A Lean Alternative to a Business Plan: Documenting Your Product/Market Fit Hypotheses
Sachin Rekhi
AUGUST 6, 2015
The customer development and lean startup methodologies evangelized by Steve Blank and Eric Ries brought us a better approach that favored experimentation over elaborate planning, customer feedback over intuition, and iterative design over traditional “big design up front” development. Problem You're Solving. Value Propositions.
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