The Product Coalition

AUGUST 3, 2023

How to Achieve Success in Your Product Strategy In today’s rapidly evolving market, having a clear product vision and a well-defined strategy is essential for the success of any tech product. A compelling product vision is a guiding light, providing direction and purpose to the development process.

Vision 141

Vision Product Research User Testing Roadmap 141

Product Management University

OCTOBER 16, 2023

Even more strategic when customers use both, right? Beyond a healthier balance sheet, why do your target customers care about cash flow relative to their big picture strategy? This is what differentiates you more than anything. Remember, products are the proof points in a strong value story. What is it?

Positioning 147

Positioning Product Research User Friction Differentiation 147

Product Management University

SEPTEMBER 18, 2024

The Solutions Value Chain is a framework that helps you uncover real, strategic value for your customers—from the top of their organization all the way down to the people in the trenches doing the day-to-day work. Of course, every product company wants users to love their products—no surprise there.

Framework 130

Framework User Friction Customer Experience Product Research 130

Sachin Rekhi

JUNE 20, 2016

As the product management role has become far more popular here in Silicon Valley and at technology firms in general, we’ve started to see specialization in the role begin to emerge. Their super powers include truly understanding a target user segment, including their pain points, their proclivities, and what appeals to them.

User Testing 167

User Testing Customer Experience Product Research Analytic Tools 167

Userpilot

MAY 20, 2024

The customer sentiment score can help you tell how well-perceived your brand is. Let’s explore the customer sentiment score, how to measure it with user feedback , and what strategies you can execute to elevate the customer experience. But how can you measure and improve it? You’ll need a platform to do this.

Data Visualization 105

Data Visualization Feedback Software Customer Feedback Customer Experience 105

Reveal

DECEMBER 23, 2024

Increased User Retention: Understanding user behavior allows you to personalize the user experience, keeping them engaged for longer. Users who feel like a product “understands” them are more likely to stick around and become loyal customers. Dont waitstart using product analytics today.

Data Visualization 64

Data Visualization Embedded Analytics Analytic Tools Feedback Software 64

Userpilot

NOVEMBER 30, 2023

TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. Your colleagues, especially customer-facing ones, can offer valuable insights into unmet user needs and shifts in the markets.

User Testing 105

User Testing Data Visualization Feedback Software Research Software 105

Userpilot

JULY 22, 2024

Design an effective product strategy. Choose a positioning strategy based on price, competitors, quality, features, or benefits. Create a clear, concise, and compelling product positioning statement. Key elements include definition, target audience, key benefit, category, competitive advantage, and differentiation.

Research Software 103

Research Software Positioning Data Visualization Definition 103

Userpilot

OCTOBER 24, 2022

Gathering meaningful insight from your customers is a challenge for any product manager: what you need is a handy user persona survey template to help you capture it… We’re here to help! In this article, we’re going to explore how user personas can help you gather and utilize customer insight more effectively.

User Testing 98

User Testing Customer Feedback Research Software Feedback Software 98

Department of Product

AUGUST 11, 2020

The 5 types of Product Differentiation How to fight your natural instinct to copy others The allure of copying competitors The gravitational pull towards copying competitors is real. The product teams who are able to fight this natural instinct to copy others are the ones who will build truly differentiated offerings.

Differentiation 52

Differentiation Product Research Feedback Software User Testing 52

Userpilot

NOVEMBER 23, 2023

The outcome-based roadmap focuses on delivering value to customers instead of obsessing about building specific features. It’s difficult to implement outcome-based roadmaps because stakeholders don’t trust product teams to deliver on business goals. As companies scale, they often cannot satisfy customer needs equally well.

Product Research 105

Product Research Feedback Software Analytic Tools User Testing 105

Intercom, Inc.

JULY 15, 2021

Every designer should ask themselves – how can I apply the tenets of good design to drive better customer and business outcomes? User research is a vital part of the design process. By constantly observing the customer, you find out how they define success in their organization, and therefore, how you can help them achieve it.

Research Software 245

Research Software Feedback Software Reporting Tools User Testing 245

Userpilot

NOVEMBER 8, 2022

Unlike a go-to-market strategy, which focuses on the product launch phase alone, a marketing strategy refers to a longer-term approach toward achieving success with your brand. A product strategy , on the other hand, focuses only on the product (answering the who, what, and why of the product).

Feedback Software 98

Feedback Software User Testing Product Research Strategy 98

ProductPlan

JUNE 14, 2022

For an organization to follow through and turn that idea into a viable product, the team needs both a product vision and a product strategy. Both of these play a critical role in motivating those responsible for bringing the product from concept to market. What do these product vision have in common?

Vision 59

Vision Product Strategy Strategy Feedback Software 59

ProductPlan

JUNE 1, 2023

But are you solving for actual customer problems? In the never-ending race to ship out product updates to keep up with—or ideally, stay ahead of—the competition, it’s easy to get caught up in the flurry of activity and become a feature factory. Where are product teams getting their feature ideas?

User Testing 98

User Testing User Friction Development Team Review Customer Experience 98

Userpilot

DECEMBER 13, 2023

Such a strategy helps the team put themselves in the shoes of the users, better understand their needs and pain points , and make the user experience consistently good at all stages of the user journey. A robust UX strategy is also a valuable differentiator helping you stand out in competitive markets.

Research Software 104

Research Software Analytic Tools Feedback Software User Testing 104

Userpilot

OCTOBER 11, 2022

Product vision is the long-term objective for the product and serves as the North Star for the product team. A product vision statement describes the product vision to the internal and external stakeholders and customers. Product vision and company vision overlap in single-product organizations.

Vision 111

Vision Analytic Tools Data Visualization Reporting Tools 111

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it.

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Sachin Rekhi

FEBRUARY 16, 2020

Sometimes these visions of the future are also shared with existing and potential customers to help portray your company's ambitions. Elon Musk has put out some of my favorite product vision walkthroughs. As you progress, you'll refine or pivot each of them as you get direct customer and market feedback on what's working or what's not.

Data Visualization 218

Data Visualization Product Research User Testing Reporting Tools 218

The Product Coalition

MARCH 7, 2023

I try to keep an open mind and dig deeper if I come across an important desire or pain point for the user, even if it’s unrelated to my originally intended topic. If I hear a statement by the user that could warrant more clarity, I use the “What’s [blank] about it?” instead of “How often do you look at the leaderboard?”

User Testing 142

User Testing Customer Feedback Customer Experience Data Visualization 142

Lenny Rachitsky

APRIL 9, 2024

Furthermore, soft skills like product sense, communication, creativity, and being the glue that enables a team to operate at their very best will become even more important (and a differentiator among companies). That sounds a lot like a tool that would be incredibly good at identifying a clever strategy.

Data Visualization 134

Data Visualization Product Management Product Manager Research Software 134

Userpilot

SEPTEMBER 14, 2023

Product marketing sits between product development and the market. Its main goal is to bring the product to the market and ensure it’s well-received by the target customers. When creating user personas, PMs can contribute their knowledge of the product while marketers can share detailed insights into customer needs.

Product Research 104

Product Research User Testing Research Software Feedback Software 104

Userpilot

JANUARY 16, 2024

Use ChatGPT to understand the motivations, goals, and frustrations of your users. Create detailed user personas and craft targeted stories for these personas. Task it with analyzing customer feedback, customer data, and more, to identify trends and patterns. How can we enhance the user experience in a particular domain?

ChatGPT 105

ChatGPT Data Visualization Onboarding KPIs Research Software 105

Birst BI

DECEMBER 18, 2018

According to Gartner, more than 3,000 CIOs ranked Business Intelligence (BI) and Analytics as the top differentiating technology for their organizations. Historically, business users have been presented with dashboards that describe the current state of a KPI, i.e. Net Profitability, Customer Retention, and more.

Data Visualization 89

Data Visualization Analytic Tools Artificial Inteligence KPI 89

Userpilot

OCTOBER 5, 2023

TL;DR The CAC payback period measures the time it takes for a company to recover the money invested in new customer acquisition. This metric helps SaaS companies choose the most effective customer acquisition channels , diagnose inefficiencies in customer retention strategies , and inform pricing decisions.

Feedback Software 105

Feedback Software Onboarding KPIs Analytic Tools Customer Experience 105

UserVoice

MARCH 12, 2018

Your product was born to solve a problem. Someone (maybe you) looked out into the world, saw a pain point and thought they could build a better mousetrap. As you gained some traction and some customers, you continued iterating on that mousetrap. Why are you building more features? All super-useful mouse-catching features.

User Testing 100

User Testing Weak Development Team Customer Experience User Friction 100

Product Management University

FEBRUARY 25, 2020

Portfolio product management is a customer outcome approach to product management and product marketing that eliminates silos and competing priorities and fosters collaboration across product teams. In a traditional product management model, everything starts with a product.

Marketing 130

Marketing Product Management Product Manager Reporting Tools 130

ProductPlan

AUGUST 10, 2023

Yet the customer experience continually improves while KPI targets come into view. Alternatively, how can we let our current customers suffer and miss out on easy wins just to chase after something that might not even work and won’t generate meaningful revenue for years?

Reporting Tools 98

Reporting Tools Feedback Software Product Research User Testing 98

Userpilot

OCTOBER 21, 2022

What product management best practices can help you build valuable and delightful products for your customers? Whether you’re an aspiring product manager or an already established product professional, our list will help you reflect on your processes and hopefully improve them. Check out our list!

Feedback Software 75

Feedback Software Analytic Tools Research Software User Testing 75

Userpilot

JANUARY 9, 2023

Product personas help product managers keep alignment between the product and its vision. Building user personas helps the entire team better understand user needs and build solutions that satisfy them well. Customer and market research that goes into building product personas also drives feature development.

Feedback Software 98

Feedback Software Research Software Analytic Tools User Testing 98

Userpilot

NOVEMBER 24, 2022

Product Growth Management focuses on driving growth by identifying and realizing opportunities to attract new customers and maximize the lifetime value of the existing ones. Traditional product managers concentrate on building the product and its high-level long-term goals.

Product Research 98

Product Research User Testing Onboarding KPIs Feedback Software 98

Userpilot

NOVEMBER 14, 2022

Product planning is the iterative process that prepares every stage of the product development life cycle, from the initial idea through launch and further development. Product planning focuses on the customer and business outcomes that the product should achieve. Stages of product planning.

Product Research 98

Product Research User Testing Onboarding KPIs Research Software 98

Userpilot

JANUARY 14, 2023

Successful SaaS products satisfy user needs and realize organizational business goals. Product success is necessary both for the product manager and for the organization to grow. To build successful products, make sure to align the product strategy with the product vision. Book the demo!

Feedback Software 98

Feedback Software Research Software Product Research User Testing 98

Amplitude

DECEMBER 6, 2020

If all users of your audience were exactly alike, your customer lifecycle and tech stack would be simple: . You’d only need one marketing channel to find your users. Sadly, this isn’t the case—so your users will invariably find and engage with your product for a variety of reasons, and from a variety of different sources. .

Customer Experience 59

Customer Experience Analytic Tools User Testing User Friction 59

The Product Coalition

FEBRUARY 18, 2019

How would you improve your favorite product?” A PM can only make improvements to a product if he is intimately familiar with that company’s vision and product strategy. You really want a product manager who asks the right questions and validates assumptions?—? What are some ideas you have for our product?”:

User Testing 65

User Testing Product Management Product Manager Product Research 65

Userpilot

JUNE 27, 2024

TL;DR A product strategist is responsible for working with a team of Product Managers to develop a comprehensive product strategy , product vision, and long-term roadmap that aligns with the company’s business objectives and market opportunities. charts, surveys, event-tracking, etc.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

JUNE 19, 2024

TL;DR A product strategist is responsible for working with a team of Product Managers to develop a comprehensive product strategy, product vision, and long-term roadmap that aligns with the company’s business objectives and market opportunities. What does a product strategist do?

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52