The Product Guy

JANUARY 18, 2018

First we began by creating a data driven roadmap. All ideas were rated on some additional key criteria apart from financial gains/losses such as: customer value, regulatory requirement, ease of adoption, whether it was a differentiator for us in the market or not. Differentiator in the industry (On a scale of 1-5). 60% Earnings.

Differentiation 252

Differentiation Product Research Data Visualization Customer Experience 252

Product Management University

OCTOBER 19, 2023

The new product is going to boost your differentiation in the competitive space. You’ve just built some cool new A.I. enabled product or feature set and everyone’s totally energized over the upcoming announcement and marketing launch activities. You’ve got customer references with success metrics to make your value story real.

Product launches 264

Product launches Product Research Weak Development Team Vision 264

UX Planet

MARCH 9, 2025

Vision and strategygoals A vision statement should answer the following question: Where are we heading and why? Bad vision statements To be the best eCommerce platform in theworld. Bad vision statements To be the best eCommerce platform in theworld. This one lacks clarity, differentiation, and a compelling purpose.

Product Research 115

Product Research Research Software Feedback Software User Testing 115

Product Management University

AUGUST 21, 2023

Portfolio Vision Portfolio CEO, the first and most important thing you’re going to do, just like the CEO of a company, is establish a “north star” vision for the portfolio. The important thing here is that each product vision supports the portfolio vision. Here’s the great thing about this vision structure.

Product Management 246

Product Management Product Manager White Paper Vision 246

Intercom, Inc.

OCTOBER 1, 2020

On this episode of Intercom on Product myself and Paul Adams, our SVP of Product, take a look at roadmapping. Knowing how and when to define a roadmap, who to include and how long to plan for are key elements to finding the balanced approach that you need. As you grow functions, the audience for your roadmap widens.

Roadmap 165

Roadmap Feedback Software User Testing Reporting Tools 165

Roman Pichler

AUGUST 15, 2023

A handy tool to capture your answers and describe the product strategy is my Product Vision Board shown in the picture below. You can download the template by clicking on the image and you can find more advice on how to use it in the article The Product Vision Board. Competition: Is your product still sufficiently differentiated ?

Product Strategy 255

Product Strategy Strategy Research Software Customer Experience 255

Intercom, Inc.

OCTOBER 1, 2020

On this episode of Intercom on Product myself and Paul Adams, our SVP of Product, take a look at roadmapping. Knowing how and when to define a roadmap, who to include and how long to plan for are key elements to finding the balanced approach that you need. As you grow functions, the audience for your roadmap widens.

Roadmap 165

Roadmap Feedback Software User Testing Reporting Tools 165

Intercom, Inc.

MAY 19, 2020

Core to that balance is a diversity of skill sets and vision on the team working in alignment. You can contain this mess with your pillars – the foundation of your mission and vision, the principles of how you work – but fight the gravitational pull towards order. Product managers should not build the roadmap.

User Testing 245

User Testing Research Software Product Research Feedback Software 245

Intercom, Inc.

JANUARY 28, 2019

Marketable – be attractive enough to differentiate itself from competitors. Usable – you can’t build features with no cohesive vision that need layers of solution consultants to walk every new customer through them. If your product team isn’t taking roadmap input from your sales team, you’re not listening to the potential market.

Software Review 193

Software Review Roadmap Differentiation Customer Experience 193

Ask Benny

NOVEMBER 30, 2018

How to effectively build and manage your roadmap and your stakeholders’ expectations. The Roadmap Challenge I recently participated in a meetup of very experienced product management leaders arranged by ProductX. We discussed roadmaps and the challenges surrounding them. Modify the roadmap based on their input if needed.

Roadmap 133

Roadmap Customer Experience User Testing Vision 133

The Product Guy

SEPTEMBER 27, 2016

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Research Software 370

Research Software User Testing Analytic Tools Product Research 370

ProductPlan

MARCH 5, 2021

This article tackles one of the areas that gets the most interest from product managers: how can they use an essentialist approach to create and communicate better product roadmaps ? To ensure you’re adding the right features and initiatives to your product roadmap, I’ve outlined several suggestions here. Start with the product vision.

Roadmap 122

Roadmap Customer Experience Product Research Vision 122

PMLesson's Ace the PM Interview

AUGUST 20, 2020

Product Vision or Product Vision Statement is the long-term goal for a product includes the long-term mission and the motivation behind its creation, along with why it’s important. Product visions, ultimately, serve as the guideposts for the development of the products. What is a Product Vision?

Vision 98

Vision Customer Experience Customer Feedback Differentiation 98

Sachin Rekhi

FEBRUARY 16, 2020

I instead define a product manager as driving the vision, strategy, design, and execution of their product. Vision: Vision Narrative. Most product managers realize that defining a compelling vision for their product is a core responsibility of their role. Vision: Product Walkthrough.

Data Visualization 218

Data Visualization Product Research User Testing Reporting Tools 218

Alchemer Mobile

JULY 13, 2021

A good product experience is the primary driver behind product differentiation and ultimately, lasting customer satisfaction (measured through CSAT and NPS ) and loyalty. Retention analysis to validate your product roadmap, gauge how long it takes customers to find value, and set benchmarks for long-term retention goals.

Customer Experience 230

Customer Experience User Testing Onboarding KPIs Product Research 230

Intercom, Inc.

JANUARY 24, 2023

This evolution always starts with one thing: a clear product vision. Reinvention requires a product vision : a visual artifact that sets product direction over a longer term time horizon. Product vision is the critical bridge between strategy and execution. An inevitable slide into decline sounds ominous. Here’s how we did it.

Vision 118

Vision Feedback Software Customer Experience User Testing 118

The Product Guy

OCTOBER 25, 2016

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Analytic Tools 356

Analytic Tools Research Software CTO Coach Fractional CTO 356

Intercom, Inc.

JUNE 2, 2021

Is this solution something we want to innovate on and own as an industry leader and differentiator, or is it table stakes where we want to be on par with the market? At the execution level, does this project contribute directly to differentiation or closing product gaps? Here’s a breakdown of each part. Innovation. How to rank.

Customer Experience 251

Customer Experience Framework Feedback Software Analytic Tools 251

Roman Pichler

JANUARY 8, 2019

For revenue-generating products, you should also investigate if the product is still effectively differentiated: Do users have a compelling reason to choose it over competitors’ offerings? Capture your decisions and document the new strategy for your product, for instance by creating a new, forward-looking Product Vision Board.

Product Research 223

Product Research Customer Experience User Testing Analytic Tools 223

Roman Pichler

OCTOBER 6, 2020

In order to answer the questions above, you may want to use techniques such as direct observation, user interviews, prototyping, creating a strategy canvas or E-R-R-C grid , and you may capture some of them using a tool like my product vision board. Reviewing their products will tell you if your product is still sufficiently differentiated.

Product Research 287

Product Research Technical Review Feedback Software Research Software 287

Userpilot

NOVEMBER 23, 2023

How is the outcome-based roadmap different from regular roadmaps? Dave Martin on how product roadmaps kill outcomes. TL;DR Regular roadmaps kill outcomes by forcing teams to think in the categories of features and timelines. They lack vision and lead nowhere. A roadmap example.

Product Research 105

Product Research Feedback Software Analytic Tools User Testing 105

Userpilot

SEPTEMBER 10, 2022

What’s product differentiation? What differentiation strategies can a product manager use to make the product stand out in a saturated market? Product differentiation is about highlighting the features of your product that make it stand out on the market. Mixed differentiation uses both objective and subjective criteria.

Differentiation 98

Differentiation Feedback Software Research Software User Testing 98

Mind the Product

JANUARY 14, 2019

For example, while only a few customers might be asking for serverless protection – because most Fortune 500 are still migrating to microservices and some still even have mainframe applications – it doesn’t mean that this feature wouldn’t be a valuable differentiator. Know Your Roadmap. Educate the Customer.

Enterprise 170

Enterprise Customer Feedback Data Visualization User Testing 170

Roman Pichler

MAY 13, 2024

Development insights and product roadmap : Are there any significant learning from the product discovery and delivery work? Has the product roadmap changed? Is your product still sufficiently differentiated and does it still stand out from competing offerings? Are there new market entrants?

Customer Experience 294

Customer Experience Product Research Technical Review Data Visualization 294

UX Planet

JANUARY 22, 2025

Differentiation: In a crowded market, your brands unique personality and approach set youapart. Seamless navigation, personalized product recommendations and intuitive interactions differentiate leading brands from generic alternatives. Trust: Consistency and usability across digital platforms build confidence. million to 91.7

Reporting Tools 98

Reporting Tools Feedback Software Finance Branding 98

Product Management University

OCTOBER 13, 2023

Before we bring the portfolio roadmap into the picture, let’s set the stage with product roadmaps. For most people, the term roadmap conjures up a visual presentation of product features and delivery dates published by product management. product management publishes a feature release schedule for every product.

Roadmap 130

Roadmap White Paper Product Research Customer Experience 130

Mind the Product

JULY 29, 2019

Timelines imposed by the regulator therefore need to be factored in to the roadmap. When developing a product it is important to have key product principles that you believe will ultimately deliver your vision. The process takes six months from submitting the application, but everything needs to be in place beforehand.

Banking 90

Banking User Testing User Friction Differentiation 90

Roman Pichler

MAY 10, 2017

Strategic skills include the ability to develop an effective product strategy , actionable roadmap , and working business model. Leadership skills enable you to effectively guide the development team and lead the stakeholders, create an inspiring vision , and reach sustainable agreements , to name just a few. Test competing offerings.

Product Management 181

Product Management Product Manager User Testing Data Visualization 181

Roman Pichler

OCTOBER 2, 2018

An effective product strategy process should ensure that a valid product strategy and an actionable product roadmap are always available—that a shared and valid approach to achieving product success is available at anytime, as the picture below illustrates. Why a Product Strategy Process Matters. If so, which actions are appropriate?

Product Strategy 253

Product Strategy Product Research Strategy Technical Review 253

Product Management University

OCTOBER 16, 2023

If we go back to post 3 of 10 , you’ll see the ripple effect of a customer-facing portfolio vision in full swing when it’s time to craft your portfolio (and product) positioning! This is what differentiates you more than anything. In fact, they’re one and the same with some minor wordsmithing if done right. Let’s give it the acid test.

Positioning 147

Positioning Product Research User Friction Differentiation 147

Ask Benny

JANUARY 25, 2020

How to effectively build and manage your roadmap and your stakeholders’ expectations. The Roadmap Challenge I recently participated in a meetup of very experienced product management leaders arranged by ProductX. We discussed roadmaps and the challenges surrounding them. Modify the roadmap based on their input if needed.

Roadmap 97

Roadmap Customer Experience User Testing Vision 97

The Product Guy

OCTOBER 18, 2019

One of the most important skills for a product manager, and for the product itself, is developing a product vision and strategy. One of the most important skills for a product manager, and for the product itself, is developing a product vision and strategy.

Data Visualization 170

Data Visualization Strategy Product Management Product Manager 170

Mind the Product

AUGUST 1, 2019

Whether it’s to stay competitive, differentiated, or solve for what they believe are their customers’ needs, some companies get locked into a cycle of feature FOMO – fear of missing out – that ends up stalling product innovation. Product teams should rely on senior product leadership—not competitors— to guide vision.

Reporting Tools 190

Reporting Tools Data Visualization Customer Experience Product Research 190

The Product Guy

JANUARY 5, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Analytic Tools 271

Analytic Tools Research Software CTO Coach Fractional CTO 271

ProductPlan

JUNE 18, 2021

The IMPACT approach to product management’s primary goal is creating the maximum value for the broadest target audience while remaining aligned with the company’s mission, vision, and goals. But if there’s one part of product management that needs IMPACT more than anywhere else, it’s roadmapping. IMPACT doesn’t begin with the roadmap.

Roadmap 84

Roadmap User Testing Customer Feedback Product Research 84

Innovatemap

MARCH 23, 2025

With insights from some of the smartest leaders we know in New York City, we discussed the realities of building, funding and differentiating in todays competitive market. She pitched a vision, gathered feedback, and refined her offering based on real customer needs. Scaling your company is a mix of vision, execution and adaptability.

Customer Feedback 52

Customer Feedback Feedback Software User Testing User Friction 52

Product Innovation Educators

JANUARY 13, 2020

It provides a roadmap for how to think about marketing at each stage of your growth to turn your idea into a successful business. [18:13] My primary job is setting the product strategy and vision. I love figuring out where to start on a product, who the right customers are, and what the key differentiator is.

User Testing 230

User Testing Product Research Marketing Research Software 230