The Subscription Value Loop: A framework for growing consumer subscription businesses
Lenny Rachitsky
SEPTEMBER 3, 2024
Over the past year, Phil Carter has been developing a framework for growing consumer subscription businesses, called the Subscription Value Loop. Companies like Canva, Grammarly, Figma, Notion, and Dropbox are excluded because they are considered B2B SaaS businesses since they have sales teams and sell to both prosumers and enterprises.
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