Userpilot

SEPTEMBER 10, 2022

What’s product differentiation? What differentiation strategies can a product manager use to make the product stand out in a saturated market? Product differentiation is about highlighting the features of your product that make it stand out on the market. Mixed differentiation uses both objective and subjective criteria.

Differentiation 98

Differentiation Feedback Software Research Software User Testing 98

The Product Guy

APRIL 23, 2019

What: What is the minimum set of features that you could build, and test that you are indeed solving the needs of the users? What differentiates you from others? It involves all the steps including prototyping, and testing ideas with customers. It is always good to do early problem validation.

Product Research 352

Product Research User Testing Customer Experience Customer Feedback 352

The Product Guy

JANUARY 18, 2018

All ideas were rated on some additional key criteria apart from financial gains/losses such as: customer value, regulatory requirement, ease of adoption, whether it was a differentiator for us in the market or not. Differentiator in the industry (On a scale of 1-5). 15% Differentiation. Expected ADV (Average daily volume).

Differentiation 252

Differentiation Product Research Data Visualization Customer Experience 252

Roman Pichler

AUGUST 11, 2020

Problem : Standout features ensure that your product is effectively differentiated: As their name suggests, they make your product stand out from the crowd, they give people a reason to choose it over competing offerings. Consequently, it will be difficult to test the board and mitigate the risk that the product strategy is wrong.

Vision 334

Vision User Testing Product Research Research Software 334

Product Innovation Educators

JULY 4, 2022

I wanted to learn how this company creates competitive products, differentiating on cost while offering comparative capabilities that equates to much higher value for customers. For example, the Wyze Cam, a security camera, detects people, pets, and packages, and we’re beta testing face recognition.

Artificial Inteligence 284

Artificial Inteligence User Testing Feedback Software Customer Feedback 284

Intercom, Inc.

APRIL 21, 2021

It must then be successfully brought to market, tested against what customers say, think and do, and have real market impact, to be unambiguously declared innovative. Excellent execution can be a differentiator. Designing something to be better, but not necessarily different, can have huge impact and end up being a differentiator.

User Testing 219

User Testing Differentiation Customer Experience Technical Review 219

The Secret PM Handbook

SEPTEMBER 16, 2016

Why my product is a better choice for you (the differentiators). For example, articulating a meaningful Dramatic Difference or “differentiator” portion of the value proposition is usually difficult. What are the four components? Who the product is for (the market). What the product is (the category). Categorization tools.

Product Management 275

Product Management Product Manager Product Research User Testing 275

Product Talk

JUNE 19, 2024

My advice in this article may not stand the test of time. I recommend teams conduct story-based customer interviews to discover opportunities and run assumption testing to discover the right solutions. We test desirability, usability, feasibility, usability, and ethical assumptions. But this is where I stand today.

Generative AI 296

Generative AI Product Research Feedback Software Analytic Tools 296

Product Management University

MAY 24, 2021

As you’re considering new products and enhancements to existing products, the first value test should always be quantifiable impact on the job performance of the users, and the subsequent value to their organization. It’s the easiest way to differentiate and not get forced into competing on price.

User Testing 246

User Testing Customer Experience Product Management Product Manager 246

Roman Pichler

MARCH 14, 2023

But to increase the chances that it will result in a successful product—a product that is desirable, feasible, viable, and ethical product —you should test your plan. Is your product still sufficiently differentiated ? It’s great to have an initial product strategy. Competition : Are your competitors launching new products or features?

Product Strategy 339

Product Strategy Strategy Vision Product Research 339

Product Talk

DECEMBER 20, 2023

You’re creating a regular habit of talking to customers , you’re identifying opportunities and assumptions and building out your opportunity solution tree and starting to run small tests to explore different ideas. If we can also identify where alternatives are falling short, we can quickly identify where we can differentiate.

Product Research 311

Product Research User Testing Customer Experience Differentiation 311

Mind the Product

JULY 29, 2019

Prepare for penetration testing – the regulators need to ensure integrity is in line with other banks, so they conduct a variety of tests related to security and compliance. Create revenue opportunities – be clear on how your strengths and differentiating factors will generate revenue and a viable monetisation strategy.

Banking 90

Banking User Testing User Friction Differentiation 90

Johanna Rothman

JUNE 21, 2023

As you consider these ideas, you can decide how to test your product decisions and when. Differentiate Buyers, Users, and Customers for Effective Product Decisions appeared first on Johanna Rothman, Management Consultant. Are there middlepeople who separate the Buyers from the Users? Who do you need to satisfy and when?

User Testing 90

User Testing Customer Feedback Customer Experience Differentiation 90

Product Talk

DECEMBER 6, 2023

How do you test to make sure your opportunity is not a solution in disguise? Below the solution space are assumption tests. Break your solutions down into their underlying assumptions and prioritize which assumptions to test first. Test the riskiest assumptions from each of your three ideas. How do you find opportunities?

Data Visualization 316

Data Visualization Product Research Analytic Tools Research Software 316

Product Innovation Educators

MARCH 3, 2025

Experimental Approach One of their key experiments involved a blind testing methodology. Surprising Results In these blind tests, the AI-generated needs statements performed just as well asand in some cases better thanthose crafted by human analysts. Authenticity – How true was the need to what customers actually said?

Research Software 156

Research Software Product Research Artificial Inteligence User Testing 156

The Product Coalition

OCTOBER 16, 2024

They collect features that perhaps once were a good idea, heavily used, and important differentiators. Eliminating those features will make it feel good and allow time to test new concepts. Finally, those teams that deliver the deletion get tangible credit for their work. Eliminate the bloat. Let’s face it.

Roadmap 120

Roadmap Onboarding KPIs User Testing Customer Experience 120

Innovatemap

NOVEMBER 20, 2024

As tech companies navigate an increasingly AI-driven landscape, the role of differentiated, customer-centric messaging has never been more critical. There is AI-Fatigue in the Air While AI remains atop our news feeds, simply claiming “AI capabilities” is no longer a differentiator. What’s next for Product Marketers?

Product Marketing 52

Product Marketing Customer Feedback Customer Experience User Testing 52

Roman Pichler

MAY 3, 2023

This can be helpful to tackle a more complex challenge like researching and testing different machine learning frameworks. Will the technology help you better differentiate your product ? Research sprints : You focus an entire sprint on technology exploration. Or will it help you satisfy a new one? Will it affect the business goals?

Research Software 263

Research Software Technical Review Technology Product Research 263

The Product Guy

JUNE 15, 2017

if you recently discovered a new competitor that you think would be valuable for others to know about, or if you want to highlight how a potential new feature could be a differentiator for your company’s solution vs. others). Competitive analysis (e.g., Solicit feedback. At the end, recap any next steps and actions.

User Testing 292

User Testing Feedback Software Customer Feedback Research Software 292

Intercom, Inc.

JULY 5, 2022

they could target different audiences, some had A/B testing, some had goals, etc.). Differentiate with connected systems. That’s how connected, modular systems can help you focus on the right questions, increase efficiency, and differentiate from competitors. Varying feature capabilities across separate systems.

Feedback Software 186

Feedback Software User Testing Product Research Data Visualization 186

Lenny Rachitsky

FEBRUARY 25, 2025

Uniqueness of levers: Assess if the levers can have a unique and differentiated experience as a result of being built by the team/company. Step 4: Convergence UX research should then test these prototypes with a set of carefully selected users to answer the key learning goals previously established.

Strategy 119

Strategy Technical Review Product Strategy Product Research 119

Mind the Product

FEBRUARY 4, 2020

They are very comfortable with alignment, systems thinking, mapping, research, lean testing, and driving things forward when 99% of it is uncertain. They are happiest when they are deep in the finer details, and understand the subtle nuances of multivariate testing. Balance and Growth.

Product Research 218

Product Research Analytic Tools Research Software Reporting Tools 218

The Product Coalition

SEPTEMBER 29, 2020

We design brilliant solutions to the problem, invest a lot of effort in A/B testing, focus group interviews, and whatnots. The 20% sometimes becomes your Differentiator. Innovative features tend to get copied fast, differentiators rapidly becoming basics. How you handle your 20%, hence could differentiate your product.

User Testing 148

User Testing Product Research Customer Experience Differentiation 148

The Product Coalition

NOVEMBER 12, 2024

Plan to test for DMF: desirability, marketability, feasibility Don’t wait until the end to understand if someone will want the product or the feature on the roadmap. Continuously test to ensure someone (hopefully your customer) wants it, will pay for it and it can be built within the given constraints. Does it make sense?

Roadmap 93

Roadmap Automotive Product Research Feedback Software 93

Intercom, Inc.

APRIL 23, 2018

Penetration testing and regular vulnerability assessments are services that help you assess applications and your infrastructure for security vulnerabilities and the overall effectiveness of your security controls. A high level priority for businesses to focus on is detection. Active communication and transparency are key to customer trust.

Weak Development Team 220

Weak Development Team Systems Review Data Visualization User Testing 220

Intercom, Inc.

OCTOBER 1, 2019

But thanks to his experience as a marketing leader in both B2C (in online gaming ) and later in B2B (at AdRoll , where he managed 45 people and a budget of €30 million), Shane had a keen sense of how to continue fueling growth by moving upmarket and differentiating from a crowded marketplace. Testing is only as good as your hypothesis.

Engineering 177

Engineering Marketing B2C B2B 177

Sachin Rekhi

FEBRUARY 9, 2020

That stems mostly from needing to command the respect of the highly respected engineers you work with but also from needing to be able to determine how to leverage sophisticated technology to create unique product differentiation. You can sometimes find yourself searching for technology solutions to non-technology problems.

User Testing 218

User Testing Weak Development Team Artificial Inteligence Product Research 218

Intercom, Inc.

JUNE 22, 2020

Test, test, and test some more. As a rule of thumb, you should always test in-app messages to see which ones are delivered with the most success. A few A/B tests for in-app messages you can run include: Image vs no image: Do users react better to messages with images, or messages without?

Feedback Software 235

Feedback Software Messaging User Testing Customer Experience 235

The Secret PM Handbook

OCTOBER 9, 2018

We (the product managers) are the experts in our product: We know who it’s for, we know why it’s better, we know its differentiators, we know the stories of pain our prospects are suffering, and the glories of the successes of our customers. So, we should be good at least at some parts of selling it. Follow the rules.

Sales Training 170

Sales Training User Testing Differentiation Customer Experience 170

Roman Pichler

OCTOBER 2, 2018

As it’s hard to correctly determine upfront how much time will be required to carry out the necessary discovery activities, for example, observing and interviewing users, testing prototypes, and validating pricing assumptions, I like to time box the work. If so, which actions are appropriate? Are important stakeholders less engaged?

Product Strategy 253

Product Strategy Product Research Strategy Technical Review 253

Userpilot

NOVEMBER 5, 2022

How can product managers use it to test assumptions and uncover opportunities? Using Discovery to Test Assumptions and Uncover Opportunities by Susan Stavitzki. To avoid wasting time and money on developing features based on flawed assumptions, always test them. Why should you use customer discovery? Are you intrigued?

Product Research 98

Product Research User Testing Customer Feedback Customer Experience 98

Product Innovation Educators

FEBRUARY 20, 2023

User experience (UX) Write down your hypotheses in each layer then test the product with customers to see where you’re at with product-market fit. We make sure our MVP addresses those differentiating needs. 36:52] What tips do you have for testing? Start at the bottom and work your way up: Market: 1. Target customer 2.

User Testing 273

User Testing Product Management Product Manager Data Visualization 273

Product Management University

OCTOBER 16, 2023

Let’s give it the acid test. This is what differentiates you more than anything. Remember, your portfolio vision is the ultimate business outcome customers get from your portfolio, and that’s the key to creating a strategic value message for your portfolio. In fact, they’re one and the same with some minor wordsmithing if done right.

Positioning 147

Positioning Product Research User Friction Differentiation 147

Intercom, Inc.

FEBRUARY 5, 2019

Establish clear, differentiated roles on your sales team. Establish clear, differentiated roles on your sales team. Meanwhile, the enterprise sales model assumes a highly differentiated product, usually characterized by cutting edge Internet-enabled innovation. It takes guts to test things, fail and go again.

Outbound 177

Outbound Strategy Inbound Customer Experience 177

Mind the Product

FEBRUARY 7, 2020

From your baking experience you know making the dessert will likely take the longest, and requires some batch testing the week prior to the party (Note: you’re really into baking so this isn’t absurd). If the initial dessert you want to make doesn’t work out during batch testing, you’ll need to pick a new dessert.

User Testing 199

User Testing Customer Experience Software Review Feedback Software 199

Product Innovation Educators

APRIL 11, 2022

A classic test for strategy is, “Do you know what you need to do and what you need to not do?” Mainstream strategy includes Porter’s five forces, low cost differentiation, and Clay Christensen’s work on being more sensitive to substitute threats. Strategy is an indication of what you want to do.

Strategy 245

Strategy Automotive Research Software Product Strategy 245