The Secret PM Handbook

MAY 5, 2017

One of the most challenging questions about product management has been – in my experience – “What is Product Management?”. We’re called “product” managers. We’ll start with a box labeled “Product.” By the end of this post you’ll have a much better context for thinking about “the product.”.

Framework 302

Framework User Testing Product Manager Product Management 302

Product Innovation Educators

JULY 19, 2021

Learn what sets successful product management teams apart. Today we are talking about a recent study that gives us insights into what’s going on in product management and product management teams. For several years, our guest has conducted the Study of Product Team Performance.

Product Research 278

Product Research Research Software Product Manager Product Management 278

The Product Guy

JUNE 15, 2017

Guest Post by: Lonnie Rosenbaum (Mentee, Session 4, The Product Mentor) [Paired with Mentor, Marc Abraham]. Sharing product information within your company is one of the most valuable things you can do as a product manager. Previously, he held product roles at three other technology companies, two of which he co-founded.

User Testing 292

User Testing Feedback Software Customer Feedback Research Software 292

Product Innovation Educators

FEBRUARY 7, 2022

The value of patents and trademarks for product managers. Today we are talking about what product managers and leaders should know about intellectual property (IP) protection. Summary of some concepts discussed for product managers. [4:48] Patents protect products. What do you need to know about IP?

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Artificial Inteligence Product Manager Product Management Differentiation 250

Product Management University

MAY 24, 2021

Your product management maturity model isn’t so much about what your team can do. But if customer value is always the end game, make quantifiable customer outcomes the driving force in your product management maturity model and the path becomes shorter, faster and easier to measure. Tier 1: User Value.

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User Testing Customer Experience Product Manager Product Management 246

The Product Guy

APRIL 4, 2017

In a recent live stream from one of our mentors of The Product Mentor , Chris Butler, lead a conversation around “Business Development vs. Product Management”. We are always looking for more product mentors from all around the world. About The Product Mentor. Jordan Bergtraum VP Product Management, ServiceChannel.

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Analytic Tools Research Software CTO Coach Development 268

Mind the Product

JULY 21, 2020

In this ProductTank Toronto talk, Anthony Ilukwe, then Director of Product at PathFactory, shares with us his views and experiences about the role of a Technical Product Manager (TPM). The post Demystifying the Technical Product Manager Role, By Anthony Ilukwe appeared first on Mind the Product.

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Product Manager Product Management Differentiation Management 213

Product Innovation Educators

JUNE 1, 2020

How video directors think about creating effective videos can help product managers create better products. Some of the best product management lessons come from unexpected places, and I enjoy finding them. Current Resident is the name of a creative video production group in Minneapolis, Minnesota.

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Product Manager Product Management Differentiation Research Software 217

Alchemer Mobile

JANUARY 10, 2019

The challenge of achieving product-market fit is what keeps most product managers up at night. And this time every year, product management professionals are putting yearly strategies together and seeking out resources to ensure their approach is on-trend. Mind the Product. Product People. Google I/O.

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Product Manager Product Management User Testing Feedback Software 218

The Product Guy

JANUARY 5, 2017

In our a recent live stream from one of our mentors of The Product Mentor , Vikas Batra, lead a conversation around “Emotional Intelligence for Product Managers”. We are always looking for more product mentors from all around the world. About The Product Mentor. Ladislav Bartos Product Manager, Gumtree.com.

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Analytic Tools Research Software CTO Coach Fractional CTO 271

Mind the Product

SEPTEMBER 24, 2020

Competition is increasing, products are becoming less differentiated, customers are becoming less loyal, and the cost of acquiring new customers is rising year after year. The post How The Growing Importance of Customer Retention is Changing Product Management appeared first on Mind the Product.

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Customer Feedback User Testing Product Manager Product Management 214

The Product Guy

JUNE 18, 2020

Product management comes down to discipline and process. Don’t make decisions solely based on competitors, but know who your competitors are, their differentiating capabilities, their shortcomings, and how to shed light on their shortcomings without ever talking poorly about a competitor. He is a Product Manager at Mastercard.

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Product Research Feedback Loop Feedback Software User Testing 412

Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is also the longest-running professional association for product managers, leaders, and innovators, having started in 1976.

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User Testing Product Manager Product Management Data Visualization 273

Product Management University

AUGUST 15, 2023

The biggest difference between product management and portfolio management is product management focuses specifically on the success of each product whereas portfolio management focuses on the success of the company (the portfolio) in chosen market segments. Here’s a bonus.

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Product Manager Product Management White Paper Management 246

Mind the Product

NOVEMBER 16, 2023

Today, on a very special episode on The Product Experience, Randy Silver joins us for a change on the other side of the mic as a guest! Lily Smith interviews Randy to talk all about what differentiates good product managers from exceptional ones, as well as touching upon his experience in speaking at #mtpcon London 2023.

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Product Manager Product Management Differentiation Management 212

Userpilot

JULY 16, 2024

Are you a SaaS product manager in search of product differentiation examples to inspire your differentiation strategy? In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth.

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Differentiation Analytic Tools Research Software Feedback Software 111

Mind the Product

JANUARY 7, 2025

There are many management roles within an organization, and it could be difficult for someone to differentiate between job responsibilities between managers. One of the harder to differentiate management roles include product manager vs program manager.

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Product Manager Product Management Differentiation Management 172

Product Management University

AUGUST 21, 2023

The product CEO analogy for product managers has been around forever, but when you think about it, does it really make sense for B2B software? Every product manager wants to have a reputation for being strategic. What is Strategic Product Management? Let’s have a look see! Let’s have a look see!

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Product Manager Product Management White Paper Vision 246

The Product Guy

NOVEMBER 20, 2018

Take your product to the next level. Some simple and awesome tips for all product managers, from finding new opportunities to differentiating analysis. Watch as we learn more from product management expert, Jordan Bergtraum.

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Differentiation Product Manager Product Management Management 275

Product Management Unpacked

MAY 13, 2020

It was on this day in 1931 that the field of product management was born – its birth marked by an internal memorandum written by Neil H. McElroy, manager of Proctor and Gamble’s Promotion department. In many ways, the role of a brand manager has informed the modern-day product manager role. It’s May 13th.

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Reporting Tools Research Software User Testing Technical Review 173

The Product Guy

FEBRUARY 24, 2025

With AI automating workflows and tools making data analysis seamless, what will truly set product managers apart in 2025? While technical skills are still essential, the ability to influence, negotiate, tell compelling stories, and lead with empathy is now a critical differentiator. Soft skills.

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Technical Review Product Manager Product Management Management 150

Product Management University

MARCH 2, 2025

The biggest reason product manager demos need to be great has a lot more to do with internal stakeholders than any other audience. Sure, there are customer and prospect scenarios where great demo skills are highly beneficial for product managers, but most product manager demos are to internal audiences.

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Product Innovation Educators

JANUARY 13, 2020

How marketing and product management work together. That is what our guest did to investigate what people think about marketing and how it fits into the work product managers do. Our guest is Jill Soley, a Silicon Valley strategic product and marketing executive. All about Obo product management software.

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User Testing Product Research Marketing Research Software 230

The Product Coalition

SEPTEMBER 20, 2024

Continue reading on Product Coalition » Strategies for staying ahead — or catching up.

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Differentiation Strategy Startups Agile 145

Sachin Rekhi

FEBRUARY 16, 2020

Mastering the craft of product management is no easy task. I instead define a product manager as driving the vision, strategy, design, and execution of their product. It's equally important for product managers to think about each of these four dimensions as having a concrete set of deliverables.

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Data Visualization Product Research User Testing Reporting Tools 218

The Product Coalition

JULY 9, 2023

.” — Satya Nadella Throughout my career, as a leader of product for both startups and Fortune 500 companies, I’ve had the opportunity to interview hundreds of product managers. This experience has given me a deep understanding of what differentiates an amazing product manager from an average one.

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Research Software Feedback Software Product Manager Product Management 145

The Product Guy

JANUARY 18, 2018

Guest Post by: Roli Bhotika (Mentee, Session 5, The Product Mentor) [Paired with Mentor, Zoe Feltham]. The most important lesson I learned in The Product Mentor program with Jeremy and Zoe was that Product Management has a language. Differentiator in the industry (On a scale of 1-5). 15% Differentiation.

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Differentiation Product Research Data Visualization Customer Experience 252

Product Management University

OCTOBER 29, 2024

Unconventional Product Marketing Skills to Drive More Revenue From Existing Products Today, Product Management University announced free training courses for product marketing managers. It’s offering free eLearning versions of its Product Marketing 101 Basic Skills Courses. Who Are the Courses For?

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Product Marketing Marketing Certifications Product Manager 147

Product Management University

MARCH 24, 2021

Engineering wants a product strategy that allows them to use their technical savvy. Marketing wants a strategy that makes it easier to differentiate your value. Senior executives want a product strategy that brings in new logos and entices existing customers to give you more money. Try Product Management University On Demand.

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Product Strategy Strategy Differentiation Vision 298

Product Innovation Educators

FEBRUARY 28, 2022

How product managers can move their customers to action using the StoryBrand Framework. Today we are talking about how to clearly communicate the value of a product to customers. Summary of some concepts discussed for product managers. [2:51] If I’m a team manager, my team is the hero.

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Framework Marketing Transportation Product Manager 236

Product Innovation Educators

SEPTEMBER 2, 2024

Why market research is product managers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. Introduction In the world of product management and innovation, market research is like a compass.

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User Testing Product Research Market Research Research Software 280

The Product Guy

OCTOBER 9, 2018

Guest Post by: Julian Dunn (Mentee, Session 6, The Product Mentor) [Paired with Mentor, Vikas Batra]. I became a product manager because I wanted to take a more strategic role at my company. Thus, I arrived at the Product Mentor program with ambitions to learn strategy development from a seasoned product mentor.

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Weak Development Team Product Strategy Strategy Development 326

The Product Coalition

JUNE 11, 2023

Here are some classics on product manager hiring along with value-added commentary. Meanwhile, the product management hiring industry has apparently made a fetish out of its own formulaic interview questions which only prove that you’ve exhaustively studied the rote patterns they rely on. Plus a bonus.

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Product Research Technical Review Product Manager Data Visualization 146

Product Management University

APRIL 8, 2024

But products are the nucleus, and that means market leadership starts with product management. There are the obvious things product management does. I want to focus on the responsibilities of B2B product management that don’t get much airtime. To some product managers, market is synonymous with users.

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Leadership Marketing Product Manager Product Management 147

The Product Coalition

MAY 21, 2024

Sometimes investing in deep tech requires truly innovative product management strategies and frameworks. Availability of such resources, while liberating for entrepreneurs and corporate intrapreneurs alike , poses a unique challenge for product management functions. Why is your approach differentiated ?

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Research Software Biotechnology Artificial Inteligence Product Manager 144

Product Innovation Educators

JUNE 6, 2022

What product managers need to know about entering a crowded product category. Today we are discussing crowded product categories and the challenges when trying to enter them with a new product. For context, we’ll use the Customer Relationship Management (CRM) category, which is indeed crowded.

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Feedback Software Customer Feedback User Testing Customer Experience 264