Differentiation Product Marketing Vision Workshop 
Intercom, Inc.
JANUARY 24, 2023
At Intercom, we’ve reinvented different parts of our product many times over the years – most recently, our Messenger. This evolution always starts with one thing: a clear product vision. All products follow the same life cycle: development, growth, maturity, decline. An inevitable slide into decline sounds ominous.
Roman Pichler
DECEMBER 3, 2019
A product strategy , like any other plan, is subject to change. How changeable your strategy is, depends on your product’s life cycle stage. As long as your product hasn’t reached product-market fit, the strategy is usually volatile. Use Collaborative Workshops to Review and Adapt the Strategy.
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ProductPlan
MARCH 5, 2021
I’ve been talking with product managers lately about how the concepts of “essentialism” can help them focus their efforts on what matters. I distilled the advice a few months ago in my book The Essentialist Product Manager and have recently been giving talks and workshops on the topic. Start with the product vision.
Userpilot
AUGUST 26, 2021
Product managers of SaaS products, therefore, need to really focus on differentiating their SaaS and pushing users to constantly unlock more value in the product. The nature of SaaS implies that your customer is constantly re-evaluating your product — weekly, monthly, or yearly. Workshops with stakeholders.
Dear Strategy
MAY 26, 2020
In this case, the main products would be considered “core,” while the newer and growing product categories might be considered “non-core.”. Those are: a clear vision, a thorough situation analysis, a solid plan, and a clear path toward strategic execution. That doesn’t change, no matter what type of strategy you are developing.
Arpit Rai
MAY 31, 2020
The checklist I had created spanned a few areas such as: Team Manager Customers Product Market & Competitors Product Management Process I’ll cover each of these areas in more detail below. Ask engineers about the high-level technical architecture of the product. Understand the key product metrics.
Intercom, Inc.
OCTOBER 1, 2020
Because in the early stages of product-market fit, you’re still shipping stuff and you’re looking to hit this sort of, what I call a vein of value in your customers. That’s the dream, that’s the vision. That’s the dream, that’s the vision. But then, what are the next six months going to look like?”
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