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Succeeding with Product Delivery and Scrum: 10 Tips for Product People

Roman Pichler

Listen to the audio version of this article: [link] 1 Complement Scrum with a Product Discovery and Strategy Process Scrum is a simple framework that helps teams develop successful products. Continue the discovery and strategy work while the product is being developed. But don’t stop there.

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The three strands of brand authenticity

Intercom, Inc.

More recently, however, I’ve realized that the technology industry at large struggles with such clarity and consistency – in marketing terms, there is often a difficulty developing a clear value proposition that aligns with product and brand identity. 1 Poor definition of value proposition and feature focus. 3 Brand stretch.

Branding 209
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Don’t Use Generative AI to Replace Discovery with Real Humans

Product Talk

. – Tweet This So I want to take some time to review why we do discovery. I’ll do my best to update it as the technology evolves. I recommend teams conduct story-based customer interviews to discover opportunities and run assumption testing to discover the right solutions. Take a minute and suppose you were on the search team.

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Why your privacy ecosystem is crucial in the age of GDPR

Intercom, Inc.

Most sales and support teams are already well versed in conversations about data deletion, risk assessments and security frameworks, but those issues are going to become an even more prominent part of the discussion once GDPR comes into effect. You are only as strong as the weakest link in your privacy ecosystem.

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The 5 Most Lethal Mistakes in Product Development

BrainMates

Developing and launching a product only to have it fail is the complete antithesis of the “Fail Fast” innovation motto. You have just invested 1000s of work hours and millions of dollars in developing & launching this product. Most companies are in reality reviewing and failing several orders of magnitude less ideas than this.

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10 Product Strategy Mistakes to Avoid

Roman Pichler

What are the benefits the product should generate for the company developing and providing it? For example, the target group might be too big and diverse; there might be too many needs stated and they are too unspecific; the business goals might be unclear; or the standout features might be weak. What is its value proposition?

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The Cost of a Bad Product Strategy

ProductPlan

But for every success story, there’s a graveyard of failed products laid low by bad product strategies. A bad strategy is hard to overcome. You’re burning cash and daylight, building up a legacy of technical debt and features that aren’t moving you in the right direction. What Does a Bad Product Strategy Look Like?