Product Management University

MARCH 2, 2025

When a product manager presents a demo that clearly articulates customer outcomes, internal stakeholders are far more likely to embrace the product vision and become advocates. Reinforce key messaging and differentiation in competitive deals. Using real-world customer goals and pain points as the foundation for the demo.

Demo 130

Demo User Friction Product Management Product Manager 130

UX Planet

MARCH 9, 2025

Vision and strategygoals A vision statement should answer the following question: Where are we heading and why? Bad vision statements To be the best eCommerce platform in theworld. Bad vision statements To be the best eCommerce platform in theworld. This one lacks clarity, differentiation, and a compelling purpose.

Product Research 115

Product Research Research Software Feedback Software User Testing 115

The Product Coalition

SEPTEMBER 4, 2023

In some cases, growth problems are caused by a limiting spotlight vision, where product organisations continue to focus on the needs of a small segment of users even when it reaches a point where it no longer yields meaningful returns. It was not only a selling point; it was a differentiator.

User Testing 140

User Testing Customer Feedback Vision Customer Experience 140

Product Management University

OCTOBER 19, 2023

The new product is going to boost your differentiation in the competitive space. You’ve just built some cool new A.I. enabled product or feature set and everyone’s totally energized over the upcoming announcement and marketing launch activities. You’ve got customer references with success metrics to make your value story real.

Product launches 264

Product launches Product Research Weak Development Team Vision 264

Intercom, Inc.

JANUARY 24, 2023

This evolution always starts with one thing: a clear product vision. Reinvention requires a product vision : a visual artifact that sets product direction over a longer term time horizon. Product vision is the critical bridge between strategy and execution. An inevitable slide into decline sounds ominous. Here’s how we did it.

Vision 118

Vision Feedback Software Customer Experience User Testing 118

Userpilot

OCTOBER 11, 2022

What are some good product vision examples? How is the product vision different from the company vision? What makes a great product vision? How should product managers develop effective product vision statements? Product vision and company vision overlap in single-product organizations.

Vision 111

Vision Analytic Tools Data Visualization Reporting Tools 111

PMLesson's Ace the PM Interview

AUGUST 20, 2020

Product Vision or Product Vision Statement is the long-term goal for a product includes the long-term mission and the motivation behind its creation, along with why it’s important. Product visions, ultimately, serve as the guideposts for the development of the products. What is a Product Vision?

Vision 98

Vision Customer Experience Customer Feedback Differentiation 98

Roman Pichler

APRIL 3, 2018

What is the company’s vision? Think, for instance, of Google’s vision “to organise the world’s information and make it universally accessible and useful” Where will you play? What is your winning aspiration? Why does your organisation exist? How will you win? What is your competitive advantage?

Strategy 273

Strategy Product Research Weak Development Team Systems Review 273

The Product Guy

JANUARY 18, 2018

All ideas were rated on some additional key criteria apart from financial gains/losses such as: customer value, regulatory requirement, ease of adoption, whether it was a differentiator for us in the market or not. Differentiator in the industry (On a scale of 1-5). 15% Differentiation. Expected ADV (Average daily volume).

Differentiation 252

Differentiation Product Research Data Visualization Customer Experience 252

Product Innovation Educators

JULY 4, 2022

I wanted to learn how this company creates competitive products, differentiating on cost while offering comparative capabilities that equates to much higher value for customers. We’re pushing the boundaries of computer vision and machine learning. We’re pushing the boundaries of computer vision and machine learning.

Artificial Inteligence 284

Artificial Inteligence User Testing Feedback Software Customer Feedback 284

Userpilot

SEPTEMBER 10, 2022

What’s product differentiation? What differentiation strategies can a product manager use to make the product stand out in a saturated market? Product differentiation is about highlighting the features of your product that make it stand out on the market. Mixed differentiation uses both objective and subjective criteria.

Differentiation 98

Differentiation Feedback Software Research Software User Testing 98

The Secret PM Handbook

SEPTEMBER 16, 2016

Why my product is a better choice for you (the differentiators). For example, articulating a meaningful Dramatic Difference or “differentiator” portion of the value proposition is usually difficult. The y-axis represents "ability to deliver," while the x-axis represents "completeness of vision." What are the four components?

Product Management 275

Product Management Product Manager Product Research User Testing 275

Product Management University

AUGUST 21, 2023

Portfolio Vision Portfolio CEO, the first and most important thing you’re going to do, just like the CEO of a company, is establish a “north star” vision for the portfolio. The important thing here is that each product vision supports the portfolio vision. Here’s the great thing about this vision structure.

Product Management 246

Product Management Product Manager White Paper Vision 246

Product Innovation Educators

JUNE 21, 2021

Teams meet frequently and communicate, and the vision and work are visualized using Scrum. You categorize and prioritize to develop products with maximum differentiation and value, and you align the group around the important requirements. Teams meet frequently and communicate, and the vision and work are visualized using Scrum.

Development 258

Development Customer Experience Differentiation Events 258

Intercom, Inc.

JUNE 2, 2021

Is this solution something we want to innovate on and own as an industry leader and differentiator, or is it table stakes where we want to be on par with the market? At the execution level, does this project contribute directly to differentiation or closing product gaps? Here’s a breakdown of each part. Innovation. How to rank.

Customer Experience 251

Customer Experience Framework Feedback Software Analytic Tools 251

Lenny Rachitsky

FEBRUARY 25, 2025

At Headspace back in 2016, we had established our product roadmap and success metrics and our mission and vision, but teams were still confused about why we were working on the projects we chose. Product strategy sits in between the mission and vision and the plan, either at the company level or at the team level.

Strategy 119

Strategy Technical Review Product Strategy Product Research 119

Intercom, Inc.

MAY 19, 2020

Core to that balance is a diversity of skill sets and vision on the team working in alignment. You can contain this mess with your pillars – the foundation of your mission and vision, the principles of how you work – but fight the gravitational pull towards order. You have to expect it to be that way.

User Testing 245

User Testing Research Software Product Research Feedback Software 245

The Product Coalition

AUGUST 7, 2023

How to Choose the Optimal North Star for a Roof Shingles Assessment Vision API Company How the Right North Star Metric Can Illuminate Your Business Path Introduction In recent years, many new API SaaS companies are emerging that provide AI-powered capabilities for processing text, audio, images and video.

Analytic Tools 124

Analytic Tools Feedback Software Data Visualization Vision 124

Roman Pichler

FEBRUARY 14, 2023

1] As simple as this sounds, there is a catch: To create value with Scrum, you must understand who the users and customers are, why people would want to use and pay for the product, which business benefits it should generate, and, in the case of commercial products, which features differentiate it from competing offerings.

Product Research 371

Product Research Feedback Software Research Software User Testing 371

Roman Pichler

AUGUST 15, 2023

A handy tool to capture your answers and describe the product strategy is my Product Vision Board shown in the picture below. You can download the template by clicking on the image and you can find more advice on how to use it in the article The Product Vision Board. Competition: Is your product still sufficiently differentiated ?

Product Strategy 255

Product Strategy Strategy Research Software Customer Experience 255

The Product Guy

OCTOBER 9, 2018

As a result of my participation in the product mentorship program I expect to spend the majority of my time in the rest of 2017 doing strategic work, such as product marketing, positioning, pricing, packaging, competitive differentiation (offensive and defensive), customer segmentation, and so on. Where do we play? And where do we not play?

Weak Development Team 326

Weak Development Team Product Strategy Strategy Development 326

The Product Coalition

JULY 21, 2020

Photo by Karla Vidal on Unsplash ‘How-To’ Guide for Crafting Your First Product Vision I originally packaged this up from a recent coaching session I had with a Product Manager who had been tasked for their first time to develop a product vision from scratch?—?hope A good vision should be clear, punchy, and inspiring.

Vision 88

Vision Data Visualization Framework Workshop 88

Roman Pichler

JANUARY 8, 2019

For revenue-generating products, you should also investigate if the product is still effectively differentiated: Do users have a compelling reason to choose it over competitors’ offerings? Capture your decisions and document the new strategy for your product, for instance by creating a new, forward-looking Product Vision Board.

Product Research 223

Product Research Customer Experience User Testing Analytic Tools 223

Product Innovation Educators

APRIL 1, 2024

But accomplishing that is complicated, and some teams lose focus on the real objective or start without a clear vision for what they need to accomplish. We can make it amazing, and that’s what differentiates us in the crowded market. [5:38] Often, customers don’t have the vision for creating a paradigm-shifting solution.

Customer Experience 250

Customer Experience User Friction User Testing Automotive 250

Mind the Product

JULY 29, 2019

When developing a product it is important to have key product principles that you believe will ultimately deliver your vision. Starling’s principles are: Full stack bank – innovate on both the front-end user experience and back-end banking technology, as developing on both fronts enables greater differentiation.

Banking 90

Banking User Testing User Friction Differentiation 90

Product Talk

APRIL 17, 2024

You have this grand vision. What’s the vision? I think teams often struggle to connect the dots between vision, strategy, and execution or opportunity space , right? The vision is flight level one for me. It is hard to do true research for a product vision. We have plenty of ideas. We’re drowning in ideas.

Product Research 273

Product Research User Testing Data Visualization Research Software 273

Intercom, Inc.

JANUARY 28, 2019

Marketable – be attractive enough to differentiate itself from competitors. Usable – you can’t build features with no cohesive vision that need layers of solution consultants to walk every new customer through them. You need to differentiate. Faster horses will get you only so far.

Software Review 193

Software Review Roadmap Differentiation Customer Experience 193

Intercom, Inc.

MARCH 21, 2018

The result is that differentiating yourself on product alone is harder than ever. When I joined Intercom, the first thing I did was to sit with the founders and try to understand the mission and vision of the product: Why did they create Intercom? But SaaS has changed that. To succeed, you need to reverse your marketing.

Marketing 223

Marketing Customer Satisfaction Differentiation Banking 223

Product Talk

DECEMBER 6, 2023

How does an opportunity solution tree connect with a product vision? Companies differentiate themselves from competitors by building a richer understanding of the opportunity space. Company factors: How does each opportunity support your company mission, vision, and strategic objectives? What is an opportunity solution tree?

Data Visualization 316

Data Visualization Product Research Analytic Tools Research Software 316

Alchemer Mobile

JULY 13, 2021

A good product experience is the primary driver behind product differentiation and ultimately, lasting customer satisfaction (measured through CSAT and NPS ) and loyalty. Prioritize fighting against feature creep, setting unrealistic expectations, aligning the right teams around your vision, and translating that vision into action.

Customer Experience 230

Customer Experience User Testing Onboarding KPIs Product Research 230

Product Management University

OCTOBER 16, 2023

If we go back to post 3 of 10 , you’ll see the ripple effect of a customer-facing portfolio vision in full swing when it’s time to craft your portfolio (and product) positioning! This is what differentiates you more than anything. In fact, they’re one and the same with some minor wordsmithing if done right. Let’s give it the acid test.

Positioning 147

Positioning Product Research User Friction Differentiation 147

Sachin Rekhi

FEBRUARY 16, 2020

I instead define a product manager as driving the vision, strategy, design, and execution of their product. Vision: Vision Narrative. Most product managers realize that defining a compelling vision for their product is a core responsibility of their role. Vision: Product Walkthrough.

Data Visualization 218

Data Visualization Product Research User Testing Reporting Tools 218

UX Planet

DECEMBER 6, 2024

AI Vision : Intelligently match customers with their ideal car through a sophisticated, single-prompt recommendation engine. Goals for AI/ML Integration Competitive Differentiation: Leveraging advanced AI/ML capabilities to create a distinctive market position that sets our solution apart from traditional automotive sales approaches.

Customer Experience 98

Customer Experience Data Visualization Research Software Feedback Software 98

Intercom, Inc.

SEPTEMBER 21, 2022

Plus it’s an amazing way to differentiate against the competition. As many of us know from personal experience, there’s a knock-on effect at play here, because: Excellent support builds relationships…. Which grows loyalty…. Which improves retention and grows revenue…. 4 beliefs about the future of customer support.

Research Software 118

Research Software User Testing Customer Experience Vision 118

Mind the Product

JANUARY 14, 2019

For example, while only a few customers might be asking for serverless protection – because most Fortune 500 are still migrating to microservices and some still even have mainframe applications – it doesn’t mean that this feature wouldn’t be a valuable differentiator. Educate the Customer.

Enterprise 168

Enterprise Customer Feedback Data Visualization User Testing 168

Mind the Product

JUNE 2, 2020

A competitive analysis provided by the marketing team could highlight new opportunities to differentiate the product. There is no monopoly on good product ideas. They can come from many places. A sales request to add a new feature for a customer could contain an insight that would improve the product for everyone. Technical feedback from [.].

Customer Feedback 205

Customer Feedback Differentiation User Testing Marketing 205