Proven Sales Playbooks are BS — Paul Kenny Explains
Business of Software Conference
JULY 7, 2021
Our CRM system can prompt the team to make the optimum number of calls, to follow up efficiently and to be better at predicting call or demo outcomes. The range of blueprints alone suggests that we should all be cautious about buying into one system or another. One proven sales playbook, system or process simply cannot fit all models.
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