Product Management University

OCTOBER 12, 2021

If clearer differentiation and greater sales success are on your A-list, dispel these three product marketing myths and you’ll be on your way. Differentiating individual products is like splitting hairs. Here’s the funny part. Here’s the thing.

Product Marketing 147

Product Marketing Marketing Differentiation B2B 147

Product Management University

JANUARY 8, 2024

For all of you pre-sales solution consultants and sales engineers looking for new ways to differentiate your demos, step away from your products for a quick minute. The Simple Secret to Differentiation Think about someone you really enjoyed buying from. Solution Consultants and Differentiation Here’s the bottom line.

Research Software 147

Research Software Consulting Healthcare Differentiation 147

The Product Coalition

JANUARY 26, 2021

Those are the differentiators.” — Dan Pink, Atlassian interview By painting a picture of a world that had transitioned to sustainable energy, Musk was giving his employees a unified sense of meaning, reinforcing what sits at the centre of providing purpose? a 5-day period of workshopping, making and testing.

Vision 187

Vision Product Research User Testing Workshop 187

Product Innovation Educators

MARCH 27, 2023

It starts with workshops, and they bring in people from all kinds of industries—energy, economy, etc.—who Marketing and technical people sit in on those workshops, which happen every two years or so. We learned that achieving innovation success has not gotten easier over the 35 years of the OCI award.

User Testing 223

User Testing Crowdsource Healthcare Finance 223

Product Innovation Educators

MARCH 3, 2025

Sometimes, these rarely mentioned needs represent the greatest opportunities for competitive differentiation. As Carmel pointed out, the frequency with which a need is mentioned doesn’t necessarily correlate with its importance.

Research Software 156

Research Software Product Research Artificial Inteligence User Testing 156

Product Innovation Educators

FEBRUARY 20, 2023

Through his talks and interactive training workshops, Dan helps companies build great products and strong product teams. We make sure our MVP addresses those differentiating needs. Through his talks and interactive training workshops, Dan helps companies build great products and strong product teams.

User Testing 273

User Testing Product Management Product Manager Data Visualization 273

Product Management University

AUGUST 6, 2024

But there’s a common gap that exists in most presales demos, and it not only takes the impact out of your value story, it also erodes your differentiation. It also ups the ante on your differentiation. Here’s the other point, and it goes to your credibility and differentiation.

Demo 130

Demo Differentiation Product Research Banking 130

Product Management University

JANUARY 18, 2019

Use Themes to Differentiate. Lastly, find the common value thread in those scenarios and use it as your headline or differentiation theme. Build messages around real-world customer scenarios with emphasis on WHAT buyers are trying to accomplish in those scenarios and WHY each is important to their success. Save the HOW for training!

Positioning 113

Positioning Differentiation Workshop Messaging 113

Product Management University

OCTOBER 10, 2023

Brand Value & Competitive Differentiation Every technology company touts the benefit of their platform and the seamless product integration, yet products are largely managed and marketed in silos. What most technology companies aren’t touting is business process integration and the value to the customer, the real point of differentiation.

Strategy 130

Strategy Product Strategy Marketing Product Research 130

Mind the Product

NOVEMBER 4, 2016

She’s an experienced facilitator of workshops, so at this year’s London #mtpcon she shared some practical ways to get teams to work together more productively. Many of the techniques used to run workshops can also be applied to the day-to-day running of a creative team, says Coward.

Research Software 165

Research Software Banking User Testing Feedback Software 165

Roman Pichler

AUGUST 15, 2023

Competition: Is your product still sufficiently differentiated ? A great way to achieve this is using collaborative workshops and choosing a decision rule such as unanimous agreement or consent. Trends: Are there any new technology , regulatory, or social developments that you should respond to by adapting the strategy?

Product Strategy 255

Product Strategy Strategy Research Software Customer Experience 255

Product Management University

MAY 24, 2017

Redirect the focus of your value proposition to the capabilities that address larger scale issues such as growth or competitive differentiation. What if you don’t have every productivity or efficiency feature? No big deal!

Demo 124

Demo Product Research Differentiation B2B 124

Product Management University

FEBRUARY 15, 2023

If you and all of your competitors are serving vanilla ice cream to buyers, you’re missing an enormous opportunity to differentiate and improve your win rates. In other words, it’s your superior knowledge of the customer’s business that differentiates you. It’s simple and it meets the most basic criteria for a dessert.

Product Research 130

Product Research Document B2B Demo 130

Johanna Rothman

MAY 6, 2020

I bet you've been in a class or a workshop over the past few weeks. Here's how I differentiate the terms: A class includes discussions, polls, or some other interactions. A workshop includes activities, often before and after a session in a multi-session workshop. Public or custom private workshop.

Seminar 91

Seminar Workshop Webinar Consulting 91

Product Management University

OCTOBER 30, 2019

Workshops in Atlanta November 20th and Orange County, CA December 10th. How To Differentiate Your Product When Competitors Solve the Same Problems. Short and to-the-point tips for positioning greater value, differentiation and generating more revenue from existing products. Want to drive more revenue from existing products?

Magazine 20

Magazine B2B Product Management Product Manager 20

Johanna Rothman

AUGUST 30, 2023

I offer custom workshops to my clients at a much higher fee. Sometimes, those facilitation techniques are part of a workshop, but more often as consulting. For example, if you only offer certification classes, what differentiates you from all the other people who do the same thing? I still differentiated myself.

Consulting 85

Consulting Certifications Workshop Differentiation 85

Product Management University

FEBRUARY 12, 2024

That credibility is often what differentiates you in the end. Competitive Differentiation The lead story here is not a feature comparison matrix. It was easy for salespeople to understand, internalize and repeat in their own communication style. The reason they loved it is because it made them more credible in front of prospects.

Product Marketing 147

Product Marketing Marketing Customer Experience Differentiation 147

Product Innovation Educators

OCTOBER 27, 2017

I’ll also be leading a workshop with Sudhi Gulur from Boeing, applying the Lean Canvas as a minimum viable business case. Rituals associated with a product creates differentiation. Five educational tracks and 30+ sessions. Learn more at [link]. Products outside the norms of a category create anxiety for consumers. Read more at [link].

User Testing 120

User Testing Customer Feedback Product Research Product Management 120

Mind the Product

OCTOBER 24, 2019

Strategic decisions include delineating the product vision, value proposition, product differentiators, and product roadmap. Recently I ran a product planning workshop where we needed to decide which experiments to focus on to affect our conversion metrics. Both require a product manager to be the decision leader.

Weak Development Team 127

Weak Development Team Customer Experience Workshop User Testing 127

Dear Strategy

OCTOBER 6, 2021

On this month’s podcast ( Episode 130 ), I provided some tips on how to differentiate between a product strategy and a go-to-market plan. When companies call me to deliver strategy workshops, it’s usually because they feel that their teams are not being “strategic” enough. Dear Strategy: Episode 130.

Differentiation 52

Differentiation Product Strategy Strategy Marketing 52

Product Management University

NOVEMBER 2, 2021

Simplicity is also the easiest way to differentiate. If you want to learn how to create your company or product positioning in 10 slides using the guidelines above, contact us about a personalized workshop and walk out of the classroom with your positioning deck. Company info should be the dessert, not the appetizer. Easier to sell.

Positioning 130

Positioning Presentation Workshop Differentiation 130

Product Innovation Educators

FEBRUARY 28, 2022

Problem: The market is saturated, and it’s really hard to differentiate. Call to action: We’re going to have a private workshop with this company called StoryBrand. If I’m a team manager, my team is the hero. I could communicate to them like this: Character want: We want to dominate the market.

Framework 236

Framework Marketing Transportation Product Manager 236

Johanna Rothman

MAY 8, 2023

Even when I've offered workshops about the topic at hand, I always learn when I write. If you want to experiment with me, please see Writing Workshop 1: Free Your Inner Writer & Sell Your Nonfiction Ideas. You still have time to register for the next workshop, which starts May 19. Check out the workshop.)

Workshop 83

Workshop Consulting Differentiation Management 83

Product Management University

DECEMBER 13, 2019

The result will be higher-value multi-product solutions and a value story that easily differentiates you from the competition. Contact us about a personalized onsite workshop for your products, your markets and your business model. Both equate to more revenue!

Research Software 100

Research Software Product Research User Testing Workshop 100

Product Management University

APRIL 12, 2018

Over the course of a recent two-day workshop, I saw cross-functional teams from product management, marketing, sales, and professional services change the way they articulate value to our chosen markets.

Product Management 22

Product Management Product Manager B2B Management 22

Product Management University

JULY 26, 2021

Want to learn how to create your differentiating value story in demo format? Contact us about a demo workshop where you’ll learn how to deliver outcome-based value demos that shorten sales cycles and create a greater urgency to buy. The 70/30 Demo Script. Related Articles here.

Demo 130

Demo Product Research Workshop Differentiation 130

Intercom, Inc.

JULY 15, 2021

Arin has even successfully conducted customer workshops with Lego bricks. The whole essence of this, I was a part of the journey to lead with design-based differentiation, and that was a huge draw. We were getting into a newer market around data ops, so we pulled together a customer workshop with over 30 customers. Fergal: Cool.

Research Software 245

Research Software Feedback Software Reporting Tools User Testing 245

Userpilot

AUGUST 30, 2024

The product-focused approach helps you deliver a clear product value proposition, improve your brand image, and demonstrate competitive differentiation. Event marketing Event marketing involves organizing or participating in industry conferences and workshops to build brand awareness. Product-led blog content. Email marketing.

Advertising 105

Advertising Analytic Tools Research Software Data Visualization 105

Intercom, Inc.

JANUARY 24, 2023

Market All business messengers had become homogenised, we needed to differentiate. Along with this brief, we ran workshops with teams and leaders to gather ideas on what the vision for Messenger should be. These workshops served three important purposes: Set up an inclusive and collaborative working group.

Vision 118

Vision Feedback Software Customer Experience User Testing 118

Imaginary Cloud - Design

AUGUST 19, 2021

The Briefing consists of a workshop with the team (usually one to four hours) to present the project's vision/goals and clarify all the necessary business requirements. The main goal is to leverage the knowledge and skills of existing players while assuring feature/design differentiation. See below: Briefing. Conclusion.

User Testing 110

User Testing Research Software Product Research Customer Experience 110

ProductPlan

JUNE 5, 2020

Moreover, NPDP Certification is differentiated by its not-for-profit status as an organization of internationally recognized academic and professional experts. You can complete training for this certification online, at workshops, conferences, and other education partners, allowing for flexible personal preferences.

Certifications 114

Certifications Customer Experience Artificial Inteligence Product Management 114

Product Management University

NOVEMBER 13, 2018

If your sales and product marketing teams finds themselves in the Nobody Zone too often, sign them up for a Product Management University workshop where they’ll learn how to separate the contenders from the pretenders, ask the right questions and articulate differentiating value in the language of the buyer.

Positioning 100

Positioning Product Research Research Software Workshop 100

Amplitude

FEBRUARY 13, 2019

In fact, we believe so strongly that this framework helps transform product organizations that we host workshops about it across the globe. We started out doing what we do at our north star workshops: examining our product strategy. This isn’t just a “set it and forget it” thing we do at the leadership level.

Data Visualization 99

Data Visualization Analytic Tools Customer Feedback Customer Experience 99

UX Studio

SEPTEMBER 20, 2018

Kickoff workshops. The kick-off process started with a bunch of workshops involving Xeropan’s CEO, developers, and marketing and language experts to find out more about the industry, the company and their customers. Kickoff workshop with the Xeropan team. We started digging. 2) Navigation and structure. The problem.

Research Software 96

Research Software Analytic Tools Feedback Software UX 96

Johanna Rothman

FEBRUARY 13, 2024

However, too many organizations don't differentiate between what they need to ship as experiments and when to finalize the product. I can then choose what to finalize in the form of a much longer effort, such as a long workshop or a book. I'm not going to change a complete book or workshop once I deem it done.)

Customer Experience 87

Customer Experience User Testing Feedback Software Workshop 87

Mind the Product

MAY 5, 2020

In the same way, when Barry asks people what their organisation’s mission statement is, he’s usually met with fairly default offerings and generic platitudes that fail to offer any differentiation. You can also stay up-to-date with Barry’s work, including his upcoming talk and workshop dates at his website, barryoreilly.com.

Customer Experience 155

Customer Experience Data Visualization Workshop Differentiation 155

Product Innovation Educators

MARCH 4, 2025

Sometimes, these rarely mentioned needs represent the greatest opportunities for competitive differentiation. As Carmel pointed out, the frequency with which a need is mentioned doesn’t necessarily correlate with its importance.

Artificial Inteligence 235

Artificial Inteligence Research Software Product Research User Testing 235