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The best products fail nowadays due to a lack of consideration of Ecosystems, an example that I will walk through in Part 2 of this article. While this looks like a “technical” parameter, this is about the market acceptance (and an opportunity to differentiate) and cost and something you should understand as a Product Manager.
A managed service provider (MSP) is a business that handles a customer’s IT infrastructure and/or end-user systems remotely, usually on a subscription basis. Support services that are operated transfer the management of a company’s IT assistance to a third-party service provider specializing in handling business IT systems.
We made key decisions based on the following considerations: ZB Enterprise’s Business model was to serve senior living homes; (a model to serve a B2C market did not offer the economies of scale due to a multitude of reasons beyond this article). In other cases, they might have to contract it out. This might require a partner strategy.
However, unless they’re a solo practitioner or a very small practice, purchasing a particular electronic medical record system, x-ray machine, or medicated gauze strip falls to a purchasing administrator. Patients ultimately don’t pay for many of the services they receive or the products used for their treatment.
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