UX Studio: Product Management

AUGUST 17, 2018

Usability testing forms a user experience research method, usually a qualitative one, as the core of UX research. Validating the value proposition of an app or website – do your potential customers understand it? Testing competitors’ solutions. In such cases, professional market research may work better for starters.

User Testing 141

User Testing Product Research Research Software Feedback Software 141

The Product Guy

SEPTEMBER 12, 2017

A marketer or market researcher may view patterns in terms of demographics and buying activity. A user researcher or other UX practitioner may group users by patterns in their behavior, both inside and outside your product. Our app is now integrated with [Maps App X]”? Which message is more effective?

Research Software 109

Research Software User Testing Analytic Tools Product Research 109

UX Studio

APRIL 25, 2019

Let’s jump into branding research! It will take you just eight minutes to read this article, you will know about: An “inclusive” marketing strategy. When does the time come for this type of research? A snapshot of tools and techniques. How we conducted brand research on our UX studio brand. Do research!

User Testing 74

User Testing Product Research Research Software Branding 74

Centercode

FEBRUARY 18, 2021

In the early 90s, the technological landscape was a very different place. And the idea of a home filled with technology that could wirelessly communicate not only with you but other pieces of technology was, for most, as out of reach as something on the Jetsons. Read the Ebook. Give Elon a little more time.).

Customer Experience 59

Customer Experience User Testing Feedback Software Data Visualization 59

ProductPlan

APRIL 25, 2023

This entails customer and market research, internal prioritization exercises, and tying back product goals and metrics to organizational targets and KPIs. They spend much of their time socializing and communicating findings from the field and their research to internal stakeholders. Our free ebook will show you the way.

Customer Experience 52

Customer Experience Data Visualization Reporting Tools Weak Development Team 52

Centercode

FEBRUARY 11, 2021

And in the realm of technology, Centercode research revealed that 55% of consumers planned to skip in-store shopping completely and purchase new tech devices online — an 8% increase from 2019. Purchases Are More Research-Driven. They’ve done their research, they’ve read reviews, they’ve weighed their options.

User Testing 98

User Testing Technical Review Customer Experience Product Research 98

Revulytics

AUGUST 8, 2019

Revulytics sponsors a series of Product Management Today webinars featuring innovative ideas from top software product management thought leaders. You said we need to focus on problems, not solutions. They’re solutions people. Development and marketing are better “solutions people” than product managers.

Research Software 54

Research Software Product Research User Testing Reporting Tools 54

The Product Coalition

DECEMBER 11, 2023

A customer persona is a great tool here since it helps you get into their general mindset and not just the specific interaction with your product. As a good product-leader-to-be (although I didn’t know it at the time), I asked them why did they want to do it, and then performed market research to understand the problem better.

Customer Experience 78

Customer Experience User Testing Weak Development Team Research Software 78

Product Innovation Educators

FEBRUARY 22, 2021

Amazon operates at a scale that often can’t be supported by any commercial solutions, so they have to create solutions themselves. At these meetings, a leader of the customer service group brought forward a customer problem that Amazon didn’t have a good solution for. Frugality—constraints breed innovation.

Customer Feedback 82

Customer Feedback User Testing Customer Experience Product Management 82

PMLesson's Ace the PM Interview

APRIL 25, 2022

Sample Answer Spotify's "Wrapped" campaign is my favorite marketing campaign. They look at listening trends at both the platform level and the individual user level. Over my career, I've done my best to shape my engineering skills to be able to one day work directly in autonomous vehicle technology.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

The Product Coalition

MAY 9, 2020

But one of the major concepts you absolutely need to get your head around is Product-Market Fit. If you don’t do your research, and understand how your product fits into the market (see what we did there?) What Exactly is Product-Market Fit? Product-Market Fit, in simple terms, is whether or not your product is needed.

User Testing 78

User Testing Technical Review Product Marketing Product Research 78

The Product Coalition

DECEMBER 11, 2023

So they do all sorts of validations and deep analysis processes: market research, business plan, competitive analysis, and so on. Another component could be to break into a new market segment. There could be product gaps, technology gaps (for example scale), regulation gaps, or even branding gaps. And guess what?

Startups 78

Startups User Testing Customer Experience Roadmap 78

ProductPlan

MAY 13, 2020

Evolution is on permanent fast-forward as everything from consumer behavior to technology to business models exists in a perpetual state of flux. Well-researched plans and strategies have a short shelf life, as their underlying assumptions fluctuate and transform. No one wants to work on something destined for the rubbish bin.

Product Research 82

Product Research User Testing Weak Development Team Roadmap 82

The Product Coalition

FEBRUARY 12, 2020

You can blame the global economy and the need to work with a variety of timezones simultaneously, or the technology which allows us to stay connected 24/7. I use Trello for my list, but you can pick any other tool (or pen and paper). These tasks have to be extremely small and can’t require deep thinking or research.

Customer Experience 78

Customer Experience Product Management Product Manager User Testing 78

Userzoom

DECEMBER 17, 2019

Armed with the proper tools, guidance and methods of communication, you should be able to convince anyone within your organisation about the value of user research and the positive impact it will have on the bottom line – without resorting to cattle-prods, lies or locking yourself in the stationery cupboard and having a very loud cry.

User Testing 122

User Testing Research Software Product Research Customer Feedback 122