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The overlooked differentiator: how customer support fuels success 

Alchemer Mobile

Why customer support is an overlooked differentiator Product features, pricing, and branding all play key roles in differentiating your organization from the laundry list of competitors, but theres one often-overlooked factor that can make or break customer loyalty: how well you support your customers. Want to continue reading?

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Strategy Blocks: An operator’s guide to product strategy

Lenny Rachitsky

Step 1: Preparation (3-5 weeks) The preparation step is a foundational effort where a lot of the groundwork and due diligence is done to inform the strategy selection process. Uniqueness of levers: Assess if the levers can have a unique and differentiated experience as a result of being built by the team/company.

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How to Develop, Articulate, and Sell Product Strategy

The Product Guy

This sort of hand-waving has been most prevalent in software companies, where the supposed price of strategy missteps is seen as low. However, this is a naïve analysis that overlooks lost market share due to poor strategic thinking, or the demoralizing effect on engineers having to repeatedly rewrite code because of poor product-market fit.

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Delete to Accelerate: Transforming Your Product with a Reverse Roadmap

The Product Coalition

We were now reviewing the features to be sunset, and the teams to work on them. They collect features that perhaps once were a good idea, heavily used, and important differentiators. With a dedicated reverse roadmap, you can easily show the experience improvements due to the deletion. But it had to be done. Eliminate the bloat.

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Five Ways to Track Customer Sentiment

Alchemer Mobile

Whether a customer completes a purchase, leaves a review, or mentions your company socially, there is always an emotional state connected to their action. Customer reviews are a great way to track sentiment, and in-app ratings prompts can help inspire customers to leave their thoughts on your mobile experience. In-app ratings prompts.

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Leveraging New Technologies: 3 Tips for Product People

Roman Pichler

This usually doesn’t require in-depth technical skills like being able to write code or understand how a specific machine learning framework is used. But you should take an interest in software technology, and you should have a basic understanding of how your product is currently built. Or will it help you satisfy a new one?

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Succeeding with Product Delivery and Scrum: 10 Tips for Product People

Roman Pichler

1] As simple as this sounds, there is a catch: To create value with Scrum, you must understand who the users and customers are, why people would want to use and pay for the product, which business benefits it should generate, and, in the case of commercial products, which features differentiate it from competing offerings.