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Vertical Integration for Startups In the past couple of years, I have worked with multiple startups in an advisory capacity and this has provided an opportunity to think about strategy in innovative ways. I apply this lens to a startup that develops solutions in the health-tech market. Beyond “Cheaper, Faster, Better”?—?Vertical
While the use of the framework is evident at the execution stage, it is equally applicable during business prioritization to identify product-market fit, competitive differentiation, and strategic alignment. As a Product Strategist or a Manager, it is insufficient to only think about how differentiated your product is. Ecosystems? —?As
More focus on opportunities than ideation Outside of health tech industry startups, healthcare product managers are rarely tasked with developing groundbreaking, disruptive technologies and solutions. Likewise, all four personas often need education about product capabilities, features, risks, and advantages.
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