. Here we’re not talking about emerging marketing tech but rather about a more emotional and psychological approach to marketing that will help you attract new B2B customers. Marketing is the unity of data and feelings.

B2B 78

B2B Marketing Data Visualization User Testing 78

The Product Coalition

JANUARY 13, 2021

Educating the market is hard enough as is, but there is one thing without which you cannot succeed. You Cannot Educate the Market if the Need Isn’t There Last week I talked about ways to educate the market , ones that can actually work despite the fact that educating the market is hard and usually not recommended.

Education 114

Education Marketing User Testing Weak Development Team 114

Product Management University

SEPTEMBER 18, 2024

This helps you see the market through the eyes of your target customers. Viewing the market through the lens of your products can actually distort your understanding of the real needs. If you’re a CEO, you’re always keeping an eye on the dynamics of your market. How Does The Solutions Value Chain Work?

Framework 130

Framework User Friction Customer Experience Product Research 130

Userpilot

APRIL 22, 2024

That’s where funnel marketing comes in. But what exactly is funnel marketing, and how can it supercharge your SaaS product growth? In this article, we break down the concept of the marketing funnel and share examples of practical strategies to give you a better idea of how it helps with user engagement.

Analytic Tools 52

Analytic Tools Feedback Software User Testing Product Research 52

Userpilot

JANUARY 26, 2024

But what about product-led content marketing? TL;DR Product-led content marketing is a strategy that relies on content that shows users how to use the product to deal with their pain points. Ahrefs provides value to customers with their detailed how-to guides on how to leverage the tool for SEO and digital marketing.

Research Software 52

Research Software Analytic Tools Reporting Tools Data Visualization 52

Userpilot

MAY 16, 2023

However, the time-tested strategy of SaaS email marketing has proven to be a reliable method of driving product growth. In this guide, we’ll go over the reasons why email marketing is important and showcase 12 SaaS email marketing strategies that you can use for your own email marketing campaigns.

Feedback Software 73

Feedback Software Analytic Tools Research Software User Testing 73

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. Blog articles, podcasts, ebooks, and videos have been the bread and butter for content marketers for a long time now.

Marketing 118

Marketing Onboarding KPIs B2B Feedback Software 118

The Product Coalition

MAY 9, 2020

But one of the major concepts you absolutely need to get your head around is Product-Market Fit. If you don’t do your research, and understand how your product fits into the market (see what we did there?) What Exactly is Product-Market Fit? Product-Market Fit, in simple terms, is whether or not your product is needed.

User Testing 78

User Testing Technical Review Product Marketing Product Research 78

Userpilot

NOVEMBER 6, 2020

In this post, we’re going to provide you with the best Product Marketing tools for each Product Marketing Job-To-Be-Done – which are critical for allowing your product marketers to do their work independently from your dev team or graphic designers! Conversational Marketing : Intercom. Also: it’s really curated.

Analytic Tools 75

Analytic Tools Feedback Software Data Visualization Reporting Tools 75

I Wonder The Value

JANUARY 26, 2016

Why “note” could create such revenue As Mr. Umeki pointed out, when we try to sell text contents, we needed the form of ebook or newsstand magazine. Yuhei Umeki, the founder of online media, THE STARTUP , earned 10,000 USD from own 30 USD magazine. This context forces digital contents to have an accepted form and price as a paper media.

Blog 40

Blog Magazine UX Startups 40

Userpilot

APRIL 30, 2021

If you’re looking to scale up your SaaS business , you may have considered hiring a marketing agency. Rather than hiring a bunch of marketing people in-house and figuring out a process from scratch, it can sometimes be more cost-efficient to hire an agency, plug your business model into their existing systems, and press play.

Research Software 98

Research Software Marketing Technical Advisors Customer Experience 98

Userpilot

AUGUST 17, 2024

This powerful marketing strategy can significantly boost your conversions and fuel product-led growth when applied correctly. TL;DR Click funneling involves creating a series of interconnected marketing assets to guide prospective customers through a specific conversion process. Ready to create an in-app marketing funnel that converts?

Research Software 88

Research Software Feedback Software Analytic Tools Data Visualization 88

Alchemer Mobile

OCTOBER 14, 2021

He follows a doctrine of pragmatism, growth hacking, full-stack marketing, and luck. ?Watch ” Download the eBook to read the interviews here or watch the full webinar here. He’s been in the product management space for 15 years now and loves that his roles always involve perpetual problem-solving, iteration, and innovation.

Technical Review 245

Technical Review User Testing Data Visualization Feedback Software 245

UX Studio

NOVEMBER 26, 2018

Easier said than done… Is it not just a question of market research vs user research? What characteristics define market research vs user research? How do we combine market research and user research? It is not just about market research vs user research anymore. How big of a potential market has it got?

User Testing 107

User Testing Market Research Product Research Research Software 107

Alchemer Mobile

NOVEMBER 23, 2021

Her passion is derived from igniting vision, commitment, innovation, and trust in leadership, development, and marketing teams. ?WATCH ” Download the eBook to read the interviews here or watch the full webinar here. She currently works on the Concur mobile app on the platform side. WATCH THE FULL INTERVIEW HERE.

Technical Review 245

Technical Review Feedback Software Product Management Product Manager 245

Product Talk

AUGUST 4, 2021

I knew I still had to create a cover design and interior design, work through final copy editing revisions, ebook formatting, and make distribution and pricing decisions. We didn’t even start on the ebook formatting until after the printer files were finalized. And the ebook formatting went much quicker than I thought.

Product Research 277

Product Research Books User Testing Research Software 277

Userzoom

MAY 12, 2020

In our brand new ebook, How COVID-19 is changing the digital healthcare landscape , UserZoom’s team of digital healthcare solutions experts provide a detailed look into how healthcare organizations are using UX research to rapidly adapt—and continue to hit business goals—during this crisis-driven economy. Download ebook.

Healthcare 95

Healthcare Research Software Analytic Tools User Testing 95

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market. If so, fantastic!

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Product Management University

SEPTEMBER 10, 2023

They’re also critical to the success of product management, product marketing and sales. In other words, CSMs are the gatekeepers to all customer interactions at all levels and across all disciplines (product, marketing, sales, back office) so that every facet of your organization stays aligned with the customer account strategy.

Customer Experience 130

Customer Experience Product Research Government Leadership 130

Gainsight

DECEMBER 4, 2023

Your company can focus on one philosophy and see positive changes in everything from marketing to product design to Net Revenue Retention rates. Learn more in our ebook Creating a Company-Wide Culture of Customer Centricity. Their advocacy can impact marketing, sales, as well as product design, and roadmapping.

Healthcare 52

Healthcare Customer Feedback Customer Experience Strategy 52

The Product Coalition

NOVEMBER 10, 2024

The quote is attributed to Ford himself for the first time in a letter sent to the UK publication Marketing Week in 2001: “Being market-led implies being led by the consumer — and consumers are bad at coming up with innovations (Henry Ford’s quote: “If I had asked my customers what they wanted they would have said a faster horse” springs to mind…).”

User Testing 70

User Testing Research Software Customer Feedback Feedback Software 70

Product Management University

JUNE 8, 2023

It all but guarantees they’ll continue to renew, buy add-on products/services and serve as your best references to fuel marketing and sales. You might also like: Free eBook: Top-Down Customer Discovery – Uncovering THE BIG WHY! In other words, find out THE BIG WHY behind the adoption of your product.

Customer Feedback 130

Customer Feedback Customer Experience Data Visualization Product Research 130