The Product Coalition

JULY 25, 2021

As the discussion in the CPO Bootcamp continued, another participant gave the example of a product manager in his team who is really good at some parts of the job but isn’t willing to take on additional responsibilities or dwell in new types of activities?—?although My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

Weak Development Team 158

Weak Development Team Product Manager Product Management Outbound 158

The Product Coalition

JANUARY 4, 2021

When you educate the market in this option, you first need to acknowledge the problem, then explain that solutions actually exist. If people don’t want to get far, far away, even if your product can teleport them, it won’t succeed. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an What about Facebook?

Education 156

Education Marketing Weak Development Team Advertising 156

Intercom, Inc.

MARCH 29, 2018

The interesting thing is that the way we get our clients right now is strictly around content marketing, inbound and SEO. Adam: All your clients today are inbound. But it ended up working out, because we built our own inbound machine just in the nick of time. How do you qualify the companies that are coming to you?

Webinar 192

Webinar Inbound Download User Testing 192

The Product Coalition

JULY 16, 2023

As a product manager , you must understand strategy and business, but your responsibilities as well as your day-to-day activities are focused more on execution. If it isn’t, you should recalibrate your expectations — for yourself first, and then for everyone else in the company, starting with leadership.

Strategy 147

Strategy Product Manager Product Management Management 147

The Product Coalition

JUNE 9, 2023

Let’s get right to it: what are those things you can educate the market on, and where are you setting yourself to failure? The answer to this question is based on the “Product Circuit” model that I use to help companies get to product-market fit and presented here a while ago.

Education 132

Education Marketing Weak Development Team User Testing 132

Userpilot

MAY 19, 2021

Before we dive into some of our favorite channels out there in 2021, you should first take a look at choosing between inbound or outbound. SaaS Inbound Marketing. Inbound marketing means creating valuable content for your target audience to help them find you themselves. Ebooks, whitepapers, etc.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Intercom, Inc.

NOVEMBER 7, 2019

It was really like the early days, and from there I built with the team all of the go-to-market engine, from building the first sales team, then thinking about how to make the organization evolve as we were growing and finding product-market fit to where we are today. That’s what we call the start phase.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162