Johanna Rothman

JULY 22, 2021

That leads to large and unchangeable roadmaps and a lot of emphasis on predictability. Let's differentiate between the strategic and the tactical. I see strategy necessary at these management levels: Organizational strategy, to define the value the organization offers to the employees, customers, and other stakeholders.

Differentiation 133

Differentiation Product Research Roadmap Strategy 133

The Product Guy

MAY 15, 2017

In a recent live stream from one of our mentors of The Product Mentor , Dustin Levy, lead a conversation around “Product Strategies for Non-Strategists”. We are always looking for more product mentors from all around the world. About The Product Mentor. Krishna Madhuvarsu Director of Product Strategy, Oracle Inc.

Analytic Tools 225

Analytic Tools Research Software Product Strategy CTO Coach 225

Roman Pichler

DECEMBER 3, 2019

Hold Regular Product Strategy Reviews. A product strategy , like any other plan, is subject to change. How changeable your strategy is, depends on your product’s life cycle stage. As long as your product hasn’t reached product-market fit, the strategy is usually volatile.

Technical Review 172

Technical Review Product Strategy Strategy Workshop 172

Mind the Product

APRIL 6, 2020

Product (and company) strategy is the backbone that guides product goal-setting and roadmap definition, although it’s sometimes overlooked or confused with having a vision. Without it, product teams become feature teams focused on outputs and not outcomes. It is the guiding principle for OKRs and roadmaps.

Product Strategy 167

Product Strategy Strategy Feedback Software Customer Experience 167

Roman Pichler

MAY 13, 2024

Listen to the audio version of this article: [link] Product Strategy and Change Strategy means different things to different people, so let me briefly share my definition. A product strategy describes the approach chosen to make a product successful. Eisenhower, we could say, “Strategy is worthless.

Customer Experience 280

Customer Experience Product Research Technical Review Data Visualization 280

The Product Coalition

AUGUST 3, 2023

How to Achieve Success in Your Product Strategy In today’s rapidly evolving market, having a clear product vision and a well-defined strategy is essential for the success of any tech product. A compelling product vision is a guiding light, providing direction and purpose to the development process.

Vision 141

Vision Product Research User Testing Roadmap 141

The Product Coalition

JANUARY 16, 2022

When creating your roadmap, you need to consider what’s important to the company (not just to the product) and what is the best way to make progress across these multiple needs. These are the exact questions you need to ask when creating your roadmap. In startups, it is actually the company roadmap.

Roadmap 169

Roadmap Data Visualization Customer Experience User Testing 169

Userpilot

AUGUST 8, 2024

Crafting a winning product strategy is crucial for SaaS success, and finding the right product strategy example can provide all the inspiration you need. This article provides concrete examples of different product strategies employed by SaaS companies. Book a demo to learn more.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Product Strategy 105

Intercom, Inc.

JUNE 2, 2021

Is this solution something we want to innovate on and own as an industry leader and differentiator, or is it table stakes where we want to be on par with the market? Our SVP of Product, Paul Adams, describes innovation as building something new, different, and better. Is this critical to the company and product strategy?

Customer Experience 251

Customer Experience Framework Feedback Software Analytic Tools 251

The Product Guy

SEPTEMBER 27, 2016

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Research Software 370

Research Software User Testing Analytic Tools Product Research 370

The Product Guy

OCTOBER 25, 2016

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Analytic Tools 356

Analytic Tools Research Software CTO Coach Fractional CTO 356

Intercom, Inc.

APRIL 21, 2021

Excellent execution can be a differentiator. Designing something to be better, but not necessarily different, can have huge impact and end up being a differentiator. “Working on the non-innovative stuff can be more rewarding, fulfilling, meaningful” Designing things that are industry standard make products easy to use.

User Testing 219

User Testing Differentiation Customer Experience Technical Review 219

Userpilot

JULY 24, 2024

Launching a product without a well-defined product strategy framework is similar—you risk wasting resources without a clear path to success. So, how do you outline a product strategy framework that is the foundation of product-led growth ? Product strategies help you design and grow your products.

Data Visualization 111

Data Visualization Framework Product Strategy Analytic Tools 111

The Product Coalition

DECEMBER 11, 2023

However, despite a strong, socially motivated purpose, TOMS struggled due to a lack of focus on business value and product differentiation. TOMS failed to align purpose, business value, and product — all contributors to its downfall. You need both.

Roadmap 143

Roadmap Healthcare Reporting Tools Software Review 143

Roman Pichler

FEBRUARY 14, 2023

It achieves this by using sprints to create product increments, collecting feedback from users and stakeholders, and adapting the product with the insights gained. [1] What’s more, you’ll struggle to determine the right product backlog items. What changes should you make to the product backlog?

Product Research 357

Product Research Feedback Software Research Software User Testing 357

Ask Benny

NOVEMBER 30, 2018

How to effectively build and manage your roadmap and your stakeholders’ expectations. The Roadmap Challenge I recently participated in a meetup of very experienced product management leaders arranged by ProductX. We discussed roadmaps and the challenges surrounding them. Modify the roadmap based on their input if needed.

Roadmap 133

Roadmap Customer Experience User Testing Vision 133

Roman Pichler

OCTOBER 6, 2020

Reviewing their products will tell you if your product is still sufficiently differentiated. Follow the developments at your own company: Are there any changes to the business strategy ? And if so, what are the consequences for your product? If so, which actions are appropriate?

Product Research 281

Product Research Technical Review Feedback Software Research Software 281

Product Management University

OCTOBER 19, 2023

enabled product or feature set and everyone’s totally energized over the upcoming announcement and marketing launch activities. The new product is going to boost your differentiation in the competitive space. You’ve just built some cool new A.I. You’ve got customer references with success metrics to make your value story real.

Product launches 264

Product launches Product Research Weak Development Team Vision 264

Product Innovation Educators

MAY 24, 2021

Start with product strategy, determining why the product exists in the market. Then come up with positioning, which is how customers see the product. To determine our positioning, we identify our target segment and how we’re differentiating. We’re differentiating by allowing a lot of PMs to collaborate.

Product Research 211

Product Research Differentiation Customer Feedback Enterprise 211

Userpilot

MARCH 24, 2021

Defining your product strategy is the most important aspect of deciding to build something new. It helps your entire team rally around a vision and a set of outcomes, making sure everyone is aligned in reaching those product growth goals. What is a product strategy? How do you set a product vision?

Product Research 119

Product Research Onboarding KPIs Product Strategy User Testing 119

Userpilot

NOVEMBER 23, 2023

How is the outcome-based roadmap different from regular roadmaps? Why do product managers need them? That’s what Dave Martin , a product leadership coach, has talked about in his talk at this year’s Product Drive Summit hosted by Userpilot. Dave Martin on how product roadmaps kill outcomes.

Product Research 105

Product Research Feedback Software Analytic Tools User Testing 105

Intercom, Inc.

JANUARY 28, 2019

First, for a product to truly be considered successful, among other things it has to be: Valuable – solve a real problem people are willing to pay for. Marketable – be attractive enough to differentiate itself from competitors. At Intercom we take inputs into the product roadmap written in the form of a “problem.”

Software Review 193

Software Review Roadmap Differentiation Customer Experience 193

Product Management University

OCTOBER 13, 2023

Before we bring the portfolio roadmap into the picture, let’s set the stage with product roadmaps. For most people, the term roadmap conjures up a visual presentation of product features and delivery dates published by product management. Now comes the execution, and the devil is always in the details.

Roadmap 130

Roadmap White Paper Product Research Customer Experience 130

The Product Guy

JANUARY 5, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Analytic Tools 271

Analytic Tools Research Software CTO Coach Fractional CTO 271

The Product Guy

APRIL 4, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Analytic Tools 268

Analytic Tools Research Software CTO Coach Development 268

Product Management University

AUGUST 21, 2023

The parts of your portfolio strategy that change every 12 months should mirror the business investment priorities of your target customers that are most relevant to what you do. Let’s say your target customers are investing strategically in their technical support area as a way to differentiate in an otherwise commodity market.

Product Manager 246

Product Manager Product Management White Paper Vision 246

Roman Pichler

MAY 10, 2016

My first MVP had little resemblance with the finished product: I used my product strategy and roadmap workshop as the initial minimum viable product. This helped me better understand which strategy and roadmap-related challenges product managers commonly experience and which advice is helpful for them.

Books 153

Books Product Research Feedback Software Workshop 153

Roman Pichler

MAY 10, 2017

In addition to deep product skills, you require generic, transferable product management capabilities, such as, effectively capturing the product’s value proposition , segmenting the market , validating product strategy assumptions , selecting the right KPIs , prioritising the product backlog , and analysing user feedback and data.

Product Manager 175

Product Manager Product Management User Testing Data Visualization 175

Ask Benny

JANUARY 25, 2020

How to effectively build and manage your roadmap and your stakeholders’ expectations. The Roadmap Challenge I recently participated in a meetup of very experienced product management leaders arranged by ProductX. We discussed roadmaps and the challenges surrounding them. Modify the roadmap based on their input if needed.

Roadmap 97

Roadmap Customer Experience User Testing Vision 97

The Product Guy

FEBRUARY 18, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients.

Analytic Tools 240

Analytic Tools Research Software CTO Coach Fractional CTO 240

Product Innovation Educators

JANUARY 13, 2020

My book, Beyond Product: How Exceptional Founders Embrace Marketing to Create and Capture Value for their Business , is another great resource. It’s a practical marketing book for anyone launching or growing a new product or business. 18:13] How can product managers engage those marketing resources?

User Testing 230

User Testing Product Research Marketing Research Software 230

Sachin Rekhi

JUNE 20, 2016

As the product management role has become far more popular here in Silicon Valley and at technology firms in general, we’ve started to see specialization in the role begin to emerge. The builders are what most folks would classify as the classic product manager.

User Testing 167

User Testing Customer Experience Product Research Analytic Tools 167

Product Innovation Educators

MAY 24, 2021

Start with product strategy, determining why the product exists in the market. Then come up with positioning, which is how customers see the product. To determine our positioning, we identify our target segment and how we’re differentiating. We’re differentiating by allowing a lot of PMs to collaborate.

Product Research 156

Product Research Differentiation Customer Feedback Enterprise 156

ProductPlan

SEPTEMBER 8, 2021

How did Amazon’s product strategy fare during the pandemic? Short answer: Amazon’s product strategy example lead the way). Amazon’s product strategy example has rewritten the book on convenience, easy access, and speed, and in doing so, embedded itself in the daily lives and routines of consumers.

Product Strategy 87

Product Strategy User Testing Strategy Technical Review 87

Amplitude

MARCH 11, 2020

Roadmapping is at the core of product strategy and product management. As a product person, and the VP of Product at Yesware , I’ve never come to fully embrace the discussion of what each team would deliver, in what sequence and within a long timeframe. Output-Based Planning. You can align on direction.

Data Visualization 100

Data Visualization User Testing Product Strategy Product Research 100

Product Management University

AUGUST 15, 2023

You’ll build base capabilities that are an 80% fit for all customers, but if push comes to shove on resources, time and scope, the (20%) market specific features get priority so that you have something that’s more valuable, unique and differentiating in your key markets. How does portfolio management impact product marketing and sales?

Product Manager 246

Product Manager Product Management White Paper Management 246

Product Management University

OCTOBER 16, 2023

It gives sales and marketing a powerful story and most importantly one that’s simple to internalize and repeat because it’s customer centric, not product centric. This is what differentiates you more than anything.

Positioning 147

Positioning Product Research User Friction Differentiation 147