The Product Guy

SEPTEMBER 27, 2016

Paul is an experienced product management professional with over 15 years of experience in technology management and 10 years in product management. Prior to Medidata, Paul led product management and was head of technology at Centage Corporation, a budgeting and financial forecasting software company in Natick, MA.

Research Software 370

Research Software User Testing Analytic Tools Product Research 370

The Product Guy

FEBRUARY 26, 2025

With privacy concerns, AI-driven decisions, and increasing competition, trust is becoming the ultimate differentiator for PMs who want to build lasting customer relationships. In 2025, customers wont just buy productstheyll choose the ones they trust. So, how can product managers proactively build and protect trust in their products?

Differentiation 150

Differentiation Roadmap Technical Review Article 150

The Product Guy

FEBRUARY 24, 2025

While technical skills are still essential, the ability to influence, negotiate, tell compelling stories, and lead with empathy is now a critical differentiator. With AI automating workflows and tools making data analysis seamless, what will truly set product managers apart in 2025? Soft skills.

Technical Review 150

Technical Review Product Management Product Manager Differentiation 150

Product Management University

OCTOBER 19, 2023

The new product is going to boost your differentiation in the competitive space. Existing customers have greater confidence you’re keeping pace with or staying ahead of the technology curve in ways that benefit them. Technology companies are infamous for launching “the product” instead of launching the value story around the product.

Product launches 264

Product launches Product Research Weak Development Team Vision 264

The Product Guy

OCTOBER 25, 2016

Paul is an experienced product management professional with over 15 years of experience in technology management and 10 years in product management. Prior to Medidata, Paul led product management and was head of technology at Centage Corporation, a budgeting and financial forecasting software company in Natick, MA.

Analytic Tools 356

Analytic Tools Research Software CTO Coach Fractional CTO 356

Roman Pichler

MARCH 14, 2023

As new technologies emerge, as competitors offer new products or update existing ones, and as users’ needs evolve, your strategy has to change in order to proactively guide the product delivery and maximise the chances of offering a successful product. Is your product still sufficiently differentiated ?

Product Strategy 339

Product Strategy Strategy Vision Product Research 339

Product Innovation Educators

AUGUST 9, 2021

You can add new value through continuous innovation (adding more value within your current products’ lifecycles) or discontinuous innovation (new products or technology). Understand the persona; their problems, value equations, and motivations; and your differentiation. It’s all innovation and adding value to a customer. [14:45]

Product Management 296

Product Management Product Manager Management Management 296

Product Innovation Educators

JULY 19, 2021

The study researches the factors that differentiate successful product teams from the rest of the pack. For this study: 49% of survey respondents work in the technology industry. The study researches the factors that differentiate successful product teams from the rest of the pack. 22% in the services industry. 4% in education.

Product Research 278

Product Research Research Software Product Management Product Manager 278

Intercom, Inc.

APRIL 21, 2021

Excellent execution can be a differentiator. Designing something to be better, but not necessarily different, can have huge impact and end up being a differentiator. On the other extreme, you have a company like Snapchat, who innovate at the UI level, as that is part of what defines and differentiates them. But it is not enough.

User Testing 219

User Testing Differentiation Customer Experience Technical Review 219

Product Innovation Educators

JULY 4, 2022

I wanted to learn how this company creates competitive products, differentiating on cost while offering comparative capabilities that equates to much higher value for customers. Wyze’s tagline is to make great technology accessible. Today, we get to find out together as the VP of Product for Wyze joins us.

Artificial Inteligence 284

Artificial Inteligence User Testing Feedback Software Customer Feedback 284

Roman Pichler

MAY 13, 2024

New technologies alone introduce change and uncertainty—think of the Internet of Things, Blockchain, machine learning, and generative AI, for example. Trends : Are there any new technology, regulatory, or social developments that will affect your product? For digital products, this is hardly ever the case in my experience.

Customer Experience 294

Customer Experience Product Research Technical Review Data Visualization 294

Roman Pichler

OCTOBER 6, 2020

What architecture patterns and technologies may be used? If you were to develop a brand-new product for a new market with new technologies, for instance, then you would face more risks compared to taking an existing product to a new market. Are there any new technology, regulatory, or social trends that you should be aware of?

Product Research 287

Product Research Technical Review Feedback Software Research Software 287

Product Innovation Educators

MAY 24, 2021

Ajit is an expert in software pricing and his book, Price to Scale , covers an end-to-end approach to packaging & pricing for high-growth technology companies. . To determine our positioning, we identify our target segment and how we’re differentiating. We’re differentiating by allowing a lot of PMs to collaborate.

Product Research 211

Product Research Differentiation Customer Feedback Data Visualization 211

Product Talk

JUNE 19, 2024

I’ll do my best to update it as the technology evolves. The better we understand our customers, the better we can meet their needs, and the more we can differentiate our product from the competitors. These gaps allow us to differentiate our products and services from our competitors’. Technology needs more humanity; not less.

Generative AI 296

Generative AI Product Research Feedback Software Analytic Tools 296

Mind the Product

JULY 29, 2019

Meanwhile, user experiences elsewhere have advanced rapidly through new technologies and improved product practices. Starling’s principles are: Full stack bank – innovate on both the front-end user experience and back-end banking technology, as developing on both fronts enables greater differentiation.

Banking 90

Banking User Testing User Friction Differentiation 90

Intercom, Inc.

FEBRUARY 6, 2020

Turning a sales objection into a unique differentiator. Rather than shying away from the marketplace, she embraced it as Udemy for Business’ unique differentiator. When a new technology launches, the company’s community of instructors typically publishes a course on it, either months in advance or on the day of.

Feedback Software 243

Feedback Software Analytic Tools Research Software Data Visualization 243

The Product Guy

JANUARY 5, 2017

Paul is an experienced product management professional with over 15 years of experience in technology management and 10 years in product management. Prior to Medidata, Paul led product management and was head of technology at Centage Corporation, a budgeting and financial forecasting software company in Natick, MA.

Analytic Tools 271

Analytic Tools Research Software CTO Coach Fractional CTO 271

UX Planet

DECEMBER 6, 2024

Goals for AI/ML Integration Competitive Differentiation: Leveraging advanced AI/ML capabilities to create a distinctive market position that sets our solution apart from traditional automotive sales approaches. This approach is anchored in robust ethical AI frameworks, balancing technological potential with responsible implementation.

Customer Experience 98

Customer Experience Data Visualization Research Software Feedback Software 98

The Product Guy

APRIL 4, 2017

Paul is an experienced product management professional with over 15 years of experience in technology management and 10 years in product management. Prior to Medidata, Paul led product management and was head of technology at Centage Corporation, a budgeting and financial forecasting software company in Natick, MA.

Analytic Tools 268

Analytic Tools Research Software CTO Coach Development 268

Intercom, Inc.

MARCH 28, 2022

Technology capabilities were one of the key factors of business success during the height of the COVID-19 pandemic”. As a result, digital technologies are being seen as the critical differentiators they are. This trend shows no signs of slowing down.

Reporting Tools 228

Reporting Tools Customer Communications Data Visualization Research Software 228

Intercom, Inc.

APRIL 13, 2018

So what is it about these SaaS sales reps that differentiates them from the rest? Take advantage of the very technology you’re selling. Technology is a modern sales rep’s best friend. Technology has changed the way the best sales reps interact with prospects, maximize productivity, and perform other tasks essential for success.

Data Visualization 224

Data Visualization Customer Feedback Reporting Tools Customer Experience 224

Intercom, Inc.

DECEMBER 31, 2019

He suggested that “we are in the middle of a dramatic and broad technological and economic shift in which software companies are poised to take over large swathes of the economy.”. Here, we trace some of the biggest trends and stories in technology over the past decade, and try to find a narrative to make sense of it all.

Artificial Inteligence 259

Artificial Inteligence Entertainment Customer Experience Messaging 259

Intercom, Inc.

MARCH 21, 2018

You start by writing the press release, to articulate how the world will see your product, and then work backwards until you get to the minimum set of technology requirements to achieve your goals for the product. The result is that differentiating yourself on product alone is harder than ever. But SaaS has changed that.

Marketing 223

Marketing Customer Satisfaction Differentiation Banking 223

Intercom, Inc.

JUNE 19, 2018

They’re utilizing new technologies to offer a customer support experience that people love, and that drives loyalty and engagement. As customer expectations evolve, and support technology advances, businesses are adapting to the times. A new breed of innovative businesses, like Monzo, is going the other way. An assist from automation.

User Testing 216

User Testing Reporting Tools Research Software Customer Experience 216

Lenny Rachitsky

OCTOBER 22, 2024

To do so, President of Product and Technology Tamar Yehoshua (of Slack, Google, Amazon, and Glean) suggests in her chat on Lenny’s Podcast not focusing on which company is going to pay you the most but rather finding companies that have a “ nexus of great people ” where you’re going to learn the most.

Data Visualization 133

Data Visualization Product Management Product Manager Product Research 133

Product Innovation Educators

APRIL 11, 2022

Mainstream strategy includes Porter’s five forces, low cost differentiation, and Clay Christensen’s work on being more sensitive to substitute threats. Examples of classic disruption like Southwest Airlines relied on new technology, but the industry was the same. Transitions aren’t just about technology.

Strategy 245

Strategy Automotive Research Software Product Strategy 245

Innovatemap

NOVEMBER 20, 2024

As tech companies navigate an increasingly AI-driven landscape, the role of differentiated, customer-centric messaging has never been more critical. There is AI-Fatigue in the Air While AI remains atop our news feeds, simply claiming “AI capabilities” is no longer a differentiator. What’s next for Product Marketers?

Product Marketing 52

Product Marketing Customer Feedback Customer Experience User Testing 52

Roman Pichler

OCTOBER 2, 2018

The world doesn’t stand still; markets and technologies change; new competitors emerge. Are there any new technology, regulatory, or social developments, for example, machine learning, GDPR, and gig economy? Reviewing their products will tell you if your product is still sufficiently differentiated.

Product Strategy 253

Product Strategy Product Research Strategy Technical Review 253

The Product Guy

JUNE 15, 2017

if you recently discovered a new competitor that you think would be valuable for others to know about, or if you want to highlight how a potential new feature could be a differentiator for your company’s solution vs. others). Previously, he held product roles at three other technology companies, two of which he co-founded.

User Testing 292

User Testing Feedback Software Customer Feedback Research Software 292

Roman Pichler

JANUARY 8, 2019

A digital product is commonly redeveloped for two reasons: It has accumulated too much technical debt or its technologies are outdated, but the product is still needed—be it to generate revenue, support other revenue-generating products, or automate business processes and increase productivity.

Product Research 223

Product Research Customer Experience User Testing Analytic Tools 223

Lenny Rachitsky

FEBRUARY 25, 2025

Uniqueness of levers: Assess if the levers can have a unique and differentiated experience as a result of being built by the team/company. Run some lightweight analysis on long-term cultural, social, competitive, and technological trends that are particularly relevant to the product space. Think of these prototypes as concept cars.

Strategy 119

Strategy Technical Review Product Strategy Product Research 119

Product Management Unpacked

MARCH 5, 2019

Many of these solutions integrate with related technologies such as idea management applications and sales force automation (SFA) systems to import and quantify ideas, feedback and requests for enhancements. For example, feature choice is a balance of differentiating a product from its competitors while meeting existing customer needs.

Reporting Tools 176

Reporting Tools Research Software Feedback Software User Testing 176

Roman Pichler

FEBRUARY 14, 2023

1] As simple as this sounds, there is a catch: To create value with Scrum, you must understand who the users and customers are, why people would want to use and pay for the product, which business benefits it should generate, and, in the case of commercial products, which features differentiate it from competing offerings.

Product Research 371

Product Research Feedback Software Research Software User Testing 371

The Product Guy

FEBRUARY 18, 2017

Paul is an experienced product management professional with over 15 years of experience in technology management and 10 years in product management. Prior to Medidata, Paul led product management and was head of technology at Centage Corporation, a budgeting and financial forecasting software company in Natick, MA.

Analytic Tools 240

Analytic Tools Research Software CTO Coach Fractional CTO 240

The Product Coalition

MAY 21, 2024

In the ever-evolving landscape of technology, a transformative trend has emerged: A surge venture capital and corporate investments in deep tech. A similar challenge on a different vector is the technology expert stepping into the role of product management. Are customers asking for it?

Research Software 144

Research Software Biotechnology Artificial Inteligence Product Management 144

Sachin Rekhi

FEBRUARY 9, 2020

It's no surprise as well that Google is the leader in self-driving car technology. That stems mostly from needing to command the respect of the highly respected engineers you work with but also from needing to be able to determine how to leverage sophisticated technology to create unique product differentiation.

User Testing 218

User Testing Weak Development Team Artificial Inteligence Product Research 218