The Product Coalition

FEBRUARY 3, 2022

The Lean Product Playbook Summary?—?How How to Find Product-Market Fit “Main reason why most of the products fail is due to lack of product-market fit.” ~Dan Dan Olsen Product-Market Fit is inarguably one of the main factors deciding on product success or failure. And how to achieve it?

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Product Management University

AUGUST 13, 2019

A strategic product marketing function can be created with one simple move that pays three big dividends to the organization. Many product marketing professionals in B2B have long felt like the sales tools on-demand department and rightfully so. It’s one of the least effective ways to do product marketing in B2B.

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Sachin Rekhi

AUGUST 16, 2015

In my previous post I detailed how I typically go about documenting the initial set of product/market fit hypotheses for an early stage startup and each of the key elements that are important to capture as part of it. Now it's time to walk the customer through your solution and it's differentiation. The Solution.

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Userpilot

APRIL 8, 2022

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.

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Intercom, Inc.

JUNE 3, 2021

If the product isn’t in good shape, R&D needs to prioritize getting it up to speed before focusing on the next thing. ” And in Intercom and elsewhere, we’ve been thinking about what that actually means for startups, for seed-stage companies, all the way through to mid and late-stage companies. Making the right bets.

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Andrew Chen

JUNE 3, 2019

Why most VCs typically invest in only one startup in a given business category. . The math of startups and venture capital. Of all the topics of the book, one of my favorites has to be the math of startups and venture capital, because it gives us a perspective on the life and death of startups as a whole. The J-Curve.

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Intercom, Inc.

NOVEMBER 25, 2019

In today’s episode, we discuss the six key elements to an effective product strategy and how to execute it, which we have evolved and adapted from Michael Porter’s famous paper “What Is Strategy?” ” Unique activities : Find the differentiators that make sense for you. Paul: So think about product-market fit.

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Intercom, Inc.

JANUARY 20, 2022

Speed, the ability to move and improve, to iterate and innovate, is paramount, and if you listen to Intercom on Product regularly, this probably sounds familiar. Not too long ago, when Intercom turned 10 , we dedicated an entire episode to speed , or why startups should always strive to keep momentum as they scale.

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Sachin Rekhi

JUNE 20, 2016

As the product management role has become far more popular here in Silicon Valley and at technology firms in general, we’ve started to see specialization in the role begin to emerge. The innovators are the product managers tasked with the incredibly challenging job of finding product/market fit for a brand new product.

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The Product Coalition

MARCH 5, 2023

Product-Led Growth practice lead, Dave Boyce describes the distinction between finding product-market fit (PMF) versus finding go-to-market fit (GTMF). By Tremis Skeete , for Product Coalition Getting the product right and ready before launch is critical for digital product businesses.

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Sachin Rekhi

APRIL 12, 2020

In Silicon Valley, we've become well-versed in the importance of finding product/market fit as the most important early pursuit for any new product or startup. Beyond product/market fit, it turns out business strategy really does matter.

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Product Management Lessons from the Trenches

JULY 17, 2018

“Things would be much better at a startup…” It turns out that?—?just people at a startup don’t automatically have a common understanding of their products’ value propositions either. And lack of alignment at a startup is more painful, especially in early stages when you are looking for that elusive product-market fit.

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ProductPlan

JUNE 18, 2021

Product marketing can be tricky to define. It’s not sales, it’s not product management , and it’s not “traditional” marketing either. In this article, we’ll demystify product marketing for product managers. What is Product Marketing’s Job?

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ProductPlan

SEPTEMBER 13, 2022

As markets mature, the competitive landscape gets crowded. Industry veterans and startups quickly try to stand out in an already clustered SaaS market. It takes more than just keeping up with the competition on product comparison checklists to stay relevant. Intense loyalty leads to market dominance for that niche.

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The Product Coalition

AUGUST 24, 2021

Startup funding was relatively easy to raise. Due to the growing tendency of backing technology businesses, a software startup could raise millions of dollars of funding in their earliest stages of development. Instead of implementing the entire product, teams started to engineer small increments and test them in the market.

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The Product Coalition

MARCH 23, 2022

From a Product Management and Strategy viewpoint, I believe internalizing this fear of failure drives some of the best outcomes for the organization and its customers. I will also do away with the notion of a “Product.” Markets need solutions. The Economics of a product is relative in that sense. Ecosystems? —?As

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Lenny Rachitsky

JANUARY 9, 2024

Each week I tackle reader questions about building product, driving growth, and accelerating your career. Subscribe now P.S. New swag drop Q: I’ve been working on my startup for a couple of years now. What are my options if my product isn’t taking off? First of all, I’m sorry.

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The Product Coalition

JANUARY 4, 2021

In a way, once you are set on your target market , the level you are at is no longer for you to decide. You need to understand the market and act accordingly. The key to understanding which level you are at lies in understanding where your differentiation is?—?at Each level requires a different marketing strategy.

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ProductPlan

AUGUST 4, 2020

If you’re a product manager or part of a startup, you’ve likely heard about the Minimum Viable Product concept for getting products to market faster. In my opinion, the definition of an MVP is often misunderstood, and I’ve seen entrepreneurs and product teams misinterpret it with unfortunate results.

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Sachin Rekhi

FEBRUARY 16, 2020

While certainly not a product category most of us operate it, it showcases the kind of inspirational feeling a successful product walkthrough leaves your audience with. Strategy: Product/Market Fit Hypotheses. A compelling strategy delineates exactly how your product will dominate its market.

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Userpilot

DECEMBER 8, 2022

SaaS companies often struggle to identify user problems worth solving, differentiate their products, and get the pricing right. Entering immature markets and devising a relatable product vision are also serious challenges. To avoid product failure, don’t launch without achieving product-market fit first.

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The Product HQ

JUNE 1, 2024

Product managers who work at startups have their work cut out for them. Nowadays, sharpening your startup product manager skills has become more of a priority than they have ever been. Based on startup statistics shared by Embroker , around 90% of startups fail.

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Mixpanel

APRIL 27, 2020

Leading a product team in a startup—where it’s basically you, or maybe you and one other person—is far different from leading a large product management team for a well-established company. Startup: Set ruthless priorities. When you’re a startup and you’re looking for product-market fit, you need to be ruthless.

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Ask Benny

JANUARY 25, 2020

The most common case is in startups when the practice is to build things that do not scale (see also Do Things that Don’t Scale by Paul Grahm). As a startup, you do not always have the money to build a system that will scale properly if you succeed and grow. This approach is usually good for any feature even in big enterprises.

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Ask Benny

DECEMBER 4, 2019

The most common case is in startups when the practice is to build things that do not scale (see also Do Things that Don’t Scale by Paul Grahm). As a startup, you do not always have the money to build a system that will scale properly if you succeed and grow. This approach is usually good for any feature even in big enterprises.

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The Product Guy

SEPTEMBER 27, 2016

Leonardo da Vinci Ladislav believes that success is in simplicity that’s why his aim is to help companies to make complex products simple for users. He lives in London, currently working as Product Manager at Gumtree.com, an Ebay company, previously led product at international startups and large organisations.

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The Product Guy

JANUARY 27, 2017

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. We are always looking for more product mentors from all around the world. About The Product Mentor. Signup to be a Mentor Today!

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Userpilot

SEPTEMBER 20, 2022

It was developed by Steve Blank and popularized by Eric Ries in The Lean Startup. The aim of the Customer Validation stage is to develop a differentiation strategy and the sales funnel and to close the first deals. Finally, it helps teams to achieve the product-market fit faster. It considerably delays the product launch.

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The Product Guy

OCTOBER 25, 2016

Leonardo da Vinci Ladislav believes that success is in simplicity that’s why his aim is to help companies to make complex products simple for users. He lives in London, currently working as Product Manager at Gumtree.com, an Ebay company, previously led product at international startups and large organisations.

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Userpilot

AUGUST 12, 2024

In this article, we’ll cover the basics of product positioning and messaging and a brief overview of improving your homepage. TL;DR Anthony Pierri is the co-founder of FletchPMM, a product marketing consultancy that specializes in improving B2B startup homepages. Better product differentiation.

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The Product Coalition

JUNE 9, 2023

Photo by Oleg Magni from Pexels Educating the market has a bad reputation, and rightfully so. It’s nearly impossible to do, and even if you can do it, in most cases your startup won’t survive the time it would take in order to see its fruits. You need to understand the market and act accordingly.

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Innovatemap

NOVEMBER 4, 2020

Startups often find that their website makes them look too small, like they’re operating out of their garage. Product marketing can help in all of the scenarios above. Offering and Product Hierarchy: First and foremost, align your offerings with what your target market needs right now. Where to get started.

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Userpilot

OCTOBER 16, 2022

A minimum delightful product is a variation of the minimum viable product (MVP) (popularized by Eric Ries in his book, ‘The Lean Startup’ ). Next, remember to keep your vision at the center of your product enhancements. Continue to test the strength of your product-market fit.

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The Product Guy

OCTOBER 9, 2018

I became a product manager because I wanted to take a more strategic role at my company. First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).

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Andrew Chen

FEBRUARY 12, 2024

When I asked them their biggest learning on the trip so far, they said- We have to learn how to pitch our startup in the “American” way More self promotional, emphasizing the future not the past, talking about what it could be not what it is, playing up even small bits of proof points, etc. And they downplay their achievements or omit them.

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Userpilot

AUGUST 14, 2024

Userpilot Product Drive 2024. Product Drive Categories This year’s Summit Drive features talks in four categories : product management and leadership, product growth, product marketing, and AI & product management. Userpilot Product Drive 2024 talk categories. Why does it matter?

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Lenny Rachitsky

MAY 14, 2024

In part one , I shared the largest-ever data set of startup pivots. As Dalton Caldwell (Managing Director at Y Combinator), in his legendary talk on pivoting points out, pivoting is all about opportunity cost: “[Pivoting] gets more shots on goal to try to find this elusive thing [called product-market fit].

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