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Reinventing our wheel: The vision behind Intercom’s new Messenger

Intercom, Inc.

This evolution always starts with one thing: a clear product vision. Reinvention requires a product vision : a visual artifact that sets product direction over a longer term time horizon. Product vision is the critical bridge between strategy and execution. An inevitable slide into decline sounds ominous. Here’s how we did it.

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10 Product Strategy Mistakes to Avoid

Roman Pichler

A handy tool to capture your answers and describe the product strategy is my Product Vision Board shown in the picture below. You can download the template by clicking on the image and you can find more advice on how to use it in the article The Product Vision Board. Competition: Is your product still sufficiently differentiated ?

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Leveraging New Technologies: 3 Tips for Product People

Roman Pichler

Hold these workshops at least once every three months and invite development team members and key stakeholders to them. Will the technology help you better differentiate your product ? I recommend that you assess the strategic impact of a technology in the form of regular, collaborative product strategy reviews.

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Role of a Product Manager: Unraveling the Key Responsibilities & Role in Business Success

Sequent Learning

Key Responsibilities of a Product Manager Visionary Leadership : They define the product vision , aligning it with company objectives and strategizing the product roadmap. Defining Vision and Strategy : At the forefront of their tasks lies the creation of a comprehensive product vision.

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Tips for Effective Product Strategy Reviews

Roman Pichler

Use Collaborative Workshops to Review and Adapt the Strategy. Collaborative workshops with the key stakeholders and development team members are a great way to jointly review and adjust the product strategy. Having a dedicated facilitator allows you to fully contribute to the workshop. Are there new market entrants?

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Design Research: impacting the human experience

Imaginary Cloud - Design

The Briefing consists of a workshop with the team (usually one to four hours) to present the project's vision/goals and clarify all the necessary business requirements. The main goal is to leverage the knowledge and skills of existing players while assuring feature/design differentiation. See below: Briefing. Conclusion.

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5 Costly Branding Mistakes

UX Planet

They believe so strongly in their vision that they assume it’s universally appealing. Regular communication: Apart from style guides, it’s a good idea to create workshops to educate your team members on style consistency. Survey to identify gaps in the market and opportunities for differentiation.