The Product Coalition

JUNE 13, 2021

Product strategy is one of the most important tasks of the product leader, and definitely one of the hardest things to do. In the effort to bring the company’s vision into reality, the details matter, often more than the innovation and completeness of the vision itself. in detail?—?which

Vision 105

Vision Product Strategy Strategy User Friction 105

The Product Coalition

SEPTEMBER 2, 2022

The Eight Core Elements of a Winning Product Strategy “The essence of strategy is choosing what not to do.”?—?Michael After what seemed like months of work, our product was emerging from stealth mode. The leadership team finally agreed on the vision. No choices = no product strategy. Choice made.

Product Strategy 142

Product Strategy Strategy User Testing Weak Development Team 142

Product Innovation Educators

FEBRUARY 17, 2025

Instead of acting as a sole decision-maker, today’s product managers need to excel at facilitation, stakeholder collaboration, and building trust across teams. She now runs her own consultancy, helping CEOs scale their companies by transforming product vision into measurable business growth.

Reporting Tools 179

Reporting Tools Feedback Software Customer Feedback Technical Review 179

The Product Guy

NOVEMBER 9, 2017

Themes are critical building blocks for your product’s strategy, each Theme is usually a statement describing an idea that is critical to the vision of your product. Each of these items are also useful when communicating your product’s strategy to various stakeholders within your organization.

Framework 345

Framework Agile User Testing Research Software 345

The Product Coalition

JUNE 28, 2022

Let’s talk about how to define a product vision, and why the lack of a product vision is so detrimental to your team. As I’ll explain below, the “why” and “where” form your product vision, and your product team (especially your engineers), not only want this from you, but need it in order to do their best work.

Vision 138

Vision Engineering Document Technical Review 138

The Product Coalition

AUGUST 1, 2023

What Is Product Strategy Exactly? And Why It Matters Product strategy is a creative act, to “do something new,” approaching an opportunity from a different angle. — Self So what exactly is product strategy? Why is it important if I have a solid product management team?” I snapped out of la la land.

Product Strategy 145

Product Strategy Strategy Product Research Data Visualization 145

Mind the Product

APRIL 6, 2020

Product (and company) strategy is the backbone that guides product goal-setting and roadmap definition, although it’s sometimes overlooked or confused with having a vision. Without it, product teams become feature teams focused on outputs and not outcomes. Product Strategy in an Agile World Marty Cagan.

Product Strategy 167

Product Strategy Strategy Feedback Software Customer Experience 167

Roman Pichler

SEPTEMBER 11, 2023

This includes a sound understanding of the market, the user and customer needs, and the competition as well as solid product management skills such as the ability to develop an effective product strategy and an actionable product roadmap (as I explain in more detail in the article The T-Shaped Product Professional ).

Reporting Tools 376

Reporting Tools User Testing Customer Experience Product Research 376

Arkenea

FEBRUARY 23, 2025

But, it’s usually challenging to assess what’s the right way to go about it – how much of iteration should be that from user feedback versus founder’s vision for the product? We asked some of the industry experts about how do they merge both the aspects and finalize the features of the product.

User Testing 98

User Testing Feedback Software Research Software Customer Feedback 98

Roman Pichler

MAY 4, 2022

This team consists of a product owner , a Scrum Master , and several developers, which are also known as development team. Forming such a team connects the person in charge of the product—the product owner—with the people who design, architect, program, test, and document the solution—the developers.

Product Research 338

Product Research Agile User Testing Framework 338

The Product Coalition

SEPTEMBER 27, 2022

Jack Welch Product strategists = coaches You, as the product strategist, are the coach. The product strategy acts as the playbook for the team, taking them to victory. As a product strategist, you are the coach for your athletes?—?err err I mean product team, as they execute.

Weak Development Team 149

Weak Development Team Product Strategy Strategy Vision 149

Intercom, Inc.

NOVEMBER 25, 2019

Five years ago I wrote about how product strategy means saying no – you must ruthlessly protect your product from feature creep. . Saying no, however, is just one part of a successful product strategy. The meeting point of company and product strategy. Des: Welcome to Intercom on Product.

Product Strategy 187

Product Strategy Strategy Research Software User Testing 187

Userpilot

MARCH 24, 2021

Defining your product strategy is the most important aspect of deciding to build something new. It helps your entire team rally around a vision and a set of outcomes, making sure everyone is aligned in reaching those product growth goals. What is a product strategy? How do you set a product vision?

Product Research 119

Product Research Onboarding KPIs Product Strategy User Testing 119

ProductPlan

SEPTEMBER 16, 2021

Using Your Product Strategy and Product Vision to Plan Your Roadmap. Product strategies must be rooted in the overall vision of the company and product. When each product initiative advances, the product vision is easy for everyone to be on board. Product storyline.

Roadmap 98

Roadmap Product Strategy Data Visualization Strategy 98

The Product Coalition

JUNE 14, 2020

I’ll keep this article not attached to the product itself but in the process of building it and it’s the current process up until now. Alice Product Manager”- Without Product Vision, any direction will be taken. This research was based on areas that are either directly or indirectly related to my product.

Vision 88

Vision User Testing Onboarding KPIs Product Research 88

The Product Coalition

DECEMBER 6, 2023

The Critical Role of Product Strategy When Money Is Scarce (Part 1 — Seed) A good product strategy is something every company needs. Here is how a product strategy can help you create business results, even when the market is not in your favor. Product strategy is such a vague term for most people.

Product Strategy 128

Product Strategy Research Software Strategy User Testing 128

UX Planet

JUNE 14, 2024

Over 8,000 people were interested, so I figured this would be a perfect opportunity to explore my product strategy skills. Aligning with Netflix’s goals: I refined the product vision to ensure it supports Netflix’s core objectives. This can inform future content acquisition and production/product strategies.

Product Research 97

Product Research Product Strategy Feedback Software Research Software 97

Roman Pichler

NOVEMBER 6, 2018

I find that many product people are so busy with urgent tactical work, such as refining user stories, working with the development team, or answering a support request, that they neglect important strategic tasks like regularly assessing if the product strategy is still working. Consequently, make enough time for strategic work.

Product Management 248

Product Management Product Manager Management Management 248

Sachin Rekhi

FEBRUARY 16, 2020

I instead define a product manager as driving the vision, strategy, design, and execution of their product. It's equally important for product managers to think about each of these four dimensions as having a concrete set of deliverables. Vision: Vision Narrative. Vision: Product Walkthrough.

Data Visualization 218

Data Visualization Product Research User Testing Reporting Tools 218

Melissa Perri

FEBRUARY 15, 2017

This is how I would approach improving the product if I were working with them. The top section of our Roadmap outlines our Vision, Challenge, and Target Condition, which reflect the goals outlined in my post on Product Strategy. Roadmaps are a living document. If you invalidate a theme, update it.

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Roadmap Product Research Research Software Feedback Software 222

The Product Guy

OCTOBER 18, 2019

As product managers, we need to be skilled in a variety of areas from defining features and requirements to understanding customers, analyzing usage metrics, prioritizing features, managing releases, and the list goes on. This context and focus helps to drive everything from technical decisions to design to prioritizing features.

Data Visualization 170

Data Visualization Strategy Product Management Product Manager 170

Roman Pichler

FEBRUARY 2, 2021

Reduced time-to-market : We can now release new products and features more quickly. This is enabled by a closer, ongoing collaboration with cross-functional development teams, shifting from written documentation to face-to-face conversations, and using techniques such as user stories that reduce overhead—when applied correctly.

Agile 270

Agile Product Research User Testing Feedback Software 270

ProductPlan

SEPTEMBER 8, 2021

How did Amazon’s product strategy fare during the pandemic? Short answer: Amazon’s product strategy example lead the way). Amazon’s product strategy example has rewritten the book on convenience, easy access, and speed, and in doing so, embedded itself in the daily lives and routines of consumers.

Product Strategy 87

Product Strategy User Testing Strategy Technical Review 87

bpma ProductHub

JULY 24, 2018

Product Requirement Documents (PRDs) are documents product managers use to achieve several important objectives. They (1) create purpose and context for the teams they work with, allowing key stakeholders to feel heard; and (2) clearly communicate the vision.…

Roadmap 150

Roadmap Document Vision Product Manager 150

Mind the Product

MAY 22, 2017

Cody Simms of Techstars is convinced that everyone already knows that feature roadmaps are nothing more than a comfort blanket: “Whether you are a CEO, board member, investor, or employee…EVERYONE knows that the roadmaps that are published in these documents are a joke. Did the product they were building match up to their vision and mission?

Roadmap 185

Roadmap User Testing Data Visualization Product Research 185

Product Bookshelf

APRIL 15, 2024

Martin Good Strategy, Bad Strategy by Richard Rumels Product strategy is a set of choices informed by product vision and company objectives. A good strategy consists of a diagnosis, guiding policy, and coherent actions. Why is product strategy so hard? “What is product strategy?

Product Strategy 62

Product Strategy Weak Development Team Strategy Data Visualization 62

Roman Pichler

JULY 11, 2016

You should therefore help the team acquire the relevant market and domain knowledge—for instance, by involving the team in research and validation work, inviting them to join you when you visit customers— and ensure that they are aware of the product strategy and product roadmap as well as the business goals and KPIs.

Weak Development Team 169

Weak Development Team Development Research Software Feedback Software 169

Usersnap

FEBRUARY 24, 2025

Gathering insights about target users through user research, such as surveys and interviews, is essential to tailor products effectively and enhance user satisfaction. 6 Goal-Oriented Questions Understanding user goals helps align product strategies with long-term business priorities and aspirations. What would it do for you?

Product Research 52

Product Research User Testing Customer Feedback Customer Experience 52

Product Management University

OCTOBER 20, 2020

Establishing a Strong Brand Identity for Your Product Management Team: Why It’s Necessary! 3 Reasons You Don’t Need a Sales Discovery Document for Every Product. Creating a Product Strategy: Is It Worth the Effort? Product Demo Workshop November 12, 2020. In the Trenches FAQs. 499/person.

Magazine 130

Magazine B2B Product Research Product Management 130

The Product Coalition

SEPTEMBER 4, 2020

Product Management 101 ] Great products are not accidental. They all start with a focused strategy. A good product strategy helps the team stay focused, guide the product development and manage the business during the development process. Product Roadmap?

Roadmap 122

Roadmap Development User Testing Product Research 122

Roman Pichler

FEBRUARY 11, 2020

Consequently, a platform should have its own product strategy and roadmap , KPIs , product backlog , and well-designed software architecture that leverages the right technologies. Make sure, though, that the platform decisions are guided by the needs of the products it serves.

Feedback Software 280

Feedback Software Software Review Technical Review Customer Experience 280

The Product Coalition

JANUARY 16, 2024

Your product is heading in a direction divergent from the direction documented in the roadmap. The goal of good roadmap hygiene is that at any moment, without forewarning, you can show your roadmap to anyone, and it represnets the true path forward — in line with the product’s direction. Have a plan for documentation.

Roadmap 127

Roadmap Development Team Review Weak Development Team Technical Review 127

Product Innovation Educators

OCTOBER 17, 2016

It is also a tool for showing the product strategy, the why behind what they’re building. A lot of companies feel that the product roadmap is simply the backlog, but that’s not the best way to communicate the strategy. A feature list isn’t a product roadmap. The product roadmap needs to tie back to the strategy.

Roadmap 129

Roadmap Product Management Product Manager Construction 129

Mind the Product

SEPTEMBER 5, 2018

Product lifecycle context : During development and introduction you’ll likely be focused on prioritising core features. You might want to acknowledge your product’s context by adding things like your vision, business goals, product name, and logo – as a minimum. Roman Pichler’s product vision board.

Roadmap 178

Roadmap Research Software Technical Review User Testing 178

Product Innovation Educators

MARCH 30, 2018

Here are 5 steps for your first week: (1) define the goal, (2) rally the team, (3) focus on the future, not the past, (4) gather documentation, and (5) understand the customer problems to solve. Using product vision to create north star metric. Get the details at [link].

Product Management 120

Product Management Product Manager Customer Feedback Leadership 120

The Product Coalition

APRIL 25, 2022

Yes, they are ugly, but powerful in processing numbers and producing insights that support product decisions. The best product managers will use Google Sheets at least at some point in their planning stage. That not only saves a lot of time, it levels up your product strategy entirely. Check out their features.

Analytic Tools 172

Analytic Tools Data Visualization Feedback Software Research Software 172

Alchemer Mobile

AUGUST 2, 2018

A mobile product manager’s focus is more—but not exclusively—external. Product managers are tasked with communicating the voice of the customer, while still bridging the gap between customer and market success. A mobile product owner’s focus is more internal. Owning, assigning, and clarifying technical product requirements.

User Testing 140

User Testing Product Management Product Manager Technical Review 140