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Market Research vs User Research: How To Overcome Uncertainty

UX Studio

But by doing the right research at the right time, you can get the information you need to advance. Easier said than done… Is it not just a question of market research vs user research? We wrote this to help you choose the right research methods more easily. So many questions regarding research.

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16 Customer Acquisition Strategies To Increase Conversion Rates

Userpilot

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.

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How to get stakeholder buy-in for user research: 31 expert tips

Userzoom

Armed with the proper tools, guidance and methods of communication, you should be able to convince anyone within your organisation about the value of user research and the positive impact it will have on the bottom line – without resorting to cattle-prods, lies or locking yourself in the stationery cupboard and having a very loud cry.

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How to Build a Conversion Path: Step-by-Step Process

Userpilot

Wondering how to build a conversion path for your SaaS product or e-commerce site? This improves customer experience and increases conversion rates. And strengthens the relationship with the customer. Start creating conversion paths by defining their goals from the customer and business perspective. Let’s get to it!

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500: Evolving trends in product management: What every PM and VP Needs to Know – with Tony Ulwick

Product Innovation Educators

ODI shifts focus from generating ideas to understanding and addressing customer needs, leading to more successful products and innovations. This failure led to a crucial question: What if we knew beforehand how customers would judge our product? It reinforced the idea of focusing on the customer’s underlying goal.

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The Critical Role of Product Strategy When Money Is Scarce (Part 1?—?Seed)

The Product Coalition

When VCs and customers aren’t throwing money at whatever you tell them, it becomes a critical tool. Here is how a product strategy can help you create business results, even when the market is not in your favor. If you feel it touches marketing and sales, you are right. If you find it interesting feel free to reach out.

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How to Conduct a Brand Research – Practical Guide with a Case Study

UX Studio

Still, how users react to your brand strategy lies relatively out of your hands. Let’s jump into branding research! It will take you just eight minutes to read this article, you will know about: An “inclusive” marketing strategy. When does the time come for this type of research? A snapshot of tools and techniques.