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Writing a Book: How Continuous Discovery Helped Me Write a Better Book

Product Talk

It won’t surprise you to hear that I use the same continuous discovery habits that I wrote about in my book to run my business. My primary objective across my business is to increase the number of product trios who adopt a continuous cadence to their discovery work. Turning My Content Into a Product. That was a mistake.

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7 Key App Marketing Strategies

Alchemer Mobile

Even if you are an experienced marketer, it is important to note that app marketing is a totally different ball game, complete with different players and rules. mobile app marketing is a must. And the CPLU metric looks at the cost of acquiring an active user (defined here as anyone who launches your app at least three times).

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How to Use Customer Feedback as a Sales Tool

The Product Coalition

From one perspective, it’s about creating value for customers, delivering an effective product at a good price. This is where customer feedback for sales comes into play. Customer feedback is one of the most valuable tools a business has at its disposal, but it’s often under-utilized. So let’s do something about that.

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Three Key Product Management Lessons from the Founder and CEO of productLivity

Alchemer Mobile

Whether you’re new to the product management field or a seasoned professional, it’s always valuable to learn from your peers’ lived experiences. We recently sat down with four product experts and asked them about their experiences in this field. What strategies do you use to prioritize your product roadmap?

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Four Key Product Management Lessons from a Product Manager at Mailchimp

Alchemer Mobile

Whether you’re new to the product management field or a seasoned professional, it’s always valuable to learn from your peers’ lived experiences. We recently sat down with four product experts and asked them about their experiences in this field. What strategies do you use to prioritize your product roadmap?

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Your Ultimate Guide To Successful Usability Testing

UX Studio: Product Management

Here we’ll give you some guidelines and best practices, whether you’re just beginning to include usability testing in your processes or are setting out to up your usability testing game. Usability tests check if people can use a product. What is usability testing? What is the purpose of usability testing?

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Why The Product Demo Is a Dangerous Selling Tool

The Product Coalition

Many startups feel that the only thing preventing them from selling their product is a great demo. Here’s how to use your product demo smartly, and avoid demo abuse. But we need to do it consciously, or else we will surely overuse the tools, methods, and skills that we are used to using. The truth is quite different. Here we go.