Userpilot

NOVEMBER 30, 2023

TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. Tracking user behavior in-app enables product teams to find ways to improve product experience. Let’s get into it!

User Testing 104

User Testing Data Visualization Feedback Software Research Software 104

Userpilot

JULY 22, 2024

Let’s explore the steps to develop a solid positioning statement and some examples of successful brand positioning from other companies. TL;DR Developing a solid product positioning strategy involves several key steps. Here are the steps to develop your positioning effectively: Conduct thorough market research.

Research Software 98

Research Software Positioning Data Visualization Definition 98

Sachin Rekhi

AUGUST 6, 2015

The customer development and lean startup methodologies evangelized by Steve Blank and Eric Ries brought us a better approach that favored experimentation over elaborate planning, customer feedback over intuition, and iterative design over traditional “big design up front” development.

User Testing 143

User Testing Document Product Marketing Marketing 143

Userpilot

APRIL 22, 2024

It’s often done to guide product planning , enhance account expansion , and optimize self-serve customer support channels. Increase user retention. Extract feature development insights. Encourage users to share feedback. The insights from feature analysis help you: Identify feature opportunities. Ready to begin?

Data Visualization 103

Data Visualization Analytic Tools Feedback Software Weak Development Team 103

Userpilot

MARCH 13, 2024

TL;DR Feature ideation is a process through which product teams brainstorm ideas for new features to introduce to their product. It helps you meet user needs, enhance user experience , improve product value, and gain a competitive advantage. Why do you need feature ideation in your product development process?

Data Visualization 105

Data Visualization Weak Development Team User Testing Feedback Software 105

Userpilot

AUGUST 30, 2024

Whether you’re launching a new product or refining your existing offering, a competitive analysis will equip you with the insights needed to make data-driven product improvements , outsmart your competitors, and better serve your customers. Get your free Userpilot demo today! Why should you conduct a competitor analysis?

Analytic Tools 104

Analytic Tools Feedback Software Research Software Data Visualization 104

Intercom, Inc.

FEBRUARY 6, 2019

Given our cadence of launches and updates, we’ve developed a pretty well-oiled launch machine over the past few years. Our go-to-market teams have grown immensely, meaning more specialists and larger cross-collaborative teams for each launch. Is it a differentiator for us or something innovative in the market?

Product launches 170

Product launches User Friction User Testing Customer Experience 170

Mind the Product

APRIL 27, 2017

Some are moving away from detailed, written product requirements documents (PRDs), while others are using shorter write-ups, user stories, or jobs-to-be-done formats. Some product teams are moving away from written PRDs to visual artifacts like mockups and prototypes. Eric Ries, in his post “What is customer development?

Framework 122

Framework User Testing Research Software Feedback Software 122

Alchemer Mobile

JUNE 15, 2024

It’s driven by tools like ChatGPT and Gemini, and nothing has captured attention quite so effectively since social media hit the scene promising free technology to get closer to their customers. It works at scale across numerous internal and external sources of customer feedback to provide powerful CX insights.

Artificial Inteligence 100

Artificial Inteligence Customer Experience Data Visualization User Testing 100

Userpilot

NOVEMBER 24, 2022

How should product managers handle customer requests to improve customer satisfaction and drive value for users and the business? Customer requests are queries about your product. Some of them are solved quickly by customer support while others involve the development of new functionality. Book the demo !

Feedback Software 97

Feedback Software User Testing Product Research Customer Experience 97

ProductPlan

JUNE 1, 2023

But are you solving for actual customer problems? The danger, however, lies in mistaking new functionality for actually adding meaningful value to the customer experience. Where are product teams getting their feature ideas? These all point to internal deficiencies in planning rather than problematic execution.

User Testing 98

User Testing User Friction Development Team Review Customer Experience 98

Intercom, Inc.

JULY 15, 2021

With a Master’s degree in human-computer interaction and over two decades of experience in user research and user experience in companies like Oracle, he now leads the design team across all product offerings at IBM. User research is a vital part of the design process. Playfulness pays off. Fergal: Cool.

Research Software 245

Research Software Feedback Software Reporting Tools User Testing 245

Userpilot

SEPTEMBER 4, 2023

In today's PLG-driven world, SaaS companies must deliver seamless customer experiences to survive and thrive. Customer journey optimization has emerged as a strategic imperative for companies seeking to boost customer satisfaction, retention, and lifetime value. Register here for FREE!

Data Visualization 96

Data Visualization User Testing Analytic Tools Customer Feedback 96

Userpilot

FEBRUARY 22, 2024

Great SaaS customer support is the key to keeping your customers happy and satisfied with your product. It powers your customer relationships, enabling you to build lasting connections with customers. This article examines how to create an exceptional customer support strategy.

Feedback Software 96

Feedback Software Analytic Tools Customer Feedback Customer Experience 96

Userpilot

SEPTEMBER 30, 2024

Differentiation : Strategic messaging highlights what makes your brand unique, showcasing features and benefits that set you apart from competitors. This enables you to tailor your marketing messaging and create targeted campaigns to address specific customer problems instead of churning out something generic.

Messaging 111

Messaging Research Software Analytic Tools User Testing 111

Intercom, Inc.

DECEMBER 1, 2021

As a sales manager, the most impactful thing you can do is coach your team. To do this effectively, it’s important to remember that every customer interaction matters when closing a deal. At Intercom, we’ve developed the GEMS framework to help everyone on our teams achieve best-in-class written communication.

Framework 118

Framework Weak Development Team Technical Review Feedback Software 118

Userpilot

DECEMBER 13, 2023

How do you develop a robust UX strategy? TL;DR UX strategy provides guidance to the UX design team on how to create and improve experiences that satisfy user needs. TL;DR UX strategy provides guidance to the UX design team on how to create and improve experiences that satisfy user needs. What is a UX strategy?

Research Software 101

Research Software Analytic Tools Feedback Software User Testing 101

Userpilot

DECEMBER 6, 2022

‘Feature factory’ is not exactly a positive term, especially if you’re aspiring to be a product-led SaaS product management team. John Cutler first used the term to describe such companies because their software development processes resemble factory assembly lines. What is a feature factory?

Onboarding KPIs 98

Onboarding KPIs Product Research Feedback Software User Testing 98

The Product Coalition

MARCH 7, 2023

How to prepare for a user interview, all the way to sharing the results with your team. The skill of running effective user interviews is key to defining your target users, finding product-market fit , growing your product, figuring out what to build next — or just simply understanding how users perceive your product.

User Testing 119

User Testing Customer Feedback Customer Experience Data Visualization 119

Userpilot

AUGUST 30, 2024

How do you cut through the noise and ensure potential customers notice your product? When implemented well, it can help you attract customers, improve in-app engagement , and drive long-term retention. Promote new features with in-app ads to upsell users. Send targeted marketing emails based on user behavior in-app.

Advertising 104

Advertising Analytic Tools Research Software Data Visualization 104

Userpilot

NOVEMBER 23, 2023

TL;DR Regular roadmaps kill outcomes by forcing teams to think in the categories of features and timelines. The outcome-based roadmap focuses on delivering value to customers instead of obsessing about building specific features. Many companies lack differentiation strategies and drive product development by copying competitors.

Product Research 103

Product Research Feedback Software Analytic Tools User Testing 103

Userpilot

OCTOBER 11, 2022

How should product managers develop effective product vision statements? Product vision is the long-term objective for the product and serves as the North Star for the product team. A product vision statement describes the product vision to the internal and external stakeholders and customers. Book the demo !

Vision 111

Vision Analytic Tools Data Visualization Reporting Tools 111

Userpilot

JANUARY 16, 2024

TL;DR The machine learning-powered ChatGPT can help product managers generate ideas, conduct market and user research , analyze data (app store reviews, user feedback, etc.), Perform a SWOT analysis, identify the strengths and weaknesses of your top competing products, etc. create content, and more.

ChatGPT 104

ChatGPT Data Visualization Onboarding KPIs Research Software 104

Userpilot

APRIL 21, 2023

The aim of product analysis is to better understand its strengths and weaknesses, to evaluate how effective it is at satisfying user needs , and to identify areas for improvement. Product analysis benefits teams from across the organization, including your product , marketing , customer success , and UX design colleagues.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Data Visualization 98

Userpilot

NOVEMBER 5, 2022

Why should you use customer discovery? Customer discovery is the process of identifying, defining, and prioritizing relevant user personas. In product discovery, you not only need to discover user needs but also ways to satisfy them. Markets are in a constant flow and customer discovery helps you keep up with the changes.

Product Research 98

Product Research User Testing Customer Feedback Customer Experience 98

Userpilot

MARCH 31, 2023

TL;DR Product evaluation surveys are customer research tools used to assess how users feel about your product experience at different stages of the customer journey. They help the product manager track changes in user sentiment, help them gather feedback , and understand customer needs. Let’s get right to it.

User Testing 92

User Testing Customer Feedback Product Research Feedback Software 92

Userpilot

NOVEMBER 8, 2022

A GTM strategy provides direction for all team members, reduces your product’s time to market, and helps you cut costs. Confirming you have product-market fit before launching your product ensures you have customers who are happy to pay for your product, use it, and share the word about it.

Feedback Software 97

Feedback Software User Testing Product Research Strategy 97

The Product Coalition

FEBRUARY 3, 2022

This article is inspired by the book The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback by Dan Olsen and aims to describe two essential concepts described in the book, namely the Product-Market Fit Pyramid and the Lean Product Process that aims to help us achieve that fit. it’s a hypothesis.

User Testing 138

User Testing Product Research Product Marketing Customer Experience 138

Userpilot

FEBRUARY 10, 2023

Actually, there are multiple types of personas for different teams, levels of research, and use cases—which you need to understand if you want to connect with customers. So let’s cover each of them and see what you can do to improve your team’s effectiveness. What is a persona?

Research Software 98

Research Software User Testing Analytic Tools Feedback Software 98

Userpilot

OCTOBER 25, 2022

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. They tell the product management team what they need to achieve. Market research, differentiation, and positioning are necessary to prepare for the product launch.

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Userpilot

JUNE 20, 2023

TL;DR Product idea validation is a process during which product teams test and tweak the product concept to ensure it satisfies a real market need. Apart from testing the demand for the product, idea validation helps teams assess if they have the necessary expertise and resources to build the product. Let’s get straight into it!

User Testing 97

User Testing Product Research Feedback Software Customer Feedback 97

The Product Guy

SEPTEMBER 12, 2017

Whether you consider your user base in light of market research or user research, both of these kinds of researchers use the patterns they discover to form personas. User personas stand in for users throughout the design of your product. Each one has at least one goal and at least one pain point.

Research Software 109

Research Software User Testing Analytic Tools Product Research 109

UserVoice

MARCH 12, 2018

More definitely means more work, and sometimes more can actually be a bad thing, so let’s break this down. Someone (maybe you) looked out into the world, saw a pain point and thought they could build a better mousetrap. As you gained some traction and some customers, you continued iterating on that mousetrap.

User Testing 100

User Testing Weak Development Team Customer Experience User Friction 100

Userpilot

JANUARY 29, 2023

Without validating features, it’s easy to create products that aren’t aligned with their vision or are difficult to differentiate. Developing features without validation results in bloated products and unnecessarily drives the cost of development up. Product teams should invest in validation when developing the MVP.

User Testing 98

User Testing Product Research Framework Feedback Software 98

Userpilot

OCTOBER 6, 2022

How comprehensive is your SaaS company’s approach to customer communication? According to research conducted by PWC, one in three consumers would walk away from a brand they love after just one bad customer service experience. Setting and tracking customer service communication metrics.

Customer Communications 95

Customer Communications Feedback Software Research Software Analytic Tools 95

Userpilot

MARCH 27, 2023

We finish with an overview of product analytics tools that your team can benefit from. TL;DR Product analytics is the process of collecting and analyzing usage data to get an objective and unbiased picture of user behavior in-app. Segment analysis focuses on common qualities shared by similar users. Let’s get right to it.

Analytic Tools 98

Analytic Tools Data Visualization Feedback Software Onboarding KPIs 98

Userpilot

OCTOBER 31, 2022

But what about the customer on the opposite end? Negative personas accurately portray the users least likely to find value in your product. So it differs from personas which are mostly product users. A negative persona helps you improve customer fit by revealing customer profiles that lower your retention rate.

Feedback Software 95

Feedback Software User Testing Research Software Data Visualization 95