Roman Pichler

OCTOBER 2, 2018

Why a Product Strategy Process Matters. An effective product strategy process should ensure that a valid product strategy and an actionable product roadmap are always available—that a shared and valid approach to achieving product success is available at anytime, as the picture below illustrates.

Product Strategy 253

Product Strategy Product Research Strategy Technical Review 253

Roman Pichler

AUGUST 15, 2023

Listen to the audio version of this article: [link] 1 No Strategy The first and most crucial mistake is to have no product strategy at all. When that’s the case, a product is usually progressed based on the features requested by the users and stakeholders. The strategy is therefore either too big or too narrow.

Product Strategy 255

Product Strategy Strategy Research Software Customer Experience 255

The Product Guy

MAY 15, 2017

In a recent live stream from one of our mentors of The Product Mentor , Dustin Levy, lead a conversation around “Product Strategies for Non-Strategists”. We are always looking for more product mentors from all around the world. About The Product Mentor. Felix Sargent Product Manager, Bloomberg.

Analytic Tools 225

Analytic Tools Research Software Product Strategy CTO Coach 225

Roman Pichler

DECEMBER 3, 2019

Hold Regular Product Strategy Reviews. A product strategy , like any other plan, is subject to change. How changeable your strategy is, depends on your product’s life cycle stage. As long as your product hasn’t reached product-market fit, the strategy is usually volatile.

Technical Review 177

Technical Review Product Strategy Strategy Workshop 177

Roman Pichler

APRIL 3, 2018

Business Strategy vs. Product Strategy. A business strategy describes how a company wants to achieve its overall aspiration and create value for its users, employees, and shareholders. The business strategy provides the company with the basis for making the right investment decisions. What is the company’s vision?

Strategy 273

Strategy Product Research Weak Development Team Systems Review 273

Product Management University

OCTOBER 29, 2024

These courses offer an unconventional approach to traditional product marketing that makes it easier for product marketing managers to generate more revenue from existing products without splitting hairs to define and communicate their differentiating value. Who Are the Courses For?

Product Marketing 147

Product Marketing Marketing Certifications Product Manager 147

The Product Coalition

JULY 27, 2021

How to differentiate and build a competitive advantage that you can sustain and defend over time Photo by Pavel Danilyuk from Pexels Creating your product strategy is hard work. Furthermore, that differentiation needs to be defendable. b) Select the ones that strengthen your value proposition and differentiation.

Product Strategy 148

Product Strategy Strategy Differentiation Customer Feedback 148

The Product Coalition

APRIL 1, 2023

I’m not a big fan of the word “product strategy”. Building a Frankenstein product. Here are 4 steps any startups can follow to create a great product strategy: 1. He thought the best strategy was to play something. A great product strategy is the same. Strategy is where you’re going.

Product Strategy 137

Product Strategy Startups Strategy Vision 137

Johanna Rothman

JULY 22, 2021

Let's differentiate between the strategic and the tactical. Strategy Occurs At Several Levels. I see strategy necessary at these management levels: Organizational strategy, to define the value the organization offers to the employees, customers, and other stakeholders. That's when they iterate on their strategy.

Differentiation 133

Differentiation Product Research Roadmap Strategy 133

The Product Guy

FEBRUARY 26, 2025

With privacy concerns, AI-driven decisions, and increasing competition, trust is becoming the ultimate differentiator for PMs who want to build lasting customer relationships. So, how can product managers proactively build and protect trust in their products? Actionable strategies to integrate trust into your product strategy.

Differentiation 150

Differentiation Roadmap Technical Review Article 150

Userpilot

AUGUST 8, 2024

Crafting a winning product strategy is crucial for SaaS success, and finding the right product strategy example can provide all the inspiration you need. This article provides concrete examples of different product strategies employed by SaaS companies. Book a demo to learn more.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Product Strategy 105

The Product Coalition

SEPTEMBER 2, 2022

The Eight Core Elements of a Winning Product Strategy “The essence of strategy is choosing what not to do.”?—?Michael After what seemed like months of work, our product was emerging from stealth mode. No choices = no product strategy. The series of choices following a framework = the product strategy.

Product Strategy 142

Product Strategy Strategy User Testing Weak Development Team 142

Product Management University

OCTOBER 10, 2023

That brings us to the topic of a single market strategy versus strategies for each product and which approach has more strategic benefit to your organization. None of your products on their own deliver the broad impact your customers are looking for. A market strategy does just that. Here’s the $1 million question.

Strategy 130

Strategy Product Strategy Marketing Product Research 130

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. Trying to offer a product that pleases everybody carries the risk of not doing a good job for anyone. A Brief Guide to this Article.

Vision 334

Vision User Testing Product Research Research Software 334

Roman Pichler

MAY 13, 2024

Listen to the audio version of this article: [link] Product Strategy and Change Strategy means different things to different people, so let me briefly share my definition. A product strategy describes the approach chosen to make a product successful. Eisenhower, we could say, “Strategy is worthless.

Customer Experience 294

Customer Experience Product Research Technical Review Data Visualization 294

UX Planet

JUNE 24, 2024

In this article, we’ll analyze Snackpass’s product strategy on social integration, examining how this strategy has contributed to its success and differentiates it from competitors. This innovative approach has not only enhanced user engagement but also fostered a sense of community among its users.

Product Strategy 98

Product Strategy Research Software Strategy Reporting Tools 98

Intercom, Inc.

JUNE 2, 2021

Is this solution something we want to innovate on and own as an industry leader and differentiator, or is it table stakes where we want to be on par with the market? Our SVP of Product, Paul Adams, describes innovation as building something new, different, and better. Is this critical to the company and product strategy?

Customer Experience 251

Customer Experience Framework Feedback Software Analytic Tools 251

Userpilot

JULY 24, 2024

Launching a product without a well-defined product strategy framework is similar—you risk wasting resources without a clear path to success. So, how do you outline a product strategy framework that is the foundation of product-led growth ? Product strategies help you design and grow your products.

Data Visualization 111

Data Visualization Framework Product Strategy Analytic Tools 111

Bryce York

FEBRUARY 19, 2025

So here are 6 mental models for building an AI product strategy: 1. Your AI product strategy needs to actually be strategic! Your goal is to learn faster than your competitorsthat learning will translate into a better product quicker. Start with Strategic Problems Dont do AI for the sake of AI.

Product Strategy 40

Product Strategy Artificial Inteligence Strategy User Testing 40

Userpilot

MARCH 24, 2021

Defining your product strategy is the most important aspect of deciding to build something new. It helps your entire team rally around a vision and a set of outcomes, making sure everyone is aligned in reaching those product growth goals. What is a product strategy? How do you set a product vision?

Product Research 119

Product Research Onboarding KPIs Product Strategy User Testing 119

The Product Coalition

AUGUST 3, 2023

How to Achieve Success in Your Product Strategy In today’s rapidly evolving market, having a clear product vision and a well-defined strategy is essential for the success of any tech product. A compelling product vision is a guiding light, providing direction and purpose to the development process.

Vision 141

Vision Product Research User Testing Roadmap 141

Product Innovation Educators

SEPTEMBER 2, 2024

He covers the “double diamond” approach, how to talk about value, pricing strategies, and how market research helps make smart decisions. Chip emphasizes that product managers should see market research as an ongoing process and provides practical tips for doing effective research.

User Testing 280

User Testing Product Research Market Research Research Software 280

Roman Pichler

MAY 3, 2023

This will not only benefit your product. It will also have a positive impact on team morale and productivity. Adapt the Product Strategy to Respond to New Technologies Finally, you should systematically assess the impact of a new technology on the product strategy and determine if it has to be changed.

Research Software 263

Research Software Technical Review Technology Product Research 263

Intercom, Inc.

APRIL 21, 2021

Excellent execution can be a differentiator. Designing something to be better, but not necessarily different, can have huge impact and end up being a differentiator. “Working on the non-innovative stuff can be more rewarding, fulfilling, meaningful” Designing things that are industry standard make products easy to use.

User Testing 219

User Testing Differentiation Customer Experience Technical Review 219

The Product Guy

SEPTEMBER 27, 2016

Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. He is passionate about Lean and Agile Product management, innovative business models and business and product strategies. Dustin Levy Director of Product Management, Gentex Corporation.

Research Software 370

Research Software User Testing Analytic Tools Product Research 370

Roman Pichler

FEBRUARY 14, 2023

Listen to the audio version of this article: [link] 1 Complement Scrum with a Product Discovery and Strategy Process Scrum is a simple framework that helps teams develop successful products. What’s more, you’ll struggle to determine the right product backlog items. But don’t stop there. But this is not enough.

Product Research 371

Product Research Feedback Software Research Software User Testing 371

The Product Guy

OCTOBER 25, 2016

Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. He is passionate about Lean and Agile Product management, innovative business models and business and product strategies. Dustin Levy Director of Product Management, Gentex Corporation.

Analytic Tools 356

Analytic Tools Research Software CTO Coach Fractional CTO 356

Product Management University

OCTOBER 19, 2023

enabled product or feature set and everyone’s totally energized over the upcoming announcement and marketing launch activities. The new product is going to boost your differentiation in the competitive space. Your products and technologies are always the enabler or the vehicle that actually delivers the value to the customer.

Product launches 264

Product launches Product Research Weak Development Team Vision 264

Roman Pichler

OCTOBER 6, 2020

In order to answer the questions above, you may want to use techniques such as direct observation, user interviews, prototyping, creating a strategy canvas or E-R-R-C grid , and you may capture some of them using a tool like my product vision board. Co ntinuous Product Discovery.

Product Research 287

Product Research Technical Review Feedback Software Research Software 287

Mind the Product

MARCH 20, 2020

Portfolio and product strategy. You need to work on creating a portfolio and product strategy; a framework that enables teams to make product decisions about how to provide customer value which will then drive business value. Product operations. Preparing for the C-Suite. Communication.

User Testing 253

User Testing Product Research Customer Feedback Customer Experience 253

Product Innovation Educators

JULY 19, 2021

Summary of some concepts discussed for product managers. [2:08] 2:08] What is the purpose of the Study of Product Team Performance and how was it different this year? The study researches the factors that differentiate successful product teams from the rest of the pack. 10:03] Importance of strategy. This year,

Product Research 278

Product Research Research Software Product Manager Product Management 278

Product Innovation Educators

MAY 24, 2021

Start with product strategy, determining why the product exists in the market. Then come up with positioning, which is how customers see the product. To determine our positioning, we identify our target segment and how we’re differentiating. We’re differentiating by allowing a lot of PMs to collaborate.

Product Research 211

Product Research Differentiation Customer Feedback Data Visualization 211

The Product Guy

OCTOBER 18, 2019

As product managers, we need to be skilled in a variety of areas from defining features and requirements to understanding customers, analyzing usage metrics, prioritizing features, managing releases, and the list goes on. In my experience as a product manager, strategy has been one of the toughest skills to develop.

Data Visualization 170

Data Visualization Strategy Product Manager Product Management 170

The Product Coalition

NOVEMBER 12, 2024

You use them to take a fresh look at something that might feel overwhelming or vague — whether it’s a roadmap or a strategy — and start with what’s truly essential. While it would have been easy to blame the product strategy, marketing, or any number of other potential targets, they weren’t at the heart of the problem.

Roadmap 93

Roadmap Automotive Product Research Feedback Software 93

The Product Coalition

FEBRUARY 12, 2023

What you can do to create a differentiated product Continue reading on Product Coalition »

Differentiation 97

Differentiation Positioning Product Strategy Strategy 97

ProductPlan

OCTOBER 3, 2019

But for every success story, there’s a graveyard of failed products laid low by bad product strategies. A bad strategy is hard to overcome. And if no one realizes it’s wrong or adjusts course quickly, a promising product can become a lost cause. What Does a Bad Product Strategy Look Like?

Weak Development Team 76

Weak Development Team Product Strategy User Testing Strategy 76

Roman Pichler

JANUARY 12, 2017

The Strategy Canvas. The Strategy Canvas was developed by Kim and Mauborgne, the authors of Blue Ocean Theory. It was originally intended as a business strategy tool to discover new markets. Luckily, the canvas can also be applied to individual products, as the following example illustrates. [1].

Strategy 144

Strategy Differentiation Product Research Advertising 144