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7 Key App Marketing Strategies

Alchemer Mobile

Even if you are an experienced marketer, it is important to note that app marketing is a totally different ball game, complete with different players and rules. billion smartphone users worldwide (yes, that’s roughly 80 percent of the population!), mobile app marketing is a must. Dedicate the resources your app deserves.

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How to Use Customer Feedback as a Sales Tool

The Product Coalition

We’ve all heard the term “ customer-centric ” in the context of running a successful business, but what does it really mean? From one perspective, it’s about creating value for customers, delivering an effective product at a good price. This is where customer feedback for sales comes into play. No ifs, no buts.

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Four Key Product Management Lessons from a Product Manager at Mailchimp

Alchemer Mobile

What tools or methodologies do you use? What have been your favorite ways to connect and get feedback from your customers? Previously, he has worked for SaaS companies such as Dropbox and Apptimize. What tools or methodologies do you use? Because you’re never going to find the perfect fit.

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Writing a Book: How Continuous Discovery Helped Me Write a Better Book

Product Talk

This need is what led me to think about and design the opportunity solution tree. When I finally wrote about the opportunity solution tree (back in 2016), I knew that it was a big enough idea that I would need to write a book about it. I know many authors who use their blog as a way to test content. That was a start.

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Three Key Product Management Lessons from the Founder and CEO of productLivity

Alchemer Mobile

What tools or methodologies do you use? What have been your favorite ways to connect and get feedback from your customers? Over her career, she’s worked on almost every product area—from front end to backend, desktop to mobile apps, buyer to seller, and discovery to payments. ?WATCH What tools or methodologies do you use?

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Mobile App Ratings Reflect Your Customer Relationships – Here’s How to Improve Them

Alchemer Mobile

When you monitor emotion and measure sentiment, you try to gauge the tone, context, and feeling from customer actions. Whether a customer completes a purchase, leaves a review, or mentions your company socially, there is always an emotional state connected to their action. There’s an easy explanation for this phenomenon.

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Your Ultimate Guide To Successful Usability Testing

UX Studio: Product Management

Here we’ll give you some guidelines and best practices, whether you’re just beginning to include usability testing in your processes or are setting out to up your usability testing game. Usability tests check if people can use a product. What is usability testing? What is the purpose of usability testing?