Userpilot

MARCH 13, 2024

Every seasoned product marketer knows that adding new features to your product is key to product management success. TL;DR Feature ideation is a process through which product teams brainstorm ideas for new features to introduce to their product. But not just any features will do.

Data Visualization 84

Data Visualization Weak Development Team User Testing Feedback Software 84

BrainMates

NOVEMBER 3, 2022

In Product Development. Product development can be a difficult process to get right. Not all products are created equal, and an alarmingly high number of products produced will fail. In fact, around 40% of the products launched by organisations fail to meet their intended objectives. By JANA PAULECH.

Weak Development Team 52

Weak Development Team Product Research Development User Testing 52

The Product Coalition

FEBRUARY 3, 2022

The Lean Product Playbook Summary?—?How How to Find Product-Market Fit “Main reason why most of the products fail is due to lack of product-market fit.” ~Dan Dan Olsen Product-Market Fit is inarguably one of the main factors deciding on product success or failure. And how to achieve it?

User Testing 157

User Testing Product Research Product Marketing Customer Experience 157

Userpilot

AUGUST 30, 2024

TL;DR A competitive analysis is a strategic approach to examining the market environment and uncovering potential areas for expansion. Conducting a competitor analysis helps you understand the market landscape, identify your differentiations, and gain deeper insights into your target audience’s preferences and pain points.

Analytic Tools 82

Analytic Tools Feedback Software Research Software Data Visualization 82

The Product Guy

OCTOBER 9, 2018

I became a product manager because I wanted to take a more strategic role at my company. First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).

Weak Development Team 130

Weak Development Team Product Strategy Strategy Development 130

Userpilot

AUGUST 30, 2024

The product-focused approach helps you deliver a clear product value proposition, improve your brand image, and demonstrate competitive differentiation. Types of product-focused advertising every product marketing manager should consider: Product-led growth. Product-led blog content.

Advertising 80

Advertising Analytic Tools Research Software Data Visualization 80

Userpilot

MAY 1, 2024

He also hosts a job board for product professionals and has created a GPT-4 chatbot, Lennybot, that is programmed to answer questions from Lenny’s newsletter and podcast. Before starting his own venture, Lenny worked in the product and engineering teams of companies like Airbnb and Neustar.

Feedback Software 73

Feedback Software Analytic Tools User Testing Customer Feedback 73

Userpilot

DECEMBER 8, 2022

SaaS companies often struggle to identify user problems worth solving, differentiate their products, and get the pricing right. Entering immature markets and devising a relatable product vision are also serious challenges. To avoid product failure, don’t launch without achieving product-market fit first.

Feedback Software 88

Feedback Software Research Software User Testing Analytic Tools 88

Userpilot

APRIL 21, 2023

TL;DR Product analysis is the process of collecting and analyzing data about various aspects of product performance. The aim of product analysis is to better understand its strengths and weaknesses, to evaluate how effective it is at satisfying user needs , and to identify areas for improvement.

Analytic Tools 85

Analytic Tools Feedback Software Research Software Data Visualization 85

Userpilot

SEPTEMBER 14, 2023

TL;DR Customer discovery questions enable product teams to better understand customer needs and problems so that they can build products that the potential customer truly needs. Other data sources include product analytics, asking customer-facing teams, competitor analysis, and industry events.

Product Research 73

Product Research Customer Feedback Data Visualization User Testing 73

ProductPlan

AUGUST 4, 2020

In my opinion, the definition of an MVP is often misunderstood, and I’ve seen entrepreneurs and product teams misinterpret it with unfortunate results. What is the Minimum Viable Product? First, a shout out to Frank Robinson , a fellow product development pro in Santa Barbara who coined the term “MVP” about 20 years ago.

Weak Development Team 126

Weak Development Team Product Research User Testing Differentiation 126

Sachin Rekhi

AUGUST 6, 2015

The customer development and lean startup methodologies evangelized by Steve Blank and Eric Ries brought us a better approach that favored experimentation over elaborate planning, customer feedback over intuition, and iterative design over traditional “big design up front” development. Target Audience.

User Testing 143

User Testing Document Product Marketing Marketing 143

Userpilot

JUNE 19, 2024

Product analysis involves two major things: the product and the data. A product analyst job description outlines the key responsibilities, must-have skills, and qualifications required to be the voice of the user within the product development team.

Data Visualization 52

Data Visualization User Testing Analytic Tools Research Software 52

Userpilot

MARCH 24, 2021

Defining your product strategy is the most important aspect of deciding to build something new. It helps your entire team rally around a vision and a set of outcomes, making sure everyone is aligned in reaching those product growth goals. It helps you find product-market fit and gives your team direction.

Product Research 119

Product Research Onboarding KPIs Product Strategy User Testing 119

Userpilot

SEPTEMBER 30, 2024

Before we get into the nitty-gritty, here’s why you need a messaging strategy in the first place: Clarity and consistency : A well-defined messaging plan ensures that product communication is clear and coherent across channels, so your audience understands (and trusts) your brand story and values. Let’s look at how that’s done!

Messaging 92

Messaging Research Software Analytic Tools User Testing 92

The Product Coalition

MARCH 7, 2023

How to prepare for a user interview, all the way to sharing the results with your team. The skill of running effective user interviews is key to defining your target users, finding product-market fit , growing your product, figuring out what to build next — or just simply understanding how users perceive your product.

User Testing 139

User Testing Customer Feedback Customer Experience Data Visualization 139

The Product Coalition

JUNE 9, 2023

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation, and rightfully so.

Education 128

Education Marketing Weak Development Team User Testing 128

The Product Coalition

FEBRUARY 26, 2022

I’ve asked friends who do the job at social events and got the same answer, and frequently asked members of my own teams, who struggled to find the time to do it. To compensate, I’ve seen UX researchers & designers pick up the mantle a lot more, and the design teams have really leaned into this space.

User Testing 188

User Testing Weak Development Team Customer Experience Customer Feedback 188

Userpilot

JANUARY 29, 2023

Without validating features, it’s easy to create products that aren’t aligned with their vision or are difficult to differentiate. Developing features without validation results in bloated products and unnecessarily drives the cost of development up. The process is also necessary to maintain the product-market fit.

User Testing 84

User Testing Product Research Framework Feedback Software 84

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. Why is product positioning important? The sales team could be a good source of information.

Research Software 89

Research Software Feedback Software Analytic Tools Positioning 89

Ronke PM

JULY 16, 2024

They provide insights that guide our user experience design teams, helping us to understand our customers' stories and their lives beyond our products. Product and Research Partnership Our user experience research (UXR) partners can help us solidify the four key aspects: who, when, where, and why.

User Testing 52

User Testing Product Research Research Software Customer Feedback 52

The Product Coalition

DECEMBER 17, 2023

It didn’t mean that there was no competition (which is usually a very bad sign), but that the traditional search engines weren’t it. The reason we didn’t see them in any of our POCs was because they were targeting a different market segment. In-House Development If you are selling to technical teams, this is a major competitor.

Technical Review 137

Technical Review Weak Development Team User Testing Systems Review 137

Userpilot

NOVEMBER 23, 2023

TL;DR Regular roadmaps kill outcomes by forcing teams to think in the categories of features and timelines. It’s difficult to implement outcome-based roadmaps because stakeholders don’t trust product teams to deliver on business goals. Build a product that users love by delivering value and a good product experience.

Feedback Software 80

Feedback Software Product Research Analytic Tools User Testing 80

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. A GTM strategy provides direction for all team members, reduces your product’s time to market, and helps you cut costs.

Feedback Software 76

Feedback Software User Testing Product Research Strategy 76

ProductPlan

JUNE 1, 2023

When your product can do more than it could do before, that sounds like a good thing. Added functionality, new capabilities, a more robust feature set…these are the talking points product marketers salivate over and executives search for on product roadmaps. Where are product teams getting their feature ideas?

User Testing 98

User Testing User Friction Development Team Review Reporting Tools 98

Userpilot

OCTOBER 25, 2022

To define the product vision , product managers need to take their market research results along with the company objectives and use them to outline what they want the product to be like in the future. Goals are important aspects of the product strategy. What is strategic product management?

Product Research 80

Product Research User Testing Customer Feedback Research Software 80

Userpilot

JUNE 20, 2023

TL;DR Product idea validation is a process during which product teams test and tweak the product concept to ensure it satisfies a real market need. Apart from testing the demand for the product, idea validation helps teams assess if they have the necessary expertise and resources to build the product.

User Testing 76

User Testing Product Research Feedback Software Customer Feedback 76

Ask Benny

JANUARY 25, 2020

They see it totally as the domain of the development. Most of the developers also do not want product managers involved in technical debt decisions because they feel that product managers care only about features. Technical debt is not necessarily a bad thing. How is technical debt created?

Product Management 109

Product Management Product Manager Weak Development Team Management 109

The Product Coalition

JANUARY 4, 2021

So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation. In that context, educating the market means ignoring what the market is trying to tell us, and that really is a bad idea for anyone who wants to succeed.

Education 155

Education Marketing Weak Development Team Advertising 155

Ask Benny

DECEMBER 4, 2019

They see it totally as the domain of the development. Most of the developers also do not want product managers involved in technical debt decisions because they feel that product managers care only about features. Technical debt is not necessarily a bad thing. How is Technical Debt Created?

Product Management 109

Product Management Product Manager Weak Development Team Management 109

Business of Software Conference

NOVEMBER 26, 2018

This will change the way that a lot of people think about product market fit, BS metrics, understanding the needs of the people that really matter. Rahul Vohra (Founder/CEO, Superhuman) – The Product-Market Fit Engine from Business of Software Conference. So I’m going to talk about Product-Market Fit.

User Testing 103

User Testing Engineering Product Marketing Feedback Software 103

Pragmatic Marketing

APRIL 2, 2019

More specific than core competencies—the things your team does well—distinctive competencies are those aspects of your business that differentiates you from your competitors and other suppliers. Sure, you can develop almost any product or service, but will your customers embrace it? REPUTATION.

Weak Development Team 70

Weak Development Team Customer Experience Differentiation Positioning 70

Pragmatic Marketing

APRIL 2, 2019

More specific than core competencies—the things your team does well—distinctive competencies are those aspects of your business that differentiates you from your competitors and other supplies. Sure, you can develop almost any product or service, but will your customers embrace it? REPUTATION.

Weak Development Team 70

Weak Development Team Customer Experience Differentiation Positioning 70

Intercom, Inc.

FEBRUARY 6, 2019

As a product-first company, new product launches are a core part of Intercom’s DNA – which means there’s always an abundance of juicy launches for us product marketers to work on. Given our cadence of launches and updates, we’ve developed a pretty well-oiled launch machine over the past few years.

Product launches 170

Product launches User Friction User Testing Messaging 170

Userpilot

MARCH 27, 2023

We start by looking at different kinds of analyses and the metrics to track and then explore some practical ways of using each of them to drive various product goals. We finish with an overview of product analytics tools that your team can benefit from. Why do you need to track product analytics?

Analytic Tools 91

Analytic Tools Data Visualization Feedback Software Onboarding KPIs 91

Userpilot

JUNE 18, 2024

Monitoring the product market performance and proposing necessary changes. Assist in developing the product roadmap, aligning it with company goals, market trends, and customer requirements. Monitor competitor products and strategies, identifying strengths, weaknesses, and opportunities for differentiation.

Data Visualization 52

Data Visualization Analytic Tools Product Research Research Software 52

Intercom, Inc.

JANUARY 31, 2019

And as the organization grows, the work involved to get teams aligned on who you’re selling to and how you’re selling is not something to be taken for granted either. For today’s episode, we’re sharing go-to-market insights from past interviews that have resonated with us. When you’re a small team, your time is everything.

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165