The Product Coalition

SEPTEMBER 2, 2022

The Eight Core Elements of a Winning Product Strategy “The essence of strategy is choosing what not to do.”?—?Michael After what seemed like months of work, our product was emerging from stealth mode. The leadership team finally agreed on the vision. No choices = no product strategy. Choice made.

Product Strategy 142

Product Strategy Strategy User Testing Weak Development Team 142

ProductPlan

OCTOBER 3, 2019

But for every success story, there’s a graveyard of failed products laid low by bad product strategies. A bad strategy is hard to overcome. And if no one realizes it’s wrong or adjusts course quickly, a promising product can become a lost cause. What Does a Bad Product Strategy Look Like?

Weak Development Team 76

Weak Development Team Product Strategy User Testing Strategy 76

Userpilot

MARCH 24, 2021

Defining your product strategy is the most important aspect of deciding to build something new. It helps your entire team rally around a vision and a set of outcomes, making sure everyone is aligned in reaching those product growth goals. What is a product strategy? How do you set a product vision?

Product Research 119

Product Research Onboarding KPIs Product Strategy User Testing 119

The Product Coalition

NOVEMBER 12, 2024

While it would have been easy to blame the product strategy, marketing, or any number of other potential targets, they weren’t at the heart of the problem. The product strategy was sound, but we hadn’t translated it well. It’s too bad I didn’t have first principles to draw on at the time. Trust, outcomes, value?

Roadmap 93

Roadmap Automotive Product Research Feedback Software 93

The Product Coalition

AUGUST 3, 2023

How to Achieve Success in Your Product Strategy In today’s rapidly evolving market, having a clear product vision and a well-defined strategy is essential for the success of any tech product. A compelling product vision is a guiding light, providing direction and purpose to the development process.

Vision 141

Vision Product Research User Testing Roadmap 141

Product Innovation Educators

JANUARY 13, 2020

Listen to understand the basic definition of marketing, marketing roles that may have resources useful to product managers, and how product managers can make better use of marketing resources. Also, we talk in the beginning about Jill’s experience developing the Adobe Creative Cloud; lots to learn just from that.

User Testing 230

User Testing Product Research Marketing Research Software 230

Intercom, Inc.

DECEMBER 4, 2019

More recently, however, I’ve realized that the technology industry at large struggles with such clarity and consistency – in marketing terms, there is often a difficulty developing a clear value proposition that aligns with product and brand identity. 1 Poor definition of value proposition and feature focus.

Branding 209

Branding Weak Development Team Technical Review Airlines 209

The Product Coalition

MAY 1, 2023

The team stressed. The market was ripe for us to introduce a new product. Then in strolls the design team, telling us to step back. Another blocker in my path preventing me from moving the product team into action. He acknowledged that his team often slowed the momentum. We needed to deliver, not discuss.

Weak Development Team 132

Weak Development Team User Testing Data Visualization Product Research 132

Userpilot

FEBRUARY 24, 2025

Meta is looking for an Operations leader to join the Product Data Operations (PDO) team. PDO provides data and insights that power machine learning and AI, at the core of all Meta products. You will work closely with Meta product and engineering teams to deliver on Meta’s product roadmap.

Analytic Tools 52

Analytic Tools Data Visualization Technical Advisors User Testing 52

Tyner Blain

MARCH 2, 2025

Here’s an example – A company is growing by acquisition, and is now faced with the integration / consolidation of two different products. Merging into a single customer base, looking for cost efficiencies from a combined team, increasing profits because of the reduction in price-competition in the market.

Customer Experience 64

Customer Experience Weak Development Team User Testing Definition 64

Userpilot

JULY 22, 2024

But how can you start crafting an effective positioning strategy that appeals to your target audience? Let’s explore the steps to develop a solid positioning statement and some examples of successful brand positioning from other companies. TL;DR Developing a solid product positioning strategy involves several key steps.

Research Software 103

Research Software Positioning Data Visualization Definition 103

Userpilot

MAY 1, 2024

He also hosts a job board for product professionals and has created a GPT-4 chatbot, Lennybot, that is programmed to answer questions from Lenny’s newsletter and podcast. Before starting his own venture, Lenny worked in the product and engineering teams of companies like Airbnb and Neustar.

Feedback Software 102

Feedback Software Analytic Tools User Testing Customer Feedback 102

Product Warrior

DECEMBER 7, 2022

This is the introduction to my 10-part series to help you execute and continuously improve your product strategy. After explaining to board members we could not acquire the Internet, I quickly learned to execute product strategy fast. The end goal was clear, but committing to exactly how we might arrive at it was not.

Weak Development Team 52

Weak Development Team Product Strategy Feedback Software Strategy 52

The Product Coalition

MARCH 7, 2023

How to prepare for a user interview, all the way to sharing the results with your team. The skill of running effective user interviews is key to defining your target users, finding product-market fit , growing your product, figuring out what to build next — or just simply understanding how users perceive your product.

User Testing 142

User Testing Customer Feedback Customer Experience Data Visualization 142

Userpilot

OCTOBER 11, 2022

How should product managers develop effective product vision statements? Product vision is the long-term objective for the product and serves as the North Star for the product team. A product vision statement describes the product vision to the internal and external stakeholders and customers.

Vision 111

Vision Analytic Tools Data Visualization Reporting Tools 111

The Product Coalition

AUGUST 23, 2023

A purpose we could share with the company’s leadership team, customers, and those working on the product. Through this, I learned a key lesson — don’t build a product solely based on a problem or motivated by profit. Products need purpose because purpose gives the product meaning and a reason for being.

Weak Development Team 145

Weak Development Team Customer Experience Technical Review Customer Feedback 145

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it. What is product strategy?

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

The Product Coalition

DECEMBER 17, 2023

It didn’t mean that there was no competition (which is usually a very bad sign), but that the traditional search engines weren’t it. But when you define your product strategy, and your differentiation from the competition, it is important to understand what your real competition is. But our real competition wasn’t there.

Technical Review 139

Technical Review Weak Development Team User Testing Systems Review 139

Userpilot

NOVEMBER 23, 2023

TL;DR Regular roadmaps kill outcomes by forcing teams to think in the categories of features and timelines. It’s difficult to implement outcome-based roadmaps because stakeholders don’t trust product teams to deliver on business goals. Build a product that users love by delivering value and a good product experience.

Product Research 105

Product Research Feedback Software Analytic Tools User Testing 105

Userpilot

NOVEMBER 30, 2023

A market gap can be caused by missing functionality or poor user experience. Tracking user behavior in-app enables product teams to find ways to improve product experience. Competitor analysis enables PMs to find areas where rivals fail customers and develop sound positioning and differentiation strategies.

User Testing 105

User Testing Data Visualization Feedback Software Research Software 105

Userpilot

DECEMBER 8, 2022

We talk about product failure when the product doesn’t meet its objectives or goals. SaaS companies often struggle to identify user problems worth solving, differentiate their products, and get the pricing right. Entering immature markets and devising a relatable product vision are also serious challenges.

Feedback Software 98

Feedback Software Research Software User Testing Analytic Tools 98

The Product Coalition

JANUARY 4, 2021

Photo by Oleg Magni from Pexels Educating the market has a bad reputation. The reason that educating the market is considered a bad idea lies in the context: the term “educating the market” usually comes up right after the problematic claim that “they just don’t get it”. Each level requires a different marketing strategy.

Education 156

Education Marketing Weak Development Team Advertising 156

Mind the Product

OCTOBER 24, 2019

Product managers can make better decisions if they’ve built transparency and trust with their team. Product Decisions. Product decisions are either tactical or strategic. Strategic decisions include delineating the product vision, value proposition, product differentiators, and product roadmap.

Weak Development Team 127

Weak Development Team Customer Experience Workshop User Testing 127

Intercom, Inc.

JULY 15, 2021

With a Master’s degree in human-computer interaction and over two decades of experience in user research and user experience in companies like Oracle, he now leads the design team across all product offerings at IBM. The design team at IBM likes to employ a “make to learn” method. Prototype it til you make it.

Research Software 245

Research Software Feedback Software Reporting Tools User Testing 245

The Product Coalition

JANUARY 16, 2022

As such, it cannot be limited to include only the product-related parts like features and product KPIs. As a product leader who is creating this roadmap, you need to treat it as a compass and plan not only for your team and the technology team but rather as the direction that the entire company needs to go in.

Roadmap 169

Roadmap Data Visualization Customer Experience User Testing 169

Userpilot

JANUARY 16, 2024

TL;DR The machine learning-powered ChatGPT can help product managers generate ideas, conduct market and user research , analyze data (app store reviews, user feedback, etc.), Perform a SWOT analysis, identify the strengths and weaknesses of your top competing products, etc. What is the break-even point for the product?

ChatGPT 105

ChatGPT Data Visualization Onboarding KPIs Research Software 105

The Product Coalition

JUNE 9, 2023

Photo by Oleg Magni from Pexels Educating the market has a bad reputation, and rightfully so. The reason that educating the market is considered a bad idea lies in the context: the term “educating the market” usually comes up right after the problematic claim that “they just don’t get it”.

Education 131

Education Marketing Weak Development Team User Testing 131

Userpilot

DECEMBER 13, 2023

How do you develop a robust UX strategy? We also look at: What a UX design strategy is Why it’s important Its core principles and elements A practical example of a company with well-established UX strategies Let’s dive right in! Start designing your strategy by clarifying the business goals.

Research Software 104

Research Software Analytic Tools Feedback Software User Testing 104

Userpilot

NOVEMBER 8, 2022

Unlike a go-to-market strategy, which focuses on the product launch phase alone, a marketing strategy refers to a longer-term approach toward achieving success with your brand. A product strategy , on the other hand, focuses only on the product (answering the who, what, and why of the product).

Feedback Software 98

Feedback Software User Testing Product Research Strategy 98

The Product Coalition

MARCH 23, 2022

I apply this lens to a startup that develops solutions in the health-tech market. Going from concept to production and subsequently getting the product in the hands of a customer takes significant effort. recurring subscriptions, troubleshooting) and in some capacity as a customer success team.

Startups 147

Startups Fractional CTO Technical Review Software Review 147

UserVoice

MARCH 12, 2018

Well, let’s not get ahead of ourselves… That might hold true for a Swiss Army knife, for most products more does not always equal better. More definitely means more work, and sometimes more can actually be a bad thing, so let’s break this down. Your product was born to solve a problem.

User Testing 100

User Testing Weak Development Team Customer Experience User Friction 100

Product Warrior

MARCH 9, 2023

How do you create confidence in your product strategy with those that approve investment i.e. c-suite or board members? Unfortunately, without anything better, many product leaders rely on the product roadmap to demonstrate their strategy. This is often referred to as empowered product development teams.

Product Strategy 52

Product Strategy Roadmap Onboarding KPIs Strategy 52

Product Warrior

MARCH 9, 2023

How do you create confidence in your product strategy with those that approve investment i.e. c-suite or board members? Unfortunately, without anything better, many product leaders rely on the product roadmap to demonstrate their strategy. This is often referred to as empowered product development teams.

Product Strategy 52

Product Strategy Roadmap Onboarding KPIs Strategy 52

The Product Coalition

JANUARY 3, 2020

So, it was natural that we should want to develop a talent growth plan for our people. Each month we send out an NPS survey to assess whether the company is being a great place to work, but a few months ago I also sent Google’s manager feedback survey to my team of 10 product managers. This is how we did it.

Feedback Software 85

Feedback Software Product Research Research Software Weak Development Team 85

ProductPlan

JUNE 1, 2023

All those new features might look good on a product comparison matrix and give salespeople a new angle when pitching reluctant prospects, but none of it matters if those features aren’t solving real customer problems. Where are product teams getting their feature ideas? Why do product teams become feature factories?

User Testing 98

User Testing User Friction Development Team Review Customer Experience 98

ProductPlan

AUGUST 10, 2023

Meanwhile, the slow, steady drumbeat of cautious experimentation and incremental enhancements always makes the product better. It’s not sexy and won’t land the leadership team any TED Talks. That means doing your homework regarding market intelligence, product-market fit, technical feasibility, and the like.

Reporting Tools 98

Reporting Tools Feedback Software Product Research User Testing 98

Userpilot

JANUARY 21, 2021

In this post – we will make it clear how Product Owner vs. Product Manager’s roles differ, what skills each need to have to excel in their roles, why you need both in your product team and when is a good time to hire for those roles! a Product Owner. a Product Owner. In a hurry?

User Testing 98

User Testing Customer Feedback Onboarding KPIs Product Management 98