Product Management University

AUGUST 15, 2023

The biggest difference between product management and portfolio management is product management focuses specifically on the success of each product whereas portfolio management focuses on the success of the company (the portfolio) in chosen market segments. Here’s a bonus.

Product Management 246

Product Management Product Manager White Paper Management 246

Mind the Product

AUGUST 24, 2018

The term Product/Market Fit was coined by Marc Andreesen back in 2007 and it’s been a key goal for any new product or startup ever since. In this talk from Mind the Product San Francisco, Dan Olsen, the author of The Lean Product Playbook , tackles the key components of product/market fit and how to achieve it.

User Testing 188

User Testing Product Marketing Marketing Customer Experience 188

The Product Guy

JANUARY 5, 2017

In our a recent live stream from one of our mentors of The Product Mentor , Vikas Batra, lead a conversation around “Emotional Intelligence for Product Managers”. We are always looking for more product mentors from all around the world. About The Product Mentor. Ladislav Bartos Product Manager, Gumtree.com.

Analytic Tools 271

Analytic Tools Research Software CTO Coach Fractional CTO 271

Product Management University

NOVEMBER 14, 2022

The easiest way to think of product marketing vs. portfolio marketing is the age-old motto, the whole is greater than the sum of the parts. Your portfolio has more market and customer value than the sum of the products. What is Product Marketing? What is Portfolio Marketing?

Product Marketing 147

Product Marketing Marketing Reporting Tools Healthcare 147

Userpilot

JULY 16, 2024

Are you a SaaS product manager in search of product differentiation examples to inspire your differentiation strategy? In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth.

Differentiation 111

Differentiation Analytic Tools Research Software Feedback Software 111

Product Innovation Educators

JANUARY 13, 2020

How marketing and product management work together. Turns out if you ask 50 different people what marketing is, you’ll hear 50 different answers. That is what our guest did to investigate what people think about marketing and how it fits into the work product managers do.

User Testing 230

User Testing Product Research Marketing Research Software 230

The Product Coalition

OCTOBER 13, 2022

If only books on product management had labels that say “pre-PMF” or “post-PMF”. Here are 10 great product books on pre-product market fit (pre-PMF)! ?? It gives you a way to identify your value propositions to differentiate. ??????????? Time goes by, runway decreases. For that you can start your community.

User Testing 152

User Testing Books Product Marketing Marketing 152

Sachin Rekhi

FEBRUARY 16, 2020

Mastering the craft of product management is no easy task. I instead define a product manager as driving the vision, strategy, design, and execution of their product. It's equally important for product managers to think about each of these four dimensions as having a concrete set of deliverables.

Data Visualization 218

Data Visualization Product Research User Testing Reporting Tools 218

The Product Guy

OCTOBER 9, 2018

Guest Post by: Julian Dunn (Mentee, Session 6, The Product Mentor) [Paired with Mentor, Vikas Batra]. I became a product manager because I wanted to take a more strategic role at my company. Thus, I arrived at the Product Mentor program with ambitions to learn strategy development from a seasoned product mentor.

Weak Development Team 326

Weak Development Team Product Strategy Strategy Development 326

bpma ProductHub

FEBRUARY 4, 2018

But since this is the BPMA, we’re thinking about the oft-merged roles of Product Manager (PM) and Product Owner (PO). On January 23rd, Pragmatic Marketing hosted a webinar entitled “Six Ways Product Management’s Role Will Change in 2018.” Converts market data into requirements for engineering.

Product Management 171

Product Management Product Manager Customer Experience Differentiation 171

Product Management University

JANUARY 23, 2017

This sample product marketing job description just might ruffle a few feathers. First, it’s not your typical “get the product off the shelf” job description. Second, there may be people in product marketing roles that don’t meet the requirements. B2B Product Marketing Job Description.

B2B 133

B2B Product Marketing Marketing Healthcare 133

Sachin Rekhi

JUNE 20, 2016

As the product management role has become far more popular here in Silicon Valley and at technology firms in general, we’ve started to see specialization in the role begin to emerge. I’ve had the opportunity to serve in many distinct product roles as well as lead hiring for such roles as well. Innovators.

User Testing 167

User Testing Customer Experience Product Research Analytic Tools 167

Product Management University

JULY 7, 2020

Is the maturation of B2B product management and marketing keeping up with the demands of the market? Throw in the COVID-19 pandemic and everything has changed for most of our markets (and us)? Throw in the COVID-19 pandemic and everything has changed for most of our markets (and us)?

B2B 165

B2B Marketing Product Management Product Manager 165

Product Management University

OCTOBER 19, 2023

enabled product or feature set and everyone’s totally energized over the upcoming announcement and marketing launch activities. The new product is going to boost your differentiation in the competitive space. For sure, but let’s not stop with the product value story. You’ve just built some cool new A.I.

Product launches 264

Product launches Product Research Weak Development Team Vision 264

Mixpanel

NOVEMBER 9, 2020

Let’s look at each of these points in turn, and compare them with a product analytics tool like Mixpanel. Mixpanel is designed from the ground up to be a self-serve analytics tool for product managers, engineers, and designers to get answers to their questions about user behavior within their products.

Data Visualization 111

Data Visualization Differentiation Analytic Tools User Testing 111

Product Management University

AUGUST 13, 2019

A strategic product marketing function can be created with one simple move that pays three big dividends to the organization. Many product marketing professionals in B2B have long felt like the sales tools on-demand department and rightfully so. It’s one of the least effective ways to do product marketing in B2B.

Product Marketing 127

Product Marketing Marketing B2B Healthcare 127

Product Innovation Educators

SEPTEMBER 2, 2024

Why market research is product managers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. Introduction In the world of product management and innovation, market research is like a compass.

User Testing 280

User Testing Product Research Market Research Research Software 280

Product Management University

APRIL 8, 2024

But products are the nucleus, and that means market leadership starts with product management. There are the obvious things product management does. I want to focus on the responsibilities of B2B product management that don’t get much airtime. For some, a market means a user or buyer persona.

Leadership 147

Leadership Marketing Product Management Product Manager 147

Roman Pichler

AUGUST 11, 2020

Therefore, choose a specific market segment and develop a product for the few, not the many, as Steve Blank suggested , particularly when you manage a new or young product. More Information : Market Segmentation Tips and Strategize , pp. Many Needs but No Compelling Reason for Using the Product.

Vision 322

Vision User Testing Research Software Product Research 322

Product Management University

DECEMBER 11, 2024

In a similar fashion, AI is changing how product managers learn best practices, and it will all be for the better when you see the results. Common Scenarios Before & After AI Here are a few common product management scenarios that exemplify the stark difference between learning best practices before and with AI.

Product Management 130

Product Management Product Manager User Testing Management 130

Product Innovation Educators

MAY 24, 2021

How product managers can solve positioning, packaging, and pricing for their products. Today we are discussing how to price products, helping you avoid common mistakes and sharing steps to make your pricing smarter. Summary of some concepts discussed for product managers. [1:49] How do we price this product?

Product Research 211

Product Research Differentiation Customer Feedback Enterprise 211

Product Management University

DECEMBER 17, 2020

B2B Product Manager December 2020 Issue. We’d welcome the opportunity to be your partner in 2021 to become more customer outcome focused in how you build, market, sell and deploy your solutions. Enjoy the B2B Product Manager December issue. Blog: High-Octane Product Management. In This Issue.

Magazine 130

Magazine B2B Product Management Product Manager 130

Product Management University

AUGUST 3, 2021

What are some key indicators that it’s time for a product management makeover? Just like your home decor or your wardrobe, a product management makeover is in order every few years. For example, if you target high-tech companies, consider the following market dynamics and their implications on your customers.

Customer Experience 130

Customer Experience Reporting Tools Product Management Product Manager 130

Product Management University

NOVEMBER 17, 2020

B2B Product Manager November 2020 Issue. As the pandemic economy has forced all of us to completely rethink everything, we also give you a list of things to consider for product management, product marketing and sales in 2021. Enjoy the B2B Product Manager November issue. View the magazine.

Magazine 130

Magazine B2B Product Management Product Manager 130

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed.

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

Product Innovation Educators

DECEMBER 11, 2017

10 common mistakes or pitfalls new product managers should avoid. A few months ago I was contacted by a product manager, Areo Wong, who works in Hong Kong. He has been struggling to learn what the role of product manager was really about. Summary of some concepts discussed for product managers. [3:09]

Research Software 181

Research Software Product Management Product Manager Customer Experience 181

The Product Guy

JANUARY 27, 2017

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. We are always looking for more product mentors from all around the world. About The Product Mentor. Signup to be a Mentor Today!

Analytic Tools 150

Analytic Tools Research Software Enterprise Startups 150

Product Management University

OCTOBER 30, 2019

The B2B Product Manager Magazine October 2019 is now available. This month we focus on the single biggest thing that puts product management and product marketing teams in a stronger position to lead and influence. Want to drive more revenue from existing products? Product Management Playbook.

Magazine 20

Magazine B2B Product Management Product Manager 20

Userpilot

APRIL 8, 2022

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.

User Testing 98

User Testing Feedback Software Research Software Product Marketing 98

The Product Guy

JANUARY 31, 2017

Each Session of the program runs for 6 months with paired individuals… Conducting regular 1-on-1 mentor-mentee chats Sharing experiences with the larger Product community Participating in live-streamed product management lessons and Q&A. Jordan Bergtraum VP Product Management, ServiceChannel.

Analytic Tools 150

Analytic Tools Research Software Customer Experience User Testing 150

ProductPlan

JUNE 5, 2020

Product management is certainly no exception. Product managers and leaders need to find ways to keep learning and growing in an ever-evolving product environment. There’s an abundance of books, podcasts, as well as events at your disposal that cover various product management topics.

Certifications 114

Certifications Customer Experience Artificial Inteligence Product Management 114

Product Management University

FEBRUARY 25, 2020

This guide to portfolio product management and marketing answers the following seven questions. What is Portfolio Product Management and How Does It Differ From Traditional Product Management? What are the Core Principles of Portfolio Product Management? Vertical Market Segmentation.

Marketing 130

Marketing Product Management Product Manager Reporting Tools 130

Userpilot

SEPTEMBER 14, 2023

How do product management and marketing teams work together to build successful products? TL;DR Product managers define the overall product direction and oversee the entire product lifecycle. Product marketing sits between product development and the market.

Product Research 104

Product Research User Testing Research Software Feedback Software 104

The Product Guy

FEBRUARY 2, 2017

Each Session of the program runs for 6 months with paired individuals… Conducting regular 1-on-1 mentor-mentee chats Sharing experiences with the larger Product community Participating in live-streamed product management lessons and Q&A. Jordan Bergtraum VP Product Management, ServiceChannel.

Analytic Tools 150

Analytic Tools Research Software CTO Coach Fractional CTO 150

Userpilot

OCTOBER 25, 2022

If you’re wondering what strategic product management is, you’ve come to the right place! In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users!

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Product Management University

APRIL 15, 2018

Is it time for a more interesting and unique flavor of selling – or is it time for a more tantalizing flavor of product management to differentiate the way you sell? Identify customer problems, communicate how your products or services solve those problems, then articulate the benefits.) It’s not wrong or bad.

Product Management 113

Product Management Product Manager Differentiation Document 113

The Product Coalition

JULY 27, 2024

The role of Product Management has dramatically transformed over the past two to three decades. To dive deeper into this topic, we spoke with John Zilch, a passionate product leader with over a decade of product experience in various product roles. John’s journey in Product Management is insightful and inspiring.

Fractional CTO 101

Fractional CTO CTO Coach Product Management Product Manager 101